Civic Intelligence

Betty Brinn Childrens Museum

EIN 39-1681155 • 501(c)3 • Milwaukee, WI

View Organization Page

Profile

To operate a museum designed to provide hands-on learning experiences for children with an emphasis on providing convenient and affordable access for economically disadvantaged inner-city children.

929 E Wisconsin AvenueMilwaukee, WI 53202

www.bbcmkids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

74th percentile

0.31x

Higher debt load relative to assets than 74% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

72nd percentile

0.28x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

34th percentile

-1.8%

Higher net margin than 34% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

91st percentile

$220,908

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 8.3% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

22nd percentile

-5.9%

Faster asset growth than 22% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

49th percentile

6.8%

Faster revenue growth than 49% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets74th percentile

Assets

Down

$2,404,829

Down $150,056 (-5.9%) from 2023

Liabilities

Down

$739,579

Down $103,616 (-12%) from 2023

Net Assets

Down

$1,665,250

Down $46,440 (-2.7%) from 2023

Operations
Liabilities / Revenue72nd percentileNet Margin34th percentile

Revenue

Up

$2,668,121

Up $169,479 (+6.8%) from 2023

Expenses

Down

$2,715,117

Down $117,863 (-4.2%) from 2023

Net Income

Up

-$46,996

Up $287,342 (+86%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth22nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $3,668,515Liabilities 2011: $532,455Net Assets 2011: $3,136,0602011Assets 2012: $3,778,893Liabilities 2012: $613,334Net Assets 2012: $3,165,5592012Assets 2013: $3,725,960Liabilities 2013: $630,538Net Assets 2013: $3,095,4222013Assets 2014: $4,050,768Liabilities 2014: $742,082Net Assets 2014: $3,308,6862014Assets 2015: $3,979,406Liabilities 2015: $710,562Net Assets 2015: $3,268,8442015Assets 2016: $3,992,065Liabilities 2016: $704,571Net Assets 2016: $3,287,4942016Assets 2017: $4,254,887Liabilities 2017: $1,044,958Net Assets 2017: $3,209,9292017Assets 2018: $4,076,343Liabilities 2018: $832,697Net Assets 2018: $3,243,6462018Assets 2019: $2,669,150Liabilities 2019: $1,050,816Net Assets 2019: $1,618,3342019Assets 2020: $2,361,014Liabilities 2020: $862,094Net Assets 2020: $1,498,9202020Assets 2021: $2,981,160Liabilities 2021: $689,054Net Assets 2021: $2,292,1062021Assets 2022: $3,054,552Liabilities 2022: $1,006,258Net Assets 2022: $2,048,2942022Assets 2023: $2,554,885Liabilities 2023: $843,195Net Assets 2023: $1,711,6902023Assets 2024: $2,404,829Liabilities 2024: $739,579Net Assets 2024: $1,665,2502024

Highlighted filing

2024

Assets$2,404,829
Liabilities$739,579
Net Assets$1,665,250
Open 2024 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2011: $1,819,5252011Expenses 2012: $1,971,0252012Revenue 2013: $2,398,705Expenses 2013: $2,068,842Net Income 2013: $329,8632013Revenue 2014: $2,519,612Expenses 2014: $2,454,928Net Income 2014: $64,6842014Revenue 2015: $2,423,213Expenses 2015: $2,395,734Net Income 2015: $27,4792015Revenue 2016: $2,751,030Expenses 2016: $2,732,380Net Income 2016: $18,6502016Revenue 2017: $3,216,144Expenses 2017: $3,293,709Net Income 2017: -$77,5652017Revenue 2018: $2,638,499Expenses 2018: $2,911,823Net Income 2018: -$273,3242018Revenue 2019: $2,421,697Expenses 2019: $3,184,012Net Income 2019: -$762,3152019Revenue 2020: $2,129,321Expenses 2020: $2,248,735Net Income 2020: -$119,4142020Revenue 2021: $2,729,087Expenses 2021: $1,868,141Net Income 2021: $860,9462021Revenue 2022: $2,520,010Expenses 2022: $2,752,999Net Income 2022: -$232,9892022Revenue 2023: $2,498,642Expenses 2023: $2,832,980Net Income 2023: -$334,3382023Revenue 2024: $2,668,121Expenses 2024: $2,715,117Net Income 2024: -$46,9962024

