Civic Intelligence

The Red Balloon Child Care Center Inc.

990 • Fiscal year 2025 • EIN 39-1420185

Sep 01, 2024 to Aug 31, 2025 • Filed on Nov 06, 2025

2910 Gillette StLa Crosse, WI 54601

(608) 781-8580

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

64th percentile

0.16x

Higher debt load relative to assets than 64% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

54th percentile

0.10x

Higher debt load relative to revenue than 54% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

76th percentile

22%

Higher net margin than 76% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

54th percentile

$68,675

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Asset Growth

11th percentile

-11%

Faster asset growth than 11% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

70th percentile

19%

Faster revenue growth than 70% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Down

$810,972

Down $104,983 (-11%) from 2024

Net Assets

Up

$685,230

Up $282,001 (+70%) from 2024

Liabilities

Down

$125,742

Down $386,984 (-75%) from 2024

Revenue

Up

$1,291,373

Up $204,284 (+19%) from 2024

Expenses

Down

$1,009,372

Down $190,243 (-16%) from 2024

Net Income

Up

$282,001

Up $394,527 (+351%) from 2024

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $1,145,215Liabilities 2011: $299,835Net Assets 2011: $845,3802011Assets 2012: $963,362Liabilities 2012: $88,440Net Assets 2012: $874,9222012Assets 2013: $1,069,242Liabilities 2013: $111,058Net Assets 2013: $958,1842013Assets 2014: $1,102,947Liabilities 2014: $109,299Net Assets 2014: $993,6482014Assets 2015: $1,050,181Liabilities 2015: $73,398Net Assets 2015: $976,7832015Assets 2016: $1,573,038Liabilities 2016: $690,156Net Assets 2016: $882,8822016Assets 2017: $1,347,501Liabilities 2017: $664,130Net Assets 2017: $683,3712017Assets 2018: $1,132,707Liabilities 2018: $645,413Net Assets 2018: $487,2942018Assets 2019: $997,321Liabilities 2019: $621,922Net Assets 2019: $375,3992019Assets 2020: $1,037,439Liabilities 2020: $791,632Net Assets 2020: $245,8072020Assets 2022: $1,028,651Liabilities 2022: $529,214Net Assets 2022: $499,4372022Assets 2023: $1,045,410Liabilities 2023: $529,655Net Assets 2023: $515,7552023Assets 2024: $915,955Liabilities 2024: $512,726Net Assets 2024: $403,2292024Assets 2025: $810,972Liabilities 2025: $125,742Net Assets 2025: $685,2302025

Highlighted filing

2025

Assets$810,972
Liabilities$125,742
Net Assets$685,230

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $1,316,7412011Revenue 2012: $1,408,939Expenses 2012: $1,379,397Net Income 2012: $29,5422012Revenue 2013: $1,460,024Expenses 2013: $1,376,762Net Income 2013: $83,2622013Revenue 2014: $1,408,058Expenses 2014: $1,372,494Net Income 2014: $35,5642014Revenue 2015: $1,331,104Expenses 2015: $1,347,469Net Income 2015: -$16,3652015Revenue 2016: $1,281,594Expenses 2016: $1,375,495Net Income 2016: -$93,9012016Revenue 2017: $1,518,948Expenses 2017: $1,717,309Net Income 2017: -$198,3612017Revenue 2018: $1,333,059Expenses 2018: $1,529,136Net Income 2018: -$196,0772018Revenue 2019: $1,325,193Expenses 2019: $1,437,088Net Income 2019: -$111,8952019Revenue 2020: $898,616Expenses 2020: $1,028,208Net Income 2020: -$129,5922020Revenue 2022: $976,572Expenses 2022: $1,058,743Net Income 2022: -$82,1712022Revenue 2023: $1,180,790Expenses 2023: $1,164,472Net Income 2023: $16,3182023Revenue 2024: $1,087,089Expenses 2024: $1,199,615Net Income 2024: -$112,5262024Revenue 2025: $1,291,373Expenses 2025: $1,009,372Net Income 2025: $282,0012025

