Civic Intelligence

Wisconsin Hotel & Lodging Association Inc

990 • Fiscal year 2018 • EIN 39-6078094

Jul 01, 2017 to Jun 30, 2018 • Filed on Oct 22, 2018

Organization ProfileWWW.WISCONSINLODGING.ORG

View Organization Page

1025 S Moorland Rd No 200Brookfield, WI 53005-6944

(262) 782-2851

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

83rd percentile

0.42x

Higher debt load relative to assets than 83% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Liabilities / Revenue

88th percentile

0.49x

Higher debt load relative to revenue than 88% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Net Margin

53rd percentile

4.7%

Higher net margin than 53% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Top Officer Pay

89th percentile

$160,051

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 20.7% of source-year revenue.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Asset Growth

63rd percentile

7.9%

Faster asset growth than 63% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Revenue Growth

32nd percentile

-2.4%

Faster revenue growth than 32% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets83rd percentile

Assets

Up

$896,591

Up $65,406 (+7.9%) from 2017

Net Assets

Up

$517,746

Up $37,578 (+7.8%) from 2017

Liabilities

Up

$378,845

Up $27,828 (+7.9%) from 2017

Revenue And Expenses
Liabilities / Revenue88th percentileNet Margin53rd percentile

Revenue

Down

$772,508

Down $19,399 (-2.4%) from 2017

Expenses

Up

$735,979

Up $1,189 (+0.2%) from 2017

Net Income

Down

$36,529

Down $20,588 (-36%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth63rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $703,402Liabilities 2011: $405,815Net Assets 2011: $297,5872011Assets 2012: $673,748Liabilities 2012: $355,994Net Assets 2012: $317,7542012Assets 2013: $702,330Liabilities 2013: $371,962Net Assets 2013: $330,3682013Assets 2014: $717,729Liabilities 2014: $312,010Net Assets 2014: $405,7192014Assets 2015: $752,711Liabilities 2015: $364,737Net Assets 2015: $387,9742015Assets 2016: $795,064Liabilities 2016: $385,330Net Assets 2016: $409,7342016Assets 2017: $831,185Liabilities 2017: $351,017Net Assets 2017: $480,1682017Assets 2018: $896,591Liabilities 2018: $378,845Net Assets 2018: $517,7462018Assets 2019: $819,845Liabilities 2019: $358,929Net Assets 2019: $460,9162019Assets 2020: $599,126Liabilities 2020: $127,078Net Assets 2020: $472,0482020Assets 2021: $733,033Liabilities 2021: $256,394Net Assets 2021: $476,6392021Assets 2022: $550,064Liabilities 2022: $281,836Net Assets 2022: $268,2282022Assets 2023: $655,542Liabilities 2023: $428,811Net Assets 2023: $226,7312023

Highlighted filing

2018

Assets$896,591
Liabilities$378,845
Net Assets$517,746
Open 2018 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KExpenses 2011: $646,7402011Expenses 2012: $644,3262012Revenue 2013: $664,173Expenses 2013: $655,595Net Income 2013: $8,5782013Revenue 2014: $742,917Expenses 2014: $685,613Net Income 2014: $57,3042014Revenue 2015: $709,775Expenses 2015: $720,088Net Income 2015: -$10,3132015Revenue 2016: $752,274Expenses 2016: $720,824Net Income 2016: $31,4502016Revenue 2017: $791,907Expenses 2017: $734,790Net Income 2017: $57,1172017Revenue 2018: $772,508Expenses 2018: $735,979Net Income 2018: $36,5292018Revenue 2019: $748,050Expenses 2019: $814,201Net Income 2019: -$66,1512019Revenue 2020: $684,353Expenses 2020: $664,519Net Income 2020: $19,8342020Revenue 2021: $538,952Expenses 2021: $576,367Net Income 2021: -$37,4152021Revenue 2022: $557,827Expenses 2022: $700,857Net Income 2022: -$143,0302022Revenue 2023: $675,563Expenses 2023: $724,488Net Income 2023: -$48,9252023

Highlighted filing

2018

Revenue$772,508
Expenses$735,979
Net Income$36,529
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2017 to Jun 30, 2018
Signed
Oct 22, 2018
Return Version
2017v2.3
Gross Receipts
$773,792
Mission and Program Overview

Mission

Our mission is to lead wisconsin's lodging industry by delivering valued services to and advocating for our members.

