Civic Intelligence

Ashland Area Chamber of Commerce

EIN 39-0137565 • 501(c)6 • Ashland, WI

Profile

BUSINESS LEAGUE

PO Box 746Ashland, WI 54806

visitashland.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.15x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

59th percentile

0.23x

Higher debt load relative to revenue than 59% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

46th percentile

3.0%

Higher net margin than 46% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

42nd percentile

$109,690

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 13.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

42nd percentile

3.0%

Faster asset growth than 42% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

20th percentile

-5.7%

Faster revenue growth than 20% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets50th percentile

Assets

Up

$1,329,819

Up $39,323 (+3.0%) from 2023

Liabilities

Up

$194,463

Up $13,852 (+7.7%) from 2023

Net Assets

Up

$1,135,356

Up $25,471 (+2.3%) from 2023

Operations
Liabilities / Revenue59th percentileNet Margin46th percentile

Revenue

Down

$844,413

Down $50,899 (-5.7%) from 2023

Expenses

Up

$818,942

Up $29,212 (+3.7%) from 2023

Net Income

Down

$25,471

Down $80,111 (-76%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth42nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $656,432Liabilities 2011: $46,089Net Assets 2011: $610,3432011Assets 2012: $685,668Liabilities 2012: $48,269Net Assets 2012: $637,3992012Assets 2013: $753,991Liabilities 2013: $62,303Net Assets 2013: $691,6882013Assets 2014: $735,544Liabilities 2014: $70,385Net Assets 2014: $665,1592014Assets 2015: $752,907Liabilities 2015: $63,790Net Assets 2015: $689,1172015Assets 2016: $737,277Liabilities 2016: $73,996Net Assets 2016: $663,2812016Assets 2017: $802,905Liabilities 2017: $87,368Net Assets 2017: $715,5372017Assets 2018: $866,532Liabilities 2018: $110,143Net Assets 2018: $756,3892018Assets 2019: $852,746Liabilities 2019: $113,134Net Assets 2019: $739,6122019Assets 2020: $1,190,422Liabilities 2020: $315,731Net Assets 2020: $874,6912020Assets 2021: $1,092,411Liabilities 2021: $156,739Net Assets 2021: $935,6722021Assets 2022: $1,177,740Liabilities 2022: $163,233Net Assets 2022: $1,014,5072022Assets 2023: $1,290,496Liabilities 2023: $180,611Net Assets 2023: $1,109,8852023Assets 2024: $1,329,819Liabilities 2024: $194,463Net Assets 2024: $1,135,3562024

Highlighted filing

2024

Assets$1,329,819
Liabilities$194,463
Net Assets$1,135,356
Open 2024 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $679,149Expenses 2011: $643,888Net Income 2011: $35,2612011Expenses 2012: $694,0822012Revenue 2013: $775,919Expenses 2013: $721,630Net Income 2013: $54,2892013Revenue 2014: $816,145Expenses 2014: $842,674Net Income 2014: -$26,5292014Revenue 2015: $758,943Expenses 2015: $734,985Net Income 2015: $23,9582015Revenue 2016: $747,155Expenses 2016: $772,991Net Income 2016: -$25,8362016Revenue 2017: $859,692Expenses 2017: $807,436Net Income 2017: $52,2562017Revenue 2018: $814,841Expenses 2018: $773,989Net Income 2018: $40,8522018Revenue 2019: $803,705Expenses 2019: $820,482Net Income 2019: -$16,7772019Revenue 2020: $649,822Expenses 2020: $514,743Net Income 2020: $135,0792020Revenue 2021: $803,731Expenses 2021: $742,750Net Income 2021: $60,9812021Revenue 2022: $844,089Expenses 2022: $765,254Net Income 2022: $78,8352022Revenue 2023: $895,312Expenses 2023: $789,730Net Income 2023: $105,5822023Revenue 2024: $844,413Expenses 2024: $818,942Net Income 2024: $25,4712024

Highlighted filing

2024

Revenue$844,413
Expenses$818,942
Net Income$25,471
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,329,819
Liabilities
$194,463
Net assets
$1,135,356
Revenue
$844,413
Expenses
$818,942
Net income
$25,471
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.33$0.19$1.14$0.84$0.82$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.29$0.18$1.11$0.90$0.79$0.11
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.18$0.16$1.01$0.84$0.77$0.08
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.09$0.16$0.94$0.80$0.74$0.06
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.19$0.32$0.87$0.65$0.51$0.14
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.85$0.11$0.74$0.80$0.82$0.02
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.11$0.76$0.81$0.77$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.80$0.09$0.72$0.86$0.81$0.05
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.74$0.07$0.66$0.75$0.77$0.03
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.75$0.06$0.69$0.76$0.73$0.02
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.07$0.67$0.82$0.84$0.03
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.75$0.06$0.69$0.78$0.72$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.69$0.05$0.64$0.69
2011Summary only. Only limited summary data is available for this year.$0.66$0.05$0.61$0.68$0.64$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 7, 2025
Return Version
2024v5.0
Gross Receipts
$844,413
Mission and Program Overview

