Civic Intelligence

Wisconsin Newspaper Association Foundation Inc

EIN 39-1356972 • 501(c)3 • Madison, WI

Profile

To increase newspaper readership in the state, develop the industry's future workforce, and advance awareness and exercise of the public's first amendment rights.

34 Schroeder Court 220Madison, WI 53711

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

94th percentile

1.17x

Higher debt load relative to assets than 94% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

98th percentile

3.37x

Higher debt load relative to revenue than 98% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

21st percentile

-24%

Higher net margin than 21% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

48th percentile

-2.7%

Faster asset growth than 48% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

55th percentile

2.4%

Faster revenue growth than 55% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$364,729

Down $10,113 (-2.7%) from 2023

Liabilities

Up

$425,914

Up $19,001 (+4.7%) from 2023

Net Assets

Down

-$61,185

Down $29,114 (-91%) from 2023

Revenue

Up

$126,544

Up $2,933 (+2.4%) from 2023

Expenses

Up

$157,307

Up $26,303 (+20%) from 2023

Net Income

Down

-$30,763

Down $23,370 (-316%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2010: $406,877Liabilities 2010: $25,404Net Assets 2010: $381,4732010Assets 2011: $442,551Liabilities 2011: $115,822Net Assets 2011: $326,7292011Assets 2012: $240,859Liabilities 2012: $55,809Net Assets 2012: $185,0502012Assets 2013: $155,205Liabilities 2013: $670Net Assets 2013: $154,5352013Assets 2014: $195,664Liabilities 2014: $44,089Net Assets 2014: $151,5752014Assets 2015: $126,079Liabilities 2015: $2,503Net Assets 2015: $123,5762015Assets 2016: $140,137Liabilities 2016: $22,329Net Assets 2016: $117,8082016Assets 2017: $148,887Liabilities 2017: $67,993Net Assets 2017: $80,8942017Assets 2018: $170,568Liabilities 2018: $117,939Net Assets 2018: $52,6292018Assets 2019: $142,044Liabilities 2019: $107,064Net Assets 2019: $34,9802019Assets 2020: $148,902Liabilities 2020: $112,813Net Assets 2020: $36,0892020Assets 2021: $165,746Liabilities 2021: $158,946Net Assets 2021: $6,8002021Assets 2022: $154,181Liabilities 2022: $182,305Net Assets 2022: -$28,1242022Assets 2023: $374,842Liabilities 2023: $406,913Net Assets 2023: -$32,0712023Assets 2024: $364,729Liabilities 2024: $425,914Net Assets 2024: -$61,1852024

Highlighted filing

2024

Assets$364,729
Liabilities$425,914
Net Assets-$61,185

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2010: $75,344Expenses 2010: $99,577Net Income 2010: -$24,2332010Revenue 2011: $146,921Expenses 2011: $200,572Net Income 2011: -$53,6512011Revenue 2012: $13,103Expenses 2012: $156,737Net Income 2012: -$143,6342012Revenue 2013: $126,700Expenses 2013: $158,807Net Income 2013: -$32,1072013Revenue 2014: $141,751Expenses 2014: $144,406Net Income 2014: -$2,6552014Revenue 2015: $146,662Expenses 2015: $173,189Net Income 2015: -$26,5272015Revenue 2016: $180,869Expenses 2016: $187,330Net Income 2016: -$6,4612016Revenue 2017: $149,409Expenses 2017: $188,643Net Income 2017: -$39,2342017Revenue 2018: $125,088Expenses 2018: $149,215Net Income 2018: -$24,1272018Revenue 2019: $137,369Expenses 2019: $159,657Net Income 2019: -$22,2882019Revenue 2020: $59,497Expenses 2020: $62,018Net Income 2020: -$2,5212020Revenue 2021: $62,148Expenses 2021: $93,921Net Income 2021: -$31,7732021Revenue 2022: $57,516Expenses 2022: $85,271Net Income 2022: -$27,7552022Revenue 2023: $123,611Expenses 2023: $131,004Net Income 2023: -$7,3932023Revenue 2024: $126,544Expenses 2024: $157,307Net Income 2024: -$30,7632024

