Civic Intelligence

CCX Media

EIN 41-1431923 • 501(c)3 • Brooklyn Park, MN

Profile

To provide free television production training and equipment use to residents and organizations of the northwest suburbs of minneapolis, mn

6900 Winnetka Avenue NorthBrooklyn Park, MN 55428

www.nwct.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

98th percentile

2.02x

Higher debt load relative to assets than 98% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

83rd percentile

0.63x

Higher debt load relative to revenue than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

49th percentile

3.7%

Higher net margin than 49% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

9th percentile

-19%

Faster asset growth than 9% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

14th percentile

-20%

Faster revenue growth than 14% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets98th percentile

Assets

Down

$1,138,674

Down $271,493 (-19%) from 2023

Liabilities

Down

$2,296,729

Down $320,805 (-12%) from 2023

Net Assets

Up

-$1,158,055

Up $49,312 (+4.1%) from 2023

Operations
Liabilities / Revenue83rd percentileNet Margin49th percentile

Revenue

Down

$3,660,149

Down $896,687 (-20%) from 2023

Expenses

Down

$3,523,070

Down $549,143 (-13%) from 2023

Net Income

Down

$137,079

Down $347,544 (-72%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0-$2.0M-$4.0MAssets 2011: $1,278,298Liabilities 2011: $489,012Net Assets 2011: $789,2862011Assets 2012: $1,005,895Liabilities 2012: $519,865Net Assets 2012: $486,0302012Assets 2013: $1,424,397Liabilities 2013: $652,223Net Assets 2013: $772,1742013Assets 2014: $1,251,890Liabilities 2014: $599,050Net Assets 2014: $652,8402014Assets 2015: $2,132,237Liabilities 2015: $3,185,071Net Assets 2015: -$1,052,8342015Assets 2016: $2,772,611Liabilities 2016: $4,371,882Net Assets 2016: -$1,599,2712016Assets 2017: $1,848,120Liabilities 2017: $3,823,230Net Assets 2017: -$1,975,1102017Assets 2018: $1,334,066Liabilities 2018: $3,231,463Net Assets 2018: -$1,897,3972018Assets 2019: $993,020Liabilities 2019: $3,049,267Net Assets 2019: -$2,056,2472019Assets 2022: $1,424,578Liabilities 2022: $3,116,568Net Assets 2022: -$1,691,9902022Assets 2023: $1,410,167Liabilities 2023: $2,617,534Net Assets 2023: -$1,207,3672023Assets 2024: $1,138,674Liabilities 2024: $2,296,729Net Assets 2024: -$1,158,0552024

Highlighted filing

2024

Assets$1,138,674
Liabilities$2,296,729
Net Assets-$1,158,055
Open 2024 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $4,088,6692011Expenses 2012: $4,076,2392012Revenue 2013: $4,252,487Expenses 2013: $3,966,343Net Income 2013: $286,1442013Revenue 2014: $4,076,821Expenses 2014: $4,196,155Net Income 2014: -$119,3342014Revenue 2015: $5,289,321Expenses 2015: $4,773,981Net Income 2015: $515,3402015Revenue 2016: $4,586,243Expenses 2016: $5,132,680Net Income 2016: -$546,4372016Revenue 2017: $4,502,980Expenses 2017: $4,878,819Net Income 2017: -$375,8392017Revenue 2018: $4,392,348Expenses 2018: $4,455,789Net Income 2018: -$63,4412018Revenue 2019: $4,315,205Expenses 2019: $4,474,055Net Income 2019: -$158,8502019Revenue 2022: $4,301,160Expenses 2022: $4,173,204Net Income 2022: $127,9562022Revenue 2023: $4,556,836Expenses 2023: $4,072,213Net Income 2023: $484,6232023Revenue 2024: $3,660,149Expenses 2024: $3,523,070Net Income 2024: $137,0792024

