Civic Intelligence

Heartland Museum Foundation Inc

EIN 42-1484808 • 501(c)3 • Clarion, IA

Profile

To tell the story of agriculture in north central iowa, to preserve some local collections, and to provide facilities for the museum and community.

PO Box 652Clarion, IA 50525

heartlandmuseum.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

80th percentile

30%

Higher net margin than 80% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

41st percentile

$5,422

Higher top officer pay than 41% of similar nonprofits.

Top officer pay equals 9.3% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

43rd percentile

1.3%

Faster asset growth than 43% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

9th percentile

-36%

Faster revenue growth than 9% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets19th percentile

Assets

Up

$1,383,726

Up $17,737 (+1.3%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$1,383,726

Up $17,737 (+1.3%) from 2023

Operations
Liabilities / Revenue20th percentileNet Margin80th percentile

Revenue

Down

$58,587

Down $32,562 (-36%) from 2023

Expenses

Down

$40,850

Down $8,753 (-18%) from 2023

Net Income

Down

$17,737

Down $23,809 (-57%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $842,328Liabilities 2011: $300Net Assets 2011: $842,0282011Assets 2012: $914,512Liabilities 2012: $300Net Assets 2012: $914,2122012Assets 2013: $1,032,985Liabilities 2013: $300Net Assets 2013: $1,032,6852013Assets 2014: $1,129,111Liabilities 2014: $150Net Assets 2014: $1,128,9612014Assets 2015: $1,147,337Liabilities 2015: $1,000Net Assets 2015: $1,146,3372015Assets 2016: $1,162,284Liabilities 2016: $800Net Assets 2016: $1,161,4842016Assets 2017: $1,143,770Liabilities 2017: $300Net Assets 2017: $1,143,4702017Assets 2018: $1,158,851Liabilities 2018: $300Net Assets 2018: $1,158,5512018Assets 2019: $1,183,170Liabilities 2019: $300Net Assets 2019: $1,182,8702019Assets 2020: $1,294,715Liabilities 2020: $0Net Assets 2020: $1,294,7152020Assets 2021: $1,309,815Liabilities 2021: $0Net Assets 2021: $1,309,8152021Assets 2022: $1,324,443Liabilities 2022: $0Net Assets 2022: $1,324,4432022Assets 2023: $1,365,989Liabilities 2023: $0Net Assets 2023: $1,365,9892023Assets 2024: $1,383,726Liabilities 2024: $0Net Assets 2024: $1,383,7262024

Highlighted filing

2024

Assets$1,383,726
Liabilities$0
Net Assets$1,383,726
Open 2024 Filing

Operations Trend

Revenue Growth9th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2011: $57,639Expenses 2011: $45,823Net Income 2011: $11,8162011Revenue 2012: $100,299Expenses 2012: $117,478Net Income 2012: -$17,1792012Revenue 2013: $204,962Expenses 2013: $86,489Net Income 2013: $118,4732013Revenue 2014: $135,731Expenses 2014: $39,455Net Income 2014: $96,2762014Revenue 2015: $67,187Expenses 2015: $47,473Net Income 2015: $19,7142015Revenue 2016: $71,658Expenses 2016: $55,842Net Income 2016: $15,8162016Revenue 2017: $76,324Expenses 2017: $94,617Net Income 2017: -$18,2932017Revenue 2018: $94,998Expenses 2018: $76,873Net Income 2018: $18,1252018Revenue 2019: $75,853Expenses 2019: $54,133Net Income 2019: $21,7202019Revenue 2020: $168,075Expenses 2020: $56,230Net Income 2020: $111,8452020Revenue 2021: $82,985Expenses 2021: $68,494Net Income 2021: $14,4912021Revenue 2022: $63,972Expenses 2022: $49,344Net Income 2022: $14,6282022Revenue 2023: $91,149Expenses 2023: $49,603Net Income 2023: $41,5462023Revenue 2024: $58,587Expenses 2024: $40,850Net Income 2024: $17,7372024

