Civic Intelligence

Wisconsin Historical Foundation Inc

EIN 39-0921093 • 501(c)3 • Madison, WI

View Organization Page

Profile

The wisconsin historical foundation exists to advance the mission of the wisconsin historical society: to help people connect to the past by collecting, preserving and sharing stories.

816 State StMadison, WI 53706-1417

www.wisconsinhistory.org/WHF

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.01x

Higher debt load relative to assets than 12% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Liabilities / Revenue

10th percentile

0.03x

Higher debt load relative to revenue than 10% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Net Margin

92nd percentile

58%

Higher net margin than 92% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Top Officer Pay

18th percentile

$188,681

Higher top officer pay than 18% of similar nonprofits.

Top officer pay equals 0.5% of source-year revenue.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Asset Growth

83rd percentile

19%

Faster asset growth than 83% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Revenue Growth

90th percentile

79%

Faster revenue growth than 90% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$78,694,313

Up $12,702,777 (+19%) from 2024

Liabilities

Down

$970,193

Down $9,904,031 (-91%) from 2024

Net Assets

Up

$77,724,120

Up $22,606,808 (+41%) from 2024

Operations
Liabilities / Revenue10th percentileNet Margin92nd percentile

Revenue

Up

$35,049,150

Up $15,488,023 (+79%) from 2024

Expenses

Up

$14,747,525

Up $224,904 (+1.5%) from 2024

Net Income

Up

$20,301,625

Up $15,263,119 (+303%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80M$60M$40M$20M$0Assets 2011: $16,116,475Liabilities 2011: $703,274Net Assets 2011: $15,413,2012011Assets 2012: $12,556,707Liabilities 2012: $878,451Net Assets 2012: $11,678,2562012Assets 2013: $12,723,700Liabilities 2013: $381,789Net Assets 2013: $12,341,9112013Assets 2014: $14,064,703Liabilities 2014: $376,449Net Assets 2014: $13,688,2542014Assets 2015: $14,126,155Liabilities 2015: $369,792Net Assets 2015: $13,756,3632015Assets 2016: $14,385,688Liabilities 2016: $436,224Net Assets 2016: $13,949,4642016Assets 2017: $16,609,524Liabilities 2017: $502,435Net Assets 2017: $16,107,0892017Assets 2018: $21,134,738Liabilities 2018: $621,797Net Assets 2018: $20,512,9412018Assets 2019: $31,867,454Liabilities 2019: $539,012Net Assets 2019: $31,328,4422019Assets 2020: $34,546,322Liabilities 2020: $492,505Net Assets 2020: $34,053,8172020Assets 2021: $42,677,251Liabilities 2021: $472,282Net Assets 2021: $42,204,9692021Assets 2022: $57,186,900Liabilities 2022: $11,012,134Net Assets 2022: $46,174,7662022Assets 2023: $58,733,158Liabilities 2023: $10,784,783Net Assets 2023: $47,948,3752023Assets 2024: $65,991,536Liabilities 2024: $10,874,224Net Assets 2024: $55,117,3122024Assets 2025: $78,694,313Liabilities 2025: $970,193Net Assets 2025: $77,724,1202025

