Civic Intelligence

Greater Cedar Valley Alliance

990 • Fiscal year 2025 • EIN 42-1241941

Jul 01, 2024 to Jun 30, 2025 • Filed on Sep 30, 2025

Refreshing map…

360 Westfield Ave Suite 300Waterloo, IA 50701

(319) 232-1156

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.27x

Higher debt load relative to assets than 73% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

71st percentile

0.30x

Higher debt load relative to revenue than 71% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

18th percentile

-5.6%

Higher net margin than 18% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

69th percentile

$184,649

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 8.4% of source-year revenue.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

24th percentile

-2.5%

Faster asset growth than 24% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

25th percentile

-3.1%

Faster revenue growth than 25% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Down

$2,362,888

Down $60,580 (-2.5%) from 2024

Net Assets

Down

$1,714,120

Down $123,641 (-6.7%) from 2024

Liabilities

Up

$648,768

Up $63,061 (+11%) from 2024

Revenue

Down

$2,192,215

Down $68,970 (-3.1%) from 2024

Expenses

Up

$2,315,856

Up $119,770 (+5.5%) from 2024

Net Income

Down

-$123,641

Down $188,740 (-290%) from 2024

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $2,667,859Liabilities 2011: $1,668,238Net Assets 2011: $999,6212011Assets 2012: $3,060,842Liabilities 2012: $2,793,064Net Assets 2012: $267,7782012Assets 2013: $2,992,547Liabilities 2013: $2,684,267Net Assets 2013: $308,2802013Assets 2014: $2,636,749Liabilities 2014: $2,065,870Net Assets 2014: $570,8792014Assets 2015: $2,183,261Liabilities 2015: $1,564,466Net Assets 2015: $618,7952015Assets 2016: $1,719,772Liabilities 2016: $1,021,346Net Assets 2016: $698,4262016Assets 2017: $1,716,539Liabilities 2017: $1,013,077Net Assets 2017: $703,4622017Assets 2018: $2,822,911Liabilities 2018: $2,190,274Net Assets 2018: $632,6372018Assets 2019: $2,309,276Liabilities 2019: $1,582,313Net Assets 2019: $726,9632019Assets 2020: $2,026,288Liabilities 2020: $1,058,324Net Assets 2020: $967,9642020Assets 2021: $1,957,293Liabilities 2021: $932,541Net Assets 2021: $1,024,7522021Assets 2022: $2,127,308Liabilities 2022: $824,688Net Assets 2022: $1,302,6202022Assets 2023: $2,376,948Liabilities 2023: $604,286Net Assets 2023: $1,772,6622023Assets 2024: $2,423,468Liabilities 2024: $585,707Net Assets 2024: $1,837,7612024Assets 2025: $2,362,888Liabilities 2025: $648,768Net Assets 2025: $1,714,1202025

Highlighted filing

2025

Assets$2,362,888
Liabilities$648,768
Net Assets$1,714,120

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $1,864,1792011Expenses 2012: $2,086,8682012Expenses 2013: $1,699,9762013Revenue 2014: $1,673,911Expenses 2014: $1,411,312Net Income 2014: $262,5992014Revenue 2015: $1,808,834Expenses 2015: $1,760,918Net Income 2015: $47,9162015Revenue 2016: $1,832,983Expenses 2016: $1,753,352Net Income 2016: $79,6312016Revenue 2017: $1,853,142Expenses 2017: $1,848,106Net Income 2017: $5,0362017Revenue 2018: $1,795,143Expenses 2018: $1,865,969Net Income 2018: -$70,8262018Revenue 2019: $1,851,329Expenses 2019: $1,703,078Net Income 2019: $148,2512019Revenue 2020: $1,863,260Expenses 2020: $1,622,259Net Income 2020: $241,0012020Revenue 2021: $1,633,059Expenses 2021: $1,576,271Net Income 2021: $56,7882021Revenue 2022: $1,840,706Expenses 2022: $1,562,838Net Income 2022: $277,8682022Revenue 2023: $2,150,725Expenses 2023: $1,656,713Net Income 2023: $494,0122023Revenue 2024: $2,261,185Expenses 2024: $2,196,086Net Income 2024: $65,0992024Revenue 2025: $2,192,215Expenses 2025: $2,315,856Net Income 2025: -$123,6412025

Highlighted filing

2025

Revenue$2,192,215
Expenses$2,315,856
Net Income-$123,641
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Sep 30, 2025
Return Version
2024v5.0
Gross Receipts
$2,201,688
Mission and Program Overview

