Civic Intelligence

Daily Cardinal Media Corporation

EIN 39-1598186 • 501(c)3 • Madison, WI

Profile

The Daily Cardinal produces print and other media content that serves the students of the University of Wisconsin Madison. It provides student staff with unique educational experiences in journalism/media/business through the production of news, editorials, sports coverage, etc.

821 University AvenueMadison, WI 53706

www.dailycardinal.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

65th percentile

0.01x

Higher debt load relative to assets than 65% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

69th percentile

0.01x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

77th percentile

24%

Higher net margin than 77% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

75th percentile

19%

Faster asset growth than 75% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

40th percentile

-12%

Faster revenue growth than 40% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$103,589

Up $16,607 (+19%) from 2024

Liabilities

Down

$668

Down $32 (-4.6%) from 2024

Net Assets

Up

$102,921

Up $16,639 (+19%) from 2024

Operations
Liabilities / Revenue69th percentileNet Margin77th percentile

Revenue

Down

$69,128

Down $9,471 (-12%) from 2024

Expenses

Up

$52,489

Up $4,097 (+8.5%) from 2024

Net Income

Down

$16,639

Down $13,568 (-45%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth75th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2011: $30,162Liabilities 2011: $24,1612011Assets 2012: $18,287Liabilities 2012: $9,2262012Assets 2013: $23,902Liabilities 2013: $13,6422013Assets 2014: $15,422Liabilities 2014: $3,6802014Assets 2015: $10,633Liabilities 2015: $8932015Assets 2016: $28,960Liabilities 2016: $1,3972016Assets 2017: $16,558Liabilities 2017: $5,2252017Assets 2018: $17,291Liabilities 2018: $3,4902018Assets 2019: $26,462Liabilities 2019: $02019Assets 2020: $39,655Liabilities 2020: $782020Assets 2021: $48,750Liabilities 2021: $1,1002021Assets 2022: $60,618Liabilities 2022: $294Net Assets 2022: $60,3242022Assets 2023: $56,077Liabilities 2023: $2Net Assets 2023: $56,0752023Assets 2024: $86,982Liabilities 2024: $700Net Assets 2024: $86,2822024Assets 2025: $103,589Liabilities 2025: $668Net Assets 2025: $102,9212025

Highlighted filing

2025

Assets$103,589
Liabilities$668
Net Assets$102,921
Open 2025 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2011: $151,933Expenses 2011: $144,870Net Income 2011: $7,0632011Revenue 2012: $170,295Expenses 2012: $166,207Net Income 2012: $4,0882012Revenue 2013: $34,929Expenses 2013: $31,360Net Income 2013: $3,5692013Revenue 2014: $18,217Expenses 2014: $21,253Net Income 2014: -$3,0362014Revenue 2015: $18,992Expenses 2015: $20,993Net Income 2015: -$2,0012015Revenue 2016: $35,968Expenses 2016: $18,146Net Income 2016: $17,8222016Revenue 2017: $4,328Expenses 2017: $20,559Net Income 2017: -$16,2312017Revenue 2018: $69,181Expenses 2018: $66,712Net Income 2018: $2,4692018Revenue 2019: $75,948Expenses 2019: $63,624Net Income 2019: $12,3242019Revenue 2020: $67,642Expenses 2020: $53,740Net Income 2020: $13,9022020Revenue 2021: $40,431Expenses 2021: $32,358Net Income 2021: $8,0732021Revenue 2022: $67,507Expenses 2022: $54,833Net Income 2022: $12,6742022Revenue 2023: $66,354Expenses 2023: $70,606Net Income 2023: -$4,2522023Revenue 2024: $78,599Expenses 2024: $48,392Net Income 2024: $30,2072024Revenue 2025: $69,128Expenses 2025: $52,489Net Income 2025: $16,6392025