Highlighted filing

2025

Assets$78,694,313
Liabilities$970,193
Net Assets$77,724,120
Open 2025 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MRevenue 2011: $3,126,034Expenses 2011: $5,523,065Net Income 2011: -$2,397,0312011Revenue 2012: $3,325,724Expenses 2012: $6,554,830Net Income 2012: -$3,229,1062012Revenue 2013: $5,150,257Expenses 2013: $5,849,264Net Income 2013: -$699,0072013Revenue 2014: $4,607,597Expenses 2014: $4,172,751Net Income 2014: $434,8462014Revenue 2015: $4,749,297Expenses 2015: $4,659,904Net Income 2015: $89,3932015Revenue 2016: $4,784,335Expenses 2016: $4,025,830Net Income 2016: $758,5052016Revenue 2017: $6,263,529Expenses 2017: $5,089,058Net Income 2017: $1,174,4712017Revenue 2018: $10,270,867Expenses 2018: $6,422,280Net Income 2018: $3,848,5872018Revenue 2019: $15,767,021Expenses 2019: $5,400,981Net Income 2019: $10,366,0402019Revenue 2020: $8,474,172Expenses 2020: $5,618,168Net Income 2020: $2,856,0042020Revenue 2021: $8,796,089Expenses 2021: $4,607,523Net Income 2021: $4,188,5662021Revenue 2022: $14,378,166Expenses 2022: $7,116,324Net Income 2022: $7,261,8422022Revenue 2023: $8,488,313Expenses 2023: $7,733,852Net Income 2023: $754,4612023Revenue 2024: $19,561,127Expenses 2024: $14,522,621Net Income 2024: $5,038,5062024Revenue 2025: $35,049,150Expenses 2025: $14,747,525Net Income 2025: $20,301,6252025

Highlighted filing

2025

Revenue$35,049,150
Expenses$14,747,525
Net Income$20,301,625
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$78,694,313
Liabilities
$970,193
Net assets
$77,724,120
Revenue
$35,049,150
Expenses
$14,747,525
Net income
$20,301,625
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$78.7$0.97$77.7$35.0$14.7$20.3
2024Detailed filing. Detailed filing data is available for this year.$66.0$10.9$55.1$19.6$14.5$5.04
2023Detailed filing. Detailed filing data is available for this year.$58.7$10.8$47.9$8.49$7.73$0.75
2022Detailed filing. Detailed filing data is available for this year.$57.2$11.0$46.2$14.4$7.12$7.26
2021Detailed filing. Detailed filing data is available for this year.$42.7$0.47$42.2$8.80$4.61$4.19
2020Detailed filing. Detailed filing data is available for this year.$34.5$0.49$34.1$8.47$5.62$2.86
2019Detailed filing. Detailed filing data is available for this year.$31.9$0.54$31.3$15.8$5.40$10.4
2018Detailed filing. Detailed filing data is available for this year.$21.1$0.62$20.5$10.3$6.42$3.85
2017Detailed filing. Detailed filing data is available for this year.$16.6$0.50$16.1$6.26$5.09$1.17
2016Detailed filing. Detailed filing data is available for this year.$14.4$0.44$13.9$4.78$4.03$0.76
2015Detailed filing. Detailed filing data is available for this year.$14.1$0.37$13.8$4.75$4.66$0.09
2014Detailed filing. Detailed filing data is available for this year.$14.1$0.38$13.7$4.61$4.17$0.43
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.7$0.38$12.3$5.15$5.85$0.70
2012Summary only. Only limited summary data is available for this year.$12.6$0.88$11.7$3.33$6.55$3.23
2011Summary only. Only limited summary data is available for this year.$16.1$0.70$15.4$3.13$5.52$2.40
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 23, 2026
Return Version
2024v5.5
Gross Receipts
$35,049,150
Mission and Program Overview

Mission

To support the wisconsin historical society's mission to help connect people to the past by collecting, preserving, and sharing stories.

The wisconsin historical foundation exists to advance the mission of the wisconsin historical society: to help people connect to the past by collecting, preserving and sharing stories.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$48,764,344$48,663,290▼ $101,054
Pledges and Grants Receivable$12,575,697$23,403,366▲ $10,827,669
Investments Other Securities$3,079,095$3,009,128▼ $69,967
Cash and Non-Interest-Bearing Accounts$710,070$2,980,626▲ $2,270,556
Accounts Receivable$611,561$583,635▼ $27,926
Prepaid Expenses and Deferred Charges$34,282$32,031▼ $2,251
Savings and Temporary Cash Investments$216,286$22,237▼ $194,049
Land, Buildings, and Equipment, Net$201$0▼ $201
Total Assets$65,991,536$78,694,313▲ $12,702,777
Liabilities
Other Liabilities$10,075,000$0▼ $10,075,000
Accounts Payable and Accrued Expenses$545,710$757,846▲ $212,136
Grants Payable$251,668$212,347▼ $39,321
Escrow Account Liability$1,846$0▼ $1,846
Total Liabilities$10,874,224$970,193▼ $9,904,031
Net Assets / Fund Balance
Net Assets With Donor Restrictions$50,338,444$71,816,840▲ $21,478,396
Net Assets Without Donor Restrictions$4,778,868$5,907,280▲ $1,128,412
Total Net Assets Fund Balance$55,117,312$77,724,120▲ $22,606,808
Total Liabilities and Net Assets / Fund Balance$65,991,536$78,694,313▲ $12,702,777

