Civic Intelligence

Wild Ones - Natural Landscapers Ltd.

EIN 39-1695443 • 501(c)3 • Neenah, WI

Pub. 78 Eligible

Profile

Wild Ones promotes environmentally sound landscaping practices to preserve biodiversity by educating the public about the preservation, restoration, and establishment of native plant communities.

2285 Butte Des Morts Beach RdNeenah, WI 54956

wildones.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.13x

Higher debt load relative to assets than 60% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

68th percentile

0.22x

Higher debt load relative to revenue than 68% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

60th percentile

9.7%

Higher net margin than 60% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

59th percentile

7.1%

Faster asset growth than 59% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

78th percentile

33%

Faster revenue growth than 78% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$2,037,548

Up $135,647 (+7.1%) from 2023

Liabilities

Up

$273,181

Up $66,339 (+32%) from 2023

Net Assets

Up

$1,764,367

Up $69,308 (+4.1%) from 2023

Revenue

Up

$1,233,429

Up $304,119 (+33%) from 2023

Expenses

Up

$1,113,393

Up $226,732 (+26%) from 2023

Net Income

Up

$120,036

Up $77,387 (+181%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $1,036,453Liabilities 2011: $0Net Assets 2011: $1,036,4532011Assets 2012: $1,048,119Liabilities 2012: $0Net Assets 2012: $1,048,1192012Assets 2013: $1,071,247Liabilities 2013: $55,799Net Assets 2013: $1,015,4482013Assets 2014: $1,087,868Liabilities 2014: $49,523Net Assets 2014: $1,038,3452014Assets 2015: $1,087,971Liabilities 2015: $50,545Net Assets 2015: $1,037,4262015Assets 2016: $1,011,419Liabilities 2016: $25,922Net Assets 2016: $985,4972016Assets 2018: $1,141,226Liabilities 2018: $8,465Net Assets 2018: $1,132,7612018Assets 2019: $1,305,510Liabilities 2019: $4,782Net Assets 2019: $1,300,7282019Assets 2020: $1,527,778Liabilities 2020: $15,659Net Assets 2020: $1,512,1192020Assets 2021: $1,772,162Liabilities 2021: $161,706Net Assets 2021: $1,610,4562021Assets 2022: $1,811,494Liabilities 2022: $172,227Net Assets 2022: $1,639,2672022Assets 2023: $1,901,901Liabilities 2023: $206,842Net Assets 2023: $1,695,0592023Assets 2024: $2,037,548Liabilities 2024: $273,181Net Assets 2024: $1,764,3672024

Highlighted filing

2024

Assets$2,037,548
Liabilities$273,181
Net Assets$1,764,367

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $250,971Expenses 2011: $305,995Net Income 2011: -$55,0242011Expenses 2012: $355,0882012Revenue 2013: $404,355Expenses 2013: $271,683Net Income 2013: $132,6722013Revenue 2014: $366,728Expenses 2014: $348,565Net Income 2014: $18,1632014Revenue 2015: $350,079Expenses 2015: $349,382Net Income 2015: $6972015Revenue 2016: $346,161Expenses 2016: $365,871Net Income 2016: -$19,7102016Revenue 2018: $434,075Expenses 2018: $346,242Net Income 2018: $87,8332018Revenue 2019: $525,366Expenses 2019: $358,216Net Income 2019: $167,1502019Revenue 2020: $540,326Expenses 2020: $332,986Net Income 2020: $207,3402020Revenue 2021: $721,128Expenses 2021: $484,681Net Income 2021: $236,4472021Revenue 2022: $781,795Expenses 2022: $743,453Net Income 2022: $38,3422022Revenue 2023: $929,310Expenses 2023: $886,661Net Income 2023: $42,6492023Revenue 2024: $1,233,429Expenses 2024: $1,113,393Net Income 2024: $120,0362024

Highlighted filing

2024

Revenue$1,233,429
Expenses$1,113,393
Net Income$120,036

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.04$0.27$1.76$1.23$1.11$0.12
2023Detailed filing. Detailed filing data is available for this year.$1.90$0.21$1.70$0.93$0.89$0.04
2022Detailed filing. Detailed filing data is available for this year.$1.81$0.17$1.64$0.78$0.74$0.04
2021Detailed filing. Detailed filing data is available for this year.$1.77$0.16$1.61$0.72$0.48$0.24
2020Detailed filing. Detailed filing data is available for this year.$1.53$0.02$1.51$0.54$0.33$0.21
2019Summary only. Only limited summary data is available for this year.$1.31$0.00$1.30$0.53$0.36$0.17
2018Summary only. Only limited summary data is available for this year.$1.14$0.01$1.13$0.43$0.35$0.09
2016Summary only. Only limited summary data is available for this year.$1.01$0.03$0.99$0.35$0.37$0.02
2015Detailed filing. Detailed filing data is available for this year.$1.09$0.05$1.04$0.35$0.35$0.00
2014Detailed filing. Detailed filing data is available for this year.$1.09$0.05$1.04$0.37$0.35$0.02
2013Detailed filing. Detailed filing data is available for this year.$1.07$0.06$1.02$0.40$0.27$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.05$0.00$1.05$0.36
2011Summary only. Only limited summary data is available for this year.$1.04$0.00$1.04$0.25$0.31$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$1,641,301
Mission and Program Overview

Mission

Wild Ones promotes environmentally sound landscaping practices to preserve biodiversity by educating the public about the preservation, restoration, and establishment of native plant communities.

