Liabilities / Assets
59th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 38-4247433 • 501(c)3 • Washington, DC
Profile
The american advertising foundation is a service arm of the american advertising federation that exists primarily to identify, nurture, prepare and advocate for diverse and inclusive talent for the advertising, media and marketing industries. American advertising foundation strives to develop wholly inclusive communities that champion and celebrate a culture of personal & professional development, prepares the next generation of leaders, and equips participants to grow and thrive in the dynamic and competitive advertising, media and marketing marketplace. Our investments in people and programs and platforms that support and drive this mission are intended to ensure that the next generation of leaders for these highly competitive industries is better equipped to make a meaningful difference in our world.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
59th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
61st percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
97th percentile
Higher net margin than 97% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
Score unavailable
A valid growth rate could not be computed from the available filing history.
Revenue Growth
Score unavailable
A valid growth rate could not be computed from the available filing history.
Assets
Up$283,320
Up $237,825 (+523%) from 2023
Liabilities
Up$176,578
Up $176,578 from 2023
Net Assets
Up$106,742
Up $61,247 (+135%) from 2023
Revenue
Up$1,033,263
Up $980,763 (+1868%) from 2023
Expenses
Up$972,016
Up $965,011 (+13776%) from 2023
Net Income
Up$61,247
Up $15,752 (+35%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2024Detailed filing. Detailed filing data is available for this year. | $0.28 | $0.18 | $0.11 | $1.03 | $0.97 | $0.06 |
| 2023Detailed filing. Detailed filing data is available for this year. | $0.05 | $0.00 | $0.05 | $0.05 | $0.01 | $0.05 |
| 2022Detailed filing. Detailed filing data is available for this year. | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
The american advertising foundation is a service arm of the american advertising federation that exists primarily to identify, nurture, prepare and advocate for diverse and inclusive talent for the advertising, media and marketing industries. American advertising foundation strives to develop wholly inclusive communities that champion and celebrate a culture of personal & professional development, prepares the next generation of leaders, and equips participants to grow and thrive in the dynamic and competitive advertising, media and marketing marketplace. Our investments in people and programs and platforms that support and drive this mission are intended to ensure that the next generation of leaders for these highly competitive industries is better equipped to make a meaningful difference in our world.
SEE SCHEDULE O.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $45,495 | $176,582 | ▲ $131,087 |
| Prepaid Expenses and Deferred Charges | - | $78,912 | - |
| Accounts Receivable | - | $15,750 | - |
| Intangible Assets | - | $12,076 | - |
| Total Assets | $45,495 | $283,320 | ▲ $237,825 |
| Liabilities | |||
| Other Liabilities | $0 | $90,000 | ▲ $90,000 |
| Accounts Payable and Accrued Expenses | - | $86,578 | - |
| Total Liabilities | $0 | $176,578 | ▲ $176,578 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $45,495 | $82,059 | ▲ $36,564 |
| Net Assets With Donor Restrictions | - | $24,683 | - |
| Total Net Assets Fund Balance | $45,495 | $106,742 | ▲ $61,247 |
| Total Liabilities and Net Assets / Fund Balance | $45,495 | $283,320 | ▲ $237,825 |
| Name | Title | Other | Total |
|---|---|---|---|
| Roger Stephen Pacheco | President/CEO | $605,919 | $605,919 |
| Name | Title |
|---|---|
| Ann Iverson | Director |
| Jenny Buschhorn | Director |
| Scott Hamula | Director |
| Renetta Mccann | Secretary |
| Carla Michelotti | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $608,690 |
| Salaries, Compensation, and Employee Benefits | $363,326 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $275,760 | $87,566 | - | $363,326 |
| Conferences and Meetings | $233,263 | - | - | $233,263 |
| Occupancy | - | $67,804 | - | $67,804 |
| Information Technology | $39,133 | $21,184 | - | $60,317 |
| Travel | $58,924 | $920 | - | $59,844 |
| Office Expenses | $18,917 | $2,272 | - | $21,189 |
| Fees for Services Accounting | - | $16,098 | - | $16,098 |
| Advertising | $10,065 | $2,000 | - | $12,065 |
| Fees for Services Legal | - | $8,951 | - | $8,951 |
| Fees for Services Other | - | $8,551 | - | $8,551 |
| Insurance | - | $2,144 | - | $2,144 |
| Depreciation Depletion | - | $1,595 | - | $1,595 |
| Other Expenses | $802 | $78 | - | $880 |
| Total Functional Expenses | $752,078 | $219,938 | $0 | $972,016 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $979,016 |
| Expenses per Audited Statements | $972,016 |
| Total Expenses per Form 990 | $972,016 |
| Expenses Not Reported on Form 990 | $7,000 |
| Expenses Not Reported on Financial Statements | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Conditional Advances | $90,000 |
“The governing body has both elected directors and ex-officio directors. The nominating committee meets on a regular basis to prepare a list of candidates for election to the board of directors. The elected directors are elected by the members from (1) candidates put forward by the nominating committee for election and/or (2) candidates nominated from the floor at the member meeting.”