Highlighted filing

2024

Revenue$58,587
Expenses$40,850
Net Income$17,737
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,383,726
Liabilities
$0
Net assets
$1,383,726
Revenue
$58,587
Expenses
$40,850
Net income
$17,737
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$0.06$0.04$0.02
2023Detailed filing. Detailed filing data is available for this year.$1.37$0.00$1.37$0.09$0.05$0.04
2022Detailed filing. Detailed filing data is available for this year.$1.32$0.00$1.32$0.06$0.05$0.01
2021Detailed filing. Detailed filing data is available for this year.$1.31$0.00$1.31$0.08$0.07$0.01
2020Detailed filing. Detailed filing data is available for this year.$1.29$0.00$1.29$0.17$0.06$0.11
2019Detailed filing. Detailed filing data is available for this year.$1.18$0.00$1.18$0.08$0.05$0.02
2018Detailed filing. Detailed filing data is available for this year.$1.16$0.00$1.16$0.09$0.08$0.02
2017Detailed filing. Detailed filing data is available for this year.$1.14$0.00$1.14$0.08$0.09$0.02
2016Detailed filing. Detailed filing data is available for this year.$1.16$0.00$1.16$0.07$0.06$0.02
2015Summary only. Only limited summary data is available for this year.$1.15$0.00$1.15$0.07$0.05$0.02
2014Summary only. Only limited summary data is available for this year.$1.13$0.00$1.13$0.14$0.04$0.10
2013Summary only. Only limited summary data is available for this year.$1.03$0.00$1.03$0.20$0.09$0.12
2012Summary only. Only limited summary data is available for this year.$0.91$0.00$0.91$0.10$0.12$0.02
2011Summary only. Only limited summary data is available for this year.$0.84$0.00$0.84$0.06$0.05$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$58,587
Mission and Program Overview

Mission

To tell the story of agriculture in North Central Iowa, to preserve some local collections, and to provide facilities for the museum and community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$1,365,989$1,383,726▲ $17,737
Land, Buildings, and Equipment, Net$749,307$729,711▼ $19,596
Savings and Temporary Cash Investments$556,815$602,880▲ $46,065
Investments Other Securities$25,362$27,661▲ $2,299
Cash and Non-Interest-Bearing Accounts$34,480$23,449▼ $11,031
Total Assets$1,365,989$1,383,726▲ $17,737
Other Assets Total$25$25→ $0
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,365,989$1,383,726▲ $17,737
Total Liabilities and Net Assets / Fund Balance$1,365,989$1,383,726▲ $17,737

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$650,307-$650,307
Land$79,404-$79,404
Compensation and Service Providers
Top Officer Pay41st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Melody LagerPresidentPT$5,422$5,422

Board Members and Trustees

NameTitle
Brenda GrummittBoard Member
Carol TownsendBoard Member
Dan OdlandBoard Member
Doug RileyBoard Member
Jim HallBoard Member
Linda KlehmBoard Member
Maurice RileyBoard Member
Sherri ObrienBoard Member
Sonna JohnsonBoard Member
Melanie MaasdamSecretary
Terry HilpipreTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$33,934
Program Service Revenue
$16,745
Investment Income
$7,908
Other Revenue
$0
All Other Contributions
$32,447
Change in Net Assets
$17,737
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$33,388
Salaries, Compensation, and Employee Benefits$7,462
Total Fundraising Expense$1,639
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$10,533--$10,533
Insurance-$9,330-$9,330
Current Officers, Directors, Trustees, and Key Employees$5,422--$5,422
All Other Expenses$2,212$1,377$1,639$5,228
Advertising$2,546--$2,546
Other Salaries and Wages$338$725-$1,063
Payroll Taxes$848$129-$977
Information Technology-$850-$850
Fees for Services Other-$611-$611
Office Expenses$78$474-$552
Other Expenses$276--$276
Fees for Services Accounting$250--$250
Travel-$250-$250
Total Functional Expenses$25,465$13,746$1,639$40,850
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Officer directors etc family relationship Part VI line 2

“Doug riley is maurice rileys son. The board does not believe this relationship had an affect on decision making or the financials of the museum.”

Form 990 governing body review Part VI line 11

“The form 990 is reviewed and approved by the board before filing.”

Conflict of interest policy compliance Part VI line 12C

“The board has written and approved a conflict of interest policy requiring disclosure to the board of any conflicts.”

Form 990 availability to public Part VI line 18

“Form 990 available to the public upon request. Copies are stored in the museum office.”