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$164,727$164,727

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$21,628,895$31,679▲ $2,439,202$533,672$23,481,104
2023$19,218,740$577,369▲ $2,289,610$456,824$21,628,895
2022$17,554,793$375,713▲ $1,669,655$381,421$19,218,740
2021$18,750,646$1,705,989▼ $2,484,689$417,153$17,554,793
2020$13,758,716$1,147,132▲ $4,071,489$204,410$18,750,646
Compensation and Service Providers
Top Officer Pay18th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Julie LussierExecutive DirectorFT$148,570$40,111$188,681

Board Members and Trustees

NameTitle
Gary PesickaChair
Jason AdamanyVice Chair/treasurer
Andrea RuizDirector
Conrad GoodkindDirector
Daniel PfeifferDirector
Danny TangDirector
David RyderDirector
Diane Dei RossiDirector
Jane VillaDirector
Jay EllingsonDirector
Jerome JaniszewskiDirector
Joan BachleitnerDirector
Joshua JeffersDirector
Karl RobeDirector
Karla AshenhurstDirector
Kathleen BurkeDirector
Paul CovaleskiDirector
Reed HallDirector
Sandra ClearyDirector
William KraemerDirector
Angela BartellEx-officio Voting Member
Donald SchottEx-officio Voting Member
Sandra AndersonSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Christian OverlandDevelopment Support Services5783 GOLDEN TERRACE, Fitchburg, WI 53711$151,500
Revenue and Support

Revenue Composition

Contributions and Grants
$30,072,466
Program Service Revenue
$2,960,445
Investment Income
$2,016,239
Other Revenue
$0
All Other Contributions
$30,072,466
Change in Net Assets
$20,301,625

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded4$104,637Quoted Market Prices
Total Noncash Contributions4$104,637-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$9,359,586
Salaries, Compensation, and Employee Benefits$3,204,472
Other Expenses$2,183,467
Total Fundraising Expense$1,135,461
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$9,359,586--$9,359,586
Other Salaries and Wages$296,350$1,133,376$512,940$1,942,666
Other Employee Benefits$96,371$409,350$193,995$699,716
Advertising-$679,691-$679,691
Fees for Services Other$14,386$268,206$11,164$293,756
Fees for Services Management$219,524$34,436$14,494$268,454
Current Officers, Directors, Trustees, and Key Employees-$125,421$83,614$209,035
Pension Plan Contributions$24,717$104,991$49,756$179,464
Payroll Taxes$23,908$101,555$48,128$173,591
Information Technology$8,100$104,278$44,690$157,068
Fees for Service Investment Mgmnt Fees-$88,386-$88,386
Other Expenses$125$71,302$7,019$78,446
Office Expenses$2,331$46,382$3,297$52,010
Occupancy$10,453$23,412$14,375$48,240
Fees for Services Legal-$45,111-$45,111
Travel$1,464$16,800$26,793$45,057
Fees for Services Accounting-$27,300-$27,300
Insurance-$15,965-$15,965
Depreciation Depletion$202--$202
Total Functional Expenses$10,276,835$3,335,229$1,135,461$14,747,525
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wisconsin Historical SocietyMadison, WIState of WiGeneral Support$9,359,586
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed and approved by the members of the govenerning body before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“All officers, directors, and employees are required to sign a conflict of interest statement on an annual basis. In connection with any actual or possible reported conflict of interest, an interested person must disclose the existence of the interest and be given the opportunity to disclose all material facts to the directors and members of committees with governing body delegated powers. A director, officer, or employees with a conflict of interest is prohibited from participating in deliberations and decisions regarding the transaction. The governing body or designated committee conducts periodic reviews to ensure that the organization does not engage in activities that could jeopardize its tax-exempt status.”