Mission

Working to increase the economic vitality and wealth in the waterloo/cedar falls area and surrounding economic region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,625,163$1,783,659▲ $158,496
Land, Buildings, and Equipment, Net$177,582$172,507▼ $5,075
Accounts Receivable$50,213$168,850▲ $118,637
Cash and Non-Interest-Bearing Accounts$503,873$167,140▼ $336,733
Prepaid Expenses and Deferred Charges$17,883$18,264▲ $381
Total Assets$2,423,468$2,362,888▼ $60,580
Other Assets Total$48,754$52,468▲ $3,714
Liabilities
Deferred Revenue$512,020$572,646▲ $60,626
Accounts Payable and Accrued Expenses$73,687$76,122▲ $2,435
Total Liabilities$585,707$648,768▲ $63,061
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,837,761$1,714,120▼ $123,641
Total Net Assets Fund Balance$1,837,761$1,714,120▼ $123,641
Total Liabilities and Net Assets / Fund Balance$2,423,468$2,362,888▼ $60,580

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$145,390$44,716$190,106
Leasehold Improvements$27,117$4,040$31,157
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Katy SusongPresident /FT$155,425$29,224$184,649
Katy SusongPresident / CEO-$149,950$34,699$184,649
James SchaeferDirector of InveFT$124,555$17,386$141,941
Sandi SommerfeltVP of OperatFT$122,245$19,421$141,666
Lisa SkubalVP of EconomFT$125,534$9,938$135,472
Carolyn DarrahPast SecretaFT$107,968$9,141$117,109
Carolyn DarrahPast Secretary / CEO-$107,968$9,141$117,109

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$1,303,768
Program Service Revenue
$684,310
Investment Income
$57,859
Other Revenue
$146,278
All Other Contributions
$231,979
Change in Net Assets
$-123,641
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,577,512
Other Expenses$738,344
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,167,865--$1,167,865
All Other Expenses$197,466--$197,466
Current Officers, Directors, Trustees, and Key Employees$184,649--$184,649
Payroll Taxes$104,585--$104,585
Fees for Services Other$76,283--$76,283
Other Employee Benefits$65,052--$65,052
Pension Plan Contributions$55,361--$55,361
Occupancy$45,922--$45,922
Information Technology$45,144--$45,144
Other Expenses$38,048--$38,048
Fees for Services Accounting$28,595--$28,595
Office Expenses$28,334--$28,334
Fees for Services Legal$23,662--$23,662
Insurance$18,741--$18,741
Travel$15,513--$15,513
Advertising$14,529--$14,529
Depreciation Depletion$11,980--$11,980
Conferences and Meetings$3,867--$3,867
Total Functional Expenses$2,315,856$0$0$2,315,856
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$10,229
Fundraising Direct Expenses$9,473
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Classic$39,429$10,229$9,473$756
Total Events$39,429$10,229$9,473$756
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
All Board MembersBoard MembersAll Board Members ofNo-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 4

In july 2024, the board approved amendments to the organization's bylaws

Form 990, Page 6, Part VI, Line 6

Businesses in waterloo/cedar falls and surrounding areas pay membership dues to the filing organization.

Form 990, Page 6, Part VI, Line 7B

Members do have the power to approve or disapprove a small portion of the decisions made by the board of directors.

Form 990, Page 6, Part VI, Line 11B

Organization provides copies of the form 990 to the board of directors and reviews it in detail with the finance committee.

Form 990, Page 6, Part VI, Line 12C

Board members are to review the conflict of interest policy annually and sign it stating they understand and are in compliance with the policy. Should a conflict occur, that board member sits out on all discussion and abstains from casting a vote.

Form 990, Page 6, Part VI, Line 15A

Compensation for the officers of the organization are reviewed annually by the compensation committee. Once executive/compensation committee approves the compensation, it is then reviewed, excluding the amount, by the board upon recommendation of the executive/compensation committee.

Form 990, Page 6, Part VI, Line 15B

Reviewed annually by ceo.

Form 990, Page 6, Part VI, Line 19

Governing documents and policies are available at the office of grow cedar valley upon request.

Filing and Contact Details

Filer

Filer Name
Grow Cedar Valley
EIN
42-1241941
Phone
3192321156
Address
360 WESTFIELD AVE SUITE 300, WATERLOO, IA 50701

Signing Officer

Name
Katy Susong
Title
President / CEO
Phone
3192321156
Signed
2025-09-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Katy Susong
Formed
1984
Legal Domicile
Ia
Voting Board Members
28
Independent Board Members
28
Employees
17
Volunteers
184

Preparer

Firm
Hogan - Hansen Pc
Address
3128 BROCKWAY ROAD, WATERLOO, IA 50701-5103
Preparer
Steven K Duggan CPA
Phone
3192335225
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

Management annually makes an appropriate evaluation of any uncertain income tax positions based upon current statutes in completing these financial statements and the notes to the financial statements. As of june 30, 2025, management believes that there were no uncertain income tax positions for which a material change in the unrecognized effect would be reasonably possible within the next 12 months.

