Civic Intelligence

Glendale Convention Visitors and Business Association Inc

EIN 39-1613649 • 501(c)4 • Glendale, WI

Glendale, WI
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

47th percentile

0.00x

Higher debt load relative to assets than 47% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

46th percentile

0.00x

Higher debt load relative to revenue than 46% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2025

Net Margin

43rd percentile

2.6%

Higher net margin than 43% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

73rd percentile

$0

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • $500k-$1M nonprofits • Source year 2025

Asset Growth

49th percentile

3.1%

Faster asset growth than 49% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

49th percentile

5.0%

Faster revenue growth than 49% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets47th percentile

Assets

Up

$430,123

Up $28,959 (+7.2%) from 2023

Liabilities

Up

$2,093

Up $665 (+47%) from 2023

Net Assets

Up

$428,030

Up $28,294 (+7.1%) from 2023

Operations
Liabilities / Revenue46th percentileNet Margin43rd percentile

Revenue

Up

$488,323

Up $50,350 (+11%) from 2023

Expenses

Up

$460,030

Up $59,357 (+15%) from 2023

Net Income

Down

$28,293

Down $9,007 (-24%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth49th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2020: $121,679Liabilities 2020: $1,566Net Assets 2020: $120,1132020Assets 2021: $303,889Liabilities 2021: $702Net Assets 2021: $303,1872021Assets 2022: $363,467Liabilities 2022: $1,031Net Assets 2022: $362,4362022Assets 2023: $401,164Liabilities 2023: $1,428Net Assets 2023: $399,7362023Assets 2024: $430,123Liabilities 2024: $2,093Net Assets 2024: $428,0302024

Highlighted filing

2024

Assets$430,123
Liabilities$2,093
Net Assets$428,030
Open 2024 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2020: $269,713Expenses 2020: $151,600Net Income 2020: $118,1132020Revenue 2021: $438,338Expenses 2021: $255,264Net Income 2021: $183,0742021Revenue 2022: $420,008Expenses 2022: $360,759Net Income 2022: $59,2492022Revenue 2023: $437,973Expenses 2023: $400,673Net Income 2023: $37,3002023Revenue 2024: $488,323Expenses 2024: $460,030Net Income 2024: $28,2932024

Highlighted filing

2024

Revenue$488,323
Expenses$460,030
Net Income$28,293
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$430,123
Liabilities
$2,093
Net assets
$428,030
Revenue
$488,323
Expenses
$460,030
Net income
$28,293
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.30$0.02$4.28$4.88$4.60$0.28
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.01$0.01$4.00$4.38$4.01$0.37
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.63$0.01$3.62$4.20$3.61$0.59
2021Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$3.04$0.01$3.03$4.38$2.55$1.83
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.02$1.20$2.70$1.52$1.18
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 15, 2025
Return Version
2024v5.1
Gross Receipts
$488,323
Mission and Program Overview

Mission

GCVBA promotes Milwaukee, Wisconsin's seven North Shore communities as a premier tourist destination by hosting events, marketing attractions/restaurants/events, and showcasing local businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$401,164$430,123▲ $28,959
Rtn Earn Endowment Incm Other Fnds$399,736$428,030▲ $28,294
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$401,164$430,123▲ $28,959
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$1,428$2,093▲ $665
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,428$2,093▲ $665
Net Assets / Fund Balance
Total Net Assets Fund Balance$399,736$428,030▲ $28,294
Total Liabilities and Net Assets / Fund Balance$401,164$430,123▲ $28,959
Compensation and Service Providers
Top Officer Pay73rd percentile

Board Members and Trustees

NameTitle
Steve ThomasChair
Lee CareyVice Chair
Andi WilbeeBoard Member
Angela MonfreBoard Member
Brenda VentoBoard Member
Chris ShermanBoard Member
Karl WarwickBoard Member
Levi SteinBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$480,839
Investment Income
$7,484
Other Revenue
$0
Change in Net Assets
$28,293

Audited Revenue Reconciliation

Revenue per Audited Statements
$488,323
Total Revenue per Audited Statements
$488,323
Total Revenue per Form 990
$488,323
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$241,184
Salaries, Compensation, and Employee Benefits$218,846
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages-$202,733-$202,733
Advertising$67,012$27,390-$94,402
Conferences and Meetings-$63,020-$63,020
All Other Expenses-$31,405-$31,405
Occupancy-$23,869-$23,869
Payroll Taxes-$16,113-$16,113
Insurance-$6,483$0$6,483
Office Expenses-$6,003-$6,003
Other Expenses-$5,373-$5,373
Fees for Services Accounting-$3,828-$3,828
Travel-$3,267-$3,267
Information Technology-$1,439-$1,439
Fees for Services Legal-$520-$520
Total Functional Expenses$67,012$393,018$0$460,030

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$460,030
Total Expenses per Audited Statements$460,030
Total Expenses per Form 990$460,030
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Glendale Convention Visitors and Business
EIN
39-1613649
In Care Of
% REBECCA GARRISON
Phone
4142281720
Address
7929 N Port Washington Rd Suite C, Glendale, WI 53217-4925
Doing Business As
Discover the North Shore of Milwauke

Signing Officer

Name
Rebecca Garrison
Title
Executive Director
Phone
4142281720
Signed
2025-04-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rebecca Garrison
Formed
1988
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
0
Employees
3
Volunteers
1

Preparer

Firm
Experis Finance US LLC
Address
100 MANPOWER PL, MILWAUKEE, IL 53212
Preparer
Stephanie Wesselowski
Phone
7708215735
Supplemental Narrative

Additional Explanations

Mission Statement

“Glendale Convention, Visitors and Business Association provides information on premier events, hotel accommodations, restaurants, transportation, and attractions in Milwaukee, Wisconsin's seven North Shore Communities. It also assists local businesses by hosting networking events, ribbon cuttings and advocates for their members through online marketing, grant recommendations, and community outreach.”

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IRS990/PrincipalOfficerNm0Rebecca Garrison
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IRS990/ProgramServiceRevenueGrp/Desc0EVENT FEES
IRS990/ProgramServiceRevenueGrp/Desc1HOTEL ROOM TAX FEES
IRS990/ProgramServiceRevenueGrp/Desc2MEMBERSHIP FEES
IRS990/ProgramServiceRevenueGrp/Desc3ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc4OTHER
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IRS990/ProgSrvcAccomActy2Grp/Desc0Bayshore Makers Market
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt010000
IRS990/ProgSrvcAccomActy3Grp/Desc0North Shore Chamber Awards Banquet
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt08503
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt013435
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Glendale Convention, Visitors and Business Association provides information on premier events, hotel accommodations, restaurants, transportation, and attractions in Milwaukee, Wisconsin's seven North Shore Communities. It also assists local businesses by hosting networking events, ribbon cuttings and advocates for their members through online marketing, grant recommendations, and community outreach.
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IRS990/USAddress/AddressLine1Txt07929 N Port Washington RdC
IRS990/USAddress/CityNm0Glendale

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