Civic Intelligence

Waukesha Pewaukee Convention & Visitors Bureau Inc

EIN 39-1936402 • 501(c)6 • Waukesha, WI

View Organization Page

Profile

To promote tourism for the cities of waukesha and pewaukee in the state of wisconsin

N14 W23755 Stone Ridge Drive Apt 22Waukesha, WI 53188

www.visitwaukesha.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

17th percentile

0.00x

Higher debt load relative to assets than 17% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

19th percentile

0.01x

Higher debt load relative to revenue than 19% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

94th percentile

39%

Higher net margin than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

38th percentile

$95,000

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 9.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

86th percentile

24%

Faster asset growth than 86% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

56th percentile

7.8%

Faster revenue growth than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets17th percentile

Assets

Up

$2,048,624

Up $398,606 (+24%) from 2023

Liabilities

Up

$6,485

Up $1,176 (+22%) from 2023

Net Assets

Up

$2,042,139

Up $397,430 (+24%) from 2023

Operations
Liabilities / Revenue19th percentileNet Margin94th percentile

Revenue

Up

$1,022,175

Up $73,848 (+7.8%) from 2023

Expenses

Down

$624,745

Down $11,644 (-1.8%) from 2023

Net Income

Up

$397,430

Up $85,492 (+27%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth86th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $303,799Liabilities 2011: $4,298Net Assets 2011: $299,5012011Assets 2012: $290,981Liabilities 2012: $4,674Net Assets 2012: $286,3072012Assets 2013: $295,785Liabilities 2013: $3,693Net Assets 2013: $292,0922013Assets 2014: $317,287Liabilities 2014: $9,082Net Assets 2014: $308,2052014Assets 2015: $329,307Liabilities 2015: $4,218Net Assets 2015: $325,0892015Assets 2016: $477,829Liabilities 2016: $40,365Net Assets 2016: $437,4642016Assets 2017: $511,089Liabilities 2017: $3,583Net Assets 2017: $507,5062017Assets 2018: $470,878Liabilities 2018: $5,045Net Assets 2018: $465,8332018Assets 2019: $626,087Liabilities 2019: $7,410Net Assets 2019: $618,6772019Assets 2020: $955,343Liabilities 2020: $196,567Net Assets 2020: $758,7762020Assets 2021: $993,062Liabilities 2021: $11,506Net Assets 2021: $981,5562021Assets 2022: $1,334,679Liabilities 2022: $1,908Net Assets 2022: $1,332,7712022Assets 2023: $1,650,018Liabilities 2023: $5,309Net Assets 2023: $1,644,7092023Assets 2024: $2,048,624Liabilities 2024: $6,485Net Assets 2024: $2,042,1392024

Highlighted filing

2024

Assets$2,048,624
Liabilities$6,485
Net Assets$2,042,139
Open 2024 Filing

Operations Trend

Revenue Growth56th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $521,367Expenses 2011: $450,723Net Income 2011: $70,6442011Revenue 2012: $502,367Expenses 2012: $515,561Net Income 2012: -$13,1942012Revenue 2013: $574,709Expenses 2013: $568,924Net Income 2013: $5,7852013Revenue 2014: $618,511Expenses 2014: $602,398Net Income 2014: $16,1132014Revenue 2015: $544,792Expenses 2015: $527,908Net Income 2015: $16,8842015Revenue 2016: $587,710Expenses 2016: $475,335Net Income 2016: $112,3752016Revenue 2017: $658,518Expenses 2017: $588,476Net Income 2017: $70,0422017Revenue 2018: $633,182Expenses 2018: $674,855Net Income 2018: -$41,6732018Revenue 2019: $695,617Expenses 2019: $542,773Net Income 2019: $152,8442019Revenue 2020: $303,861Expenses 2020: $333,061Net Income 2020: -$29,2002020Revenue 2021: $644,972Expenses 2021: $422,192Net Income 2021: $222,7802021Revenue 2022: $914,812Expenses 2022: $563,597Net Income 2022: $351,2152022Revenue 2023: $948,327Expenses 2023: $636,389Net Income 2023: $311,9382023Revenue 2024: $1,022,175Expenses 2024: $624,745Net Income 2024: $397,4302024