Form 990, Part VI, Section B, Line 15A

“Biannually a compensation study is done for all positions, including the executive director, using an outside firm. This is one source of data used to determine the executive director compensation. Annually, the executive committee of the board of directors conducts a review of the executive director and considers compensation.”

Form 990, Part VI, Section C, Line 19

“Financial statements are posted on our website and our other governing documents and policies are available as requested.”

Filing and Contact Details

Filer

Filer Name
Wisconsin Historical Foundation Inc
EIN
39-0921093
Phone
6082646460
Address
816 STATE ST, MADISON, WI 53706-1417

Signing Officer

Name
Julie Lussier
Title
Executive Director
Phone
6082646460
Signed
2026-02-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Julie Lussier
Formed
1954
Legal Domicile
Wi
Voting Board Members
23
Independent Board Members
23
Employees
0
Volunteers
23

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Mike Hablewitz CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

FORM 990, PART V, LINE 2A:

“Wisconsin historical foundation, inc. Leases employees from a professional employment organization, qti human resources, llc. The employees are considered common law employees of wisconsin historical foundation, inc, however, qti human resources, llc is the employer of record and employees get their w2s from qti human resources, llc.”

Financial Statement Notes

PART IV, LINE 2B:

“The foundation has a fiscal agent agreement with the society to collect receipts and make disbursements related to the society press.”

PART V, LINE 4:

“The foundation's endowments consist of 47 individual funds established for a variety of purposes.”

