Civic Intelligence

Mra-The Management Association Inc

EIN 39-1096303 • 501(c)6 • Waukesha, WI

Profile

Mra is dedicated to exceeding members' expectations as we help organizations solve the challenges of a constantly changing business environment. We help develop an engaged, high performing workforce with programs and services focused on the needs of our members. Hr means business at mra.

N19w24350 Riverwood DrWaukesha, WI 53188

www.mranet.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.62x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

88th percentile

1.09x

Higher debt load relative to revenue than 88% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

72nd percentile

14%

Higher net margin than 72% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

72nd percentile

12%

Faster asset growth than 72% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

21st percentile

-1.9%

Faster revenue growth than 21% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$20,569,227

Up $2,184,197 (+12%) from 2023

Liabilities

Down

$12,778,193

Down $21,433 (-0.2%) from 2023

Net Assets

Up

$7,791,034

Up $2,205,630 (+39%) from 2023

Revenue

Down

$11,693,160

Down $222,061 (-1.9%) from 2023

Expenses

Up

$10,050,608

Up $670,570 (+7.1%) from 2023

Net Income

Down

$1,642,552

Down $892,631 (-35%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0-$10MAssets 2010: $4,487,638Liabilities 2010: $4,832,533Net Assets 2010: -$344,8952010Assets 2011: $5,121,709Liabilities 2011: $5,809,265Net Assets 2011: -$687,5562011Assets 2012: $12,358,028Liabilities 2012: $14,915,589Net Assets 2012: -$2,557,5612012Assets 2013: $12,814,064Liabilities 2013: $13,924,990Net Assets 2013: -$1,110,9262013Assets 2014: $12,594,348Liabilities 2014: $15,830,892Net Assets 2014: -$3,236,5442014Assets 2015: $13,332,860Liabilities 2015: $17,202,402Net Assets 2015: -$3,869,5422015Assets 2016: $13,227,745Liabilities 2016: $16,828,702Net Assets 2016: -$3,600,9572016Assets 2017: $14,275,429Liabilities 2017: $17,111,600Net Assets 2017: -$2,836,1712017Assets 2018: $13,831,283Liabilities 2018: $16,396,236Net Assets 2018: -$2,564,9532018Assets 2019: $14,741,556Liabilities 2019: $16,004,706Net Assets 2019: -$1,263,1502019Assets 2020: $16,053,382Liabilities 2020: $15,660,187Net Assets 2020: $393,1952020Assets 2021: $15,359,430Liabilities 2021: $12,641,958Net Assets 2021: $2,717,4722021Assets 2022: $17,283,580Liabilities 2022: $15,004,462Net Assets 2022: $2,279,1182022Assets 2023: $18,385,030Liabilities 2023: $12,799,626Net Assets 2023: $5,585,4042023Assets 2024: $20,569,227Liabilities 2024: $12,778,193Net Assets 2024: $7,791,0342024

Highlighted filing

2024

Assets$20,569,227
Liabilities$12,778,193
Net Assets$7,791,034

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $7,417,3252010Expenses 2011: $8,746,3362011Expenses 2012: $10,953,4492012Revenue 2013: $15,212,778Expenses 2013: $15,011,358Net Income 2013: $201,4202013Revenue 2014: $15,160,043Expenses 2014: $15,481,119Net Income 2014: -$321,0762014Revenue 2015: $16,418,851Expenses 2015: $16,094,125Net Income 2015: $324,7262015Revenue 2016: $15,525,482Expenses 2016: $15,264,355Net Income 2016: $261,1272016Revenue 2017: $15,733,671Expenses 2017: $15,470,939Net Income 2017: $262,7322017Revenue 2018: $9,958,840Expenses 2018: $9,235,069Net Income 2018: $723,7712018Revenue 2019: $10,249,937Expenses 2019: $9,285,958Net Income 2019: $963,9792019Revenue 2020: $9,894,921Expenses 2020: $8,465,058Net Income 2020: $1,429,8632020Revenue 2021: $10,314,261Expenses 2021: $9,243,823Net Income 2021: $1,070,4382021Revenue 2022: $9,348,681Expenses 2022: $8,200,385Net Income 2022: $1,148,2962022Revenue 2023: $11,915,221Expenses 2023: $9,380,038Net Income 2023: $2,535,1832023Revenue 2024: $11,693,160Expenses 2024: $10,050,608Net Income 2024: $1,642,5522024

