Civic Intelligence

Osceola Main Street Program Full Steam Ahead

EIN 39-1939757 • 501(c)3 • Osceola, WI

Profile

Osceola's main street program is a public/private partnership, uniting the community in an effort to stimulate the local economy, enhance the quality of life, and provide historic preservation.

PO Box 251Osceola, WI 54020

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Higher debt load relative to assets than 60% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Higher debt load relative to revenue than 62% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

92nd percentile

61%

Higher net margin than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

92nd percentile

93%

Faster asset growth than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

96th percentile

225%

Faster revenue growth than 96% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$400,217

Up $193,113 (+93%) from 2023

Liabilities

Down

$133

Down $439 (-77%) from 2023

Net Assets

Up

$400,084

Up $193,552 (+94%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin92nd percentile

Revenue

Up

$318,951

Up $220,745 (+225%) from 2023

Expenses

Up

$125,399

Up $64,116 (+105%) from 2023

Net Income

Up

$193,552

Up $156,629 (+424%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth92nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2010: $2,328Liabilities 2010: $11,400Net Assets 2010: -$9,0722010Assets 2011: $3,550Liabilities 2011: $17,400Net Assets 2011: -$13,8502011Assets 2012: $6,538Liabilities 2012: $17,580Net Assets 2012: -$11,0422012Assets 2013: $7,813Liabilities 2013: $19,580Net Assets 2013: -$11,7672013Assets 2014: $15,549Liabilities 2014: $19,580Net Assets 2014: -$4,0312014Assets 2015: $6,887Liabilities 2015: $21,237Net Assets 2015: -$14,3502015Assets 2016: $587Liabilities 2016: $22,229Net Assets 2016: -$21,6422016Assets 2017: $13,186Liabilities 2017: $17,651Net Assets 2017: -$4,4652017Assets 2018: $15,486Liabilities 2018: $17,651Net Assets 2018: -$2,1652018Assets 2019: $27,821Liabilities 2019: $8,651Net Assets 2019: $19,1702019Assets 2020: $74,379Liabilities 2020: $542Net Assets 2020: $73,8372020Assets 2021: $109,873Liabilities 2021: $0Net Assets 2021: $109,8732021Assets 2022: $169,609Liabilities 2022: $0Net Assets 2022: $169,6092022Assets 2023: $207,104Liabilities 2023: $572Net Assets 2023: $206,5322023Assets 2024: $400,217Liabilities 2024: $133Net Assets 2024: $400,0842024

Highlighted filing

2024

Assets$400,217
Liabilities$133
Net Assets$400,084
Open 2024 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2010: $34,409Expenses 2010: $45,493Net Income 2010: -$11,0842010Revenue 2011: $29,601Expenses 2011: $34,379Net Income 2011: -$4,7782011Revenue 2012: $40,405Expenses 2012: $37,597Net Income 2012: $2,8082012Revenue 2013: $38,527Expenses 2013: $39,252Net Income 2013: -$7252013Revenue 2014: $53,235Expenses 2014: $45,499Net Income 2014: $7,7362014Revenue 2015: $30,734Expenses 2015: $41,053Net Income 2015: -$10,3192015Revenue 2016: $53,101Expenses 2016: $60,393Net Income 2016: -$7,2922016Revenue 2017: $57,448Expenses 2017: $40,271Net Income 2017: $17,1772017Revenue 2018: $52,852Expenses 2018: $50,552Net Income 2018: $2,3002018Revenue 2019: $78,557Expenses 2019: $57,222Net Income 2019: $21,3352019Revenue 2020: $90,865Expenses 2020: $36,198Net Income 2020: $54,6672020Revenue 2021: $92,647Expenses 2021: $56,611Net Income 2021: $36,0362021Revenue 2022: $109,158Expenses 2022: $49,422Net Income 2022: $59,7362022Revenue 2023: $98,206Expenses 2023: $61,283Net Income 2023: $36,9232023Revenue 2024: $318,951Expenses 2024: $125,399Net Income 2024: $193,5522024