Highlighted filing

2024

Revenue$126,544
Expenses$157,307
Net Income-$30,763

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.65$4.26$0.61$1.27$1.57$0.31
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.75$4.07$0.32$1.24$1.31$0.07
2022Detailed filing. Detailed filing data is available for this year.$1.54$1.82$0.28$0.58$0.85$0.28
2021Detailed filing. Detailed filing data is available for this year.$1.66$1.59$0.07$0.62$0.94$0.32
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.49$1.13$0.36$0.59$0.62$0.03
2019Detailed filing. Detailed filing data is available for this year.$1.42$1.07$0.35$1.37$1.60$0.22
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.71$1.18$0.53$1.25$1.49$0.24
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.49$0.68$0.81$1.49$1.89$0.39
2016Detailed filing. Detailed filing data is available for this year.$1.40$0.22$1.18$1.81$1.87$0.06
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.26$0.03$1.24$1.47$1.73$0.27
2014Detailed filing. Detailed filing data is available for this year.$1.96$0.44$1.52$1.42$1.44$0.03
2013Detailed filing. Detailed filing data is available for this year.$1.55$0.01$1.55$1.27$1.59$0.32
2012Summary only. Only limited summary data is available for this year.$2.41$0.56$1.85$0.13$1.57$1.44
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.43$1.16$3.27$1.47$2.01$0.54
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.07$0.25$3.81$0.75$1.00$0.24
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 7, 2025
Return Version
2024v5.1
Gross Receipts
$127,758
Mission and Program Overview

Mission

To increase newspaper readership in the state, develop the industry's future workforce, and advance awareness and exercise of the public's first amendment rights.

Program Services

DescriptionGrantsExpenses
PROVIDE NEWSPAPER READERSHIP FOR STUDENTS AT PRIMARY, SECONDARY, AND POST-SECONDARY LEVELS.$3,000$55,876
WRITING CONTEST TO RECOGNIZE QUALITY ARTICLES THAT HAVE BEEN WRITTEN FOR WISCONSIN NEWSPAPERS.$0$48,112
HALL OF FAME TO HONOR AND RECOGNIZE VISIONARIES AND INNOVATORS IN THE WISCONSIN NEWSPAPER INDUSTRY.$0$9,003
TREES RETREAT TO HONOR FORMER PUBLISHERS EACH YEAR AT A CEREMONY AND BY VISITING THE MEMORIAL PYLON THROUGHOUT THE YEAR.$0$3,209
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
BETH BENNETTExecutive Director-$0--
SCOTT PETERSONPresident-$0--
MARK STODDERVice President-$0--
JAMES FRIEDMANSecretary/Treasurer-$0--
HERMAN BAUMANNDirector-$0--
DAVE BENNETTDirector-$0--
RICHARD E BROWNDirector-$0--
RUSTY CUNNINGHAMDirector-$0--
EVE GALANTERDirector-$0--
ROSS MCDUFFIEDirector-$0--
CAROL O'LEARYDirector-$0--
PATRICK REILLYDirector-$0--
Filing and Contact Details

Filer

Filer Name
Wisconsin Newspaper Association
EIN
39-1356972
Phone
6082837621
Address
34 SCHROEDER COURT 220, MADISON, WI 53711

Signing Officer

Name
Beth Bennett
Title
Executive Director
Phone
6082837621
Signed
2025-05-07
Discuss with paid preparer
Yes

Preparer

Firm
Kma Management LLC
Address
1200 JOHN Q HAMMONS DR SUITE 500, MADISON, WI 53717
Preparer
Brittany a Mergen CPA
Phone
6086641040
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

Description: interest income. Amount: 1,363.

Form 990-ez, Part I, Line 8 - Other Revenue

Description: other income. Amount: 2,712.

Form 990-ez, Part I, Line 10 - Grants and Similar Amounts Paid

Activity classification: program. Grantee name: individuals. Date of gift: 12/31/24. Amount given: 3,000.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: administrative expenses. Amount: 39,707. Description: event expenses. Amount: 22,746. Description: convention expenses. Amount: 50,876. Description: hall of fame expenses. Amount: 9,003. Description: civic games expenses. Amount: 27,366. Description: trees retreat expenses. Amount: 3,209. Total to form 990-ez, line 16: 152,907.

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

Description: unrealized gain/loss on investments. Amount: 1,649.

