Civic Intelligence

Juniata River Valley Visitors Bureau

990 • Fiscal year 2025 • EIN 42-1574639

Jul 01, 2024 to Jun 30, 2025 • Filed on Feb 17, 2026

Organization ProfileWWW.JUNIATARIVERVALLEY.ORG
One West Market Street 103Lewistown, PA 17044

(717) 248-6713

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

51st percentile

0.02x

Higher debt load relative to assets than 51% of similar nonprofits.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

50th percentile

0.03x

Higher debt load relative to revenue than 50% of similar nonprofits.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

13th percentile

-11%

Higher net margin than 13% of similar nonprofits.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

62nd percentile

$57,381

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 12.1% of source-year revenue.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

18th percentile

-8.2%

Faster asset growth than 18% of similar nonprofits.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

34th percentile

-0.7%

Faster revenue growth than 34% of similar nonprofits.

2025 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets51st percentile

Assets

Down

$557,902

Down $49,530 (-8.2%) from 2024

Net Assets

Down

$544,818

Down $53,972 (-9.0%) from 2024

Liabilities

Up

$13,084

Up $4,442 (+51%) from 2024

Revenue And Expenses
Liabilities / Revenue50th percentileNet Margin13th percentile

Revenue

Down

$472,586

Down $3,146 (-0.7%) from 2024

Expenses

Up

$526,558

Up $123,356 (+31%) from 2024

Net Income

Down

-$53,972

Down $126,502 (-174%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth18th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2011: $81,826Liabilities 2011: $7,1152011Assets 2012: $66,163Liabilities 2012: $3,6772012Assets 2013: $47,938Liabilities 2013: $2,939Net Assets 2013: $44,9992013Assets 2014: $73,478Liabilities 2014: $4,091Net Assets 2014: $69,3872014Assets 2015: $86,217Liabilities 2015: $4,687Net Assets 2015: $81,5302015Assets 2016: $80,380Liabilities 2016: $5,189Net Assets 2016: $75,1912016Assets 2017: $128,658Liabilities 2017: $6,702Net Assets 2017: $121,9562017Assets 2018: $194,780Liabilities 2018: $6,972Net Assets 2018: $187,8082018Assets 2019: $262,041Liabilities 2019: $10,035Net Assets 2019: $252,0062019Assets 2020: $291,170Liabilities 2020: $8,104Net Assets 2020: $283,0662020Assets 2021: $329,168Liabilities 2021: $33,075Net Assets 2021: $296,0932021Assets 2022: $443,157Liabilities 2022: $20,627Net Assets 2022: $422,5302022Assets 2023: $543,999Liabilities 2023: $17,739Net Assets 2023: $526,2602023Assets 2024: $607,432Liabilities 2024: $8,642Net Assets 2024: $598,7902024Assets 2025: $557,902Liabilities 2025: $13,084Net Assets 2025: $544,8182025

Highlighted filing

2025

Assets$557,902
Liabilities$13,084
Net Assets$544,818
Open 2025 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $139,184Expenses 2011: $156,683Net Income 2011: -$17,4992011Revenue 2012: $136,779Expenses 2012: $149,004Net Income 2012: -$12,2252012Revenue 2013: $125,253Expenses 2013: $142,740Net Income 2013: -$17,4872013Revenue 2014: $146,086Expenses 2014: $121,698Net Income 2014: $24,3882014Revenue 2015: $141,508Expenses 2015: $129,366Net Income 2015: $12,1422015Revenue 2016: $134,495Expenses 2016: $140,833Net Income 2016: -$6,3382016Revenue 2017: $195,032Expenses 2017: $148,267Net Income 2017: $46,7652017Revenue 2018: $230,138Expenses 2018: $164,286Net Income 2018: $65,8522018Revenue 2019: $277,542Expenses 2019: $213,344Net Income 2019: $64,1982019Revenue 2020: $235,963Expenses 2020: $204,903Net Income 2020: $31,0602020Revenue 2021: $227,384Expenses 2021: $214,357Net Income 2021: $13,0272021Revenue 2022: $434,888Expenses 2022: $308,451Net Income 2022: $126,4372022Revenue 2023: $412,008Expenses 2023: $308,278Net Income 2023: $103,7302023Revenue 2024: $475,732Expenses 2024: $403,202Net Income 2024: $72,5302024Revenue 2025: $472,586Expenses 2025: $526,558Net Income 2025: -$53,9722025

Highlighted filing

2025

Revenue$472,586
Expenses$526,558
Net Income-$53,972
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 17, 2026
Return Version
2024v5.5
Gross Receipts
$472,586
Mission and Program Overview

Mission

The mission of the juniata river valley visitors bureau is to attain economic growth through tourism promotion and development with the focus on heritage and natural resources while preserving the quality of life for residents and continuously improving the quality of experience for visitors in a coordinated manner as a single region with links to adjoining regions.

