Civic Intelligence

The Brookfield Convention & Visitors Bureau Inc

EIN 39-1649568 • 501(c)6 • Brookfield, WI

Profile

Promote tourism, attract conventions, and foster interest and participation by conduting research ained at attracting visitors by commnity solicitation, direct advertising, and direct solicitation.

325 S Moorland RdBrookfield, WI 53005

www.visitbrookfield.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.10x

Higher debt load relative to assets than 59% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.07x

Higher debt load relative to revenue than 56% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

13th percentile

-14%

Higher net margin than 13% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

18th percentile

-11%

Faster asset growth than 18% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

48%

Faster revenue growth than 91% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$460,451

Down $57,680 (-11%) from 2023

Liabilities

Up

$46,962

Up $38,868 (+480%) from 2023

Net Assets

Down

$413,489

Down $96,548 (-19%) from 2023

Operations
Liabilities / Revenue56th percentileNet Margin13th percentile

Revenue

Up

$668,762

Up $218,397 (+48%) from 2023

Expenses

Up

$765,310

Up $71,308 (+10%) from 2023

Net Income

Up

-$96,548

Up $147,089 (+60%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth18th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2011: $468,975Liabilities 2011: $30,370Net Assets 2011: $438,6052011Assets 2012: $420,000Liabilities 2012: $2,713Net Assets 2012: $417,2872012Assets 2013: $391,951Liabilities 2013: $4,141Net Assets 2013: $387,8102013Assets 2014: $401,235Liabilities 2014: $8,755Net Assets 2014: $392,4802014Assets 2015: $388,688Liabilities 2015: $5,338Net Assets 2015: $383,3502015Assets 2016: $354,067Liabilities 2016: $3,457Net Assets 2016: $350,6102016Assets 2017: $491,252Liabilities 2017: $3,708Net Assets 2017: $487,5442017Assets 2018: $669,792Liabilities 2018: $7,016Net Assets 2018: $662,7762018Assets 2019: $283,690Liabilities 2019: $7,174Net Assets 2019: $276,5162019Assets 2020: $244,108Liabilities 2020: $7,171Net Assets 2020: $236,9372020Assets 2021: $605,280Liabilities 2021: $9,552Net Assets 2021: $595,7282021Assets 2022: $770,482Liabilities 2022: $16,147Net Assets 2022: $754,3352022Assets 2023: $518,131Liabilities 2023: $8,094Net Assets 2023: $510,0372023Assets 2024: $460,451Liabilities 2024: $46,962Net Assets 2024: $413,4892024

Highlighted filing

2024

Assets$460,451
Liabilities$46,962
Net Assets$413,489
Open 2024 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2011: $484,8672011Revenue 2012: $509,232Expenses 2012: $530,550Net Income 2012: -$21,3182012Revenue 2013: $547,510Expenses 2013: $576,987Net Income 2013: -$29,4772013Revenue 2014: $568,696Expenses 2014: $564,026Net Income 2014: $4,6702014Revenue 2015: $575,969Expenses 2015: $585,099Net Income 2015: -$9,1302015Revenue 2016: $571,674Expenses 2016: $604,414Net Income 2016: -$32,7402016Revenue 2017: $755,102Expenses 2017: $618,168Net Income 2017: $136,9342017Revenue 2018: $809,911Expenses 2018: $634,679Net Income 2018: $175,2322018Revenue 2019: $512,000Expenses 2019: $898,260Net Income 2019: -$386,2602019Revenue 2020: $400,277Expenses 2020: $440,649Net Income 2020: -$40,3722020Revenue 2021: $737,007Expenses 2021: $378,222Net Income 2021: $358,7852021Revenue 2022: $766,538Expenses 2022: $622,076Net Income 2022: $144,4622022Revenue 2023: $450,365Expenses 2023: $694,002Net Income 2023: -$243,6372023Revenue 2024: $668,762Expenses 2024: $765,310Net Income 2024: -$96,5482024

