Civic Intelligence

Bloomington Convention & Visitors Bureau

EIN 41-1696432 • 501(c)6 • Bloomington, MN

Profile

To promote the city of bloomington, minnesota by attracting meetings, conventions, and tourism business to the community and to enhance and contribute to the overall identity and economic well-being of the community.

2131 Lindau Ln 420Bloomington, MN 55425

www.bloomingtonmn.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

82nd percentile

0.52x

Higher debt load relative to assets than 82% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

82nd percentile

0.68x

Higher debt load relative to revenue than 82% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

30th percentile

-0.7%

Higher net margin than 30% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

73rd percentile

$392,184

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

18th percentile

-4.4%

Faster asset growth than 18% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

46th percentile

5.0%

Faster revenue growth than 46% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$8,243,791

Down $378,634 (-4.4%) from 2023

Liabilities

Down

$4,309,156

Down $331,399 (-7.1%) from 2023

Net Assets

Down

$3,934,635

Down $47,235 (-1.2%) from 2023

Revenue

Up

$6,358,267

Up $300,016 (+5.0%) from 2023

Expenses

Up

$6,405,502

Up $543,739 (+9.3%) from 2023

Net Income

Down

-$47,235

Down $243,723 (-124%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2011: $2,031,900Liabilities 2011: $430,908Net Assets 2011: $1,600,9922011Assets 2012: $2,046,228Liabilities 2012: $500,395Net Assets 2012: $1,545,8332012Assets 2013: $2,186,228Liabilities 2013: $541,580Net Assets 2013: $1,644,6482013Assets 2014: $2,404,546Liabilities 2014: $513,863Net Assets 2014: $1,890,6832014Assets 2015: $2,538,152Liabilities 2015: $515,910Net Assets 2015: $2,022,2422015Assets 2016: $3,105,834Liabilities 2016: $543,491Net Assets 2016: $2,562,3432016Assets 2017: $3,242,075Liabilities 2017: $673,343Net Assets 2017: $2,568,7322017Assets 2018: $3,633,447Liabilities 2018: $891,994Net Assets 2018: $2,741,4532018Assets 2019: $3,664,178Liabilities 2019: $918,739Net Assets 2019: $2,745,4392019Assets 2020: $2,365,156Liabilities 2020: $662,802Net Assets 2020: $1,702,3542020Assets 2021: $3,565,266Liabilities 2021: $691,563Net Assets 2021: $2,873,7032021Assets 2022: $8,311,917Liabilities 2022: $4,526,535Net Assets 2022: $3,785,3822022Assets 2023: $8,622,425Liabilities 2023: $4,640,555Net Assets 2023: $3,981,8702023Assets 2024: $8,243,791Liabilities 2024: $4,309,156Net Assets 2024: $3,934,6352024

Highlighted filing

2024

Assets$8,243,791
Liabilities$4,309,156
Net Assets$3,934,635

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $4,140,0232011Expenses 2012: $4,267,7842012Revenue 2013: $4,593,285Expenses 2013: $4,494,470Net Income 2013: $98,8152013Revenue 2014: $5,049,569Expenses 2014: $4,803,534Net Income 2014: $246,0352014Revenue 2015: $5,349,416Expenses 2015: $5,217,857Net Income 2015: $131,5592015Revenue 2016: $6,327,304Expenses 2016: $5,787,203Net Income 2016: $540,1012016Revenue 2017: $5,904,186Expenses 2017: $5,897,797Net Income 2017: $6,3892017Revenue 2018: $6,579,077Expenses 2018: $6,406,356Net Income 2018: $172,7212018Revenue 2019: $6,623,223Expenses 2019: $6,619,237Net Income 2019: $3,9862019Revenue 2020: $2,501,429Expenses 2020: $3,544,514Net Income 2020: -$1,043,0852020Revenue 2021: $4,284,977Expenses 2021: $3,113,628Net Income 2021: $1,171,3492021Revenue 2022: $5,604,990Expenses 2022: $4,693,311Net Income 2022: $911,6792022Revenue 2023: $6,058,251Expenses 2023: $5,861,763Net Income 2023: $196,4882023Revenue 2024: $6,358,267Expenses 2024: $6,405,502Net Income 2024: -$47,2352024