Highlighted filing

2024

Revenue$11,693,160
Expenses$10,050,608
Net Income$1,642,552

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$20.6$12.8$7.79$11.7$10.1$1.64
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.4$12.8$5.59$11.9$9.38$2.54
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.3$15.0$2.28$9.35$8.20$1.15
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$15.4$12.6$2.72$10.3$9.24$1.07
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$16.1$15.7$0.39$9.89$8.47$1.43
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.7$16.0$1.26$10.2$9.29$0.96
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.8$16.4$2.56$9.96$9.24$0.72
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.3$17.1$2.84$15.7$15.5$0.26
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.2$16.8$3.60$15.5$15.3$0.26
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.3$17.2$3.87$16.4$16.1$0.32
2014Detailed filing. Detailed filing data is available for this year.$12.6$15.8$3.24$15.2$15.5$0.32
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$12.8$13.9$1.11$15.2$15.0$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.4$14.9$2.56$11.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.12$5.81$0.69$8.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.49$4.83$0.34$7.42
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 7, 2025
Return Version
2024v5.2
Gross Receipts
$11,693,160
Mission and Program Overview

Mission

Mra is dedicated to exceeding members' expectations as we help organizations solve the challenges of a constantly changing business environment. We help develop an engaged, high performing workforce with programs and services focused on the needs of our members. Hr means business at mra.

Mra is a not-for-profit employers association whose sole goal is to help your business succeed. We partner with over 3,500 employers and are, in fact, the largest employers association in the midwest. Mra has over 200 hr and business professionals who are poised to help you cultivate engaged, productive employees and to create a strong organizational infrastructure.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$7,309,586$8,166,954▲ $857,368
Savings and Temporary Cash Investments$325,880$2,837,741▲ $2,511,861
Accounts Receivable$2,432,847$2,478,740▲ $45,893
Land, Buildings, and Equipment, Net$1,402,347$1,507,009▲ $104,662
Intangible Assets$1,178,125$990,625▼ $187,500
Prepaid Expenses and Deferred Charges$847,349$727,315▼ $120,034
Investments Other Securities$105,268$15,723▼ $89,545
Cash and Non-Interest-Bearing Accounts$1,712,101$5,585▼ $1,706,516
Total Assets$18,385,030$20,569,227▲ $2,184,197
Other Assets Total$3,071,527$3,839,535▲ $768,008
Liabilities
Other Liabilities$8,383,172$7,989,590▼ $393,582
Deferred Revenue$2,963,349$2,860,880▼ $102,469
Accounts Payable and Accrued Expenses$997,656$1,813,463▲ $815,807
Unsecured Notes Loans Payable$455,449$114,260▼ $341,189
Total Liabilities$12,799,626$12,778,193▼ $21,433
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,585,404$7,791,034▲ $2,205,630
Total Net Assets Fund Balance$5,585,404$7,791,034▲ $2,205,630
Total Liabilities and Net Assets / Fund Balance$18,385,030$20,569,227▲ $2,184,197

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$505,283$1,579,844$2,085,127
Equipment$412,063$880,961$1,293,024
Leasehold Improvements$589,663$263,233$852,896
Other Assets Org$3,839,535--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Susan Fronk ThielPresident and CEOPT$334,768$91,180$425,948
Andrew SchroederVP, Member Engagement & MarketingFT$171,782$24,558$196,340
James McdevittVP of Human ResourcesFT$164,548$22,518$187,066
Katy ArcherChief Technology OfficerFT$155,805$27,987$183,792
Hilary HauserVP, Hr ConsultingFT$152,974$26,137$179,111
Katie WalkerVP, Learning & Development-$137,979$14,009$151,988
William BudzienVP, Chief Financial OfficerFT$67,252$4,360$71,612

