Civic Intelligence

Heartland Embrace Inc

EIN 39-1981750 • 501(c)3 • Waupaca, WI

Profile

ASSISTING PEOPLE IN NEED

N2575 Orchard WayWaupaca, WI 54981

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

33rd percentile

-7.7%

Higher net margin than 33% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

91st percentile

$37,845

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 29.8% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

29th percentile

-25%

Faster asset growth than 29% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

49th percentile

-2.8%

Faster revenue growth than 49% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$29,458

Down $9,807 (-25%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$29,458

Down $9,807 (-25%) from 2024

Operations
Liabilities / Revenue62nd percentileNet Margin33rd percentile

Revenue

Down

$127,193

Down $3,697 (-2.8%) from 2024

Expenses

Up

$137,000

Up $5,582 (+4.2%) from 2024

Net Income

Down

-$9,807

Down $9,279 (-1757%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth29th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2012: $31,797Liabilities 2012: $250Net Assets 2012: $31,5472012Assets 2013: $37,350Liabilities 2013: $11,870Net Assets 2013: $25,4802013Assets 2014: $36,230Liabilities 2014: $11,905Net Assets 2014: $24,3252014Assets 2015: $32,614Liabilities 2015: $11,947Net Assets 2015: $20,6672015Assets 2016: $28,207Liabilities 2016: $11,997Net Assets 2016: $16,2102016Assets 2017: $27,578Liabilities 2017: $11,997Net Assets 2017: $15,5812017Assets 2018: $45,867Liabilities 2018: $31,653Net Assets 2018: $14,2142018Assets 2019: $54,309Liabilities 2019: $31,214Net Assets 2019: $23,0952019Assets 2020: $19,531Liabilities 2020: $0Net Assets 2020: $19,5312020Assets 2021: $22,815Liabilities 2021: $0Net Assets 2021: $22,8152021Assets 2022: $50,722Liabilities 2022: $0Net Assets 2022: $50,7222022Assets 2023: $39,793Liabilities 2023: $0Net Assets 2023: $39,7932023Assets 2024: $39,265Liabilities 2024: $0Net Assets 2024: $39,2652024Assets 2025: $29,458Liabilities 2025: $0Net Assets 2025: $29,4582025

Highlighted filing

2025

Assets$29,458
Liabilities$0
Net Assets$29,458
Open 2025 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2012: $68,691Expenses 2012: $62,257Net Income 2012: $6,4342012Revenue 2013: $94,004Expenses 2013: $100,071Net Income 2013: -$6,0672013Revenue 2014: $78,362Expenses 2014: $79,517Net Income 2014: -$1,1552014Revenue 2015: $88,707Expenses 2015: $92,365Net Income 2015: -$3,6582015Revenue 2016: $80,673Expenses 2016: $85,130Net Income 2016: -$4,4572016Revenue 2017: $84,914Expenses 2017: $85,543Net Income 2017: -$6292017Revenue 2018: $98,868Expenses 2018: $100,235Net Income 2018: -$1,3672018Revenue 2019: $121,722Expenses 2019: $112,841Net Income 2019: $8,8812019Revenue 2020: $105,205Expenses 2020: $108,769Net Income 2020: -$3,5642020Revenue 2021: $110,126Expenses 2021: $106,842Net Income 2021: $3,2842021Revenue 2022: $122,462Expenses 2022: $94,555Net Income 2022: $27,9072022Revenue 2023: $128,651Expenses 2023: $139,580Net Income 2023: -$10,9292023Revenue 2024: $130,890Expenses 2024: $131,418Net Income 2024: -$5282024Revenue 2025: $127,193Expenses 2025: $137,000Net Income 2025: -$9,8072025

Highlighted filing

2025

Revenue$127,193
Expenses$137,000
Net Income-$9,807
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$29,458
Liabilities
$0
Net assets
$29,458
Revenue
$127,193
Expenses
$137,000
Net income
-$9,807
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$1.27$1.37$0.10
2024Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$1.31$1.31$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.40$0.00$0.40$1.29$1.40$0.11
2022Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$1.22$0.95$0.28
2021Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$1.10$1.07$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.20$0.00$0.20$1.05$1.09$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.54$0.31$0.23$1.22$1.13$0.09
2018Detailed filing. Detailed filing data is available for this year.$0.46$0.32$0.14$0.99$1.00$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.28$0.12$0.16$0.85$0.86$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.28$0.12$0.16$0.81$0.85$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.33$0.12$0.21$0.89$0.92$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.36$0.12$0.24$0.78$0.80$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.37$0.12$0.25$0.94$1.00$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.32$0.00$0.32$0.69$0.62$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Jan 20, 2026
Return Version
2025v4.0
Gross Receipts
$127,193
Mission and Program Overview