Highlighted filing

2024

Revenue$3,660,149
Expenses$3,523,070
Net Income$137,079
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,138,674
Liabilities
$2,296,729
Net assets
-$1,158,055
Revenue
$3,660,149
Expenses
$3,523,070
Net income
$137,079
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.14$2.30$1.16$3.66$3.52$0.14
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.41$2.62$1.21$4.56$4.07$0.48
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$3.12$1.69$4.30$4.17$0.13
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2019Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.99$3.05$2.06$4.32$4.47$0.16
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.33$3.23$1.90$4.39$4.46$0.06
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.85$3.82$1.98$4.50$4.88$0.38
2016Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.77$4.37$1.60$4.59$5.13$0.55
2015Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.13$3.19$1.05$5.29$4.77$0.52
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.60$0.65$4.08$4.20$0.12
2013Detailed filing. Detailed filing data is available for this year.$1.42$0.65$0.77$4.25$3.97$0.29
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.52$0.49$4.08
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.28$0.49$0.79$4.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$3,660,149
Mission and Program Overview

Mission

To provide free television production training and equipment use to residents and organizations of the northwest suburbs of Minneapolis, MN

To create, help others create, and disseminate high-quality local content.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$858,082$765,949▼ $92,133
Pd in Cap Srpls Land Bldg Eqp Fund$858,082$765,949▼ $92,133
Cash and Non-Interest-Bearing Accounts$109,136$135,722▲ $26,586
Prepaid Expenses and Deferred Charges$41,508$56,900▲ $15,392
Accounts Receivable$10,455$10,943▲ $488
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Cap Stk Tr Prin Current Funds$-2,065,449$-1,924,004▲ $141,445
Total Assets$1,410,167$1,138,674▼ $271,493
Other Assets Total$390,986$169,160▼ $221,826
Liabilities
Other Liabilities$2,171,112$1,706,090▼ $465,022
Accounts Payable and Accrued Expenses$446,422$590,639▲ $144,217
Total Liabilities$2,617,534$2,296,729▼ $320,805
Net Assets / Fund Balance
Total Net Assets Fund Balance$-1,207,367$-1,158,055▲ $49,312
Total Liabilities and Net Assets / Fund Balance$1,410,167$1,138,674▼ $271,493

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$724,536$5,705,167$6,429,703
Leasehold Improvements$41,413$576,098$617,511
Other Assets Org$169,160--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Shannon Slatton SchwartzExecutive DirectorFT$148,953$32,407$181,360
John JacobsonSports and Events DirectorFT$103,923$27,387$131,310

Board Members and Trustees

NameTitle
Mark SchulzPresident at Large
Al MadsenVice President (end 6/2024)
Adam BellDirector
Beth KramerDirector
Bob WoodsDirector
Carol MorrisDirector
Cheryl WeilerDirector
Emilie KastnerDirector
Kevin VandenbergDirector
Mike OstaffeDirector
Risikat AdesaogunDirector
Shane MikkelsonDirector
Giannina PosnerDirector (end 7/2024)
Tim SandvikDirector(end 4/24)/treas(beg 5/24)
Eric MargolisSecretary
Darryl SannesSecretary(end 2/24)/VP(beg 7/24)
Riley GramsTreasurer (end 4/2024)

Highest Paid Contractors

ContractorServicesLocationCompensation
Abdo LLPAccounting, Hr, & Payroll Services100 WARREN ST STE 600, Mankato, MN 56001$140,937
LogisIt Services5750 DULUTH STREET, Golden Valley, MN 55422$107,510
Revenue and Support

Revenue Composition

Contributions and Grants
$3,553,698
Program Service Revenue
$106,451
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$137,079
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,665,500
Other Expenses$857,570
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,713,338$190,371-$1,903,709
Other Employee Benefits$376,182$41,798-$417,980
Information Technology$235,611--$235,611
Depreciation Depletion$208,528--$208,528
Current Officers, Directors, Trustees, and Key Employees$18,136$163,224-$181,360
Payroll Taxes$146,206$16,245-$162,451
Occupancy$146,718--$146,718
Fees for Services Accounting-$137,843-$137,843
Office Expenses$20,330$8,681-$29,011
Other Expenses$24,237--$24,237
Conferences and Meetings$23,130--$23,130
Advertising$10,399--$10,399
All Other Expenses$6,840--$6,840
Fees for Services Legal-$2,446-$2,446
Total Functional Expenses$2,962,462$560,608$0$3,523,070
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Net Pension Liability$859,618
Deferred Resources Related to Pensions$833,942
Due to Nwsccc$12,530
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's executive director reviews the form 990 prior to filing with the irs. The 990 is made available to the board members for review.”

Form 990, Part VI, Section B, Line 12C

“The organization requires officers, directors and key employees to annually disclose conflicts of interests. If there is an issue, the organization takes remedial action.”