Raw XML AppendixShowing 400 of 707 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE WISCONSIN HISTORICAL FOUNDATION EXISTS TO ADVANCE THE MISSION OF THE WISCONSIN HISTORICAL SOCIETY: TO HELP PEOPLE CONNECT TO THE PAST BY COLLECTING, PRESERVING AND SHARING STORIES.
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IRS990/ProgSrvcAccomActy2Grp/Desc0MUSEUMS AND HISTORIC SITES: THE DIVISION OF MUSEUMS AND HISTORIC SITES COLLECTS AND PRESERVES THE MATERIAL CULTURE OF WISCONSIN AND INTERPRETS THE STATE'S HISTORY AND PREHISTORY FOR THE PUBLIC. THE DIVISION FULFILLS ITS EDUCATIONAL ROLE THROUGH EXHIBITIONS, TOURS AND A VARIETY OF PUBLIC PROGRAMS CONDUCTED AT THE WISCONSIN HISTORICAL MUSEUM IN MADISON, AND AT HISTORIC SITES AND OTHER VENUES THROUGHOUT THE STATE.
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IRS990/ProgSrvcAccomActy3Grp/Desc0WHF SUPPORT FOR SOCIETY: WHF MANAGES FUNDS THAT SUPPORT THE SOCIETY'S OPERATIONS. THESE FUNDS INCLUDE ENDOWMENTS, SPEND-DOWN FUNDS, FUNDS WITHOUT DONOR RESTRICTIONS, AND A BOARD DESIGNATED QUASI-ENDOWMENT. EXPENDITURES FROM ENDOWMENTS AND SPEND-DOWN FUNDS RESTRICTED TO THE SOCIETY'S PROGRAMS AND OPERATIONS ARE MANAGED THROUGH THE SOCIETY'S ANNUAL BUDGET PLANNING PROCESS. WHF INFORMS THE SOCIETY OF AVAILABLE FUND BALANCES, AND THE SOCIETY'S LEADERSHIP DETERMINES FUNDS TO BE TRANSFERRED. DEPENDING ON THE FUND TYPE, WHF CHARGES FEES FOR THE MANAGEMENT OF FUNDS. THESE FEES HELP OFFSET WHF OPERATING COST.
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IRS990/ProgSrvcAccomActy3Grp/GrantAmt01168847
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt07185
IRS990/ProgSrvcAccomActyOtherGrp/Desc0LIBRARY AND ARCHIVES: THE DIVISION OF LIBRARY, ARCHIVES AND MUSEUM COLLECTIONS ACQUIRES, PRESERVES AND PROVIDES ACCESS TO DOCUMENTARY AND ARTIFACTUAL EVIDENCE ABOUT THE HISTORY OF WISCONSIN, THE UNITED STATES, AND CANADA. WITH OVER 4 MILLION ITEMS, ITS GENEALOGY AND HISTORY COLLECTIONS ARE AMONG THE LARGEST AND MOST COMPREHENSIVE IN THE WORLD DOCUMENTING NORTH AMERICAN HISTORY. THE SOCIETY'S LIBRARY AND ARCHIVES IS ALSO THE AMERICAN HISTORY LIBRARY FOR THE UNIVERSITY OF WISCONSIN, AN OFFICIAL DEPOSITORY FOR LOCAL, STATE AND FEDERAL GOVERNMENT PUBLICATIONS, AND THE STATE ARCHIVES WHICH PRESERVES STATE AND LOCAL GOVERNMENT RECORDS OF HISTORICAL IMPORTANCE. THE AREA RESEARCH CENTER NETWORK, A UNIQUE ALLIANCE BETWEEN THE HISTORICAL SOCIETY AND THE FOUR-YEAR CAMPUSES OF THE UW SYSTEM, MAKES MOST OF THE ARCHIVAL COLLECTIONS AVAILABLE WITHIN EASY DRIVING DISTANCE OF ALL STATE RESIDENTS.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1WHF OPERATIONS: WHF WAS FOUNDED IN 1954 AND ITS OPERATIONS ARE FOCUSED ON THE SUPPORT OF THE SOCIETY'S MISSION BY PROVIDING PHILANTHROPIC, FINANCIAL, AND OPERATIONAL SERVICES TO THE SOCIETY. AS A SUPPORTING FOUNDATION, WHF MUST SUPPORT FINANCIALLY ITS OWN OPERATIONS WHILE AT THE SAME TIME FULFILL ITS MISSION TO SUPPORT THE SOCIETY. LIKE OTHER SUPPORTING FOUNDATIONS, WHF UTILIZES A NUMBER OF REVENUE STREAMS TO SUPPORT OPERATING COSTS, INCLUDING CONTRIBUTIONS, FEES ON THE FUNDS IT HOLDS, ENDOWMENT DISTRIBUTIONS, AND SERVICE REVENUE. WHF OPERATIONS GENERATE FINANCIAL SUPPORT FOR THE SOCIETY INITIATIVES AND OPERATIONS AND PROVIDES OTHER SUPPORT TO THE SOCIETY.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2OUTREACH AND ENGAGEMENT: THE OFFICE OF PROGRAMS AND OUTREACH HELPS PEOPLE CONNECT WITH THEIR PAST BY PUBLISHING BOOKS AND MAGAZINES, PROVIDING EXPERT PROFESSIONAL ADVICE TO LOCAL HISTORIANS, AND SUPPORTING K-12 STUDENTS AND TEACHERS. IT ALSO OFFERS TRAVELLING EXHIBITS AND SPEAKERS TO COMMUNITY CENTERS, LIBRARIES, SCHOOLS, AND OTHER ORGANIZATIONS AROUND THE STATE, VISITING HUNDREDS OF COMMUNITIES EACH YEAR.
IRS990/ProgSrvcAccomActyOtherGrp/Desc3HISTORIC PRESERVATION AND PUBLIC HISTORY: THE SOCIETY IS THE FEDERALLY-DESIGNATED STATE HISTORIC PRESERVATION OFFICE (SHPO). IN PARTNERSHIP WITH COMMUNITIES, ORGANIZATIONS AND INDIVIDUALS, THE SHPO WORKS TO IDENTIFY, INTERPRET AND PRESERVE HISTORIC PLACES FOR THE BENEFIT OF PRESENT AND FUTURE GENERATIONS.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt0586190

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