Civic Intelligence

Greater Minocqua Area Visitors Bureau Inc

EIN 39-1762935 • 501(c)6 • Minocqua, WI

Profile

The greater minocqua area visitors bureau, inc. Exists to advocate for and enhance economic growth for all that visit, work, live and play in our communities.

8216 Hwy 51 SMinocqua, WI 54548

www.minocqua.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

56th percentile

0.18x

Higher debt load relative to assets than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

42nd percentile

0.12x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

17th percentile

-6.9%

Higher net margin than 17% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

35th percentile

$76,505

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 7.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

15th percentile

-9.6%

Faster asset growth than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

61st percentile

9.7%

Faster revenue growth than 61% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Down

$686,067

Down $73,166 (-9.6%) from 2024

Liabilities

Up

$126,545

Up $2,825 (+2.3%) from 2024

Net Assets

Down

$559,522

Down $75,991 (-12%) from 2024

Revenue

Up

$1,094,405

Up $96,678 (+9.7%) from 2024

Expenses

Up

$1,170,396

Up $226,726 (+24%) from 2024

Net Income

Down

-$75,991

Down $130,048 (-241%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2011: $481,907Liabilities 2011: $250,889Net Assets 2011: $231,0182011Assets 2012: $437,609Liabilities 2012: $231,760Net Assets 2012: $205,8492012Assets 2013: $401,586Liabilities 2013: $213,564Net Assets 2013: $188,0222013Assets 2014: $476,686Liabilities 2014: $263,410Net Assets 2014: $213,2762014Assets 2015: $732,536Liabilities 2015: $425,536Net Assets 2015: $307,0002015Assets 2016: $581,188Liabilities 2016: $274,781Net Assets 2016: $306,4072016Assets 2017: $587,062Liabilities 2017: $292,886Net Assets 2017: $294,1762017Assets 2018: $548,447Liabilities 2018: $283,058Net Assets 2018: $265,3892018Assets 2019: $470,300Liabilities 2019: $274,863Net Assets 2019: $195,4372019Assets 2020: $453,093Liabilities 2020: $228,930Net Assets 2020: $224,1632020Assets 2021: $585,989Liabilities 2021: $116,696Net Assets 2021: $469,2932021Assets 2022: $522,112Liabilities 2022: $65,958Net Assets 2022: $456,1542022Assets 2023: $665,137Liabilities 2023: $83,681Net Assets 2023: $581,4562023Assets 2024: $759,233Liabilities 2024: $123,720Net Assets 2024: $635,5132024Assets 2025: $686,067Liabilities 2025: $126,545Net Assets 2025: $559,5222025

Highlighted filing

2025

Assets$686,067
Liabilities$126,545
Net Assets$559,522

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $629,636Expenses 2011: $613,484Net Income 2011: $16,1522011Revenue 2012: $645,377Expenses 2012: $670,546Net Income 2012: -$25,1692012Revenue 2013: $703,122Expenses 2013: $720,949Net Income 2013: -$17,8272013Revenue 2014: $774,452Expenses 2014: $749,198Net Income 2014: $25,2542014Revenue 2015: $788,381Expenses 2015: $694,657Net Income 2015: $93,7242015Revenue 2016: $810,122Expenses 2016: $810,715Net Income 2016: -$5932016Revenue 2017: $795,014Expenses 2017: $807,245Net Income 2017: -$12,2312017Revenue 2018: $769,529Expenses 2018: $798,316Net Income 2018: -$28,7872018Revenue 2019: $733,268Expenses 2019: $803,220Net Income 2019: -$69,9522019Revenue 2020: $683,623Expenses 2020: $654,897Net Income 2020: $28,7262020Revenue 2021: $975,034Expenses 2021: $729,904Net Income 2021: $245,1302021Revenue 2022: $877,439Expenses 2022: $890,578Net Income 2022: -$13,1392022Revenue 2023: $1,042,298Expenses 2023: $916,996Net Income 2023: $125,3022023Revenue 2024: $997,727Expenses 2024: $943,670Net Income 2024: $54,0572024Revenue 2025: $1,094,405Expenses 2025: $1,170,396Net Income 2025: -$75,9912025

Highlighted filing

2025

Revenue$1,094,405
Expenses$1,170,396
Net Income-$75,991

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.69$0.13$0.56$1.09$1.17$0.08
2024Detailed filing. Detailed filing data is available for this year.$0.76$0.12$0.64$1.00$0.94$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.67$0.08$0.58$1.04$0.92$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.52$0.07$0.46$0.88$0.89$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.59$0.12$0.47$0.98$0.73$0.25
2020Detailed filing. Detailed filing data is available for this year.$0.45$0.23$0.22$0.68$0.65$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.47$0.27$0.20$0.73$0.80$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.55$0.28$0.27$0.77$0.80$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.59$0.29$0.29$0.80$0.81$0.01
2016Summary only. Only limited summary data is available for this year.$0.58$0.27$0.31$0.81$0.81$0.00
2015Summary only. Only limited summary data is available for this year.$0.73$0.43$0.31$0.79$0.69$0.09
2014Summary only. Only limited summary data is available for this year.$0.48$0.26$0.21$0.77$0.75$0.03
2013Summary only. Only limited summary data is available for this year.$0.40$0.21$0.19$0.70$0.72$0.02
2012Summary only. Only limited summary data is available for this year.$0.44$0.23$0.21$0.65$0.67$0.03
2011Summary only. Only limited summary data is available for this year.$0.48$0.25$0.23$0.63$0.61$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Dec 1, 2025
Return Version
2024v5.2
Gross Receipts
$1,094,405
Mission and Program Overview