Highlighted filing

2025

Revenue$1,291,373
Expenses$1,009,372
Net Income$282,001
Jump To
Filing Snapshot
Filing Period
Sep 1, 2024 to Aug 31, 2025
Signed
Nov 6, 2025
Return Version
2024v5.2
Gross Receipts
$1,542,956
Mission and Program Overview

Mission

Red balloon works diligently to improve the health and safety of their children at all of their locations and they remain proud to serve the coulee region. Parents can take comfort in choosing a quality and safe program, while their children feel secure as their natural curiosity entices them to explore relationships and the simulating environment around them. The way a teacher or caregiver relates to a child, how much time they spend with them and the opportunity they provide for learning influences what kind of person the child becomes. Red balloon affirms this process and offers many opportunities for the development of mind and body. They believe that parents are the most important people in a child's world. Therefore, they encourage their active interest and participation in their program whenever possible. Together they will be able to offer children a positive beginning. They believe in a home-like, child friendly and developmentally appropriate atmosphere. They believe in a saf

SEE SCHEDULE O

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$873,848$641,161▼ $232,687
Savings and Temporary Cash Investments$17,935$145,792▲ $127,857
Cash and Non-Interest-Bearing Accounts$15,473$14,574▼ $899
Accounts Receivable$7,459$9,445▲ $1,986
Other Notes and Loans Receivable, Net$1,240--
Total Assets$915,955$810,972▼ $104,983
Liabilities
Unsecured Notes Loans Payable$449,860$70,547▼ $379,313
Accounts Payable and Accrued Expenses$38,071$31,707▼ $6,364
Other Liabilities$24,795$23,488▼ $1,307
Total Liabilities$512,726$125,742▼ $386,984
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$403,229$685,230▲ $282,001
Total Net Assets Fund Balance$403,229$685,230▲ $282,001
Total Liabilities and Net Assets / Fund Balance$915,955$810,972▼ $104,983

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$426,726$131,897$558,623
Land$139,656-$139,656
Equipment$20,235$90,068$110,303
Leasehold Improvements$54,544$18,455$72,999
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Susan LuceyAdministratorFT$68,675$68,675
Amanda CusickSenior DirectorFT$46,557$46,557

Board Members and Trustees

NameTitle
Destiny ZielPresident
Haleigh DoyleVice President
Debra SmithDirector
Lesa McnamerDirector
Mary TrevaskisDirector
Molly HutsonDirector
Paige SchatzkeDirector
Kari Webb McconaugheySecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$106,506
Program Service Revenue
$845,984
Investment Income
$336,296
Other Revenue
$2,587
Change in Net Assets
$282,001
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$783,296
Other Expenses$226,076
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$609,144$67,683-$676,827
All Other Expenses$65,797--$65,797
Payroll Taxes$50,353$5,595-$55,948
Other Employee Benefits$40,072$4,453-$44,525
Depreciation Depletion$28,093--$28,093
Occupancy$17,675--$17,675
Insurance$17,564--$17,564
Interest$7,027--$7,027
Office Expenses$6,624--$6,624
Pension Plan Contributions$5,396$600-$5,996
Other Expenses$1,738--$1,738
Advertising$1,000--$1,000
Fees for Services Accounting$712--$712
Total Functional Expenses$931,041$78,331$0$1,009,372
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Customer Deposits$23,488
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

Review follows required procedures

Governing documents etc available to public Part VI line 19

Documents available to the public

Filing and Contact Details

Filer

Filer Name
Red Balloon Early Learning Centers
EIN
39-1420185
In Care Of
% SUSAN LUCEY
Phone
6087818580
Address
2910 GILLETTE ST, La Crosse, WI 54601

Signing Officer

Name
Susan Lucey
Title
Administrator
Phone
6087818580
Signed
2025-11-06
Discuss with paid preparer
No

Organization Details

Formed
1982
Legal Domicile
Wi
Voting Board Members
10
Independent Board Members
10
Employees
55

Preparer

Firm
Weisbrod & Associates
Address
505 King Street Suite 223, La Crosse, WI 54601
Preparer
Chip Weisbrod
Phone
6087827900
Supplemental Narrative