Highlighted filing

2024

Revenue$1,022,175
Expenses$624,745
Net Income$397,430
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,048,624
Liabilities
$6,485
Net assets
$2,042,139
Revenue
$1,022,175
Expenses
$624,745
Net income
$397,430
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.05$0.01$2.04$1.02$0.62$0.40
2023Detailed filing. Detailed filing data is available for this year.$1.65$0.01$1.64$0.95$0.64$0.31
2022Detailed filing. Detailed filing data is available for this year.$1.33$0.00$1.33$0.91$0.56$0.35
2021Detailed filing. Detailed filing data is available for this year.$0.99$0.01$0.98$0.64$0.42$0.22
2020Detailed filing. Detailed filing data is available for this year.$0.96$0.20$0.76$0.30$0.33$0.03
2019Summary only. Only limited summary data is available for this year.$0.63$0.01$0.62$0.70$0.54$0.15
2018Summary only. Only limited summary data is available for this year.$0.47$0.01$0.47$0.63$0.67$0.04
2017Summary only. Only limited summary data is available for this year.$0.51$0.00$0.51$0.66$0.59$0.07
2016Summary only. Only limited summary data is available for this year.$0.48$0.04$0.44$0.59$0.48$0.11
2015Summary only. Only limited summary data is available for this year.$0.33$0.00$0.33$0.54$0.53$0.02
2014Summary only. Only limited summary data is available for this year.$0.32$0.01$0.31$0.62$0.60$0.02
2013Summary only. Only limited summary data is available for this year.$0.30$0.00$0.29$0.57$0.57$0.01
2012Summary only. Only limited summary data is available for this year.$0.29$0.00$0.29$0.50$0.52$0.01
2011Summary only. Only limited summary data is available for this year.$0.30$0.00$0.30$0.52$0.45$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 25, 2025
Return Version
2024v5.2
Gross Receipts
$1,022,175
Mission and Program Overview

Mission

To promote tourism for the cities of waukesha and pewaukee in the state of wisconsin

To contribute to the increase in the economic growth of the Waukesha Pewaukee area by active promotion and development of the area as a major destination for overnight stays for conventions, meetings, and visitor travel, by focusing on service, marketing and education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,536,518$1,882,320▲ $345,802
Accounts Receivable$101,209$156,467▲ $55,258
Land, Buildings, and Equipment, Net$9,283$6,829▼ $2,454
Total Assets$1,650,018$2,048,624▲ $398,606
Other Assets Total$3,008$3,008→ $0
Liabilities
Accounts Payable and Accrued Expenses$5,309$6,485▲ $1,176
Total Liabilities$5,309$6,485▲ $1,176
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,644,709$2,042,139▲ $397,430
Total Net Assets Fund Balance$1,644,709$2,042,139▲ $397,430
Total Liabilities and Net Assets / Fund Balance$1,650,018$2,048,624▲ $398,606

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,829$91,323$98,152
Compensation and Service Providers
Top Officer Pay38th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Tammy TritzExecutive DirectorFT$95,000$95,000

Board Members and Trustees

NameTitle
Teri AdlamChair
Randy GrippePast Chair
Angie ToddDirector
Cortez BenavidesDirector
Cristina TofteDirector
Eric BridgesDirector
Jason NoyesDirector
Jesse WilderDirector
Lori FabianDirector
Elizabeth MoltzanAlderman
Robert KabitzkeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$977,086
Program Service Revenue
$6,535
Investment Income
$38,554
Other Revenue
$0
All Other Contributions
$973,086
Change in Net Assets
$397,430
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$373,638
Salaries, Compensation, and Employee Benefits$251,107
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$90,814$10,090-$100,904
Current Officers, Directors, Trustees, and Key Employees$47,500$47,500-$95,000
Advertising$50,275--$50,275
Occupancy$40,168$4,463-$44,631
Other Employee Benefits$24,989$10,240-$35,229
Information Technology$22,450$2,494-$24,944
Payroll Taxes$10,993$4,180-$15,173
Office Expenses$13,577$1,509-$15,086
All Other Expenses$6,738$749-$7,487
Insurance$5,196$577-$5,773
Other Expenses$5,768--$5,768
Pension Plan Contributions$3,406$1,395-$4,801
Fees for Services Accounting$2,500$200-$2,700
Depreciation Depletion$2,454--$2,454
Travel$2,029--$2,029
Conferences and Meetings$169--$169
Total Functional Expenses$541,348$83,397$0$624,745
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 15

“The board approves executive director compensation and percentage increases for employees.”