Mission

The greater minocqua area visitors bureau, inc. Exists to advocate for and enhance economic growth for all that visit, work, live and play in our communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$353,658$330,203▼ $23,455
Savings and Temporary Cash Investments$263,811$254,583▼ $9,228
Cash and Non-Interest-Bearing Accounts$132,537$93,532▼ $39,005
Intangible Assets$7,019$5,761▼ $1,258
Prepaid Expenses and Deferred Charges$1,600$1,988▲ $388
Accounts Receivable$608$0▼ $608
Total Assets$759,233$686,067▼ $73,166
Liabilities
Accounts Payable and Accrued Expenses$102,078$95,498▼ $6,580
Deferred Revenue$21,642$31,047▲ $9,405
Total Liabilities$123,720$126,545▲ $2,825
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$635,513$559,522▼ $75,991
Total Net Assets Fund Balance$635,513$559,522▼ $75,991
Total Liabilities and Net Assets / Fund Balance$759,233$686,067▼ $73,166

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$254,308$271,323-
Land$0--
Equipment$8,300$157,672-
Leasehold Improvements$67,595$38,107-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Krystal WestfahlExecutive DirectorFT$76,505$76,505

Board Members and Trustees

NameTitle
Brian PaganiChair
John EppesFormer Chair
Christie TerkelsonVice Chair
Brigit HauckeBoard Member
Jason HeschBoard Member
Kelly KnobeckBoard Member
Ken KorschBoard Member
Stephen CoonBoard Member
Wendy HullBoard Member
Michael TautgesSecretary
Melissa DoeringTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$42,550
Program Service Revenue
$1,033,468
Investment Income
$8,826
Other Revenue
$9,561
Change in Net Assets
$-75,991
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$843,035
Salaries, Compensation, and Employee Benefits$327,361
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$573,174$0$0$573,174
Other Salaries and Wages$207,862$0$0$207,862
Current Officers, Directors, Trustees, and Key Employees$76,505$0$0$76,505
Other Expenses$64,550$0$0$64,550
Occupancy$42,758$0$0$42,758
Depreciation Depletion$38,523$0$0$38,523
Office Expenses$29,044$0$0$29,044
Fees for Services Accounting$24,633$0$0$24,633
Payroll Taxes$22,284$0$0$22,284
Other Employee Benefits$20,710$0$0$20,710
Insurance$13,589$0$0$13,589
Information Technology$12,788$0$0$12,788
Conferences and Meetings$12,167$0$0$12,167
Fees for Services Legal$944$0$0$944
Total Functional Expenses$1,170,396$0$0$1,170,396
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Greater Minocqua Area Visitors Bureau Inc
EIN
39-1762935
Phone
7153565266
Address
8216 HWY 51 S, MINOCQUA, WI 54548

Signing Officer

Name
Brian Pagani
Title
President
Phone
7153565266
Signed
2025-12-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Eppes
Formed
1993
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
11
Employees
6
Volunteers
200

Preparer

Firm
Peterson Metz Ltd
Address
9531 Townline Rd, MINOCQUA, WI 54548
Preparer
Kimberly J Peterson CPA
Phone
7153584004
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

Executive committee reviews and then the whole board reviews

Pt VI, Line 15A

The executive committee and board review salary of executive director

Pt VI, Line 15B

The executive director and executive committee review all staff salaries

Pt XII, Line 2C

The executive committee oversees and reviews the compilation report

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0THE GREATER MINOCQUA AREA VISITORS BUREAU, INC. EXISTS TO ADVOCATE FOR AND ENHANCE ECONOMIC GROWTH FOR ALL THAT VISIT, WORK, LIVE AND PLAY IN OUR COMMUNITIES.
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IRS990/Organization501cInd0X
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IRS990/OtherExpensesGrp/Desc0POSTAGE
IRS990/OtherExpensesGrp/Desc1MISCELLANEOUS
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3JEM GRANT EXPENSES
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IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt30
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt30
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IRS990/OtherExpensesGrp/ProgramServicesAmt17155
IRS990/OtherExpensesGrp/ProgramServicesAmt29904
IRS990/OtherExpensesGrp/ProgramServicesAmt364550
IRS990/OtherExpensesGrp/TotalAmt013806
IRS990/OtherExpensesGrp/TotalAmt17155
IRS990/OtherExpensesGrp/TotalAmt29904
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IRS990/OtherRevenueMiscGrp/BusinessCd0813910
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IRS990/OtherRevenueMiscGrp/Desc0REBATE INCOME
IRS990/OtherRevenueMiscGrp/Desc1ERC INCOME
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IRS990/ProgramServiceRevenueGrp/Desc0PROMOTIONAL EVENTS
IRS990/ProgramServiceRevenueGrp/Desc1ROOM TAX
IRS990/ProgramServiceRevenueGrp/Desc2DESTINATION GUIDE
IRS990/ProgramServiceRevenueGrp/Desc3SPONSORSHIPS & REGISTRATIONS
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt266067
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3118961
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt0254583
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IRS990ScheduleD/BuildingsGrp/BookValueAmt0254308
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0271323
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt0525631
IRS990ScheduleD/EquipmentGrp/BookValueAmt08300
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0157672
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt0165972
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt067595
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt038107
IRS990ScheduleD/LeaseholdImprovementsGrp/InvestmentCostOrOtherBasisAmt0105702
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0330203
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXECUTIVE COMMITTEE REVIEWS AND THEN THE WHOLE BOARD REVIEWS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE COMMITTEE AND BOARD REVIEW SALARY OF EXECUTIVE DIRECTOR
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE DIRECTOR AND EXECUTIVE COMMITTEE REVIEW ALL STAFF SALARIES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMITTEE OVERSEES AND REVIEWS THE COMPILATION REPORT
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt XII, Line 2c
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