Civic Intelligence

Eau Claire Area Convention and Visitors Bureau Inc

EIN 39-1366616 • 501(c)6 • Eau Claire, WI

Profile

See schedule ovisit eau claire is a community asset dedicated to creatively marketing, effectively managing, endlessly motivating and continously building a dynamic tourism economy of business, sports and leisure travelers. We amplify the image of our region, partners and businesses by consistently developing the skills, knowledge and friendships of all those we work for.

128 Graham Avenue Ste 234Eau Claire, WI 54701

www.visiteauclaire.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

99th percentile

2.93x

Higher debt load relative to assets than 99% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

96th percentile

1.11x

Higher debt load relative to revenue than 96% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

76th percentile

15%

Higher net margin than 76% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

42nd percentile

$109,944

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 4.2% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

70th percentile

12%

Faster asset growth than 70% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

34th percentile

0.3%

Faster revenue growth than 34% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets99th percentile

Assets

Up

$984,305

Up $107,508 (+12%) from 2023

Liabilities

Up

$2,888,193

Up $2,068,046 (+252%) from 2023

Net Assets

Down

-$1,903,888

Down $1,960,538 (-3461%) from 2023

Operations
Liabilities / Revenue96th percentileNet Margin76th percentile

Revenue

Up

$2,605,942

Up $7,173 (+0.3%) from 2023

Expenses

Down

$2,223,247

Down $898,380 (-29%) from 2023

Net Income

Up

$382,695

Up $905,553 (+173%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth70th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$2.0M$0-$2.0MAssets 2010: $166,282Liabilities 2010: $145,791Net Assets 2010: $20,4912010Assets 2011: $269,414Liabilities 2011: $160,328Net Assets 2011: $109,0862011Assets 2012: $319,162Liabilities 2012: $128,312Net Assets 2012: $190,8502012Assets 2013: $335,501Liabilities 2013: $132,989Net Assets 2013: $202,5122013Assets 2014: $506,264Liabilities 2014: $272,397Net Assets 2014: $233,8672014Assets 2015: $664,603Liabilities 2015: $361,850Net Assets 2015: $302,7532015Assets 2016: $539,791Liabilities 2016: $395,609Net Assets 2016: $144,1822016Assets 2017: $411,291Liabilities 2017: $464,712Net Assets 2017: -$53,4212017Assets 2018: $852,571Liabilities 2018: $1,261,734Net Assets 2018: -$409,1632018Assets 2019: $449,132Liabilities 2019: $830,131Net Assets 2019: -$380,9992019Assets 2020: $847,651Liabilities 2020: $988,890Net Assets 2020: -$141,2392020Assets 2021: $979,656Liabilities 2021: $839,822Net Assets 2021: $139,8342021Assets 2022: $1,941,737Liabilities 2022: $1,362,229Net Assets 2022: $579,5082022Assets 2023: $876,797Liabilities 2023: $820,147Net Assets 2023: $56,6502023Assets 2024: $984,305Liabilities 2024: $2,888,193Net Assets 2024: -$1,903,8882024

Highlighted filing

2024

Assets$984,305
Liabilities$2,888,193
Net Assets-$1,903,888
Open 2024 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $920,6352010Expenses 2011: $929,8532011Revenue 2012: $1,143,438Expenses 2012: $1,061,674Net Income 2012: $81,7642012Revenue 2013: $1,207,422Expenses 2013: $1,195,760Net Income 2013: $11,6622013Revenue 2014: $1,284,957Expenses 2014: $1,253,602Net Income 2014: $31,3552014Revenue 2015: $1,411,877Expenses 2015: $1,379,964Net Income 2015: $31,9132015Revenue 2016: $1,869,449Expenses 2016: $2,028,020Net Income 2016: -$158,5712016Revenue 2017: $1,833,608Expenses 2017: $2,031,211Net Income 2017: -$197,6032017Revenue 2018: $1,946,860Expenses 2018: $2,347,161Net Income 2018: -$400,3012018Revenue 2019: $1,871,098Expenses 2019: $1,855,609Net Income 2019: $15,4892019Revenue 2020: $1,766,627Expenses 2020: $1,469,634Net Income 2020: $296,9932020Revenue 2021: $1,969,033Expenses 2021: $1,687,960Net Income 2021: $281,0732021Revenue 2022: $3,160,052Expenses 2022: $2,718,628Net Income 2022: $441,4242022Revenue 2023: $2,598,769Expenses 2023: $3,121,627Net Income 2023: -$522,8582023Revenue 2024: $2,605,942Expenses 2024: $2,223,247Net Income 2024: $382,6952024

