Civic Intelligence

Wisconsin Association of Convention And

EIN 39-1803995 • 501(c)6 • Sun Prairie, WI

Profile

The wisconsin association of convention and visitors bureaus is organized to provide cooperative action among the state's premier destination marketing organizations to enhance wisconsin's tourism industry through the professional promotion of its attractions, benefits, and beauty.

PO Box 393Sun Prairie, WI 53590

destinationswisconsin.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

41st percentile

-3.4%

Higher net margin than 41% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

43rd percentile

-5.3%

Faster asset growth than 43% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

4.5%

Faster revenue growth than 59% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$122,147

Down $6,887 (-5.3%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$122,147

Down $6,887 (-5.3%) from 2023

Operations
Liabilities / Revenue51st percentileNet Margin41st percentile

Revenue

Up

$200,944

Up $8,688 (+4.5%) from 2023

Expenses

Up

$207,831

Up $16,222 (+8.5%) from 2023

Net Income

Down

-$6,887

Down $7,534 (-1164%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2010: $91,173Liabilities 2010: $25Net Assets 2010: $91,1482010Assets 2011: $87,830Liabilities 2011: $0Net Assets 2011: $87,8302011Assets 2012: $89,240Liabilities 2012: $0Net Assets 2012: $89,2402012Assets 2013: $94,318Liabilities 2013: $26Net Assets 2013: $94,2922013Assets 2014: $95,393Liabilities 2014: $0Net Assets 2014: $95,3932014Assets 2015: $107,417Liabilities 2015: $0Net Assets 2015: $107,4172015Assets 2016: $107,920Liabilities 2016: $0Net Assets 2016: $107,9202016Assets 2017: $109,392Liabilities 2017: $0Net Assets 2017: $109,3922017Assets 2018: $106,755Liabilities 2018: $0Net Assets 2018: $106,7552018Assets 2019: $110,247Liabilities 2019: $0Net Assets 2019: $110,2472019Assets 2020: $117,208Liabilities 2020: $17Net Assets 2020: $117,1912020Assets 2021: $121,162Liabilities 2021: $74Net Assets 2021: $121,0882021Assets 2022: $128,387Liabilities 2022: $0Net Assets 2022: $128,3872022Assets 2023: $129,034Liabilities 2023: $0Net Assets 2023: $129,0342023Assets 2024: $122,147Liabilities 2024: $0Net Assets 2024: $122,1472024

Highlighted filing

2024

Assets$122,147
Liabilities$0
Net Assets$122,147
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2010: $135,234Expenses 2010: $134,646Net Income 2010: $5882010Revenue 2011: $132,300Expenses 2011: $135,618Net Income 2011: -$3,3182011Revenue 2012: $128,756Expenses 2012: $127,346Net Income 2012: $1,4102012Revenue 2013: $140,565Expenses 2013: $135,513Net Income 2013: $5,0522013Revenue 2014: $142,299Expenses 2014: $141,198Net Income 2014: $1,1012014Revenue 2015: $141,024Expenses 2015: $129,000Net Income 2015: $12,0242015Revenue 2016: $151,702Expenses 2016: $151,199Net Income 2016: $5032016Revenue 2017: $169,665Expenses 2017: $168,193Net Income 2017: $1,4722017Revenue 2018: $187,741Expenses 2018: $190,378Net Income 2018: -$2,6372018Revenue 2019: $191,084Expenses 2019: $187,592Net Income 2019: $3,4922019Revenue 2020: $131,859Expenses 2020: $124,915Net Income 2020: $6,9442020Revenue 2021: $177,270Expenses 2021: $173,373Net Income 2021: $3,8972021Revenue 2022: $185,407Expenses 2022: $178,108Net Income 2022: $7,2992022Revenue 2023: $192,256Expenses 2023: $191,609Net Income 2023: $6472023Revenue 2024: $200,944Expenses 2024: $207,831Net Income 2024: -$6,8872024

