Civic Intelligence

River Falls Pregnancy Helpline

EIN 39-1480126 • 501(c)3 • River Falls, WI

Profile

Provide information, education and support to women, men and families

214 North Main StreetRiver Falls, WI 54022

www.ofwrf.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

51st percentile

0.02x

Higher debt load relative to assets than 51% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.02x

Higher debt load relative to revenue than 54% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

72nd percentile

19%

Higher net margin than 72% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

65th percentile

$43,750

Higher top officer pay than 65% of similar nonprofits.

Top officer pay equals 10.5% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

75th percentile

19%

Faster asset growth than 75% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

39th percentile

0.4%

Faster revenue growth than 39% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$558,645

Up $89,250 (+19%) from 2023

Liabilities

Up

$9,627

Up $11,198 (+713%) from 2023

Net Assets

Up

$549,018

Up $78,052 (+17%) from 2023

Revenue

Up

$417,882

Up $1,579 (+0.4%) from 2023

Expenses

Up

$339,830

Up $44,746 (+15%) from 2023

Net Income

Down

$78,052

Down $43,167 (-36%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2015: $193,501Liabilities 2015: $0Net Assets 2015: $193,5012015Assets 2016: $322,135Liabilities 2016: $3,821Net Assets 2016: $318,3142016Assets 2017: $306,479Liabilities 2017: $3,179Net Assets 2017: $303,3002017Assets 2018: $286,830Liabilities 2018: $3Net Assets 2018: $286,8272018Assets 2019: $290,813Liabilities 2019: $3Net Assets 2019: $290,8132019Assets 2020: $273,977Liabilities 2020: $157Net Assets 2020: $273,8202020Assets 2021: $283,985Liabilities 2021: $966Net Assets 2021: $283,0192021Assets 2022: $368,709Liabilities 2022: $374Net Assets 2022: $368,3352022Assets 2023: $469,395Liabilities 2023: -$1,571Net Assets 2023: $470,9662023Assets 2024: $558,645Liabilities 2024: $9,627Net Assets 2024: $549,0182024

Highlighted filing

2024

Assets$558,645
Liabilities$9,627
Net Assets$549,018

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2015: $207,387Expenses 2015: $56,407Net Income 2015: $150,9802015Revenue 2016: $249,267Expenses 2016: $125,883Net Income 2016: $123,3842016Revenue 2017: $199,017Expenses 2017: $183,273Net Income 2017: $15,7442017Revenue 2018: $182,899Expenses 2018: $147,721Net Income 2018: $35,1782018Revenue 2019: $224,556Expenses 2019: $170,520Net Income 2019: $54,0362019Revenue 2020: $217,779Expenses 2020: $192,677Net Income 2020: $25,1022020Revenue 2021: $245,374Expenses 2021: $229,965Net Income 2021: $15,4092021Revenue 2022: $368,041Expenses 2022: $296,505Net Income 2022: $71,5362022Revenue 2023: $416,303Expenses 2023: $295,084Net Income 2023: $121,2192023Revenue 2024: $417,882Expenses 2024: $339,830Net Income 2024: $78,0522024

Highlighted filing

2024

Revenue$417,882
Expenses$339,830
Net Income$78,052

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 15, 2025
Return Version
2024v5.2
Gross Receipts
$453,566
Mission and Program Overview

Mission

Provide information, education and support to women, men and families facing an unplanned pregnancy and promote a culture of life to clients and the community

Provide information, education and support to women, men and families facing an unplanned pregnancy and promote a culture of life to clients

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$470,966$549,018▲ $78,052
Savings and Temporary Cash Investments$284,710$373,965▲ $89,255
Land, Buildings, and Equipment, Net$68,634$94,528▲ $25,894
Cash and Non-Interest-Bearing Accounts$101,264$90,152▼ $11,112
Total Assets$469,395$558,645▲ $89,250
Other Assets Total$14,787$0▼ $14,787
Liabilities
Accounts Payable and Accrued Expenses$-1,571$9,627▲ $11,198
Total Liabilities$-1,571$9,627▲ $11,198
Net Assets / Fund Balance
Total Net Assets Fund Balance$470,966$549,018▲ $78,052
Total Liabilities and Net Assets / Fund Balance$469,395$558,645▲ $89,250

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$72,529--
Leasehold Improvements$21,999$156,849-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Lloyd D HolmExecutive DirectorPT$43,750$43,750
John R DannekerExecutive DirectorPT$26,901$26,901