Form 990, Part VI, Section B, Line 15

“The data to compare salaries is derived from the national association of broadcasters, which publishes a detailed scientific survey of salaries and benefits. Other salary data is derived from the survey navigator by the league of minnesota cities. This data is used during annual reviews of the executive director, assistant executive director, and other key employees to determine compensation.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public upon request for the same period of disclosure as set forth in section 6104(d).”

Filing and Contact Details

Filer

Filer Name
Ccx Media
EIN
41-1431923
Phone
7635338196
Address
6900 WINNETKA AVENUE NORTH, BROOKLYN PARK, MN 55428

Signing Officer

Name
Shannon Slatton Schwartz
Title
Executive Director
Phone
7635338196
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shannon Slatton Schwartz
Formed
1982
Legal Domicile
Mn
Voting Board Members
14
Independent Board Members
14
Employees
100
Volunteers
143

Preparer

Firm
Creative Planning Tax LLC
Address
220 PARK AVE S, ST CLOUD, MN 56301
Preparer
Marie a Primus CPA
Phone
3202517010
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Compensated absences -87,767.”

Form 990, Part XI, Line 9

“During the year, the organization implemented gasb statement no. 101, compensated absences. This adoption represents a change in accounting principle in accordance with generally accepted accounting principles (gaap). Gasb statement no. 101 provides updated recognition and measurement guidance for compensated absences, requiring expenditures related to compensation absences to be recorded only when payment is due. The cumulative effect of adopting gasb statement no. 101 was recorded as an other adjustment to the net position balance, resulting in an increase in net position in the ccx media fund of $87,767. The adoption did not represent a change in accounting method, but rather a change in accounting principle resulting from new authoritative guidance.”

Financial Statement Notes

PART X, LINE 2:

“Deferred income taxes arise from advertising services conducted by ccx media, which are not related to their tax-exempt purpose and are reported using the liability method. Deferred tax assets are recognized for deductible temporary differences and operating loss carry forwards. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portions or all of the deferred tax assets will not be realized. Deferred tax assets are adjusted for the effects of changes in tax laws and rates on the date of enactment. Other than the advertising services conducted, the ccx media is exempt from federal and state income taxes under section 501(c)(3) of the internal revenue code and similar state income tax laws. Under fasb asc 740-10-50 the organization estimates that it has no tax liability for uncertain tax positions and that this estimate will not change significantly during 2024. The commission recognizes potential accrued interest and penalties pertaining to income tax related issues, if any, as an income tax expense. During 2024, no penalties and interest were recorded. For federal tax purposes the tax returns essentially remain open for possible examination for a period of three years after the date on which those returns are filed.”

