Civic Intelligence

City Centro Inc Downtown West Bend Association

EIN 39-1672830 • 501(c)3 • West Bend, WI

Profile

Preserve and promote the historical downtown district

120 North Main Street Suite 120West Bend, WI 53095

www.downtownwestbend.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.02x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

63rd percentile

0.02x

Higher debt load relative to revenue than 63% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

65th percentile

8.6%

Higher net margin than 65% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

65th percentile

6.3%

Faster asset growth than 65% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

92nd percentile

62%

Faster revenue growth than 92% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$208,533

Up $12,412 (+6.3%) from 2023

Liabilities

Down

$3,640

Down $4,718 (-56%) from 2023

Net Assets

Up

$204,893

Up $17,130 (+9.1%) from 2023

Operations
Liabilities / Revenue63rd percentileNet Margin65th percentile

Revenue

Up

$199,043

Up $76,228 (+62%) from 2023

Expenses

Up

$181,913

Up $1,282 (+0.7%) from 2023

Net Income

Up

$17,130

Up $74,946 (+130%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth65th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2010: $251,177Liabilities 2010: $0Net Assets 2010: $251,1772010Assets 2011: $242,200Liabilities 2011: $0Net Assets 2011: $242,2002011Assets 2012: $232,072Liabilities 2012: $02012Assets 2013: $214,454Liabilities 2013: $0Net Assets 2013: $214,4542013Assets 2014: $194,463Liabilities 2014: $0Net Assets 2014: $194,4632014Assets 2015: $175,499Liabilities 2015: $502Net Assets 2015: $174,9972015Assets 2016: $154,892Liabilities 2016: $87Net Assets 2016: $154,8052016Assets 2017: $158,030Liabilities 2017: $177Net Assets 2017: $157,8532017Assets 2018: $170,722Liabilities 2018: $1,529Net Assets 2018: $169,1932018Assets 2019: $191,435Liabilities 2019: $2,368Net Assets 2019: $189,0672019Assets 2020: $157,472Liabilities 2020: $1,746Net Assets 2020: $155,7262020Assets 2021: $215,990Liabilities 2021: $2,162Net Assets 2021: $213,8282021Assets 2022: $253,362Liabilities 2022: $7,783Net Assets 2022: $245,5792022Assets 2023: $196,121Liabilities 2023: $8,358Net Assets 2023: $187,7632023Assets 2024: $208,533Liabilities 2024: $3,640Net Assets 2024: $204,8932024

Highlighted filing

2024

Assets$208,533
Liabilities$3,640
Net Assets$204,893
Open 2024 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2010: $197,889Expenses 2010: $180,824Net Income 2010: $17,0652010Revenue 2011: $184,057Expenses 2011: $193,034Net Income 2011: -$8,9772011Revenue 2012: $148,850Expenses 2012: $158,978Net Income 2012: -$10,1282012Revenue 2013: $85,012Expenses 2013: $102,630Net Income 2013: -$17,6182013Revenue 2014: $78,303Expenses 2014: $98,294Net Income 2014: -$19,9912014Revenue 2015: $76,769Expenses 2015: $96,235Net Income 2015: -$19,4662015Revenue 2016: $86,873Expenses 2016: $107,065Net Income 2016: -$20,1922016Revenue 2017: $94,990Expenses 2017: $91,942Net Income 2017: $3,0482017Revenue 2018: $110,995Expenses 2018: $99,655Net Income 2018: $11,3402018Revenue 2019: $116,028Expenses 2019: $96,154Net Income 2019: $19,8742019Revenue 2020: $70,496Expenses 2020: $103,837Net Income 2020: -$33,3412020Revenue 2021: $163,009Expenses 2021: $104,907Net Income 2021: $58,1022021Revenue 2022: $157,523Expenses 2022: $125,772Net Income 2022: $31,7512022Revenue 2023: $122,815Expenses 2023: $180,631Net Income 2023: -$57,8162023Revenue 2024: $199,043Expenses 2024: $181,913Net Income 2024: $17,1302024