Board Members and Trustees

NameTitle
Jack WheelerPresident
Charles TentingerVice President
Betty StengleinDirector
Karissa HarsdorfDirector
Madison VinterDirector
Marlene DolneyDirector
Meg AndreaDirector
Tony NasvikDirector
Gary D TappSecretary
John G HoffsommerTreasurer
John LangfordTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$416,756
Program Service Revenue
$0
Investment Income
$11,748
Other Revenue
$-10,622
All Other Contributions
$318,722
Change in Net Assets
$78,052
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$203,246
Other Expenses$136,584
Total Fundraising Expense$46,011
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$83,872$32,807$0$116,679
Current Officers, Directors, Trustees, and Key Employees$35,326$35,325$0$70,651
Advertising$0$0$39,599$39,599
Occupancy$26,923$6,731$0$33,654
All Other Expenses$16,477$7,329$3,686$27,492
Payroll Taxes$15,916$0$0$15,916
Insurance$3,818$4,280$0$8,098
Fees for Services Accounting$0$7,710$0$7,710
Office Expenses$54$4,101$2,726$6,881
Fees for Services Legal$0$5,936$0$5,936
Information Technology$0$4,236$0$4,236
Fees for Services Other$0$1,905$0$1,905
Conferences and Meetings$1,002$0$0$1,002
Interest$0$71$0$71
Total Functional Expenses$183,388$110,431$46,011$339,830
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$35,684
Fundraising Gross Income$24,877
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Banquet$123,011$24,977$4,607$20,370
Total Events$123,011$24,977$28,892$-3,915
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
River Falls Pregnancy Helpline
EIN
39-1480126
Phone
7154258539
Address
214 NORTH MAIN STREET, RIVER FALLS, WI 54022
Doing Business As
Options for Women River Falls

Signing Officer

Name
Jack Wheeler
Title
Vice-president
Phone
7154258539
Signed
2025-10-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jack Wheeler
Formed
1984
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
11
Employees
10
Volunteers
0

Preparer

Firm
Scott Heinbuch Accountant
Address
980 DAVIS ST, HAMMOND, WI 54015
Preparer
Scott Heinbuch
Phone
7157967013
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

The treasurer and president review the form to ensure that it is correct

Pt VI, Line 12C

Any issues are reviewed with the governing body and documented in the meeting minutes

Pt VI, Line 15A

The governing body determines salary of the executive director

Pt VI, Line 15B

The executive director determines pay rates of the staff

Pt VI, Line 19

All documents are available for public inspection upon request.

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IRS990/OrgDoesNotFollowFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt014787
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherRevenueTotalAmt0185
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt032807
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt083872
IRS990/OtherSalariesAndWagesGrp/TotalAmt0116679
IRS990/PartialLiquidationInd0false
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt00
IRS990/PayrollTaxesGrp/ProgramServicesAmt015916
IRS990/PayrollTaxesGrp/TotalAmt015916
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0JACK WHEELER
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0401071
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt011318
IRS990/PYOtherExpensesAmt0164689
IRS990/PYOtherRevenueAmt03914
IRS990/PYRevenuesLessExpensesAmt0121219
IRS990/PYSalariesCompEmpBnftPaidAmt0130395
IRS990/PYTotalExpensesAmt0295084
IRS990/PYTotalRevenueAmt0416303
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt078052
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0417882
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0470966
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0549018
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0284710
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0373965
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0Other Income Part III, Line 12 Description: OTHER INCOME 2020: 1396.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Pt III Ln 12
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0404985
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0308836
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0273224
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0233226
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0182945
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01403216
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt011318
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt011318
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt029
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0353
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt023018
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt011318
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt011318
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt0374
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt0353
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt023363
IRS990ScheduleA/InvestmentIncomeCYPct00.01640
IRS990ScheduleA/InvestmentIncomePYPct00.00100
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus4YearsAmt01396
IRS990ScheduleA/OtherIncome509Grp/TotalAmt01396
IRS990ScheduleA/OtherSupportSumAmt00
IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearMinus3YearsAmt0345
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt0345
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00
IRS990ScheduleA/PublicSupportCY509Pct00.98270
IRS990ScheduleA/PublicSupportPY509Pct00.99790
IRS990ScheduleA/PublicSupportTotal509Amt01403216
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0404985
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0308836
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0273224
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0233226
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0182945
IRS990ScheduleA/Total509Grp/TotalAmt01403216
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01427975
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt072529
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt072529
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt021999
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt0156849
IRS990ScheduleD/LeaseholdImprovementsGrp/InvestmentCostOrOtherBasisAmt0178848
IRS990ScheduleD/TotalBookValueLandBuildingsAmt094528
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt098034
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt098034
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt028892
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt06598
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt06598
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0BANQUET
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt017687
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt017687
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0123011
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0123011
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt024977
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt024977
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-3915
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt04607
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt04607
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE TREASURER AND PRESIDENT REVIEW THE FORM TO ENSURE THAT IT IS CORRECT
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ANY ISSUES ARE REVIEWED WITH THE GOVERNING BODY AND DOCUMENTED IN THE MEETING MINUTES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE GOVERNING BODY DETERMINES SALARY OF THE EXECUTIVE DIRECTOR
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTOR DETERMINES PAY RATES OF THE STAFF
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ALL DOCUMENTS ARE AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Pt VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false

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