Highlighted filing

2025

Revenue$69,128
Expenses$52,489
Net Income$16,639
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$103,589
Liabilities
$668
Net assets
$102,921
Revenue
$69,128
Expenses
$52,489
Net income
$16,639
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.04$0.01$1.03$0.69$0.52$0.17
2024Detailed filing. Detailed filing data is available for this year.$0.87$0.01$0.86$0.79$0.48$0.30
2023Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.66$0.71$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.61$0.00$0.60$0.68$0.55$0.13
2021Summary only. Only limited summary data is available for this year.$0.49$0.01$0.40$0.32$0.08
2020Summary only. Only limited summary data is available for this year.$0.40$0.00$0.68$0.54$0.14
2019Summary only. Only limited summary data is available for this year.$0.26$0.00$0.76$0.64$0.12
2018Summary only. Only limited summary data is available for this year.$0.17$0.03$0.69$0.67$0.02
2017Summary only. Only limited summary data is available for this year.$0.17$0.05$0.04$0.21$0.16
2016Summary only. Only limited summary data is available for this year.$0.29$0.01$0.36$0.18$0.18
2015Summary only. Only limited summary data is available for this year.$0.11$0.01$0.19$0.21$0.02
2014Summary only. Only limited summary data is available for this year.$0.15$0.04$0.18$0.21$0.03
2013Summary only. Only limited summary data is available for this year.$0.24$0.14$0.35$0.31$0.04
2012Summary only. Only limited summary data is available for this year.$0.18$0.09$1.70$1.66$0.04
2011Summary only. Only limited summary data is available for this year.$0.30$0.24$1.52$1.45$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jun 1, 2024 to May 31, 2025
Signed
Jun 24, 2025
Return Version
2024v5.0
Gross Receipts
$69,128
Mission and Program Overview

Mission

The Daily Cardinal produces print and other media content that serves the students of the University of Wisconsin Madison. It provides student staff with unique educational experiences in journalism/media/business through the production of news, editorials, sports coverage, etc.

Program Services

DescriptionGrantsExpenses
Production of newspaper and related on-line media$0$52,489
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott GirardPresident-$0--
Jennifer SerenoVice President-$0--
Donald MinerTreasurer-$0--
Barbara ArnoldSecretary-$0--
Nancy SandeDirector-$0--
Max LenzDirector-$0--
Ava MenkesDirectorPT$0--
Francesca PicaDirectorPT$0--
Emily ChinDirector-$0--
Claire TaylorDirector-$0--
Nathan KalmoeDirector-$0--
Jack KellyDirector-$0--
Kelly LeckerDirector-$0--
Filing and Contact Details

Filer

Filer Name
Daily Cardinal Media Corporation
EIN
39-1598186
Phone
6082628000
Address
821 University Avenue, Madison, WI 53706

Signing Officer

Name
Donald Miner
Title
Treasurer
Phone
6087704352
Signed
2025-06-24
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Description;Amount^Management Scholarships;9750|computers;3176|credit card fees;582|insurance;3695|govt fees;129|computer software;2243|award submission fees;1713|office supplies;54|travel and food;510|website fees;3120|paper distribution;3350|mailchimp;4874^Total;33196^”

Form 990-EZ, Part II, Line 24

“Description;EOY Amount^prepaid insurance;2489|prepaid website fees;1820|prepaid expenses;759^Total;5068^”

Form 990-EZ, Part II, Line 26

“Description;EOY Amount^prepaid income;656|payroll liabilities;12^Total;668^”

Raw XML Appendix241 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8Emily Chin
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9Claire Taylor
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11Jack Kelly
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm12Kelly Lecker
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Secretary
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IRS990EZ/PrimaryExemptPurposeTxt0The Daily Cardinal produces print and other media content that serves the students of the University of Wisconsin Madison. It provides student staff with unique educational experiences in journalism/media/business through the production of news, editorials, sports coverage, etc.
IRS990EZ/PrintingPublicationsPostageAmt015502
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description;Amount^Management Scholarships;9750|computers;3176|credit card fees;582|insurance;3695|govt fees;129|computer software;2243|award submission fees;1713|office supplies;54|travel and food;510|website fees;3120|paper distribution;3350|mailchimp;4874^Total;33196^
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description;EOY Amount^prepaid insurance;2489|prepaid website fees;1820|prepaid expenses;759^Total;5068^
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Description;EOY Amount^prepaid income;656|payroll liabilities;12^Total;668^
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990-EZ, Part II, Line 26
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Donald Miner
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum06087704352
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-24
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DAILY CARDINAL MEDIA CORPORATION
ReturnHeader/Filer/BusinessNameControlTxt0DAIL
ReturnHeader/Filer/EIN0391598186
ReturnHeader/Filer/PhoneNum06082628000
ReturnHeader/Filer/USAddress/AddressLine1Txt0821 University Avenue
ReturnHeader/Filer/USAddress/CityNm0Madison
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053706
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-06-24T14:11:43-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-06-01
ReturnHeader/TaxPeriodEndDt02025-05-31
ReturnHeader/TaxYr02024

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