Highlighted filing

2024

Revenue$2,605,942
Expenses$2,223,247
Net Income$382,695
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$984,305
Liabilities
$2,888,193
Net assets
-$1,903,888
Revenue
$2,605,942
Expenses
$2,223,247
Net income
$382,695
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.98$2.89$1.90$2.61$2.22$0.38
2023Detailed filing. Detailed filing data is available for this year.$0.88$0.82$0.06$2.60$3.12$0.52
2022Detailed filing. Detailed filing data is available for this year.$1.94$1.36$0.58$3.16$2.72$0.44
2021Detailed filing. Detailed filing data is available for this year.$0.98$0.84$0.14$1.97$1.69$0.28
2020Detailed filing. Detailed filing data is available for this year.$0.85$0.99$0.14$1.77$1.47$0.30
2019Detailed filing. Detailed filing data is available for this year.$0.45$0.83$0.38$1.87$1.86$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.85$1.26$0.41$1.95$2.35$0.40
2017Detailed filing. Detailed filing data is available for this year.$0.41$0.46$0.05$1.83$2.03$0.20
2016Detailed filing. Detailed filing data is available for this year.$0.54$0.40$0.14$1.87$2.03$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.36$0.30$1.41$1.38$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.51$0.27$0.23$1.28$1.25$0.03
2013Detailed filing. Detailed filing data is available for this year.$0.34$0.13$0.20$1.21$1.20$0.01
2012Summary only. Only limited summary data is available for this year.$0.32$0.13$0.19$1.14$1.06$0.08
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.27$0.16$0.11$0.93
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.17$0.15$0.02$0.92
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 1, 2025
Return Version
2024v5.1
Gross Receipts
$2,605,942
Mission and Program Overview

Mission

To provide leadership to make west central wisconsin a highly desirable and recognized destination for all visitors and to advise the various levels of government including state, county, city, town, and village, on all legislative and other matters relating to the travel industry.

Visit eau claire drives economic growth and enhances quality of life by increasing travel and tourism through inclusive destination marketing, thoughtful development, and authentic community partnerships rooted in shared values.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$323,937$276,603▼ $47,334
Savings and Temporary Cash Investments$53,541$238,368▲ $184,827
Land, Buildings, and Equipment, Net$129,832$113,999▼ $15,833
Cash and Non-Interest-Bearing Accounts$302$181▼ $121
Total Assets$876,797$984,305▲ $107,508
Other Assets Total$369,185$355,154▼ $14,031
Liabilities
Unsecured Notes Loans Payable$264,572$2,321,604▲ $2,057,032
Other Liabilities$371,409$355,153▼ $16,256
Accounts Payable and Accrued Expenses$184,166$211,436▲ $27,270
Total Liabilities$820,147$2,888,193▲ $2,068,046
Net Assets / Fund Balance
Net Assets With Donor Restrictions-$3,800-
Net Assets Without Donor Restrictions$56,650$-1,907,688▼ $1,964,338
Total Net Assets Fund Balance$56,650$-1,903,888▼ $1,960,538
Total Liabilities and Net Assets / Fund Balance$876,797$984,305▲ $107,508

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$106,966$72,075$179,041
Equipment$7,033$55,879$62,912
Other Assets Org$355,154--
Compensation and Service Providers
Top Officer Pay42nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mackenzi a HavlicekExecutive DirectorFT$106,742$3,202$109,944
Benjamin M AndersonExecutive DirectorFT$42,835$3,154$45,989

Board Members and Trustees

NameTitle
Becky SquiresChairman
Kathy WrightPast Chairman
Jason Jon AndersonFirst Vice Chairman
Nick WhiteSecond Vice Chairman
Aaron WhiteDirector
Amy Peterson-fossDirector
Bruce MlsnaDirector
Cathy LeibkeDirector
Charlie JohnsonDirector
David BurgDirector
Dean KallenbachDirector
Fred BelayDirector
Jacob WrasseDirector
James CialdiniDirector
Jennifer MeyerDirector
Julia DigginsDirector
Kitzie WintersDirector
Larry MbogaDirector
Luke HansonDirector
Mary RuddDirector
Nick MeyerDirector
Scott RogersDirector
Stephanie HirschDirector
Tia AndersonDirector
Charity ZichSecretary
Mike GolatTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
SimpleviewCms & Crm Services8950 N ORACLE ROAD, Tucson, AZ 85704$152,407
Revenue and Support