Highlighted filing

2024

Revenue$318,951
Expenses$125,399
Net Income$193,552
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$400,217
Liabilities
$133
Net assets
$400,084
Revenue
$318,951
Expenses
$125,399
Net income
$193,552
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.00$0.00$4.00$3.19$1.25$1.94
2023Detailed filing. Detailed filing data is available for this year.$2.07$0.01$2.07$0.98$0.61$0.37
2022Detailed filing. Detailed filing data is available for this year.$1.70$0.00$1.70$1.09$0.49$0.60
2021Detailed filing. Detailed filing data is available for this year.$1.10$0.00$1.10$0.93$0.57$0.36
2020Detailed filing. Detailed filing data is available for this year.$0.74$0.01$0.74$0.91$0.36$0.55
2019Detailed filing. Detailed filing data is available for this year.$0.28$0.09$0.19$0.79$0.57$0.21
2018Detailed filing. Detailed filing data is available for this year.$0.15$0.18$0.02$0.53$0.51$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.18$0.04$0.57$0.40$0.17
2016Detailed filing. Detailed filing data is available for this year.$0.01$0.22$0.22$0.53$0.60$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.07$0.21$0.14$0.31$0.41$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.16$0.20$0.04$0.53$0.45$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.08$0.20$0.12$0.39$0.39$0.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.18$0.11$0.40$0.38$0.03
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.17$0.14$0.30$0.34$0.05
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.11$0.09$0.34$0.45$0.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 1, 2025
Return Version
2024v5.0
Gross Receipts
$318,951
Mission and Program Overview

Mission

Osceola's main street program is a public/private partnership, uniting the community in an effort to stimulate the local economy, enhance the quality of life, and provide historic preservation.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$159,840$187,869▲ $28,029
Land, Buildings, and Equipment, Net$350$163,415▲ $163,065
Other Notes and Loans Receivable, Net$42,756$46,255▲ $3,499
Cash and Non-Interest-Bearing Accounts$4,158$2,678▼ $1,480
Total Assets$207,104$400,217▲ $193,113
Liabilities
Accounts Payable and Accrued Expenses$572$133▼ $439
Total Liabilities$572$133▼ $439
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$206,532$400,084▲ $193,552
Total Net Assets Fund Balance$206,532$400,084▲ $193,552
Total Liabilities and Net Assets / Fund Balance$207,104$400,217▲ $193,113
Compensation and Service Providers
Top Officer Pay84th percentile

Board Members and Trustees

NameTitle
Jessi KrugerPresident
Devin SwanbergDirector
Heidi McgeehanDirector
Neil KleinDirector
Pam TalmageDirector
Peggy WeberDirector
Penny AustadDirector
Ruth SattlerDirector
Shannon KratzkeDirector
Steve WrightDirector
Tom StanglDirector
Tony JohnsonDirector
Patrick NickelSecretary
Kelly Macken-marbleTreasurer
Christina CookVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$239,146
Program Service Revenue
$78,531
Investment Income
$1,274
Other Revenue
$0
All Other Contributions
$164,523
Change in Net Assets
$193,552

Audited Revenue Reconciliation

Revenue per Audited Statements
$318,951
Total Revenue per Audited Statements
$318,951
Total Revenue per Form 990
$318,951
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$125,399
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Depreciation Depletion$5,985--$5,985
Fees for Services Accounting-$5,448-$5,448
Occupancy$4,800--$4,800
Office Expenses$1,374$2,373-$3,747
Insurance-$3,040-$3,040
Other Expenses$855--$855
Advertising$546--$546
Fees for Services Other-$267-$267
Travel$257--$257
Information Technology-$193-$193
Total Functional Expenses$114,078$11,321$0$125,399

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$125,399
Total Expenses per Audited Statements$125,399
Total Expenses per Form 990$125,399
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 19

“The organization make its governing documents available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Osceola Main Street Program
EIN
39-1939757
Phone
7152944161
Address
PO BOX 251, OSCEOLA, WI 54020

Signing Officer

Name
Jessi Kruger
Title
President
Phone
7152944161
Signed
2025-07-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jessi Kruger
Voting Board Members
15
Independent Board Members
15
Employees
0
Volunteers
30

Preparer

Firm
Carlsonsv Llp
Address
301 KELLER AVE S, AMERY, WI 54001-1283
Preparer
Richard a Davis CPA
Phone
7159544995
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION MAKE ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
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