Civic Intelligence

The Badger Herald Inc

EIN 39-1129947 • 501(c)3 • Madison, WI

Profile

Develop and promote the highest quality of investigative and public service journalism.

152 W Johnson St 202Madison, WI 53703-2017

badgerherald.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.31x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

89th percentile

0.32x

Higher debt load relative to revenue than 89% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

40th percentile

-2.5%

Higher net margin than 40% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

49th percentile

-2.4%

Faster asset growth than 49% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

42nd percentile

-8.0%

Faster revenue growth than 42% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Assets

Up

$69,184

Up $9,759 (+16%) from 2023

Liabilities

Down

$677

Down $17,760 (-96%) from 2023

Net Assets

Up

$68,507

Up $27,519 (+67%) from 2023

Revenue

Up

$72,032

Up $14,836 (+26%) from 2023

Expenses

Up

$62,217

Up $3,574 (+6.1%) from 2023

Net Income

Up

$9,815

Up $11,262 (+778%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2010: $271,932Liabilities 2010: $137,961Net Assets 2010: $133,9712010Assets 2011: $269,285Liabilities 2011: $169,011Net Assets 2011: $100,2742011Assets 2012: $245,377Liabilities 2012: $5,790Net Assets 2012: $239,5872012Assets 2013: $305,048Liabilities 2013: $10,494Net Assets 2013: $294,5542013Assets 2014: $194,120Liabilities 2014: $24,045Net Assets 2014: $170,0752014Assets 2015: $166,006Liabilities 2015: $24,045Net Assets 2015: $141,9612015Assets 2016: $116,253Liabilities 2016: $31,884Net Assets 2016: $84,3692016Assets 2017: $62,524Liabilities 2017: $20,421Net Assets 2017: $42,1032017Assets 2018: $63,162Liabilities 2018: $26,650Net Assets 2018: $36,5122018Assets 2019: $61,304Liabilities 2019: $23,270Net Assets 2019: $38,0342019Assets 2020: $51,957Liabilities 2020: $23,775Net Assets 2020: $28,1822020Assets 2021: $56,552Liabilities 2021: $18,437Net Assets 2021: $38,1152021Assets 2022: $60,872Liabilities 2022: $18,437Net Assets 2022: $42,4352022Assets 2023: $59,425Liabilities 2023: $18,437Net Assets 2023: $40,9882023Assets 2024: $69,184Liabilities 2024: $677Net Assets 2024: $68,5072024

Highlighted filing

2024

Assets$69,184
Liabilities$677
Net Assets$68,507

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $479,902Expenses 2010: $531,268Net Income 2010: -$51,3662010Expenses 2011: $578,7472011Expenses 2012: $460,1532012Revenue 2013: $485,771Expenses 2013: $430,804Net Income 2013: $54,9672013Revenue 2014: $242,048Expenses 2014: $301,055Net Income 2014: -$59,0072014Revenue 2015: $226,824Expenses 2015: $254,938Net Income 2015: -$28,1142015Revenue 2016: $169,456Expenses 2016: $166,145Net Income 2016: $3,3112016Revenue 2017: $119,437Expenses 2017: $111,441Net Income 2017: $7,9962017Revenue 2018: $124,812Expenses 2018: $137,335Net Income 2018: -$12,5232018Revenue 2019: $105,118Expenses 2019: $102,797Net Income 2019: $2,3212019Revenue 2020: $88,718Expenses 2020: $98,570Net Income 2020: -$9,8522020Revenue 2021: $65,313Expenses 2021: $55,380Net Income 2021: $9,9332021Revenue 2022: $62,138Expenses 2022: $57,818Net Income 2022: $4,3202022Revenue 2023: $57,196Expenses 2023: $58,643Net Income 2023: -$1,4472023Revenue 2024: $72,032Expenses 2024: $62,217Net Income 2024: $9,8152024

Highlighted filing

2024

Revenue$72,032
Expenses$62,217
Net Income$9,815

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.69$0.01$0.69$0.72$0.62$0.10
2023Detailed filing. Detailed filing data is available for this year.$0.59$0.18$0.41$0.57$0.59$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.61$0.18$0.42$0.62$0.58$0.04
2021Detailed filing. Detailed filing data is available for this year.$0.57$0.18$0.38$0.65$0.55$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.52$0.24$0.28$0.89$0.99$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.61$0.23$0.38$1.05$1.03$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.63$0.27$0.37$1.25$1.37$0.13
2017Detailed filing. Detailed filing data is available for this year.$0.63$0.20$0.42$1.19$1.11$0.08
2016Summary only. Only limited summary data is available for this year.$1.16$0.32$0.84$1.69$1.66$0.03
2015Detailed filing. Detailed filing data is available for this year.$1.66$0.24$1.42$2.27$2.55$0.28
2014Detailed filing. Detailed filing data is available for this year.$1.94$0.24$1.70$2.42$3.01$0.59
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.05$0.10$2.95$4.86$4.31$0.55
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.45$0.06$2.40$4.60
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.69$1.69$1.00$5.79
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.72$1.38$1.34$4.80$5.31$0.51
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jun 1, 2023 to May 31, 2024
Signed
Apr 11, 2025
Return Version
2023v6.0
Gross Receipts
$72,032
Mission and Program Overview

Mission

The university of wisconsin-madison's premier independent student newspaper.