Highlighted filing

2024

Revenue$200,944
Expenses$207,831
Net Income-$6,887
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$122,147
Liabilities
$0
Net assets
$122,147
Revenue
$200,944
Expenses
$207,831
Net income
-$6,887
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.22$0.00$1.22$2.01$2.08$0.07
2023Detailed filing. Detailed filing data is available for this year.$1.29$0.00$1.29$1.92$1.92$0.01
2022Detailed filing. Detailed filing data is available for this year.$1.28$0.00$1.28$1.85$1.78$0.07
2021Detailed filing. Detailed filing data is available for this year.$1.21$0.00$1.21$1.77$1.73$0.04
2020Detailed filing. Detailed filing data is available for this year.$1.17$0.00$1.17$1.32$1.25$0.07
2019Detailed filing. Detailed filing data is available for this year.$1.10$0.00$1.10$1.91$1.88$0.03
2018Detailed filing. Detailed filing data is available for this year.$1.07$0.00$1.07$1.88$1.90$0.03
2017Detailed filing. Detailed filing data is available for this year.$1.09$0.00$1.09$1.70$1.68$0.01
2016Detailed filing. Detailed filing data is available for this year.$1.08$0.00$1.08$1.52$1.51$0.01
2015Detailed filing. Detailed filing data is available for this year.$1.07$0.00$1.07$1.41$1.29$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.95$0.00$0.95$1.42$1.41$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.94$0.00$0.94$1.41$1.36$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.89$0.00$0.89$1.29$1.27$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$1.32$1.36$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.00$0.91$1.35$1.35$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.1
Gross Receipts
$200,944
Mission and Program Overview

Mission

The wisconsin association of convention and visitors bureaus is organized to provide cooperative action among the state's premier destination marketing organizations to enhance wisconsin's tourism industry through the professional promotion of its attractions, benefits, and beauty.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$127,492$115,445▼ $12,047
Cash and Non-Interest-Bearing Accounts$1,542$6,702▲ $5,160
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$129,034$122,147▼ $6,887
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets With Donor Restrictions$84,130$84,130→ $0
Net Assets Without Donor Restrictions$44,904$38,017▼ $6,887
Total Net Assets Fund Balance$129,034$122,147▼ $6,887
Total Liabilities and Net Assets / Fund Balance$129,034$122,147▼ $6,887
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Brad TollChairman
Christine ReboutVice Chair
Aj FrelsBoard Member
Amy AlbrightBoard Member
Amy WilsonBoard Member
Cari GrievingBoard Member
Carol FahrenkrogBoard Member
Celestino RuffiniBoard Member
Craig MolitorBoard Member
Dennis DucheneBoard Member
Ellie Westman ChinBoard Member
Jill DiehlBoard Member
Julie GilbertBoard Member
Kenzie HavlicekBoard Member
Krystal WestfahlBoard Member
Matt McleanBoard Member
Meredith KlekerBoard Member
Nancy JustmanBoard Member
Peggy Williams-smithBoard Member
Sara BrishBoard Member
Stephanie KlettBoard Member
Tammy TritzBoard Member
Tim WhiteBoard Member
Pam SeidlTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$55,550
Program Service Revenue
$142,340
Investment Income
$3,054
Other Revenue
$0
All Other Contributions
$55,550
Change in Net Assets
$-6,887
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$207,831
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$79,653-$79,653
Conferences and Meetings-$50,318-$50,318
Advertising-$24,866-$24,866
Fees for Services Lobbying$24,050--$24,050
Fees for Services Legal-$11,881-$11,881
Travel$2,339--$2,339
Fees for Services Accounting-$1,550-$1,550
Insurance-$605-$605
Other Expenses$447$2,812-$447
Office Expenses$288--$288
All Other Expenses$108$3-$111
Total Functional Expenses$27,232$180,599$0$207,831
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Wisconsin Association of Convention and
EIN
39-1803995
Phone
6088376693
Address
PO BOX 393, SUN PRAIRIE, WI 53590

Signing Officer

Name
Julia Hertel
Title
Executive Director
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Formed
1993
Legal Domicile
Wi
Voting Board Members
24
Independent Board Members
24
Employees
0

Preparer

Firm
Summit Accounting Group Inc
Address
464 Midland Road, Janesville, WI 53546
Preparer
Todd Sitter CPA
Phone
6087565354
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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