Highlighted filing

2024

Revenue$668,762
Expenses$765,310
Net Income-$96,548
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$460,451
Liabilities
$46,962
Net assets
$413,489
Revenue
$668,762
Expenses
$765,310
Net income
-$96,548
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.60$0.47$4.13$6.69$7.65$0.97
2023Detailed filing. Detailed filing data is available for this year.$5.18$0.08$5.10$4.50$6.94$2.44
2022Detailed filing. Detailed filing data is available for this year.$7.70$0.16$7.54$7.67$6.22$1.44
2021Detailed filing. Detailed filing data is available for this year.$6.05$0.10$5.96$7.37$3.78$3.59
2020Detailed filing. Detailed filing data is available for this year.$2.44$0.07$2.37$4.00$4.41$0.40
2019Detailed filing. Detailed filing data is available for this year.$2.84$0.07$2.77$5.12$8.98$3.86
2018Detailed filing. Detailed filing data is available for this year.$6.70$0.07$6.63$8.10$6.35$1.75
2017Detailed filing. Detailed filing data is available for this year.$4.91$0.04$4.88$7.55$6.18$1.37
2016Detailed filing. Detailed filing data is available for this year.$3.54$0.03$3.51$5.72$6.04$0.33
2015Detailed filing. Detailed filing data is available for this year.$3.89$0.05$3.83$5.76$5.85$0.09
2014Detailed filing. Detailed filing data is available for this year.$4.01$0.09$3.92$5.69$5.64$0.05
2013Detailed filing. Detailed filing data is available for this year.$3.92$0.04$3.88$5.48$5.77$0.29
2012Summary only. Only limited summary data is available for this year.$4.20$0.03$4.17$5.09$5.31$0.21
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.69$0.30$4.39$4.85
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$668,762
Mission and Program Overview

Mission

Promote tourism, attact conventions, and foster interest and participation by conduting research ained at attracting visitors by commnity solicitation, direct advertising, and direct solicitation.

Promote tourism, attract conventions, and foster interest and participation by conduting research ained at attracting visitors by commnity solicitation, direct advertising, and direct solicitation.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$465,025$409,135▼ $55,890
Accounts Receivable$14,000$14,000→ $0
Land, Buildings, and Equipment, Net$6,132$4,342▼ $1,790
Total Assets$518,131$460,451▼ $57,680
Other Assets Total$32,974$32,974→ $0
Liabilities
Accounts Payable and Accrued Expenses$8,094$46,962▲ $38,868
Total Liabilities$8,094$46,962▲ $38,868
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$510,037$413,489▼ $96,548
Total Net Assets Fund Balance$510,037$413,489▼ $96,548
Total Liabilities and Net Assets / Fund Balance$518,131$460,451▼ $57,680

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,342$31,652$35,994
Other Assets Org$32,974--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Nancy JustmanPresident and CEOFT$134,500$134,500

Board Members and Trustees

NameTitle
Jerry EvansChairman
Buck JurkenVice Chairman
Amy GrunewaldDirector
David HeckmanDirector
Gary MahkornDirector
Jacob SchermetzlerDirector
Jim SajdakDirector
Mark OstendorfDirector Emeritus
Carl AllenSecretarytreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,000
Program Service Revenue
$660,079
Investment Income
$7,683
Other Revenue
$0
Change in Net Assets
$-96,548
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$385,532
Other Expenses$379,778
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$163,034$40,758-$203,792
Current Officers, Directors, Trustees, and Key Employees$112,314$28,079-$140,393
Advertising$68,753$17,188-$85,941
All Other Expenses$43,705$3,540-$47,245
Payroll Taxes$21,118$5,279-$26,397
Pension Plan Contributions$6,662$1,666-$8,328
Other Employee Benefits$5,298$1,324-$6,622
Insurance$3,935$984-$4,919
Fees for Services Accounting$3,696$924-$4,620
Conferences and Meetings$3,374$1,111-$4,485
Office Expenses$2,780$695-$3,475
Other Expenses$2,765$691-$3,456
Depreciation Depletion$1,432$358-$1,790
Travel$1,272$318-$1,590
Fees for Services Other$513$128-$641
Occupancy$313$78-$391
Total Functional Expenses$617,944$147,366$0$765,310
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The board will review the form 990 before it is filed”

CEO executive director top management comp Part VI line 15A

“A comparison of other associatess executive directors compensation was provided to the board of directors druing hte budgeting and review process”

Governing documents etc available to public Part VI line 19

“The board will review the form 990 before it is filed the organization discloses its governing documents, policies and financial statements upon request”

Filing and Contact Details

Filer

Filer Name
Brookfield Convention & Visitors Bureau Inc
EIN
39-1649568
In Care Of
% NANCY JUSTMAN
Phone
2627890220
Address
325 S MOORLAND RD, BROOKFIELD, WI 53005

Signing Officer

Name
Nancy Justman
Title
President and CEO
Phone
2627890220
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Buck Jurken
Formed
1989
Legal Domicile
Wi
Voting Board Members
8
Independent Board Members
8
Employees
4

Preparer

Firm
Vickney CPA Sc
Address
120 HIGHWAY K, Hartford, WI 53027
Preparer
Gretchen Vickney
Phone
2626736322
Supplemental Narrative

Additional Explanations

Amended return information

“Amended tax return for erc”

List of other expenses Part IX line 24E

“Promotional and other expenses program $51,617 managment and general $ 5,308 fundraising $ 0”