The wisconsin hotel & lodging association determines services needed by the evolving needs of the industry services ranging from marketing, communications, legal and other resources, legislative information and representation, and the provision of education, delivering the services to members in a cost-effective, timely, and valued manner.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$216,380$318,569▲ $102,189
Investments in Publicly Traded Securities$264,708$273,052▲ $8,344
Cash and Non-Interest-Bearing Accounts$302,256$259,943▼ $42,313
Accounts Receivable$33,131$22,426▼ $10,705
Prepaid Expenses and Deferred Charges$12,404$21,468▲ $9,064
Land, Buildings, and Equipment, Net$2,306$1,133▼ $1,173
Total Assets$831,185$896,591▲ $65,406
Liabilities
Deferred Revenue$312,807$342,896▲ $30,089
Accounts Payable and Accrued Expenses$38,210$35,949▼ $2,261
Total Liabilities$351,017$378,845▲ $27,828
Net Assets / Fund Balance
Unrestricted Net Assets$447,343$486,574▲ $39,231
Temporarily Rstr Net Assets$32,825$31,172▼ $1,653
Total Net Assets Fund Balance$480,168$517,746▲ $37,578
Total Liabilities and Net Assets / Fund Balance$831,185$896,591▲ $65,406

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,133$44,424$45,557
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Trisha PugalPresident/CEOFT$148,057$11,994$160,051

Board Members and Trustees

NameTitle
Aaron WolfChairman
Kimberly VeleChairman-elect
Amy SimchakPast Chairman
Noall SilvesterVice Chairman
Connie BarbianAssociate Director
Jay JonesAssociate Director
Jennifer ChurchAssociate Director
Jim LaurinoAssociate Director
Mark HinichAssociate Director
Steve MarcusHonorary Director
Bob PatelLodging Director
Char StankowskiLodging Director
Charlie EggenLodging Director
Chris ScheelLodging Director
Cory LatourellLodging Director
Dan SchetterLodging Director
Dave SekeresLodging Director
Deb JohnsonLodging Director
Jeffrey HessLodging Director
Jenna ChristensenLodging Director
John ChastanLodging Director
Jon JossartLodging Director
Justin BehlingLodging Director
Kari ZambonLodging Director
Lola RoehLodging Director
Mark JohnsonLodging Director
Pat OlejniczakLodging Director
Pete BoeseLodging Director
Rory MadsenLodging Director
Sheryl TharmanLodging Director
Skip HarlessLodging Director
Stacey BunkelmanLodging Director
Todd WinklerLodging Director
Tony BeerLodging Director
Kevin GallagherAt-large Delegate
Greg StillmanSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$8,891
Program Service Revenue
$752,761
Investment Income
$12,140
Other Revenue
$-1,284
All Other Contributions
$2,225
Change in Net Assets
$36,529

Audited Revenue Reconciliation

Revenue per Audited Statements
$773,792
Revenue Not Reported on Financial Statements
$-1,284
Revenue Not Reported on Form 990
$1,049
Other Revenue Adjustments
$-1,284
Total Revenue per Audited Statements
$774,841
Total Revenue per Form 990
$772,508
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$387,483
Other Expenses$344,618
Grants and Similar Amounts Paid$3,878
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$192,055
Current Officers, Directors, Trustees, and Key Employees---$156,537
Office Expenses---$81,840
Conferences and Meetings---$61,837
Advertising---$59,056
Occupancy---$44,061
Fees for Services Lobbying---$40,600
Payroll Taxes---$27,291
Fees for Services Accounting---$17,050
Other Employee Benefits---$9,077
Travel---$7,962
Information Technology---$6,127
Grants to Domestic Individuals---$3,878
Pension Plan Contributions---$2,523
All Other Expenses---$1,991
Insurance---$1,774
Fees for Services Other---$1,522
Depreciation Depletion---$1,173
Other Expenses---$1,115
Total Functional Expenses$0$0$0$735,979

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$737,263
Expenses per Audited Statements$735,979
Total Expenses per Form 990$735,979
Expenses Not Reported on Form 990$1,284
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$1,284
Fundraising Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$59,863
Total Nondeductible Lobbying and Political Cost$57,844
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The association has four classes of membership including regular, associate, affiliate, and student members.”

Form 990, Part VI, Section A, Line 7A

“The association's members that are in good standing have the right to nominate and elect the members of the association's governing body. The election of directors takes place during the association's annual meeting.”