Form 990-ez, Part II, Line 24 - Other Assets

Description: wna pylon memorial. Beg. Of year amount: 64,356. End of year amount: 64,356. Description: accounts receivable. Beg. Of year amount: 20,570. End of year amount: 8,200. Description: due from wns. Beg. Of year amount: 23,562. End of year amount: 16,504. Description: branen fund. Beg. Of year amount: 173,356. End of year amount: 173,356.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: accounts payable. Beg. Of year amount: 2,635. End of year amount: 1,418. Description: accounts payable - wna mgmt fee. Beg. Of year amount: 202,069. End of year amount: 204,357. Description: loan payable. Beg. Of year amount: 15,000. End of year amount: 15,000. Description: due to wna. Beg. Of year amount: 13,853. End of year amount: 31,783. Description: branen fund. Beg. Of year amount: 173,356. End of year amount: 173,356.

Raw XML Appendix258 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0BETH BENNETT
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10CAROL O'LEARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11PATRICK REILLY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3SECRETARY/TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5DIRECTOR
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IRS990EZ/PrimaryExemptPurposeTxt0TO INCREASE NEWSPAPER READERSHIP IN THE STATE, DEVELOP THE INDUSTRY'S FUTURE WORKFORCE, AND ADVANCE AWARENESS AND EXERCISE OF THE PUBLIC'S FIRST AMENDMENT RIGHTS.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1WRITING CONTEST TO RECOGNIZE QUALITY ARTICLES THAT HAVE BEEN WRITTEN FOR WISCONSIN NEWSPAPERS.
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IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0124593
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0122250
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt056691
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt061107
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt056808
IRS990ScheduleA/Total509Grp/TotalAmt0421449
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0126544
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0123611
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt057516
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt062078
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt057701
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0427450
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST INCOME. AMOUNT: 1,363.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: OTHER INCOME. AMOUNT: 2,712.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ACTIVITY CLASSIFICATION: PROGRAM. GRANTEE NAME: INDIVIDUALS. DATE OF GIFT: 12/31/24. AMOUNT GIVEN: 3,000.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: ADMINISTRATIVE EXPENSES. AMOUNT: 39,707. DESCRIPTION: EVENT EXPENSES. AMOUNT: 22,746. DESCRIPTION: CONVENTION EXPENSES. AMOUNT: 50,876. DESCRIPTION: HALL OF FAME EXPENSES. AMOUNT: 9,003. DESCRIPTION: CIVIC GAMES EXPENSES. AMOUNT: 27,366. DESCRIPTION: TREES RETREAT EXPENSES. AMOUNT: 3,209. TOTAL TO FORM 990-EZ, LINE 16: 152,907.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DESCRIPTION: UNREALIZED GAIN/LOSS ON INVESTMENTS. AMOUNT: 1,649.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DESCRIPTION: WNA PYLON MEMORIAL. BEG. OF YEAR AMOUNT: 64,356. END OF YEAR AMOUNT: 64,356. DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 20,570. END OF YEAR AMOUNT: 8,200. DESCRIPTION: DUE FROM WNS. BEG. OF YEAR AMOUNT: 23,562. END OF YEAR AMOUNT: 16,504. DESCRIPTION: BRANEN FUND. BEG. OF YEAR AMOUNT: 173,356. END OF YEAR AMOUNT: 173,356.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 2,635. END OF YEAR AMOUNT: 1,418. DESCRIPTION: ACCOUNTS PAYABLE - WNA MGMT FEE. BEG. OF YEAR AMOUNT: 202,069. END OF YEAR AMOUNT: 204,357. DESCRIPTION: LOAN PAYABLE. BEG. OF YEAR AMOUNT: 15,000. END OF YEAR AMOUNT: 15,000. DESCRIPTION: DUE TO WNA. BEG. OF YEAR AMOUNT: 13,853. END OF YEAR AMOUNT: 31,783. DESCRIPTION: BRANEN FUND. BEG. OF YEAR AMOUNT: 173,356. END OF YEAR AMOUNT: 173,356.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART I, LINE 10 - GRANTS AND SIMILAR AMOUNTS PAID
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0BETH BENNETT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06082837621
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WISCONSIN NEWSPAPER ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0WISC
ReturnHeader/Filer/EIN0391356972
ReturnHeader/Filer/PhoneNum06082837621
ReturnHeader/Filer/USAddress/AddressLine1Txt034 SCHROEDER COURT 220
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053711
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0993196374
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KMA MANAGEMENT LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01200 JOHN Q HAMMONS DR SUITE 500
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053717
ReturnHeader/PreparerPersonGrp/PhoneNum06086641040
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRITTANY A MERGEN CPA
ReturnHeader/ReturnTs02025-05-29T07:56:14-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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