Form 990, Part VI, Section C, Line 19

“All documents are available upon request at the organizations office.”

Filing and Contact Details

Filer

Filer Name
Waukesha Pewaukee Convention & Visitors Bureau Inc
EIN
39-1936402
Phone
2625420330
Address
N14 W23755 STONE RIDGE DRIVE APT 22, WAUKESHA, WI 53188

Signing Officer

Name
Tammy Tritz
Title
Executive Director
Phone
2625420330
Signed
2025-06-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tammy Tritz
Formed
1998
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
11
Employees
4
Volunteers
50

Preparer

Firm
Scrima Kabitzke & Co Sc
Address
328 W SUNSET DRIVE, WAUKESHA, WI 53189
Preparer
Matthew R Kabitzke
Phone
2625428401
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/InsuranceGrp/TotalAmt05773
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IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO PROMOTE TOURISM FOR THE CITIES OF WAUKESHA AND PEWAUKEE IN THE STATE OF WISCONSIN
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt01509
IRS990/OfficeExpensesGrp/ProgramServicesAmt013577
IRS990/OfficeExpensesGrp/TotalAmt015086
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt03008
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IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt010240
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt024989
IRS990/OtherEmployeeBenefitsGrp/TotalAmt035229
IRS990/OtherExpensesGrp/Desc0Web Marketing
IRS990/OtherExpensesGrp/Desc1Sponorships
IRS990/OtherExpensesGrp/Desc2Material Development and printing
IRS990/OtherExpensesGrp/Desc3Memberships
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IRS990/OtherExpensesGrp/ProgramServicesAmt114135
IRS990/OtherExpensesGrp/ProgramServicesAmt227491
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IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt010090
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt090814
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IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt04180
IRS990/PayrollTaxesGrp/ProgramServicesAmt010993
IRS990/PayrollTaxesGrp/TotalAmt015173
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt01395
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt03406
IRS990/PensionPlanContributionsGrp/TotalAmt04801
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0TAMMY TRITZ
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IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt01882320
IRS990/ScheduleBRequiredInd0false
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt091323
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt098152
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
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IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD APPROVES EXECUTIVE DIRECTOR COMPENSATION AND PERCENTAGE INCREASES FOR EMPLOYEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL DOCUMENTS ARE AVAILABLE UPON REQUEST AT THE ORGANIZATIONS OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt05309
IRS990/TotalLiabilitiesEOYAmt06485
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IRS990/TotalProgramServiceExpensesAmt0541348
IRS990/TotalProgramServiceRevenueAmt06535
IRS990/TotalReportableCompFromOrgAmt095000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt045089
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01022175
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01650018
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02048624
IRS990/TravelGrp/ProgramServicesAmt02029
IRS990/TravelGrp/TotalAmt02029
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0N14W23755 STONE RIDGE DR STE 225
IRS990/USAddress/CityNm0WAUKESHA
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053188
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0http://www.visitwaukesha.org/
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0TAMMY TRITZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02625420330
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WAUKESHA PEWAUKEE CONVENTION & VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0WAUK
ReturnHeader/Filer/EIN0391936402
ReturnHeader/Filer/PhoneNum02625420330
ReturnHeader/Filer/USAddress/AddressLine1Txt0N14 W23755 STONE RIDGE DRIVE APT 22
ReturnHeader/Filer/USAddress/CityNm0WAUKESHA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053188
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391945841
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SCRIMA KABITZKE & CO SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0328 W SUNSET DRIVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WAUKESHA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053189
ReturnHeader/PreparerPersonGrp/PhoneNum02625428401
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MATTHEW R KABITZKE
ReturnHeader/ReturnTs02025-06-30T11:08:48-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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