To promote environmentally sound landscaping practices in order to preserve biodiversity. This is done by educating the public about preservation, restoration, and by the establishment of native plant communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$828,577$1,078,776▲ $250,199
Land, Buildings, and Equipment, Net$576,736$477,061▼ $99,675
Investments in Publicly Traded Securities$451,163$454,913▲ $3,750
Intangible Assets-$16,084-
Savings and Temporary Cash Investments$36,444$8,067▼ $28,377
Prepaid Expenses and Deferred Charges$4,082$1,490▼ $2,592
Accounts Receivable$4,899$1,157▼ $3,742
Total Assets$1,901,901$2,037,548▲ $135,647
Liabilities
Deferred Revenue$182,162$228,578▲ $46,416
Accounts Payable and Accrued Expenses$24,680$44,603▲ $19,923
Total Liabilities$206,842$273,181▲ $66,339
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,630,974$1,688,234▲ $57,260
Net Assets With Donor Restrictions$64,085$76,133▲ $12,048
Total Net Assets Fund Balance$1,695,059$1,764,367▲ $69,308
Total Liabilities and Net Assets / Fund Balance$1,901,901$2,037,548▲ $135,647

Asset Categories

AssetBook ValueDepreciationBasis
Land$369,800-$369,800
Buildings$95,915$166,141$262,056
Equipment$11,346$9,279$20,625
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jen AinsworthExecutive DirectorFT$73,084$2,194$75,278

Board Members and Trustees

NameTitle
Loris DamerowPresident
Meg DelaneyVice President
Carolyn MillerBoard Member
David PalmerBoard Member
Eric FuselierBoard Member
Holly LattemanBoard Member
Ken FosterBoard Member
Peter DargatzBoard Member
Tracey KoenigBoard Member
Rita UlrichSecretary
Carl BahnemanTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$849,662
Program Service Revenue
$86,698
Investment Income
$28,125
Other Revenue
$268,944
All Other Contributions
$275,931
Change in Net Assets
$120,036

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,233,429
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$15,909
Total Revenue per Audited Statements
$1,249,338
Total Revenue per Form 990
$1,233,429
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$560,412
Salaries, Compensation, and Employee Benefits$461,801
Total Fundraising Expense$211,143
Grants and Similar Amounts Paid$91,180
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$165,058$66,023$99,034$330,115
Advertising$49,867$19,947$29,920$99,734
Grants to Domestic Orgs$91,180--$91,180
Current Officers, Directors, Trustees, and Key Employees$37,639$15,056$22,583$75,278
Fees for Services Accounting-$49,463-$49,463
Office Expenses$23,127$9,251$13,875$46,253
Payroll Taxes$17,294$6,917$10,376$34,587
Depreciation Depletion$12,968$5,187$7,780$25,935
Information Technology-$20,240-$20,240
Occupancy$9,465$3,786$5,678$18,929
Other Employee Benefits$8,818$3,527$5,290$17,635
Other Expenses$16,739$4,620$6,930$16,739
All Other Expenses-$16,564-$16,564
Fees for Services Other-$15,897-$15,897
Insurance$7,847$3,139$4,708$15,694
Conferences and Meetings$6,188$2,475$3,713$12,376
Pension Plan Contributions$2,093$837$1,256$4,186
Total Functional Expenses$632,203$270,047$211,143$1,113,393

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,116,628
Expenses per Audited Statements$1,113,393
Total Expenses per Form 990$1,113,393
Expenses Not Reported on Form 990$3,235
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$625,941
Fundraising Direct Expenses$251,795
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Plant Sale$564,652$564,652$245,874$318,778
Annual Appeal$155,649$61,289$5,921$55,368
Total Events$720,301$625,941$251,795$374,146
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization has 9,649 members and 65 chapters across the united states for the 2023 tax year.

Form 990, Part VI, Section A, Line 7A

Every other year, the members shall elect one more or one less than half, alternatively, of the directors of the board. Each member shall be entitled to one vote in each matter submitted to a vote at a meeting of the membership. The secretary or designated agent shall count the vote and announce the results to the directors no later than one week prior to the annual meeting. In a case of a tie, the secretary shall determing the winner. Officers - annually, the board elects the officers of the corporation; the president, vice president, secretary, and treasurer.