Highlighted filing

2024

Revenue$199,043
Expenses$181,913
Net Income$17,130
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$208,533
Liabilities
$3,640
Net assets
$204,893
Revenue
$199,043
Expenses
$181,913
Net income
$17,130
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.09$0.04$2.05$1.99$1.82$0.17
2023Detailed filing. Detailed filing data is available for this year.$1.96$0.08$1.88$1.23$1.81$0.58
2022Detailed filing. Detailed filing data is available for this year.$2.53$0.08$2.46$1.58$1.26$0.32
2021Detailed filing. Detailed filing data is available for this year.$2.16$0.02$2.14$1.63$1.05$0.58
2020Detailed filing. Detailed filing data is available for this year.$1.57$0.02$1.56$0.70$1.04$0.33
2019Detailed filing. Detailed filing data is available for this year.$1.91$0.02$1.89$1.16$0.96$0.20
2018Detailed filing. Detailed filing data is available for this year.$1.71$0.02$1.69$1.11$1.00$0.11
2017Detailed filing. Detailed filing data is available for this year.$1.58$0.00$1.58$0.95$0.92$0.03
2016Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$0.87$1.07$0.20
2015Detailed filing. Detailed filing data is available for this year.$1.75$0.01$1.75$0.77$0.96$0.19
2014Detailed filing. Detailed filing data is available for this year.$1.94$0.00$1.94$0.78$0.98$0.20
2013Detailed filing. Detailed filing data is available for this year.$2.14$0.00$2.14$0.85$1.03$0.18
2012Summary only. Only limited summary data is available for this year.$2.32$0.00$1.49$1.59$0.10
2011Summary only. Only limited summary data is available for this year.$2.42$0.00$2.42$1.84$1.93$0.09
2010Summary only. Only limited summary data is available for this year.$2.51$0.00$2.51$1.98$1.81$0.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 31, 2025
Return Version
2024v5.0
Gross Receipts
$199,043
Mission and Program Overview

Mission

Preserve and promote the historical downtown district

Program Services

DescriptionGrantsExpenses
VARIOUS RETAIL AND PROMOTIONAL EVENTS-$173,638
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
GRAEME REIDPresident-$0--
MALLEY HENNEVice Preside-$0--
CHRISTINE PORTERSecretary-$0--
SCOTT SCHMIDTTreasurer-$0--
DUSTIN WARCZAKBoard Member-$0--
KATRINA HANSONBoard Member-$0--
CHRIS ZAHNBoard Member-$0--
JADE VERHAALENBoard Member-$0--
MATTHEW VAN EPERENBoard Member-$0--
DAVID LAVINEBoard Member-$0--
PHILIP FRITSCHEExecutive Di-$0--
NATE WAECHEvents Coord-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Music on Main$67,408$67,408-$67,408
Farmers Mkt$59,368$59,368-$59,368
Total Events$162,520$162,520-$162,520
Filing and Contact Details

Filer

Filer Name
City Centro Inc
EIN
39-1672830
Phone
2623383909
Address
120 NORTH MAIN STREET SUITE 120, WEST BEND, WI 53095

Signing Officer

Name
Scott Schmidt
Title
Treasurer
Phone
2623383909
Signed
2025-10-31
Discuss with paid preparer
Yes

Preparer

Firm
Kieckhafer Dietzler Hauser Hanson Llp
Address
PO BOX 637, WEST BEND, WI 53095-0637
Preparer
Jon J Kieckhafer
Phone
2623342341
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8

“Erc received 16,966 miscellaneous 123 total 17,089”

Form 990-ez, Part I, Line 16

“Expenses advertising 6,198 misc office 2,383 other fees 3,344 equipment lease 5,063 telephone 1,565 employee expenses 1,925 insurance 3,041 total 23,519”

Form 990-ez, Part II, Line 24

“Deposits 600 600 total 600 600”

Form 990-ez, Part II, Line 26

“Credit card payable 596 223 payroll liabilities 4,402 3,417 sales tax liabilities 3,360 0”

Raw XML Appendix195 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
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IRS990EZ/PrimaryExemptPurposeTxt0PRESERVE AND PROMOTE THE HISTORICAL DOWNTOWN DISTRICT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ERC RECEIVED 16,966 MISCELLANEOUS 123 TOTAL 17,089
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EXPENSES ADVERTISING 6,198 MISC OFFICE 2,383 OTHER FEES 3,344 EQUIPMENT LEASE 5,063 TELEPHONE 1,565 EMPLOYEE EXPENSES 1,925 INSURANCE 3,041 TOTAL 23,519
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DEPOSITS 600 600 TOTAL 600 600
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CREDIT CARD PAYABLE 596 223 PAYROLL LIABILITIES 4,402 3,417 SALES TAX LIABILITIES 3,360 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-31
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ReturnHeader/ReturnTs02025-11-12T17:11:05-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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