Additional Explanations

General explanation attachment

Organizations mission-red balloon works diligently to improve the health and safety of their children at all of their locations and they remain proud to serve the coulee region. Parents can take comfort in choosing a quality and safe program, while their children feel secure as their natural curiosity entices them to explore relationships and the stimulating environment around them. The way a teacher or caregiver relates to a child, how much time they spend with them and the opportunity they provide for learning influences what kind of person the child becomes. Red balloon affirms this process and offers many opportunities for the development of mind and body. They believe that parents are the most important people in a childs world. Therefore, they encourage their active mission-continued participation whenever possible. Together they will be able to offer children a friendly and developmentally appropriate atmosphere. They believe in a safe and stimulating environment where children play a significant role in their day and choosing activities at their own pace. It is their goal to continually evaluate and better their programs. First accomplishment-line 4a education:red balloon is a school for children age 2 weeks old to 12 years. Their educational program utilizes qualified teachers that are registered with the state of wisconsin and they use the pinnacle preschool curriculum for uniformity. Red balloon relieves a government burden by providing preschool and 4k programs during the child care day where fees are charged to care, thus eliminating the need to bus children to programs provided by government run schools. They provide a regular faculty that are registered teachers with the state of wisconsin, curriculum that is nationally recognized, student body and classrooms. Self improvement courses for the staff are in excess of 25 hours per first accomplishment line 4a continued nutrition program:this program along with meals are provided with funding in part from the department of public instruction child and adult care food program. They meet and exceed quality nutrition by serving healthy meals to children regardless of income, race, creed, culture, family situation, age, gender, etc, and follow all food program guidelines.they embrace the initiative for better health by partnering in the community with allied health of la crosse to provide education to staff and parents as well as employing a physical education teacher to implement a program.children are encouraged to get 120 minutes of focused physical activity per day. First accomplishment line 4a continued child care:children ages 2 weeks to 12 years old receive child care during the hours of 6am and 8pm mondays through fridays and 6am to 5pm saturday. They serve all families without discrimination. Their current population, which is variable, has approximately 40% low income families being served.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0REVIEW FOLLOWS REQUIRED PROCEDURES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ORGANIZATIONS MISSION-RED BALLOON WORKS DILIGENTLY TO IMPROVE THE HEALTH AND SAFETY OF THEIR CHILDREN AT ALL OF THEIR LOCATIONS AND THEY REMAIN PROUD TO SERVE THE COULEE REGION. PARENTS CAN TAKE COMFORT IN CHOOSING A QUALITY AND SAFE PROGRAM, WHILE THEIR CHILDREN FEEL SECURE AS THEIR NATURAL CURIOSITY ENTICES THEM TO EXPLORE RELATIONSHIPS AND THE STIMULATING ENVIRONMENT AROUND THEM. THE WAY A TEACHER OR CAREGIVER RELATES TO A CHILD, HOW MUCH TIME THEY SPEND WITH THEM AND THE OPPORTUNITY THEY PROVIDE FOR LEARNING INFLUENCES WHAT KIND OF PERSON THE CHILD BECOMES. RED BALLOON AFFIRMS