Board Members and Trustees

NameTitle
Jessica ManivasagerChairperson
Dirk MaroskeVice-chairperson
Andrea BurnsDirector
Bill SolomonDirector
Brian OlesenDirector
Cheryl SmentDirector
Christine Specht-palmertDirector
Eric SnowDirector
Fred AndersonDirector
James DitterDirector
James LarsonDirector
Jeff CrawfordDirector
Jeff WaltonDirector
Jim BanovichDirector
Joe GuerrieroDirector
John KramerDirector
Lawrence MoonDirector
Marsha MatherDirector
Michael CarrDirector
Mike HagemanDirector
Pete HerbDirector
Richard WhitakerDirector
Sarah WaiteDirector
Janet SchulzTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$11,136,109
Investment Income
$243,318
Other Revenue
$313,733
Change in Net Assets
$1,642,552
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$7,134,431
Other Expenses$2,916,177
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$5,336,157
Occupancy---$679,969
Information Technology---$610,793
Payroll Taxes---$599,229
Depreciation Depletion---$553,832
Current Officers, Directors, Trustees, and Key Employees---$497,560
Other Employee Benefits---$396,167
Fees for Services Other---$389,283
Pension Plan Contributions---$305,318
Office Expenses---$264,491
Advertising---$136,488
Travel---$61,853
Other Expenses---$60,710
Insurance---$60,455
Fees for Services Accounting---$15,873
Fees for Services Legal---$6,244
Royalties---$5,864
Interest---$1,223
Total Functional Expenses$0$0$0$10,050,608
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$4,045,024
Due to Mra Institute of Management, Inc.$3,305,282
Due to Mra Service Corporation$639,284
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Mra has two classes of members: regular and associate members. Regular members of the association shall be employers located in the states of wisconsin, illinois, iowa, minnesota, missouri, nebraska, north dakota, south dakota, and such other states as determined by the board. Regular members shall have all rights and privileges of membership, including the right to one vote on each matter submitted to a vote of the members. Associate members of the association shall be employers located outside the states of wisconsin, illinois, iowa, minnesota, missouri, nebraska, north dakota, south dakota, and such other states as determined by the board. Associate members shall have all rights and privileges of membership, including the right to one vote on each matter submitted to a vote of the members, except that they shall not have the right to serve as an officer or director.

Form 990, Part VI, Section A, Line 7A

Mra's membership elects the members of the governing body and its officers. The nominees for directors and officers for a given year are sent to the primary contact persons at all of mra's member companies.

Form 990, Part VI, Section A, Line 7B

The bylaws may be amended by a majority vote of a quorum of the board at any regular or special meeting or by a two-thirds vote of a quorum of the members at any annual or special meeting provided that at least ten (10) days' written notice of the proposed amendment(s) has been delivered to the directors or members, as appropriate, prior to the meeting.

Form 990, Part VI, Section B, Line 11B

Returns are reviewed by the controller prior to submission to the irs. In addition they are presented to the full board of directors at the next board of directors meeting following submittal.

Form 990, Part VI, Section B, Line 12C

Mra's directors and officers sign a conflict of interest statement annually. The president reviews these statements for potential conflicts of interest and the executive assistant maintains a file for follow-up and responses. In connection with any actual or potential conflict of interest, an interested person must disclose the existence of the conflict of interest and be given the opportunity to disclose all material facts to the directors and officers. After disclosure of the conflict of interest and all material facts are reviewed, the interested person shall leave the meeting of the governing body or committee while the conflict of interest is discussed and a decision is made by the remaining members of the governing body or committee. The directors or officers conduct periodic reviews to ensure the association does not engage in activities that could jeopardize its tax-exempt status.

Form 990, Part VI, Section B, Line 15

The compensation committee, which is comprised of members of the governing body, along with the president and ceo, annually conducts a review of compensation of the association's officers and employees. The compensation committee also annually conducts a performance review of the president and ceo and determines the president and ceo's compensation. Using comparable market data, the committee reviews goals and performance achievement. Every few years the committee also conducts a benefits review using comparable market data. The president and ceo, annually conducts a review of compensation of the key officers and shares that analysis with the compensation committee, a special committee formed by members of the board of directors. The president and ceo conducts performance reviews with each key officer and shares the annual goals and outcomes/results with the compensation committee along with a recommendation for variable payout. The compensation committee provides guidance on the percent of payout for each key officer based on achievement of goals. Market benchmarking of these roles occurs approximately every 2-3 years.

Form 990, Part VI, Section C, Line 19

Mra makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. These documents may be inspected at mra's office during normal business hours. Copies of these documents may also be obtained for a nominal fee.

Filing and Contact Details

Filer

Filer Name
Mra-the Management Association Inc
EIN
39-1096303
Phone
2625239090
Address
N19W24350 RIVERWOOD DR, WAUKESHA, WI 53188

Signing Officer

Name
Susan Fronk Thiel
Title
President and CEO
Phone
2625239090
Signed
2025-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Susan Fronk Thiel
Formed
1967
Legal Domicile
Wi
Voting Board Members
24
Independent Board Members
24
Employees
257
Volunteers
24

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jenny Tarkowski CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

Loss on investment in reach alliance, llc -89,565.

