Liabilities / Assets
70th percentile
Higher debt load relative to assets than 70% of similar nonprofits.
EIN 41-1943269 • 501(c)6 • Plymouth, MN
Profile
To provide a professional development forum for the local interactive marketing community
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
70th percentile
Higher debt load relative to assets than 70% of similar nonprofits.
Liabilities / Revenue
66th percentile
Higher debt load relative to revenue than 66% of similar nonprofits.
Net Margin
53rd percentile
Higher net margin than 53% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
11th percentile
Faster asset growth than 11% of similar nonprofits.
Revenue Growth
8th percentile
Faster revenue growth than 8% of similar nonprofits.
Assets
Down$12,181
Down $28,160 (-70%) from 2023
Liabilities
Down$700
Down $28,713 (-98%) from 2023
Net Assets
Up$11,481
Up $553 (+5.1%) from 2023
Revenue
Down$28,660
Down $56,094 (-66%) from 2023
Expenses
Down$28,107
Down $218,527 (-89%) from 2023
Net Income
Up$553
Up $162,433 (+100%) from 2023
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
To inspire & connect minnesota's digital marketing community with inspiring content, speakers and events.
| Description | Grants | Expenses |
|---|---|---|
| 2024 accomplishments include regaining momentum with in-person workshops and keynote events following years of virtual or hybrid-focused program planning. This forward-facing strategy drew in new interest from strategic partners and sponsors and gained attendance from more than 70 people who had never attended a MIMA event prior to 2024. | - | - |
| Member-focused events included 5 unique workshops ranging from writing for digital channels, content strategy for video projects, brand strategy, digital content measurement and facilitating creative collaboration. This is in addition to monthly keynote and panel programs that included emerging industry topics such as retail media networks, disability representation, creator and influencer partnership strategies and more. | - | - |
| Our board of directors also grew, adding three new members; this growth was marked by newly established brand positioning, a refresh to the organizations website and refined process to facilitate collaboration across working groups. We also hosted an event focused on volunteer engagement and recruitment that drew over 10 new and returning individuals to formally apply as volunteers | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Gemma Forbush | President | PT | $0 | - | - |
| Jim Martin | Treasurer | - | $0 | - | - |
| Amber Graves | Secretary | - | $0 | - | - |
| Michael Williamson | Director | - | $0 | - | - |
| Sara Robino | Director | - | $0 | - | - |
| Natalie Boike | Director | - | $0 | - | - |
| Mike Powell | Director | - | $0 | - | - |
| Nick Wassenberg | Director | - | $0 | - | - |
| Brian Oehler | Director | - | $0 | - | - |
“Insurance $2128”
“Web Site & IT $8573”
“Speaker Fees $3862”
“CATERING $1897”
“LicenseS & Fees $1697”
“Bank fees $714”
“Marketing $478”
“bad debt expense $253”
“Volunteer RECOGNITION $233”
“Accounts Receivable - Beginning $2500 Accounts Receivable - Ending $0”
“Prepaid Expenses and Deferred Charges - Beginning $4325 Prepaid Expenses and Deferred Charges - Ending $0”
“Accounts Payable and Accrued Expenses - Beginning $20753 Accounts Payable and Accrued Expenses - Ending $700”
“Deferred Revenue - Beginning $8660 Deferred Revenue - Ending $0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/AddressChangeInd | 0 | X |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | THE ORGANIZATION |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9525643047 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 4190 Vinewood Lane N STE 111 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | PLYMOUTH |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MN |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 554421771 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 33516 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 12181 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 553 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 8259 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 40341 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 12181 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 28660 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 5 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MembershipDuesAmt | 0 | 14379 |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 10928 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 11481 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 10928 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 11481 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 6.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Gemma Forbush |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | Jim Martin |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Amber Graves |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Michael Williamson |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | Sara Robino |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | Natalie Boike |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | Mike Powell |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | Nick Wassenberg |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | Brian Oehler |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | Director |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 6825 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 19835 |
| IRS990EZ/OtherRevenueTotalAmt | 0 | 276 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | TO INSPIRE & CONNECT MINNESOTA'S DIGITAL MARKETING COMMUNITY WITH INSPIRING CONTENT, SPEAKERS AND EVENTS. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 13 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 14000 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | 2024 accomplishments include regaining momentum with in-person workshops and keynote events following years of virtual or hybrid-focused program planning. This forward-facing strategy drew in new interest from strategic partners and sponsors and gained attendance from more than 70 people who had never attended a MIMA event prior to 2024. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | Member-focused events included 5 unique workshops ranging from writing for digital channels, content strategy for video projects, brand strategy, digital content measurement and facilitating creative collaboration. This is in addition to monthly keynote and panel programs that included emerging industry topics such as retail media networks, disability representation, creator and influencer partnership strategies and more. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | Our board of directors also grew, adding three new members; this growth was marked by newly established brand positioning, a refresh to the organizations website and refined process to facilitate collaboration across working groups. We also hosted an event focused on volunteer engagement and recruitment that drew over 10 new and returning individuals to formally apply as volunteers |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | true |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 29413 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 700 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 28107 |
| IRS990EZ/TotalRevenueAmt | 0 | 28660 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.MIMA.ORG |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/Form1120POLFiledInd | 0 | false |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | true |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | false |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Insurance $2128 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Web Site & IT $8573 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Speaker Fees $3862 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | CATERING $1897 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | LicenseS & Fees $1697 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Bank fees $714 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Marketing $478 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | bad debt expense $253 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Volunteer RECOGNITION $233 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Accounts Receivable - Beginning $2500 Accounts Receivable - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Prepaid Expenses and Deferred Charges - Beginning $4325 Prepaid Expenses and Deferred Charges - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Accounts Payable and Accrued Expenses - Beginning $20753 Accounts Payable and Accrued Expenses - Ending $700 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Deferred Revenue - Beginning $8660 Deferred Revenue - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.8 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Assets.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Assets.1011 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Total Liabilities.1003 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Gemma Forbush |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-10-24 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | MINNESOTA INTERACTIVE MARKETING |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | ASSOCIATION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | MINN |
| ReturnHeader/Filer/EIN | 0 | 411943269 |
| ReturnHeader/Filer/PhoneNum | 0 | 9525643047 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 4190 Vinewood Lane N 111 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | PLYMOUTH |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | MN |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 55442 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 362716239 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Barnes Givens & Barnes Ltd |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 200 E Evergreen Ave Suite 117 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Mount Prospect |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | IL |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 60056 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2247642442 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | William J Barnes |
| ReturnHeader/ReturnTs | 0 | 2025-10-24T13:52:40-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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