Highlighted filing

2024

Revenue$2,668,121
Expenses$2,715,117
Net Income-$46,996
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,404,829
Liabilities
$739,579
Net assets
$1,665,250
Revenue
$2,668,121
Expenses
$2,715,117
Net income
-$46,996
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.40$0.74$1.67$2.67$2.72$0.05
2023Detailed filing. Detailed filing data is available for this year.$2.55$0.84$1.71$2.50$2.83$0.33
2022Detailed filing. Detailed filing data is available for this year.$3.05$1.01$2.05$2.52$2.75$0.23
2021Detailed filing. Detailed filing data is available for this year.$2.98$0.69$2.29$2.73$1.87$0.86
2020Detailed filing. Detailed filing data is available for this year.$2.36$0.86$1.50$2.13$2.25$0.12
2019Detailed filing. Detailed filing data is available for this year.$2.67$1.05$1.62$2.42$3.18$0.76
2018Detailed filing. Detailed filing data is available for this year.$4.08$0.83$3.24$2.64$2.91$0.27
2017Detailed filing. Detailed filing data is available for this year.$4.25$1.04$3.21$3.22$3.29$0.08
2016Summary only. Only limited summary data is available for this year.$3.99$0.70$3.29$2.75$2.73$0.02
2015Summary only. Only limited summary data is available for this year.$3.98$0.71$3.27$2.42$2.40$0.03
2014Summary only. Only limited summary data is available for this year.$4.05$0.74$3.31$2.52$2.45$0.06
2013Detailed filing. Detailed filing data is available for this year.$3.73$0.63$3.10$2.40$2.07$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.78$0.61$3.17$1.97
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.67$0.53$3.14$1.82
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$2,769,414
Mission and Program Overview

Mission

The museum is dedicated to providing hands-on educational experiences that help children build fundamental cognitive, social, emotional and physical skills during their formative years, and to educating adults about the profound influence of early learning on a child's academic and lifelong success.

To operate a children's museum & other programs for the education & development of children, providing children with the opportunity to experience cognitive, physical & emotional growth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,132,402$1,035,442▼ $96,960
Land, Buildings, and Equipment, Net$493,174$465,621▼ $27,553
Cash and Non-Interest-Bearing Accounts$364,219$422,138▲ $57,919
Pledges and Grants Receivable$212,997$158,750▼ $54,247
Prepaid Expenses and Deferred Charges$29,943$61,836▲ $31,893
Inventories for Sale or Use$23,646$17,590▼ $6,056
Accounts Receivable$8,083$10,694▲ $2,611
Investments in Publicly Traded Securities$984$10,049▲ $9,065
Total Assets$2,554,885$2,404,829▼ $150,056
Other Assets Total$289,437$222,709▼ $66,728
Liabilities
Deferred Revenue$343,101$291,056▼ $52,045
Other Liabilities$343,099$261,133▼ $81,966
Accounts Payable and Accrued Expenses$156,995$187,390▲ $30,395
Total Liabilities$843,195$739,579▼ $103,616
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,368,751$1,373,662▲ $4,911
Net Assets With Donor Restrictions$342,939$291,588▼ $51,351
Total Net Assets Fund Balance$1,711,690$1,665,250▼ $46,440
Total Liabilities and Net Assets / Fund Balance$2,554,885$2,404,829▼ $150,056

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$308,272$2,434,734$2,743,006
Leasehold Improvements$119,958$1,411,556$1,531,514
Equipment$37,391$1,807$39,198
Other Assets Org$222,709--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$1,296,990-▲ $137,774$300,000$1,126,453
2023$1,149,937-▲ $153,800-$1,296,990
2022$1,348,704-▼ $190,608-$1,149,937
2021$1,188,714-▲ $159,990-$1,348,704
2020$1,219,780-▲ $82,934-$1,188,714
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tina QuealyChief Executive OfficerFT$194,675$26,233$220,908