Highlighted filing

2024

Revenue$6,358,267
Expenses$6,405,502
Net Income-$47,235

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$8.24$4.31$3.93$6.36$6.41$0.05
2023Detailed filing. Detailed filing data is available for this year.$8.62$4.64$3.98$6.06$5.86$0.20
2022Detailed filing. Detailed filing data is available for this year.$8.31$4.53$3.79$5.60$4.69$0.91
2021Detailed filing. Detailed filing data is available for this year.$3.57$0.69$2.87$4.28$3.11$1.17
2020Detailed filing. Detailed filing data is available for this year.$2.37$0.66$1.70$2.50$3.54$1.04
2019Detailed filing. Detailed filing data is available for this year.$3.66$0.92$2.75$6.62$6.62$0.00
2018Detailed filing. Detailed filing data is available for this year.$3.63$0.89$2.74$6.58$6.41$0.17
2017Detailed filing. Detailed filing data is available for this year.$3.24$0.67$2.57$5.90$5.90$0.01
2016Detailed filing. Detailed filing data is available for this year.$3.11$0.54$2.56$6.33$5.79$0.54
2015Detailed filing. Detailed filing data is available for this year.$2.54$0.52$2.02$5.35$5.22$0.13
2014Detailed filing. Detailed filing data is available for this year.$2.40$0.51$1.89$5.05$4.80$0.25
2013Detailed filing. Detailed filing data is available for this year.$2.19$0.54$1.64$4.59$4.49$0.10
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.05$0.50$1.55$4.27
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.03$0.43$1.60$4.14
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 11, 2025
Return Version
2024v5.2
Gross Receipts
$6,358,451
Mission and Program Overview

Mission

To enhance the overall Bloomington experience and contribute to the economic well-being of the city through leadership and innovation in the hospitality industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,284,485$2,186,081▼ $98,404
Savings and Temporary Cash Investments$1,068,644$875,662▼ $192,982
Accounts Receivable$772,357$790,356▲ $17,999
Land, Buildings, and Equipment, Net$485,700$592,704▲ $107,004
Prepaid Expenses and Deferred Charges$329,540$365,560▲ $36,020
Cash and Non-Interest-Bearing Accounts$163,219$249,063▲ $85,844
Total Assets$8,622,425$8,243,791▼ $378,634
Other Assets Total$3,518,480$3,184,365▼ $334,115
Liabilities
Other Liabilities$3,826,353$3,493,200▼ $333,153
Accounts Payable and Accrued Expenses$636,643$617,604▼ $19,039
Unsecured Notes Loans Payable$140,142$136,255▼ $3,887
Deferred Revenue$37,417$62,097▲ $24,680
Total Liabilities$4,640,555$4,309,156▼ $331,399
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,981,870$3,934,635▼ $47,235
Total Net Assets Fund Balance$3,981,870$3,934,635▼ $47,235
Total Liabilities and Net Assets / Fund Balance$8,622,425$8,243,791▼ $378,634

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$430,535$479,323$909,858
Leasehold Improvements$162,169$316,520$478,689
Other Assets Org$30,645--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bonnie CarlsonPresident and CEOFT$265,684$126,500$392,184
Dan O'NeillVP of Strategy and SalesFT$172,166$97,336$269,502
Jan KroellsVP of AdvertisingFT$172,287$75,774$248,061

Board Members and Trustees

NameTitle
Dave MonaChair
Fay BeauchineVice Chair
Alberto AbreuDirector
Dan JasperDirector
Dr Joyce EsterDirector
Jamie VerbruggeDirector
Kathy TunhiemDirector
Mayor Tim BusseDirector
Mitch KilianDirector
Shane ChristensonDirector
Shawn NelsonDirector
Jim SaccomanTreasuer

Highest Paid Contractors

ContractorServicesLocationCompensation
MMGY GlobalAdvertising7309 West 80th Street Suite 400, Overland Park, KS 66204$893,948
MOAC Mail Holdings LLCMarketing AgreementNW 5826 PO Bx 1450, Minneapolis, MN 55485-5826$124,170
Revenue and Support

Revenue Composition

Contributions and Grants
$5,878,181
Program Service Revenue
$368,916
Investment Income
$111,170
Other Revenue
$0
All Other Contributions
$150,482
Change in Net Assets
$-47,235

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table21$57,181Fair Market Value
Other Non Cash Contri Table1$32,850Fair Market Value
Other Non Cash Contri Table41$25,110Fair Market Value
Other Non Cash Contri Table3$10,600Fair Market Value
Other Non Cash Contri Table11$9,410Fair Market Value
Other Non Cash Contri Table4$8,731Fair Market Value
Other Non Cash Contri Table1$6,600Fair Market Value
Total Noncash Contributions82$150,482-

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,358,267
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$6,358,267
Total Revenue per Form 990
$6,358,267
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,933,823
Salaries, Compensation, and Employee Benefits$2,471,679
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,875,665
Other Salaries and Wages---$1,686,199
Conferences and Meetings---$435,545
Occupancy---$405,734
Current Officers, Directors, Trustees, and Key Employees---$392,184
Information Technology---$332,075
Office Expenses---$190,477
Other Employee Benefits---$152,166
Payroll Taxes---$139,680
Depreciation Depletion---$131,562
Pension Plan Contributions---$101,450
Other Expenses---$62,326
All Other Expenses---$49,364
Fees for Services Other---$30,801
Fees for Services Accounting---$24,687
Insurance---$21,391
Fees for Services Legal---$9,922
Interest---$5,335
Total Functional Expenses$0$0$0$6,405,502

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,405,502
Total Expenses per Audited Statements$6,405,502
Total Expenses per Form 990$6,405,502
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$3,461,711
Financing Lease Liability$31,489
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

Upon completion and review by management, the draft 990 will be submitted to the full board for final review and approval. Once complete, the approval document is filed with the IRS.

