Civic Intelligence

Marketing Management Association

EIN 43-1364265 • San Marcos, TX

601 University Dr Mccoy Hall 424San Marcos, TX 78666
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2025

Liabilities / Revenue

66th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2025

Net Margin

84th percentile

35%

Higher net margin than 84% of similar nonprofits.

<$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

<$500k nonprofits • Source year 2025

Asset Growth

81st percentile

25%

Faster asset growth than 81% of similar nonprofits.

<$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

72nd percentile

22%

Faster revenue growth than 72% of similar nonprofits.

<$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$90,828

Up $18,258 (+25%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$90,828

Up $18,258 (+25%) from 2024

Operations
Liabilities / Revenue66th percentileNet Margin84th percentile

Revenue

Up

$52,254

Up $9,279 (+22%) from 2024

Expenses

Up

$33,996

Up $9,296 (+38%) from 2024

Net Income

Down

$18,258

Down $17 (-0.1%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth81st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2013: $57,974Liabilities 2013: $02013Assets 2014: $52,111Liabilities 2014: $02014Assets 2015: $67,111Liabilities 2015: $02015Assets 2016: $71,291Liabilities 2016: $02016Assets 2018: $52,855Liabilities 2018: $0Net Assets 2018: $52,8552018Assets 2019: $47,693Liabilities 2019: $0Net Assets 2019: $47,6932019Assets 2020: $58,612Liabilities 2020: $02020Assets 2021: $31,460Liabilities 2021: $0Net Assets 2021: $31,4602021Assets 2022: $43,301Liabilities 2022: $0Net Assets 2022: $43,3012022Assets 2023: $54,295Liabilities 2023: $0Net Assets 2023: $54,2952023Assets 2024: $72,570Liabilities 2024: $0Net Assets 2024: $72,5702024Assets 2025: $90,828Liabilities 2025: $0Net Assets 2025: $90,8282025

Highlighted filing

2025

Assets$90,828
Liabilities$0
Net Assets$90,828
Open 2025 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2013: $54,344Expenses 2013: $50,237Net Income 2013: $4,1072013Revenue 2014: $60,528Expenses 2014: $55,648Net Income 2014: $4,8802014Revenue 2015: $50,352Expenses 2015: $32,480Net Income 2015: $17,8722015Revenue 2016: $64,501Expenses 2016: $60,322Net Income 2016: $4,1792016Revenue 2018: $51,895Expenses 2018: $71,428Net Income 2018: -$19,5332018Revenue 2019: $58,697Expenses 2019: $63,859Net Income 2019: -$5,1622019Revenue 2020: $63,042Expenses 2020: $52,123Net Income 2020: $10,9192020Revenue 2021: $26,789Expenses 2021: $53,941Net Income 2021: -$27,1522021Revenue 2022: $29,154Expenses 2022: $17,313Net Income 2022: $11,8412022Revenue 2023: $51,345Expenses 2023: $40,913Net Income 2023: $10,4322023Revenue 2024: $42,975Expenses 2024: $24,700Net Income 2024: $18,2752024Revenue 2025: $52,254Expenses 2025: $33,996Net Income 2025: $18,2582025

Highlighted filing

2025

Revenue$52,254
Expenses$33,996
Net Income$18,258
Open 2025 Filing

Filings

Most recent year

2025 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$90,828
Liabilities
$0
Net assets
$90,828
Revenue
$52,254
Expenses
$33,996
Net income
$18,258
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$90.8$0.00$90.8$52.3$34.0$18.3
2024Detailed filing. Detailed filing data is available for this year.$72.6$0.00$72.6$43.0$24.7$18.3
2023Detailed filing. Detailed filing data is available for this year.$54.3$0.00$54.3$51.3$40.9$10.4
2022Detailed filing. Detailed filing data is available for this year.$43.3$0.00$43.3$29.2$17.3$11.8
2021Detailed filing. Detailed filing data is available for this year.$31.5$0.00$31.5$26.8$53.9$27.2
2020Summary only. Only limited summary data is available for this year.$58.6$0.00$63.0$52.1$10.9
2019Detailed filing. Detailed filing data is available for this year.$47.7$0.00$47.7$58.7$63.9$5.16
2018Detailed filing. Detailed filing data is available for this year.$52.9$0.00$52.9$51.9$71.4$19.5
2016Summary only. Only limited summary data is available for this year.$71.3$0.00$64.5$60.3$4.18
2015Summary only. Only limited summary data is available for this year.$67.1$0.00$50.4$32.5$17.9
2014Summary only. Only limited summary data is available for this year.$52.1$0.00$60.5$55.6$4.88
2013Summary only. Only limited summary data is available for this year.$58.0$0.00$54.3$50.2$4.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Mar 1, 2024 to Feb 28, 2025
Signed
May 30, 2025
Return Version
2024v5.1
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
HANNAH WALTERSPast President-$0--
TAKISHA TOLERPresident-$0--
DALILA SALAZARPres Elect-$0--
BRIAN VANDER SCHEEExecutive Director-$0--
GAIL ZANKTreasurer-$0--
PAM KENNET HENSELDirector-$0--
MICHAEL MESSINADirector-$0--
CHAD MILEWICZDirector-$0--
JEANANNE NICHOLLSDirector-$0--
HANK ROEHRICHDirector-$0--
DON ROYVice President-$0--
NISHA RAY CHAUDHURIDirector-$0--
BRIAN RUTHERFORDDirector-$0--
JEANETTA SIMSDirector-$0--
URSULA SULLIVANDirector-$0--
DEBBIE DELONGDirector-$0--
MARK WOLTERSDirector-$0--
REBECCA HOCHRADELDirector-$0--
Filing and Contact Details