Form 990, Part VI, Section A, Line 7B

“Any changes to the association's articles of incorporation and bylaws are subject to the approval of the association's members.”

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is viewed by the executive committee before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“All directors, officers, and employees are covered by the association's conflict of interest policy. The members of the governing body make determinations of whether a conflict exists and review actual conflicts. Any person determined to have a conflict is prohibited from participating in the governing body's deliberations and decisions in the transaction. New employees sign the conflict of interest policy when they start. At orientation in january of each year, the directors get a copy of the conflict of interest policy. The president/ceo also explains it at a presentation.”

Form 990, Part VI, Section B, Line 15A

“The executive committee, which is comprised of independent persons, conducts a performance evaluation of the president/ceo and is authorized to determine compensation issues. The executive committee uses comparable data from surveys from similar organizations. The governing body ratifies the executive committee's decisions.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Wisconsin Hotel & Lodging Association
EIN
39-6078094
Phone
2627822851
Address
1025 S MOORLAND RD NO 200, BROOKFIELD, WI 53005-6944

Signing Officer

Name
Trisha Pugal
Title
President/CEO
Phone
2627822851
Signed
2018-10-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Trisha Pugal
Formed
1896
Legal Domicile
Wi
Voting Board Members
36
Independent Board Members
36
Employees
9
Volunteers
45

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jenny Tarkowski CPA
Phone
6082744020
Supplemental Narrative

Financial Statement Notes

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Direct expenses reported on form 990, part viii, line 8b -1,284.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Direct expenses reported on form 990, part viii, line 8b 1,284.”

Raw XML AppendixShowing 400 of 637 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THE WISCONSIN HOTEL & LODGING ASSOCIATION DETERMINES SERVICES NEEDED BY THE EVOLVING NEEDS OF THE INDUSTRY SERVICES RANGING FROM MARKETING, COMMUNICATIONS, LEGAL AND OTHER RESOURCES, LEGISLATIVE INFORMATION AND REPRESENTATION, AND THE PROVISION OF EDUCATION, DELIVERING THE SERVICES TO MEMBERS IN A COST-EFFECTIVE, TIMELY, AND VALUED MANNER.
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IRS990/Desc0OVER 175,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF OVER 650 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS.
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IRS990/Form990PartVIISectionAGrp/PersonNm28DAN SCHETTER
IRS990/Form990PartVIISectionAGrp/PersonNm29DAVE SEKERES
IRS990/Form990PartVIISectionAGrp/PersonNm30JENNIFER CHURCH
IRS990/Form990PartVIISectionAGrp/PersonNm31CONNIE BARBIAN
IRS990/Form990PartVIISectionAGrp/PersonNm32JIM LAURINO
IRS990/Form990PartVIISectionAGrp/PersonNm33JAY JONES
IRS990/Form990PartVIISectionAGrp/PersonNm34MARK HINICH
IRS990/Form990PartVIISectionAGrp/PersonNm35STEVE MARCUS
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt280
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt320
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt340
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt350
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt280
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt320
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt330
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt340
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt350
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIRMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5AT-LARGE DELEGATE
IRS990/Form990PartVIISectionAGrp/TitleTxt6LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29LODGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt31ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt32ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt33ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt34ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt35HONORARY DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt36PRESIDENT/CEO
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Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$896,591
Liabilities
$378,845
Net assets
$517,746
Revenue
$772,508
Expenses
$735,979
Net income
$36,529
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.56$4.29$2.27$6.76$7.24$0.49
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.50$2.82$2.68$5.58$7.01$1.43
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.33$2.56$4.77$5.39$5.76$0.37
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.99$1.27$4.72$6.84$6.65$0.20
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.20$3.59$4.61$7.48$8.14$0.66
2018Detailed filing. Detailed filing data is available for this year.$8.97$3.79$5.18$7.73$7.36$0.37
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.31$3.51$4.80$7.92$7.35$0.57
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.95$3.85$4.10$7.52$7.21$0.31
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.53$3.65$3.88$7.10$7.20$0.10
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.18$3.12$4.06$7.43$6.86$0.57
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.02$3.72$3.30$6.64$6.56$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.74$3.56$3.18$6.44
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.03$4.06$2.98$6.47
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2018 filings • 501(c)6 • $500k-$1M nonprofits