Raw XML AppendixShowing 400 of 714 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/EOYAmt02478740
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0MRA IS A NOT-FOR-PROFIT EMPLOYERS ASSOCIATION WHOSE SOLE GOAL IS TO HELP YOUR BUSINESS SUCCEED. WE PARTNER WITH OVER 3,500 EMPLOYERS AND ARE, IN FACT, THE LARGEST EMPLOYERS ASSOCIATION IN THE MIDWEST. MRA HAS OVER 200 HR AND BUSINESS PROFESSIONALS WHO ARE POISED TO HELP YOU CULTIVATE ENGAGED, PRODUCTIVE EMPLOYEES AND TO CREATE A STRONG ORGANIZATIONAL INFRASTRUCTURE.
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IRS990/Desc0MRA PROVIDES A VARIETY OF SERVICES TO ITS MEMBERS SUCH AS A 24/7 HOTLINE TO GIVE MEMBERS ACCESS TO KNOWLEDGEABLE HUMAN RESOURCES COUNSELORS; WAGE, SALARY, AND BENEFIT SURVEYS; HUMAN RESOURCE UPDATES FROM LEADERSHIP TRENDS TO EMPLOYMENT LAW; ONLINE TOOLS AND TEMPLATES;DISCOUNTS ON TRAINING PROGRAMS; AND REDUCED PRICING ON SEVERAL PARTNERS PROGRAMS. DURING 2024, MRA HAD APPROXIMATELY 5,500 MEMBERS.
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IRS990/Form990PartVIISectionAGrp/PersonNm6PETE HERB
IRS990/Form990PartVIISectionAGrp/PersonNm7BILL SOLOMON
IRS990/Form990PartVIISectionAGrp/PersonNm8JIM BANOVICH
IRS990/Form990PartVIISectionAGrp/PersonNm9ANDREA BURNS
IRS990/Form990PartVIISectionAGrp/PersonNm10JEFF CRAWFORD
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IRS990/Form990PartVIISectionAGrp/PersonNm16BRIAN OLESEN
IRS990/Form990PartVIISectionAGrp/PersonNm17CHERYL SMENT
IRS990/Form990PartVIISectionAGrp/PersonNm18SARAH WAITE
IRS990/Form990PartVIISectionAGrp/PersonNm19RICHARD WHITAKER
IRS990/Form990PartVIISectionAGrp/PersonNm20MICHAEL CARR
IRS990/Form990PartVIISectionAGrp/PersonNm21JOHN KRAMER
IRS990/Form990PartVIISectionAGrp/PersonNm22ERIC SNOW
IRS990/Form990PartVIISectionAGrp/PersonNm23JEFF WALTON
IRS990/Form990PartVIISectionAGrp/PersonNm24SUSAN FRONK THIEL
IRS990/Form990PartVIISectionAGrp/PersonNm25WILLIAM BUDZIEN
IRS990/Form990PartVIISectionAGrp/PersonNm26ANDREW SCHROEDER
IRS990/Form990PartVIISectionAGrp/PersonNm27JAMES MCDEVITT
IRS990/Form990PartVIISectionAGrp/PersonNm28HILARY HAUSER
IRS990/Form990PartVIISectionAGrp/PersonNm29KATY ARCHER
IRS990/Form990PartVIISectionAGrp/PersonNm30KATIE WALKER
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt25VP, CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt26VP, MEMBER ENGAGEMENT & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt27VP OF HUMAN RESOURCES
IRS990/Form990PartVIISectionAGrp/TitleTxt28VP, HR CONSULTING
IRS990/Form990PartVIISectionAGrp/TitleTxt29CHIEF TECHNOLOGY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt30VP, LEARNING & DEVELOPMENT
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IRS990/MissionDesc0MRA IS DEDICATED TO EXCEEDING MEMBER EXPECTATIONS AS WE HELP ORGANIZATIONS SOLVE THE CHALLENGES OF A CONSTANTLY CHANGING BUSINESS ENVIRONMENT. WE HELP DEVELOP AN ENGAGED, HIGH PERFORMING WORKFORCE WITH PROGRAMS AND SERVICES FOCUSED ON THE NEEDS OF OUR MEMBERS. HR MEANS BUSINESS AT MRA.
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IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1AFFIRMATIVE ACTION SERVICES
IRS990/ProgramServiceRevenueGrp/Desc2ORGANIZATIONAL DEVELOPMENT
IRS990/ProgramServiceRevenueGrp/Desc3OUTPLACEMENT
IRS990/ProgramServiceRevenueGrp/Desc4SURVEY SERVICES
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt3187574
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4315142
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