Develop and promote the highest quality of investigative and public service journalism.

Program Services

DescriptionGrantsExpenses
THE BADGER HERALD IS THE LARGEST FULLY-INDEPENDENT STUDENT DAILY AND THE MOST AWARD-WINNING STUDENT NEWSPAPER IN WISCONSIN. STUDENTS PUBLISH APPROXIMATELY 6,000 ISSUES ONCE A WEEK THAT ARE DISTRIBUTED AROUND THE UNIVERSITY OF WISCONSIN-MADISON CAMPUS AND THE SURROUNDING AREA. THE BADGER HERALD IS ALSO PRODUCED FOR THE WEB AT WWW.BADGERHERALD.COM.$0$43,612
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
CAT CARROLLChairpersonFT$0--
EMMETT O'CONNORPublisherFT$0--
BLAKE THOREditor-In-Chief-$0--
AVA MCNARNEYManaging Editor-$0--
MARGARET SHREINERManaging Editor-$0--
SUSANNAH RADICKOutreach Director-$0--
SOPHIA SCOLMANAdvertising Director-$0--
ALLIE SERTERIDESSocial Media & Pr Director-$0--
AMANDA SMITHDei Chair-$0--
SAM KLEPFERWebsite Director-$0--
Filing and Contact Details

Filer

Filer Name
The Badger Herald Inc
EIN
39-1129947
Phone
6082574712
Address
152 W JOHNSON ST 202, MADISON, WI 53703-2017

Signing Officer

Name
EMMETT O'CONNOR
Title
Publisher
Phone
6082574712
Signed
2025-04-11
Discuss with paid preparer
Yes

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Tim Seidel CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

Description: office expenses. Amount: 4,264. Description: information technology. Amount: 6,642. Description: conference, conventions, and meetings. Amount: 4,530. Description: subscriptions. Amount: 9,228. Description: miscellaneous expenses. Amount: 2,076. Description: insurance. Amount: 810. Description: advertising. Amount: 4,097. Total to form 990-ez, line 16: 31,647.

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

Description: prior period adjustment. Amount: 17,704.

Form 990-ez, Part II, Line 24 - Other Assets

Description: accounts receivable. Beg. Of year amount: 50,279. End of year amount: 52,145.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: secured notes payable to unrelated third parties. Beg. Of year amount: 18,437. End of year amount: 677.

FORM 990-EZ, PART V, LINE 34:

The organization amended its bylaws to make the outreach director a voting member and to add the web director as a non-voting member for the board.

Raw XML Appendix187 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2EDITOR-IN-CHIEF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3MANAGING EDITOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4MANAGING EDITOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5OUTREACH DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6ADVERTISING DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7SOCIAL MEDIA & PR DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8DEI CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9WEBSITE DIRECTOR
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IRS990EZ/PrimaryExemptPurposeTxt0DEVELOP AND PROMOTE THE HIGHEST QUALITY OF INVESTIGATIVE AND PUBLIC SERVICE JOURNALISM.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: OFFICE EXPENSES. AMOUNT: 4,264. DESCRIPTION: INFORMATION TECHNOLOGY. AMOUNT: 6,642. DESCRIPTION: CONFERENCE, CONVENTIONS, AND MEETINGS. AMOUNT: 4,530. DESCRIPTION: SUBSCRIPTIONS. AMOUNT: 9,228. DESCRIPTION: MISCELLANEOUS EXPENSES. AMOUNT: 2,076. DESCRIPTION: INSURANCE. AMOUNT: 810. DESCRIPTION: ADVERTISING. AMOUNT: 4,097. TOTAL TO FORM 990-EZ, LINE 16: 31,647.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: PRIOR PERIOD ADJUSTMENT. AMOUNT: 17,704.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 50,279. END OF YEAR AMOUNT: 52,145.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: SECURED NOTES PAYABLE TO UNRELATED THIRD PARTIES. BEG. OF YEAR AMOUNT: 18,437. END OF YEAR AMOUNT: 677.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION AMENDED ITS BYLAWS TO MAKE THE OUTREACH DIRECTOR A VOTING MEMBER AND TO ADD THE WEB DIRECTOR AS A NON-VOTING MEMBER FOR THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART V, LINE 34:
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WEGNER CPAS LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02921 LANDMARK PL STE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TIM SEIDEL CPA
ReturnHeader/ReturnTs02025-04-14T16:02:43-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-06-01
ReturnHeader/TaxPeriodEndDt02024-05-31
ReturnHeader/TaxYr02023

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