Raw XML AppendixShowing 400 of 582 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0446422
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0590639
IRS990/AccountsReceivableGrp/BOYAmt010455
IRS990/AccountsReceivableGrp/EOYAmt010943
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO CREATE, HELP OTHERS CREATE, AND DISSEMINATE HIGH-QUALITY LOCAL CONTENT.
IRS990/AdvertisingGrp/ProgramServicesAmt010399
IRS990/AdvertisingGrp/TotalAmt010399
IRS990/AllOtherExpensesGrp/ProgramServicesAmt06840
IRS990/AllOtherExpensesGrp/TotalAmt06840
IRS990/AnnualDisclosureCoveredPrsnInd01
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IRS990/BooksInCareOfDetail/PhoneNum07635338196
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt06900 WINNETKA AVENUE NORTH
IRS990/BooksInCareOfDetail/USAddress/CityNm0BROOKLYN PARK
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt15750 DULUTH STREET
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0MANKATO
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0ABDO LLP
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IRS990/ContractorCompensationGrp/ServicesDesc0ACCOUNTING, HR, & PAYROLL SERVICES
IRS990/ContractorCompensationGrp/ServicesDesc1IT SERVICES
IRS990/CreditCounselingInd00
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IRS990/Desc0DURING 2024, CCX MEDIA SHINED BY PROVIDING TRULY UNIQUE PROGRAMMING TO RESIDENTS OF THE NORTHWEST SUBURBS THAT IS BOTH ENRICHING AND AWARD-WINNING. OUR STORIES ARE AVAILABLE VIA CABLE TELEVISION, STREAMING APPS LIKE ROKU AND AMAZON PRIME, OUR WEBSITE AND SOCIAL MEDIA, ALL WITH NO PAYWALLS. CCX MEDIA'S NEWS STAFF HAS FOUR FULL-TIME STAFF WRITERS TO COVER WHAT'S HAPPENING IN CITIES, SCHOOLS, BUSINESSES, AND THE ARTS IN OUR NINE-MEMBER CITIES. THESE NEWS STORIES ARE CAPTURED ON CAMERA BY OUR PHOTOGRAPHY STAFF TO EDUCATE AND INFORM RESIDENTS IN A GROWING SUBURBAN NEWS DESERT. NEW CONTENT IS UPDATED ON THE WEBSITE AND CHANNEL AT LEAST FIVE TIMES A WEEK.DURING BIG ELECTION YEARS LIKE 2024, CCX MEDIA TAKES ON THE ROLE OF A TRAFFIC CONDUCTOR, DIRECTING VOTERS TO AGGREGATED CANDIDATE INFORMATION SO THEY CAN BE INFORMED AT THE POLLS. WE WORKED WITH THE LEAGUE OF WOMEN VOTERS TO FACILITATE AND DISSEMINATE FORUMS, AND WE ALSO PROVIDED CANDIDATES THE OPPORTUNITY TO RECORD THEIR OWN MESSAGE. CANDIDATE STATEMENTS - CCX MEDIA PROVIDED EACH CANDIDATE ON THE BALLOT THE OPPORTUNITY TO RECORD A 45-SECOND CANDIDATE STATEMENT. VOTERS COULD ACCESS THE STATEMENTS FREE OF CHARGE ON YOUTUBE AND ON OUR WEBSITE, CCXMEDIA.ORG. 77 CANDIDATES RECORDED STATEMENTS WITH AN 86% PARTICIPATION RATE.CANDIDATE FORUMS - CCX MEDIA COLLABORATED WITH LOCAL CHAPTERS FROM THE LEAGUE OF WOMEN VOTERS TO RECORD AND DISSEMINATE FORUMS FEATURING LOCAL CANDIDATES. PEOPLE COULD ACCESS FORUMS BY WATCHING CCX MEDIA CHANNELS THROUGH CABLE TELEVISION OR ONLINE. CCX CITIES CREWS RECORDED AND PUBLISHED 22 FORUMS COVERING 43 RACES SPREAD OUT OVER 18 DATES.LIVE ELECTION RESULTS - CCX MEDIA STREAMED LIVE LOCAL ELECTION RESULTS STRAIGHT FROM THE SECRETARY OF STATE TO OUR CHANNEL AND WEBSITE. NEWS CREWS REPORTED ON RESULTS AND TRACKED DOWN CANDIDATES FOR ELECTION NIGHT INTERVIEWS. NEWS STAFF COVERED 39 LOCAL ELECTIONS OR LEVY REFERENDUMS WITH 21 PUBLISHED STORIES AND A DOZEN ON-CAMERA INTERVIEWS.THE CONTENT THAT WE CREATE MATTERS, BUT THE ADVOCACY THAT WE DO MATTERS TOO. WE FACILITATE PHONE CALLS WEEKLY FROM CABLE CUSTOMERS ASKING FOR HELP ON A VARIETY OF ISSUES RELATED TO THEIR CABLE SUBSCRIPTION. WE HAVE WORKED WITH OUR FRANCHISE PARTNERS TO MEET CONSUMERS' NEEDS AND HELP SOLVE PROBLEMS.AS VIEWERS' HABITS CHANGE AND PEOPLE CUT THE CORD ON CABLE TELEVISION, CCX MEDIA HAS WORKED LEGISLATIVELY TO PROMOTE MEASURES THAT WOULD HELP PROVIDE MEANINGFUL REVENUE AND PROTECT COMMUNITY TELEVISION. WE ALSO SHARED OUR VOICE AT THE STATE LEGISLATURE TO TALK ABOUT THE WORK WE DO IN PROMOTING GOVERNMENT TRANSPARENCY AND TRULY LOCAL PROGRAMMING, PROTECTING PUBLIC RIGHTS-OF-WAY, AND TOUTING OUR CONSUMER ADVOCACY EFFORTS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR(END 4/24)/TREAS(BEG 5/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE PRESIDENT (END 6/2024)
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR (END 7/2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt17EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18SPORTS AND EVENTS DIRECTOR
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