Board Members and Trustees

NameTitle
Laura OrrPresident
Andrew KellerPresident-elect
Stephanie LyonsVice-president, Finance
Aaron WegrzynVice-president, Nominating
Amanda BoynesDirector
Andrew FlemingDirector
Brent ArnoldDirector
Casandra Tate MahoneyDirector
Chad FigueroaDirector
David HeinyDirector
Dea WrightDirector
Dionne GraysonDirector
Erik ZippDirector
Evan KirksteinDirector
Gilbert LlanasDirector
Greg NickersonDirector
Holly JohnsonDirector
Jennifer LamacchiaDirector
Joan PhillipsDirector
Julie DahmsDirector
Maggie HammesDirector
Mary BurgoonDirector
Michael BelotDirector
N'JAMEH RUSSELL-CAMARADirector
Victoria TeerlinkDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$1,075,223
Program Service Revenue
$1,302,326
Investment Income
$58,235
Other Revenue
$232,337
All Other Contributions
$1,030,718
Change in Net Assets
$-46,996
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,890,921
Other Expenses$824,196
Total Fundraising Expense$203,605
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,142,435$200,618$55,912$1,398,965
Current Officers, Directors, Trustees, and Key Employees$17,673$123,709$79,527$220,909
Office Expenses$130,911$64,942$22,961$218,814
Fees for Services Other$89,580$82,187$18,036$189,803
Depreciation Depletion$127,005$14,383$3,273$144,661
Payroll Taxes$85,260$22,797$9,276$117,333
Other Employee Benefits$101,687$13,060$1,848$116,595
Occupancy$77,566$9,828$2,579$89,973
Advertising$49,312$339$3,646$53,297
Pension Plan Contributions$26,972$7,212$2,935$37,119
Conferences and Meetings$13,380$22,255-$35,635
Insurance$27,516$5,432$2,210$35,158
Information Technology$2,109$14,602$48$16,759
Travel$8,962$478$1,302$10,742
Fees for Services Accounting-$10,637-$10,637
Other Expenses$3,171$5,604$52$8,827
All Other Expenses$13$143-$156
Total Functional Expenses$1,903,552$607,960$203,605$2,715,117
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$20,464
Fundraising Gross Income$17,178
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$29,005---
New Years at Noon$14,025$9,025$1,079$7,946
Total Events$43,030$9,025$2,878$6,147
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$261,133
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the chief executive officer and provided to the board of directors before filing.”

Form 990, Part VI, Section B, Line 12C

“Board members sign a conflict of interest disclosure form when elected to the board and are expected to report any conflicts of interest that arise during their tenure. Conflicts of interest are presented to the chief executive officer and the chief executive officer decides on authorization. Any person with a conflict is prohibited from participating in the deliberation or decision on the transaction.”

Form 990, Part VI, Section B, Line 15A

“The board approves the compensation of the ceo and compares it to comparable market data for reasonableness.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
BETTY BRINN CHILDREN'S MUSEUM INC
EIN
39-1681155
Phone
4143905437
Address
929 E WISCONSIN AVENUE, MILWAUKEE, WI 53202

Signing Officer

Name
Tina Quealy
Title
Chief Executive Officer
Phone
4143905437
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tina Quealy
Formed
1990
Legal Domicile
Wi
Voting Board Members
25
Independent Board Members
25
Employees
60
Volunteers
100

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jenny Tarkowski CPA
Phone
6082744020
Supplemental Narrative

Financial Statement Notes

PART V, LINE 4:

“The foundation's endowment consists of a donor-restricted fund established to support the mission of the museum.”

Raw XML AppendixShowing 400 of 724 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE-PRESIDENT, FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE-PRESIDENT, NOMINATING
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10PRESIDENT-ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25CHIEF EXECUTIVE OFFICER
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IRS990/MissionDesc0THE MUSEUM INSPIRES ALL CHILDREN TO WONDER AND EXPLORE THEIR WORLD THROUGH PLAY AND INNOVATIVE, HANDS-ON LEARNING EXPERIENCES.
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