Development of tourism in mifflin and juniata counties and the retention of the membership base.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$491,595$449,155▼ $42,440
Accounts Receivable$115,837$108,747▼ $7,090
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$607,432$557,902▼ $49,530
Liabilities
Accounts Payable and Accrued Expenses$8,642$13,084▲ $4,442
Total Liabilities$8,642$13,084▲ $4,442
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$598,790$544,818▼ $53,972
Total Net Assets Fund Balance$598,790$544,818▼ $53,972
Total Liabilities and Net Assets / Fund Balance$607,432$557,902▼ $49,530

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$8,984$8,984
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jenny LandisExecutive DirectorFT$51,370$6,011$57,381

Board Members and Trustees

NameTitle
Kevin KodishChairman
Cathy CollinsVice Chair
Alice GrayDirector
Christa MummahDirector
Jan ColdrenDirector
Jim TreasterDirector
John PannizzoDirector
Kathryn NewcampDirector
Liz HoffnerDirector
Lori CompDirector
Vicki HamiltonDirector
Katy FloodSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$468,288
Investment Income
$0
Other Revenue
$4,298
Change in Net Assets
$-53,972
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$348,185
Salaries, Compensation, and Employee Benefits$178,373
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$226,846--$226,846
Other Salaries and Wages$73,266$73,266-$146,532
Fees for Services Accounting$13,869$13,869-$27,738
Other Employee Benefits$9,014$9,014-$18,028
Office Expenses-$14,078-$14,078
Payroll Taxes$6,907$6,906-$13,813
Travel$8,522--$8,522
Occupancy$2,869$2,868-$5,737
Other Expenses$4,106$5,204-$4,106
Insurance-$1,422-$1,422
All Other Expenses$1,340--$1,340
Total Functional Expenses$399,931$126,627$0$526,558
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The governing body obtains the 990 and reviews it for accuracy against their internal records.”

Form 990, Part VI, Section B, Line 15A

“The executive comittee performs a review and approval of executive director compensation and perfomance annually.”

Form 990, Part VI, Section C, Line 19

“The public can request policies and financial statements by calling 717-248-6713.”

Filing and Contact Details

Filer

Filer Name
Juniata River Valley Visitors Bureau
EIN
42-1574639
Phone
7172486713
Address
ONE WEST MARKET STREET 103, LEWISTOWN, PA 17044

Signing Officer

Name
Jenny Landis
Title
Executive Director
Phone
7172486713
Signed
2026-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jenny Landis
Formed
2004
Legal Domicile
Pa
Voting Board Members
10
Independent Board Members
10
Employees
5
Volunteers
15

Preparer

Firm
Boyer & Ritter LLC
Address
1600 UNIVERSITY DRIVE, STATE COLLEGE, PA 16801
Preparer
Romulus C Comly CPA
Phone
8142346919
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYTotalRevenueAmt0475732
IRS990/ReconcilationRevenueExpnssAmt0-53972
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0472586
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt08984
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt08984
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE GOVERNING BODY OBTAINS THE 990 AND REVIEWS IT FOR ACCURACY AGAINST THEIR INTERNAL RECORDS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE COMITTEE PERFORMS A REVIEW AND APPROVAL OF EXECUTIVE DIRECTOR COMPENSATION AND PERFOMANCE ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PUBLIC CAN REQUEST POLICIES AND FINANCIAL STATEMENTS BY CALLING 717-248-6713.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0607432
IRS990/TotalAssetsEOYAmt0557902
IRS990/TotalAssetsGrp/BOYAmt0607432
IRS990/TotalAssetsGrp/EOYAmt0557902
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0126627
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0399931
IRS990/TotalFunctionalExpensesGrp/TotalAmt0526558
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt08642
IRS990/TotalLiabilitiesEOYAmt013084
IRS990/TotalLiabilitiesGrp/BOYAmt08642
IRS990/TotalLiabilitiesGrp/EOYAmt013084
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0598790
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0544818
IRS990/TotalOtherCompensationAmt06011
IRS990/TotalProgramServiceExpensesAmt0399931
IRS990/TotalProgramServiceRevenueAmt0468288
IRS990/TotalReportableCompFromOrgAmt051370
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0472586
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0472586
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0607432
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0557902
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt08522
IRS990/TravelGrp/TotalAmt08522
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0ONE WEST MARKET STREET
IRS990/USAddress/CityNm0LEWISTOWN
IRS990/USAddress/StateAbbreviationCd0PA
IRS990/USAddress/ZIPCd017044
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.JUNIATARIVERVALLEY.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JENNY LANDIS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07172486713
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0JUNIATA RIVER VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0JUNI
ReturnHeader/Filer/EIN0421574639
ReturnHeader/Filer/PhoneNum07172486713
ReturnHeader/Filer/USAddress/AddressLine1Txt0ONE WEST MARKET STREET 103
ReturnHeader/Filer/USAddress/CityNm0LEWISTOWN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0PA
ReturnHeader/Filer/USAddress/ZIPCd017044
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0231311005
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BOYER & RITTER LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01600 UNIVERSITY DRIVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0STATE COLLEGE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd016801
ReturnHeader/PreparerPersonGrp/PhoneNum08142346919
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROMULUS C COMLY CPA
ReturnHeader/ReturnTs02026-04-06T17:19:23-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

Document Assets

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Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$557,902
Liabilities
$13,084
Net assets
$544,818
Revenue
$472,586
Expenses
$526,558
Net income
-$53,972
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$5.58$0.13$5.45$4.73$5.27$0.54
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.07$0.09$5.99$4.76$4.03$0.73
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.44$0.18$5.26$4.12$3.08$1.04
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.43$0.21$4.23$4.35$3.08$1.26
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.33$2.96$2.27$2.14$0.13
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.91$0.08$2.83$2.36$2.05$0.31
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.62$0.10$2.52$2.78$2.13$0.64
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.95$0.07$1.88$2.30$1.64$0.66
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.29$0.07$1.22$1.95$1.48$0.47
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.80$0.05$0.75$1.34$1.41$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.86$0.05$0.82$1.42$1.29$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.73$0.04$0.69$1.46$1.22$0.24
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.03$0.45$1.25$1.43$0.17
2012Summary only. Only limited summary data is available for this year.$0.66$0.04$1.37$1.49$0.12
2011Summary only. Only limited summary data is available for this year.$0.82$0.07$1.39$1.57$0.17