Form 990, Part VI, Section B, Line 11B

The 990, year-end financials, and all supporting documents, worksheets, and references are available upon request. The finance committe, reviews the documents, provides suggested changes, and recommends forwarding the 990 and key documents to the board. The board reviews the documents and then gives them approval to be submitted.

Form 990, Part VI, Section B, Line 12C

Each board memeber and employee is requried to sign an affirmation that they have read the conflict of interest, that they have complied with the guidelines, and that there have been no exceptions during the year.

Form 990, Part VI, Section B, Line 15

For the executive director, a search committe is formed. A job description, posting requirements and expectations are updated to meet the current needs. Comparative earnings are evaluated. Responding candidates are evaluated against the search criteria, and those that qualify are so noted. The members of the executive committee interview and rate the candidates. Finalists are reviewed, references checked, and the top three candidates are presented to the full board with recommendations from the selection committee and executive committee. The board makes the final decision on offers, salary, benefits, and other work considerations. The executive director is responsible for staff hiring and pay determination. Should the proppsed pay exceed the budget or the proposed benefits be different than the employee manual, the excecutive director will bring the recommendations to the executive committee for approval of additional funds or benefits.

Form 990, Part VI, Section C, Line 18

Governing documents, official corporate documents, financial statements, policies and key procedures, chapter guidebooks, board guidebooks, chapter-wide communications, and all key informational documents are made available to all members upon request.

Form 990, Part VI, Section C, Line 19

Governing documents, official corporate documents, monthly financial statements, policies and procedures, chapter guidebooks, board guidebooks, chapter-wide communications, and all key informational documents are made available to all members upon request.

Filing and Contact Details

Filer

Filer Name
Wild Ones Natural Landscapers Ltd
EIN
39-1695443
Phone
9207303986
Address
2285 BUTTE DES MORTS BEACH RD, NEENAH, WI 54956

Signing Officer

Name
Jennifer Ainsworth
Title
Treasurer
Phone
9207303986
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jennifer Ainsworth
Formed
1979
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
11
Employees
10
Volunteers
7,811

Preparer

Firm
Reilly Penner & Benton Llp
Address
1233 NORTH MAYFAIR RD SUITE 302, MILWAUKEE, WI 53226-3255
Preparer
Brandon Panka
Phone
4142717800
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

The process has not changed from prior years.

Financial Statement Notes

PART X, LINE 2:

The organization is exempt from federal income tax under section 501(c)(3) of the u.s. Internal revenue code. The organization is not considered a private foundation by the internal revenue service. The organization does not consider any of its support and revenues to be unrelated business income and, accordingly, no provision for income taxes has been provided in the accompanying financial statements. The organization has implemented accounting for uncertainty in income taxes in accordance with u.s. Gaap. This standard describes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return and also provides guidance on various related matters such as derecognizing, interest, penalties and disclosures required. Management of the organization evaluates the uncertain tax positions taken, if any, and consults with outside counsel as deemed necessary. The organization recognizes interest and penalties, if any, related to unrecognized tax liabilities in income tax expense. In management's opinion, the organization has not taken any uncertain tax positions and, accordingly, has not reported a corresponding liability in the organization's financial statements.

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IRS990/ActivityOrMissionDesc0TO PROMOTE ENVIRONMENTALLY SOUND LANDSCAPING PRACTICES IN ORDER TO PRESERVE BIODIVERSITY. THIS IS DONE BY EDUCATING THE PUBLIC ABOUT PRESERVATION, RESTORATION, AND BY THE ESTABLISHMENT OF NATIVE PLANT COMMUNITIES.
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IRS990/Desc0ENGAGE LOCAL COMMUNITIES THROUGH EDUCATIONAL MEETINGS, EVENT WORKSHOPS, SEMINARS, AND CONFERENCES FOR THE PURPOSE OF INFORMING AND EDUCATING MEMBERS AND THE GENERAL PUBLIC ABOUT THE RESOURCE CONSERVATION BENEFITS OF USING NATIVE PLANTS IN NATURAL LANDSCAPING. PRODUCE BROCHURES, VIDEOS, JOURNALS, AND MAINTAIN BOTH A WEBSITE AND SOCIAL MEDIA PRESENCE, ALL FOR THE PURPOSE OF PROVIDING VALIDATED INFORMATION NATIONALLY FOR MEMBERS AND THE GENERAL PUBLIC ABOUT THE RESOURCE CONSERVATION BENEFITS OF USING NATIVE PLANTS IN NATURAL LANDSCAPING. ENRICH COMMUNITIES BY PROVIDING GRANTS TO QUALIFIED SCHOOLS AND LOCAL COMMUNITY ORGANIZATIONS TO USE NATIVE PLANTINGS TO IMPROVE THE NATURAL ENVIRONMENT, BENEFIT SOIL STRUCTURE, ENHANCE PLANT COMMUNITIES, INCREASE NATIVE POLLINATORS, SUPPORT NATIVE FAUNA, IMPROVE AIR QUALITY, AND EXPAND WATER SHEDS.
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