Raw XML Appendix389 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1SECRETARYTREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR EMERITUS
IRS990/Form990PartVIISectionAGrp/TitleTxt8VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIRMAN
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IRS990/OfficeExpensesGrp/TotalAmt03475
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IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt032974
IRS990/OtherAssetsTotalGrp/EOYAmt032974
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt01324
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt05298
IRS990/OtherEmployeeBenefitsGrp/TotalAmt06622
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IRS990/OtherExpensesGrp/Desc1MEETINGS
IRS990/OtherExpensesGrp/Desc2INDUSTRY
IRS990/OtherExpensesGrp/Desc3SOCIAL MEDIA
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt128683
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt227
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3691
IRS990/OtherExpensesGrp/ProgramServicesAmt062139
IRS990/OtherExpensesGrp/ProgramServicesAmt1114734
IRS990/OtherExpensesGrp/ProgramServicesAmt2107
IRS990/OtherExpensesGrp/ProgramServicesAmt32765
IRS990/OtherExpensesGrp/TotalAmt077674
IRS990/OtherExpensesGrp/TotalAmt1143417
IRS990/OtherExpensesGrp/TotalAmt2134
IRS990/OtherExpensesGrp/TotalAmt33456
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt040758
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0163034
IRS990/OtherSalariesAndWagesGrp/TotalAmt0203792
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IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05279
IRS990/PayrollTaxesGrp/ProgramServicesAmt021118
IRS990/PayrollTaxesGrp/TotalAmt026397
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt01666
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt06662
IRS990/PensionPlanContributionsGrp/TotalAmt08328
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0BUCK JURKEN
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0624110
IRS990/ProgramServiceRevenueGrp/Desc0CITY ROOM TAX
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0660079
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0660079
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IRS990/PYContributionsGrantsAmt06000
IRS990/PYInvestmentIncomeAmt012365
IRS990/PYOtherExpensesAmt0376541
IRS990/PYProgramServiceRevenueAmt0432000
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IRS990/PYSalariesCompEmpBnftPaidAmt0317461
IRS990/PYTotalExpensesAmt0694002
IRS990/PYTotalRevenueAmt0450365
IRS990/ReconcilationRevenueExpnssAmt0-96548
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleD/EquipmentGrp/BookValueAmt04342
IRS990ScheduleD/EquipmentGrp/DepreciationAmt031652
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt035994
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt032974
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0CERTIFICATE OF DEPOSIT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0AMENDED TAX RETURN FOR ERC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD WILL REVIEW THE FORM 990 BEFORE IT IS FILED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A COMPARISON OF OTHER ASSOCIATESS EXECUTIVE DIRECTORS COMPENSATION WAS PROVIDED TO THE BOARD OF DIRECTORS DRUING HTE BUDGETING AND REVIEW PROCESS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD WILL REVIEW THE FORM 990 BEFORE IT IS FILED THE ORGANIZATION DISCLOSES ITS GOVERNING DOCUMENTS, POLICIES AND FINANCIAL STATEMENTS UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROMOTIONAL AND OTHER EXPENSES PROGRAM $51,617 MANAGMENT AND GENERAL $ 5,308 FUNDRAISING $ 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Amended return information
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4List of other expenses Part IX line 24e
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IRS990/SubjectToProxyTaxInd0false
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IRS990/TaxablePartyNotificationInd0false
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IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsGrp/EOYAmt0460451
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt01000
IRS990/TotalEmployeeCnt04
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0147366
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0617944
IRS990/TotalFunctionalExpensesGrp/TotalAmt0765310
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt08094
IRS990/TotalLiabilitiesEOYAmt046962
IRS990/TotalLiabilitiesGrp/BOYAmt08094
IRS990/TotalLiabilitiesGrp/EOYAmt046962
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0510037
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0413489
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0617944
IRS990/TotalProgramServiceRevenueAmt0660079
IRS990/TotalReportableCompFromOrgAmt0134500
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0667762
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0668762
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0518131
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0460451
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt0318
IRS990/TravelGrp/ProgramServicesAmt01272
IRS990/TravelGrp/TotalAmt01590
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0325 S MOORLAND RD
IRS990/USAddress/CityNm0BROOKFIELD
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053005
IRS990/VotingMembersGoverningBodyCnt08
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0WWW.VISITBROOKFIELD.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0NANCY JUSTMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT AND CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum02627890220
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0BROOKFIELD CONVENTION & VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0BROO
ReturnHeader/Filer/EIN0391649568
ReturnHeader/Filer/InCareOfNm0% NANCY JUSTMAN
ReturnHeader/Filer/PhoneNum02627890220
ReturnHeader/Filer/USAddress/AddressLine1Txt0325 S MOORLAND RD
ReturnHeader/Filer/USAddress/CityNm0BROOKFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053005
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0271208843
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VICKNEY CPA SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0120 HIGHWAY K
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Hartford
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053027
ReturnHeader/PreparerPersonGrp/PhoneNum02626736322
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-17
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GRETCHEN VICKNEY
ReturnHeader/ReturnTs02025-11-17T17:05:18-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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