Mission

BUSINESS LEAGUE

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$643,458$897,435▲ $253,977
Land, Buildings, and Equipment, Net$304,897$335,340▲ $30,443
Cash and Non-Interest-Bearing Accounts$323,614$60,786▼ $262,828
Other Notes and Loans Receivable, Net$13,897$21,989▲ $8,092
Prepaid Expenses and Deferred Charges$1,500$13,622▲ $12,122
Accounts Receivable$3,130$647▼ $2,483
Total Assets$1,290,496$1,329,819▲ $39,323
Liabilities
Other Liabilities$148,337$144,707▼ $3,630
Accounts Payable and Accrued Expenses$28,314$47,591▲ $19,277
Deferred Revenue$3,960$2,165▼ $1,795
Total Liabilities$180,611$194,463▲ $13,852
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$968,747$1,002,280▲ $33,533
Net Assets With Donor Restrictions$141,138$133,076▼ $8,062
Total Net Assets Fund Balance$1,109,885$1,135,356▲ $25,471
Total Liabilities and Net Assets / Fund Balance$1,290,496$1,329,819▲ $39,323

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$160,958$89,536$250,494
Equipment$108,282$48,941$157,223
Land$66,100-$66,100
Compensation and Service Providers
Top Officer Pay42nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mary McphetridgeExecutive DiFT$103,363$6,327$109,690

Board Members and Trustees

NameTitle
Rick ForsythePresident
Brant KuceraPtr of Board
Carver HarriesPtr of Board
Robert PraterPtr of Board
Ben MartinsenMember
Bill KacvinskyMember
Jessica NuutinenMember
Mari Kay NaboznyMember
Paul BrettingMember
Tina MillerMember
Todd ChingoMember
Wendy PhillipsMember
Matt CrowellSecretary
Laurie GregorTreasurer
John BeirlVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$425,519
Program Service Revenue
$372,733
Investment Income
$31,379
Other Revenue
$14,782
Change in Net Assets
$25,471
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$584,593
Salaries, Compensation, and Employee Benefits$234,349
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$208,069--$208,069
Current Officers, Directors, Trustees, and Key Employees-$103,363-$103,363
Other Salaries and Wages$102,951--$102,951
All Other Expenses$78,553--$78,553
Office Expenses$32,593--$32,593
Occupancy$18,190--$18,190
Other Expenses$17,810--$17,810
Depreciation Depletion$17,776--$17,776
Payroll Taxes$8,127$8,001-$16,128
Insurance$11,079--$11,079
Pension Plan Contributions$4,452$6,202-$10,654
Conferences and Meetings$4,326--$4,326
Fees for Services Accounting-$4,290-$4,290
Other Employee Benefits$1,128$125-$1,253
Total Functional Expenses$696,961$121,981$0$818,942
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Gift Certificates in Trust$144,707
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Executive director reviews form 990. Officers from the board of directors review form 990.”

Form 990, Page 6, Part VI, Line 19

“The organizations governing documents and financial statements are available upon request after approval from board.”

Filing and Contact Details

Filer

Filer Name
Ashland Area Chamber of Commerce
EIN
39-0137565
Phone
7156822500
Address
PO BOX 746, ASHLAND, WI 54806

Signing Officer

Name
Mary Mcphetridge
Title
Executive Director
Phone
7156822500
Signed
2025-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mary Mcphetridge
Formed
1883
Legal Domicile
Wi
Voting Board Members
15
Independent Board Members
15
Employees
5
Volunteers
530

Preparer

Firm
Maitland Singler & Van Vlack Sc
Address
306 W 3RD STREET, ASHLAND, WI 54806
Preparer
Richard a Setzke
Phone
7156825544
Raw XML AppendixShowing 400 of 423 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4PTR OF BOARD
IRS990/Form990PartVIISectionAGrp/TitleTxt5PTR OF BOARD
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXECUTIVE DIRECTOR REVIEWS FORM 990. OFFICERS FROM THE BOARD OF DIRECTORS REVIEW FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATIONS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AFTER APPROVAL FROM BOARD.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 746
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IRS990/WebsiteAddressTxt0VISITASHLAND.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARY MCPHETRIDGE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07156822500
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-07

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