Governing documents etc available to public Part VI line 19

“Documents are available to the public upon request. Copies are kept in the museum office.”

Filing and Contact Details

Filer

Filer Name
Heartland Museum Foundation Inc
EIN
42-1484808
In Care Of
% SHERRI OBRIEN
Phone
5156026000
Address
PO BOX 652, CLARION, IA 50525

Signing Officer

Name
Sherri Obrien
Title
Board Member
Phone
5156026000
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melody Lager
Formed
1999
Legal Domicile
Ia
Voting Board Members
12
Independent Board Members
12
Employees
2
Volunteers
9

Preparer

Firm
The Johnson Law Firm PLC
Address
216 North Commercial Ave PO Box 109, Eagle Grove, IA 50533
Preparer
Philip M Johnson
Phone
5154489020
Supplemental Narrative

Additional Explanations

List of other expenses Part IX line 24E

“General expenses incurred throughout the year for items not listed on lines 1-23.”

Balance Sheet Part X

“Not reporting collection (part iii, line 1a) the museum receives and maintains collections of artist teddy bears, toy tractors, and toy equipment, and several historical artifacts on display. The museum also has numerous restored antique tractors, signs, and horse drawn buggies on loan. The musuem has elected not to capitalize the donations or report this revenue in the financial statements as allowed under sfas 116 (asc 958).”

Raw XML AppendixShowing 400 of 435 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0TO TELL THE STORY OF AGRICULTURE IN NORTH CENTRAL IOWA, TO PRESERVE SOME LOCAL COLLECTIONS, AND TO PROVIDE FACILITIES FOR THE MUSEUM AND COMMUNITY.
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IRS990/OtherExpensesGrp/Desc1GIFT SHOP EXPENSES
IRS990/OtherExpensesGrp/Desc2CREDIT CARD FEES
IRS990/OtherExpensesGrp/Desc3DISPLAY EXPENSE
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IRS990/ProgSrvcAccomActy2Grp/Desc0PROVIDE COMMUNITY ROOM FOR USE BY THE MUSEUM AND LOCAL ORGANIZATIONS. THE COMMUNITY ROOM IS MADE AVAILABLE TO LOCAL COMMUNITY AND GOVERNMENT GROUPS TO USE FOR MEETINGS. THE ROOM SERVES AS THE LOCATION FOR MUCH OF THE MUSEUM ACTIVITIES DURING THE YEAR.
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IRS990ScheduleD/CollectionUsedPubExhibitionInd0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DOUG RILEY IS MAURICE RILEYS SON. THE BOARD DOES NOT BELIEVE THIS RELATIONSHIP HAD AN AFFECT ON DECISION MAKING OR THE FINANCIALS OF THE MUSEUM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS REVIEWED AND APPROVED BY THE BOARD BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD HAS WRITTEN AND APPROVED A CONFLICT OF INTEREST POLICY REQUIRING DISCLOSURE TO THE BOARD OF ANY CONFLICTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 AVAILABLE TO THE PUBLIC UPON REQUEST. COPIES ARE STORED IN THE MUSEUM OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. COPIES ARE KEPT IN THE MUSEUM OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5General expenses incurred throughout the year for items not listed on lines 1-23.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6NOT REPORTING COLLECTION (PART III, LINE 1A) THE MUSEUM RECEIVES AND MAINTAINS COLLECTIONS OF ARTIST TEDDY BEARS, TOY TRACTORS, AND TOY EQUIPMENT, AND SEVERAL HISTORICAL ARTIFACTS ON DISPLAY. THE MUSEUM ALSO HAS NUMEROUS RESTORED ANTIQUE TRACTORS, SIGNS, AND HORSE DRAWN BUGGIES ON LOAN. THE MUSUEM HAS ELECTED NOT TO CAPITALIZE THE DONATIONS OR REPORT THIS REVENUE IN THE FINANCIAL STATEMENTS AS ALLOWED UNDER SFAS 116 (ASC 958).
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Officer directors etc family relationship Part VI line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990 availability to public Part VI line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5List of other expenses Part IX line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Balance Sheet Part X
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IRS990/USAddress/AddressLine1Txt0PO BOX 652
IRS990/USAddress/CityNm0CLARION
IRS990/USAddress/StateAbbreviationCd0IA
IRS990/USAddress/ZIPCd050525

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