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IRS990/Form990PartVIISectionAGrp/PersonNm18TAVIS HALL
IRS990/Form990PartVIISectionAGrp/PersonNm19KRIS HANSEN
IRS990/Form990PartVIISectionAGrp/PersonNm20MAYOR QUENTIN HART
IRS990/Form990PartVIISectionAGrp/PersonNm21DR TODD HOLCOMB
IRS990/Form990PartVIISectionAGrp/PersonNm22KATHRYN KUNERT
IRS990/Form990PartVIISectionAGrp/PersonNm23MAYOR DANNY LAUDICK
IRS990/Form990PartVIISectionAGrp/PersonNm24RYAN MEYER
IRS990/Form990PartVIISectionAGrp/PersonNm25JIM MILLER
IRS990/Form990PartVIISectionAGrp/PersonNm26PHIL NASH
IRS990/Form990PartVIISectionAGrp/PersonNm27DR MARK NOOK
IRS990/Form990PartVIISectionAGrp/PersonNm28ERICA PARKS
IRS990/Form990PartVIISectionAGrp/PersonNm29ANDY PATTEE
IRS990/Form990PartVIISectionAGrp/PersonNm30JOSH SCHMIDT
IRS990/Form990PartVIISectionAGrp/PersonNm31DR JARED SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm32DUSTIN WHITEHEAD
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT /
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIR. OF INVE
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP OF OPERAT
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP OF ECONOM
IRS990/Form990PartVIISectionAGrp/TitleTxt4PAST SECRETA
IRS990/Form990PartVIISectionAGrp/TitleTxt5CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt8PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9LEADER VALLE
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt13AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/Form990TFiledInd0true
IRS990/FormationYr01984
IRS990/FormerOfcrEmployeesListedInd0true
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0true
IRS990/FundraisingAmt029200
IRS990/FundraisingDirectExpensesAmt09473
IRS990/FundraisingGrossIncomeAmt010229
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt028
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt02201688
IRS990/GrossRentsGrp/RealAmt015524
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0true
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt028
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt045144
IRS990/InformationTechnologyGrp/TotalAmt045144
IRS990/InsuranceGrp/ProgramServicesAmt018741
IRS990/InsuranceGrp/TotalAmt018741
IRS990/InvestmentIncomeGrp/ExclusionAmt057859
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt057859
IRS990/InvestmentInJointVentureInd0false
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IRS990/LandBldgEquipBasisNetGrp/EOYAmt0172507
IRS990/LandBldgEquipCostOrOtherBssAmt0221263
IRS990/LegalDomicileStateCd0IA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
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IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0WORKING TO INCREASE THE ECONOMIC VITALITY AND WEALTH IN THE WATERLOO/CEDAR FALLS AREA AND SURROUNDING ECONOMIC REGION.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/NetAssetsOrFundBalancesEOYAmt01714120
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IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt015524
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IRS990/OfficeExpensesGrp/ProgramServicesAmt028334
IRS990/OfficeExpensesGrp/TotalAmt028334
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt048754
IRS990/OtherAssetsTotalGrp/EOYAmt052468
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt065052
IRS990/OtherEmployeeBenefitsGrp/TotalAmt065052
IRS990/OtherExpensesGrp/Desc0PROGRAM SERVICE FEES
IRS990/OtherExpensesGrp/Desc1OTHER CONTRACTS
IRS990/OtherExpensesGrp/Desc2DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3ANNUAL MEETING EXPENSES
IRS990/OtherExpensesGrp/ProgramServicesAmt098132
IRS990/OtherExpensesGrp/ProgramServicesAmt151027
IRS990/OtherExpensesGrp/ProgramServicesAmt241101
IRS990/OtherExpensesGrp/ProgramServicesAmt338048
IRS990/OtherExpensesGrp/TotalAmt098132

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.36$0.65$1.71$2.19$2.32$0.12
2024Summary only. Only limited summary data is available for this year.$2.42$0.59$1.84$2.26$2.20$0.07
2023Summary only. Only limited summary data is available for this year.$2.38$0.60$1.77$2.15$1.66$0.49
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.13$0.82$1.30$1.84$1.56$0.28
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.96$0.93$1.02$1.63$1.58$0.06
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.03$1.06$0.97$1.86$1.62$0.24
2019Summary only. Only limited summary data is available for this year.$2.31$1.58$0.73$1.85$1.70$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.82$2.19$0.63$1.80$1.87$0.07
2017Summary only. Only limited summary data is available for this year.$1.72$1.01$0.70$1.85$1.85$0.01
2016Detailed filing. Detailed filing data is available for this year.$1.72$1.02$0.70$1.83$1.75$0.08
2015Detailed filing. Detailed filing data is available for this year.$2.18$1.56$0.62$1.81$1.76$0.05
2014Detailed filing. Detailed filing data is available for this year.$2.64$2.07$0.57$1.67$1.41$0.26
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.99$2.68$0.31$1.70
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.06$2.79$0.27$2.09
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$1.67$1.00$1.86