Form 990, Part VI, Section B, line 12C

Conflict of Interest policy is included in the Code of Ethics which each board member signs before joining the Board and annually, thereafter.

Form 990, Part VI, Section B, line 15A

The Organization's Board of Directors determines the President's salary. The Board Chair reviews the President and CEO and recommends a merit increase which is then approved by the Compensation Committee. The Compensation Committee reports to the Board.

Form 990, Part VI, Section C, line 19

The Organization has its governing documents and financial statements available to the public upon request. The Form 990 is also available on GuideStar.

Filing and Contact Details

Filer

Filer Name
Bloomington Minnesota Travel & Tourism
EIN
41-1696432
Phone
9528588500
Address
2131 Lindau Ln 420, Bloomington, MN 55425

Signing Officer

Name
Bonnie Carlson
Title
President
Phone
9528588500
Signed
2025-07-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bonnie Carlson
Formed
1991
Legal Domicile
Mn
Voting Board Members
12
Independent Board Members
12
Employees
18
Volunteers
5

Preparer

Firm
Abdo
Address
5201 Eden Avenue Suite 250, Edina, MN 55436
Preparer
Steven D Anseth CPA
Phone
9528359090
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

This process has not changed from the prior year.

Financial Statement Notes

Part X, Line 2:

The Organization is exempt from income taxes under Internal Revenue Code 501(c)(6) of the Internal Revenue Code and Minnesota Statute 290.05, but is subject to income tax on net unrelated business income. The Organization generates unrelated business income from advertisements. The Organization files information returns in the United States federal jurisdiction and in the Minnesota state jurisdiction. In addition, the Organization files tax returns in relation to their unrelated business income.

Raw XML AppendixShowing 400 of 556 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Bonnie Carlson
IRS990/Form990PartVIISectionAGrp/PersonNm1Dan O'Neill
IRS990/Form990PartVIISectionAGrp/PersonNm2Jan Kroells
IRS990/Form990PartVIISectionAGrp/PersonNm3Dave Mona
IRS990/Form990PartVIISectionAGrp/PersonNm4Fay Beauchine
IRS990/Form990PartVIISectionAGrp/PersonNm5Jim Saccoman
IRS990/Form990PartVIISectionAGrp/PersonNm6Dr Joyce Ester
IRS990/Form990PartVIISectionAGrp/PersonNm7Dan Jasper
IRS990/Form990PartVIISectionAGrp/PersonNm8Mitch Kilian
IRS990/Form990PartVIISectionAGrp/PersonNm9Shane Christenson
IRS990/Form990PartVIISectionAGrp/PersonNm10Shawn Nelson
IRS990/Form990PartVIISectionAGrp/PersonNm11Alberto Abreu
IRS990/Form990PartVIISectionAGrp/PersonNm12Mayor Tim Busse
IRS990/Form990PartVIISectionAGrp/PersonNm13Jamie Verbrugge
IRS990/Form990PartVIISectionAGrp/PersonNm14Kathy Tunhiem
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President and CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1VP of Strategy and Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP of Advertising
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt4Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Treasuer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
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IRS990/FSAuditedInd01
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IRS990/GamingActivitiesInd00
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IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
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IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd00
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0To enhance the overall Bloomington experience and contribute to the economic well-being of the city through leadership and innovation in the hospitality industry.
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IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherChangesInNetAssetsAmt00
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IRS990/OtherExpensesGrp/Desc0In-kind Tickets, Hotel
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IRS990/OtherExpensesGrp/Desc2Administrative Charges
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IRS990/OtherExpensesGrp/TotalAmt1118898
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IRS990/PrincipalOfficerNm0Bonnie Carlson
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IRS990/ProgramServiceRevenueGrp/BusinessCd4624410
IRS990/ProgramServiceRevenueGrp/Desc0Community Events
IRS990/ProgramServiceRevenueGrp/Desc1Online Marketing Progr
IRS990/ProgramServiceRevenueGrp/Desc2Online Housing Program
IRS990/ProgramServiceRevenueGrp/Desc3Ad Sales
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IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt0478689
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt025885
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt13127835
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt230645
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0Accrued interest
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1Operating Right-of-Use Asset
IRS990ScheduleD/OtherAssetsOrgGrp/Desc2Financing Right-of-Use Asset
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt03461711
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt131489
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Operating Lease Liability
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Financing Lease Liability
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Organization is exempt from income taxes under Internal Revenue Code 501(c)(6) of the Internal Revenue Code and Minnesota Statute 290.05, but is subject to income tax on net unrelated business income. The Organization generates unrelated business income from advertisements. The Organization files information returns in the United States federal jurisdiction and in the Minnesota state jurisdiction. In addition, the Organization files tax returns in relation to their unrelated business income.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X, Line 2:
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10

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