Mission

ASSISTING PEOPLE IN NEED

Program Services

DescriptionGrantsExpenses
ASSISTING PEOPLE IN NEED WITH MANAGING THEIR FINANCES-$0
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JULIE MCDANIELVpsecretaryPT$37,845-$37,845
PHILIP THOMPSONPresident-$0--
PATRICIA DULSKETreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Heartland Embrace Inc
EIN
39-1981750
In Care Of
% JULIE MCDANIEL
Phone
7152812581
Address
N2575 ORCHARD WAY, WAUPACA, WI 54981

Signing Officer

Name
Julie Mcdaniel
Title
Vpsecretary
Phone
7152812851
Signed
2026-01-20
Discuss with paid preparer
Yes

Preparer

Firm
Baehnman LLC
Address
728 Churchill St, Waupaca, WI 54981
Preparer
Andrew Baehnman Ea
Phone
7159422615
Supplemental Narrative

Additional Explanations

Description of other expenses Part I line 16

“Description AmountADMINISTRATIVE 3,046TELEPHONE 1,122MILEAGE/VEHICLE 1,732OFFICE 8,987INSURANCE 2,204TRAINING 1,039COMPUTER & INTERNET 5,343JANITORIAL 219”

Description of other assets Part II line 24

“Category Beginning of Year End of YearEQUIPMENT 4,000 4,000”

Raw XML Appendix162 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0PATRICIA DULSKE
IRS990EZ/BooksInCareOfDetail/PhoneNum07152812581
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0N2575 ORCHARD WAY
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0WAUPACA
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd054981
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt035265
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt025458
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-9807
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt039265
IRS990EZ/Form990TotalAssetsGrp/EOYAmt029458
IRS990EZ/GrossReceiptsAmt0127193
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt0111
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt039265
IRS990EZ/NetAssetsOrFundBalancesEOYAmt029458
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt039265
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt029458
IRS990EZ/OccupancyRentUtltsAndMaintAmt012214
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt130.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt137845
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0PHILIP THOMPSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1JULIE MCDANIEL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2PATRICIA DULSKE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1VPSECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt04000
IRS990EZ/OtherAssetsTotalDetail/EOYAmt04000
IRS990EZ/OtherExpensesTotalAmt023692
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0ASSISTING PEOPLE IN NEED
IRS990EZ/ProgramServiceRevenueAmt0127082
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0ASSISTING PEOPLE IN NEED WITH MANAGING THEIR FINANCES
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt0101094
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt0137000
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt0127193
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt05000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt01100
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt06100
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0111
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0199
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt0146
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt022
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt028
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt0506
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearAmt0127082
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus1YearAmt0127821
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus2YearsAmt0128505
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus3YearsAmt0117440
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus4YearsAmt0108998
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt0609846
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0111
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt0199
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt0146
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt022
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt028
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt0506
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/InvestmentIncomePYPct00.00000
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus1YearAmt02870
IRS990ScheduleA/OtherIncome509Grp/TotalAmt02870
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99450
IRS990ScheduleA/PublicSupportPY509Pct00.99960
IRS990ScheduleA/PublicSupportTotal509Amt0615946
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0127082
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0127821
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0128505
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0122440
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0110098
IRS990ScheduleA/Total509Grp/TotalAmt0615946
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0127193
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0130890
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0128651
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0122462
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0110126
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0619322
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description AmountADMINISTRATIVE 3,046TELEPHONE 1,122MILEAGE/VEHICLE 1,732OFFICE 8,987INSURANCE 2,204TRAINING 1,039COMPUTER & INTERNET 5,343JANITORIAL 219
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Category Beginning of Year End of YearEQUIPMENT 4,000 4,000
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Description of other expenses Part I line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Description of other assets Part II line 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JULIE MCDANIEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0VPSECRETARY
ReturnHeader/BusinessOfficerGrp/PhoneNum07152812851
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-01-20
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HEARTLAND EMBRACE INC
ReturnHeader/Filer/BusinessNameControlTxt0HEAR
ReturnHeader/Filer/EIN0391981750
ReturnHeader/Filer/InCareOfNm0% JULIE MCDANIEL
ReturnHeader/Filer/PhoneNum07152812581
ReturnHeader/Filer/USAddress/AddressLine1Txt0N2575 ORCHARD WAY
ReturnHeader/Filer/USAddress/CityNm0WAUPACA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054981
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454224159
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Baehnman LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0728 Churchill St
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Waupaca
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054981
ReturnHeader/PreparerPersonGrp/PhoneNum07159422615
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ANDREW BAEHNMAN EA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02026-02-06T16:34:49-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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