Revenue Composition

Contributions and Grants
$109,969
Program Service Revenue
$2,462,513
Investment Income
$1,660
Other Revenue
$31,800
All Other Contributions
$3,153
Change in Net Assets
$382,695
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$829,194
Other Expenses$807,404
Grants and Similar Amounts Paid$586,649
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs---$586,649
Other Salaries and Wages---$555,018
Advertising---$412,572
Current Officers, Directors, Trustees, and Key Employees---$155,933
Information Technology---$127,062
Payroll Taxes---$58,502
Office Expenses---$51,061
Other Employee Benefits---$40,720
Occupancy---$33,064
Travel---$28,329
Pension Plan Contributions---$19,021
Depreciation Depletion---$15,833
Interest---$14,774
Fees for Services Accounting---$12,325
Insurance---$8,499
Other Expenses---$7,163
Fees for Services Legal---$6,637
All Other Expenses---$3,334
Total Functional Expenses$0$0$0$2,223,247
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Confluence Council IncEau Claire, WI501(c)(3)Allocate and Remit City of Eau Claire Funding for Specified Tourism Development$275,000
Chippewa Valley Museum IncEau Claire, WI501(c)(3)Allocate and Remit City of Eau Claire Funding for Specified Tourism Development$166,851
City of AltoonaAltoona, WIGovAllocate and Remit City of Altoona Funding for Specified Tourism Development$65,000
Town of UnionEau Claire, WIGovAllocate and Remit Town of Union Funding for Specified Tourism Development$12,445
Town of WheatonChippewa Falls, WIGovAllocate and Remit Town of Wheaton Funding for Specified Tourism Development$9,966
Eau Claire Area Hmong Mutual Assistance AssociationEau Claire, WI501(c)(3)Cultural Arts Grants for Chippewa Valley Hmong Fest and Chippewa Valley Multicultural Festiva$8,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right of Use Lease Liability$355,153
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The accounting firm prepares the 990 and copy is provided for executive director and all board members to review prior to filing”

Form 990, Part VI, Section B, Line 12C

“The executive board and the board of directors address conflicts of interest and record conflicts in the board minutes. The policy is disseminated and executed by all board members annually as an attestation reminder. When a potential conflicts is identified the members abstain from voting, which is recorded in the minutes.”

Form 990, Part VI, Section B, Line 15A

“There is an annual review of the executive director that is conducted by the chair of the board and/or the executive committee, along with performance evaluation input from the board of directors. The executive director annual review factors and recommendations are affirmed via official action by the board of directors at the following board meeting.”

Form 990, Part VI, Section C, Line 19

“The governing documents, conflict of interest policy and financial statements are avaliable to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Eau Claire Area Convention and
EIN
39-1366616
Phone
7158312345
Address
128 GRAHAM AVENUE STE 234, EAU CLAIRE, WI 54701

Signing Officer

Name
Jason Jon Anderson
Title
Board Chair
Phone
7158312345
Signed
2025-05-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jason Jon Anderson
Formed
1980
Legal Domicile
Wi
Voting Board Members
26
Independent Board Members
26
Employees
14
Volunteers
25

Preparer

Firm
Cliftonlarsonallen Llp
Address
3402 OAKWOOD MALL DRIVE SUITE 100, EAU CLAIRE, WI 54701-7672
Preparer
Dawn Yarrington
Phone
7158521100
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“There has been no change in the audit oversight by the audit committee from prior years.”

Financial Statement Notes

PART X, LINE 2:

“The bureau is an exempt entity under section 501(c)(6) of the internal revenue code (irc). The bureau and the foundation are not subject to federal income taxes, except with respect to income generated from unrelated business activites. The bureau and foundation are also exempt from state income taxes.”

Raw XML AppendixShowing 400 of 641 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0VISIT EAU CLAIRE DRIVES ECONOMIC GROWTH AND ENHANCES QUALITY OF LIFE BY INCREASING TRAVEL AND TOURISM THROUGH INCLUSIVE DESTINATION MARKETING, THOUGHTFUL DEVELOPMENT, AND AUTHENTIC COMMUNITY PARTNERSHIPS ROOTED IN SHARED VALUES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
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IRS990/MissionDesc0SEE SCHEDULE OVISIT EAU CLAIRE IS A COMMUNITY ASSET DEDICATED TO CREATIVELY MARKETING, EFFECTIVELY MANAGING, ENDLESSLY MOTIVATING AND CONTINOUSLY BUILDING A DYNAMIC TOURISM ECONOMY OF BUSINESS, SPORTS AND LEISURE TRAVELERS. WE AMPLIFY THE IMAGE OF OUR REGION, PARTNERS AND BUSINESSES BY CONSISTENTLY DEVELOPING THE SKILLS, KNOWLEDGE AND FRIENDSHIPS OF ALL THOSE WE WORK FOR.
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