THIS PROCESS AND OFFERS MANY OPPORTUNITIES FOR THE DEVELOPMENT OF MIND AND BODY. THEY BELIEVE THAT PARENTS ARE THE MOST IMPORTANT PEOPLE IN A CHILDS WORLD. THEREFORE, THEY ENCOURAGE THEIR ACTIVE MISSION-CONTINUED PARTICIPATION WHENEVER POSSIBLE. TOGETHER THEY WILL BE ABLE TO OFFER CHILDREN A FRIENDLY AND DEVELOPMENTALLY APPROPRIATE ATMOSPHERE. THEY BELIEVE IN A SAFE AND STIMULATING ENVIRONMENT WHERE CHILDREN PLAY A SIGNIFICANT ROLE IN THEIR DAY AND CHOOSING ACTIVITIES AT THEIR OWN PACE. IT IS THEIR GOAL TO CONTINUALLY EVALUATE AND BETTER THEIR PROGRAMS. FIRST ACCOMPLISHMENT-LINE 4A EDUCATION:RED BALLOON IS A SCHOOL FOR CHILDREN AGE 2 WEEKS OLD TO 12 YEARS. THEIR EDUCATIONAL PROGRAM UTILIZES QUALIFIED TEACHERS THAT ARE REGISTERED WITH THE STATE OF WISCONSIN AND THEY USE THE PINNACLE PRESCHOOL CURRICULUM FOR UNIFORMITY. RED BALLOON RELIEVES A GOVERNMENT BURDEN BY PROVIDING PRESCHOOL AND 4K PROGRAMS DURING THE CHILD CARE DAY WHERE FEES ARE CHARGED TO CARE, THUS ELIMINATING THE NEED TO BUS CHILDREN TO PROGRAMS PROVIDED BY GOVERNMENT RUN SCHOOLS. THEY PROVIDE A REGULAR FACULTY THAT ARE REGISTERED TEACHERS WITH THE STATE OF WISCONSIN, CURRICULUM THAT IS NATIONALLY RECOGNIZED, STUDENT BODY AND CLASSROOMS. SELF IMPROVEMENT COURSES FOR THE STAFF ARE IN EXCESS OF 25 HOURS PER FIRST ACCOMPLISHMENT LINE 4A CONTINUED NUTRITION PROGRAM:THIS PROGRAM ALONG WITH MEALS ARE PROVIDED WITH FUNDING IN PART FROM THE DEPARTMENT OF PUBLIC INSTRUCTION CHILD AND ADULT CARE FOOD PROGRAM. THEY MEET AND EXCEED QUALITY NUTRITION BY SERVING HEALTHY MEALS TO CHILDREN REGARDLESS OF INCOME, RACE, CREED, CULTURE, FAMILY SITUATION, AGE, GENDER, ETC, AND FOLLOW ALL FOOD PROGRAM GUIDELINES.THEY EMBRACE THE INITIATIVE FOR BETTER HEALTH BY PARTNERING IN THE COMMUNITY WITH ALLIED HEALTH OF LA CROSSE TO PROVIDE EDUCATION TO STAFF AND PARENTS AS WELL AS EMPLOYING A PHYSICAL EDUCATION TEACHER TO IMPLEMENT A PROGRAM.CHILDREN ARE ENCOURAGED TO GET 120 MINUTES OF FOCUSED PHYSICAL ACTIVITY PER DAY. FIRST ACCOMPLISHMENT LINE 4A CONTINUED CHILD CARE:CHILDREN AGES 2 WEEKS TO 12 YEARS OLD RECEIVE CHILD CARE DURING THE HOURS OF 6AM AND 8PM MONDAYS THROUGH FRIDAYS AND 6AM TO 5PM SATURDAY. THEY SERVE ALL FAMILIES WITHOUT DISCRIMINATION. THEIR CURRENT POPULATION, WHICH IS VARIABLE, HAS APPROXIMATELY 40% LOW INCOME FAMILIES BEING SERVED.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2General explanation attachment
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.81$0.13$0.69$1.29$1.01$0.28
2024Detailed filing. Detailed filing data is available for this year.$0.92$0.51$0.40$1.09$1.20$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.05$0.53$0.52$1.18$1.16$0.02
2022Detailed filing. Detailed filing data is available for this year.$1.03$0.53$0.50$0.98$1.06$0.08
2020Detailed filing. Detailed filing data is available for this year.$1.04$0.79$0.25$0.90$1.03$0.13
2019Detailed filing. Detailed filing data is available for this year.$1.00$0.62$0.38$1.33$1.44$0.11
2018Detailed filing. Detailed filing data is available for this year.$1.13$0.65$0.49$1.33$1.53$0.20
2017Detailed filing. Detailed filing data is available for this year.$1.35$0.66$0.68$1.52$1.72$0.20
2016Detailed filing. Detailed filing data is available for this year.$1.57$0.69$0.88$1.28$1.38$0.09
2015Detailed filing. Detailed filing data is available for this year.$1.05$0.07$0.98$1.33$1.35$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.10$0.11$0.99$1.41$1.37$0.04
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.11$0.96$1.46$1.38$0.08
2012Summary only. Only limited summary data is available for this year.$0.96$0.09$0.87$1.41$1.38$0.03
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.15$0.30$0.85$1.32