Filer

Filer Name
Marketing Management Association
EIN
43-1364265
In Care Of
% GAIL ZANK
Phone
5123955281
Address
601 UNIVERSITY DR MCCOY HALL 424, SAN MARCOS, TX 78666

Signing Officer

Name
Gail Zank
Title
Treasurer
Phone
5123955281
Signed
2025-05-30
Discuss with paid preparer
Yes

Preparer

Firm
Dan Musick CPA PLLC
Address
2108 Hunter Rd Ste 104, San Marcos, TX 78666
Preparer
Dan Musick CPA
Phone
5123530800
Raw XML Appendix391 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm17REBECCA HOCHRADEL
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt2PRES ELECT
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt4TREASURER
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt6DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt7DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt8DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt9DIRECTOR
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt12DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt13DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt14DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt15DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt16DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt17DIRECTOR
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt1STEVENSON UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt2LOUISIANA STATE UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt3INDIANA UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt4TEXAS STATE UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt5UNIVERSITY OF NEW ORLEANS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt6GANNON UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt7UNIVERSITY OF SOUTHERN INDIANA
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt8SLIPPERY ROCK UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt9PARK UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt10MIDDLE TENNESSEE STATE UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt11WEBSTER UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt12KENNESAW STATE
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt13UNIVERSITY OF CENTRAL OKLAHOMA
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt14NORTHERN ILLINOIS UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt15UNIVERSITY OF TEXAS TYLER
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt16MARSHALL UNIVERSITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt17TRANSYLVANIA UNIVERSITY
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm1OWINGS MILLS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm2BATON ROUGE
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm3BLOOMINGTON
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm4SAN MARCOS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm5NEW ORLEANS
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm7EVANSVILLE
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm9KANSAS CITY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm10MURFREESBORO
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm11SAINT LOUIS
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/CityNm13EDMOND
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd1625755
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IRS990PF/StatementsRegardingActyGrp/Form990PFFiledWithAttyGenInd0false
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IRS990PF/StatementsRegardingActyGrp/LegislativePoliticalActyInd0false
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IRS990PF/StatementsRegardingActyGrp/Section508eRqrSatisfiedInd0true
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IRS990PF/SummaryOfDirectChrtblActyGrp/Description1Txt0SEMIANNUAL EDUCATORS CONFERENCES FOCUSING ON MARKETING EDUCATION
IRS990PF/SummaryOfDirectChrtblActyGrp/Description2Txt0MARKETING MANAGEMENT JOURNAL PUBLICATION
IRS990PF/SummaryOfDirectChrtblActyGrp/Expenses1Amt028826
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IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/TrnsfrOtherAssetNonchrtblEOInd0false
IRS990PF/UndistributedIncomeGrp/ExcessDistriCyovToNextYrAmt033996
IRS990PF/UndistributedIncomeGrp/ExcessFromCurrentYearAmt033996
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IRS990PF/UndistributedIncomeGrp/RemainingDistriFromCorpusAmt033996
IRS990PF/UndistributedIncomeGrp/TotalCorpusAmt033996
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc0MISC OPERATING EXP
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc1FILING FEES
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt01359
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt1811
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt01359
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt1811
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt050758
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt1141
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt2868
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt330
OtherIncomeSchedule2/OtherIncomeDetail/Desc0CONFERENCE FEES
OtherIncomeSchedule2/OtherIncomeDetail/Desc1JOURNAL ROYALTIES
OtherIncomeSchedule2/OtherIncomeDetail/Desc2MEMBERSHIP DUES
OtherIncomeSchedule2/OtherIncomeDetail/Desc3OTHER MISC
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt00
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt10
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt20
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt30
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt050758
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt1141
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt2868
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt330
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0GAIL ZANK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum05123955281
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARKETING MANAGEMENT ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0431364265
ReturnHeader/Filer/InCareOfNm0% GAIL ZANK
ReturnHeader/Filer/PhoneNum05123955281
ReturnHeader/Filer/USAddress/AddressLine1Txt0601 UNIVERSITY DR MCCOY HALL 424
ReturnHeader/Filer/USAddress/CityNm0SAN MARCOS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0TX
ReturnHeader/Filer/USAddress/ZIPCd078666
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0272817909
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Dan Musick CPA PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02108 Hunter Rd Ste 104
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0San Marcos
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0TX
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd078666
ReturnHeader/PreparerPersonGrp/PhoneNum05123530800
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAN MUSICK CPA
ReturnHeader/ReturnTs02025-07-16T16:05:45-04:00
ReturnHeader/ReturnTypeCd0990PF
ReturnHeader/TaxPeriodBeginDt02024-03-01
ReturnHeader/TaxPeriodEndDt02025-02-28
ReturnHeader/TaxYr02024

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