“The members have the right to approve amendments to the bylaws.”
“Upon preparation by an independent cpa firm, a draft of the form 990 is reviewed by management before it is finalized and filed with the irs.”
“N/A”
“The organization considers requests for documents which are not otherwise required to be made public.”
“Mission statement: the american advertising foundation is a service arm of the american advertising federation that exists primarily to identify, nurture, prepare and advocate for diverse and inclusive talent for the advertising, media and marketing industries. American advertising foundation strives to develop wholly inclusive communities that champion and celebrate a culture of personal & professional development, prepares the next generation of leaders, and equips participants to grow and thrive in the dynamic and competitive advertising, media and marketing marketplace. Our investments in people and programs and platforms that support and drive this mission are intended to ensure that the next generation of leaders for these highly competitive industries is better equipped to make a meaningful difference in our world.”
“The process has not changed from the prior year.”
“The foundation is a nonprofit foundation exempt from federal income taxes under section 501(c)(3) of the internal revenue code ("irc"). The foundation is required to recognize the financial statement impact of a tax position unless it is more likely than not that the position will not be sustained upon examination. If applicable, the foundation recognizes interest accrued related to unrecognized tax benefits in support services. The tax year 2023 (year of inception) is still open and subject to examination by the internal revenue service and the district of columbia. However, the foundation is not currently under audit nor has the foundation been contacted by either of these jurisdictions. Based on the evaluation of the foundation's tax positions, management believes all positions taken would be upheld under an examination. Therefore, no provision for the effects of uncertain tax positions has been recorded for the year ended june 30, 2024.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 86578 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 15750 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | SEE SCHEDULE O. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 2000 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 10065 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 12065 |
| IRS990/AllOtherContributionsAmt | 0 | 905187 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ELINOR LITWACK |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 3019519090 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 4550 MONTGOMERY AVE SUITE 800N |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | BETHESDA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MD |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20814 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 45495 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 176582 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 233263 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 233263 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 905187 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 608690 |
| IRS990/CYOtherRevenueAmt | 0 | 77000 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 51076 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 61247 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 363326 |
| IRS990/CYTotalExpensesAmt | 0 | 972016 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1033263 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1595 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1595 |
| IRS990/Desc | 0 | MOSAIC AWARDS: THE MOSAIC AWARDS HONORS COMPANIES AND INDIVIDUALS WHO DISPLAY THEIR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION THROUGH CREATIVE WORK, ADVOCACY, AND COMPANY-WIDE INITIATIVES.EACH YEAR, INDIVIDUALS AND COMPANIES ARE SELECTED AS WINNERS FOR EACH OF THE NINE MOSAIC AWARDCATEGORIES. CREATIVE CONTENT MUST DISTINGUISH ITSELF BY AMPLIFYING UNDERREPRESENTED COMMUNITIES WITH DEPTH AND AUTHENTICITY. A COMPANY'S DIVERSITY AND INCLUSION INITIATIVES ARE MEASURED BY CULTURAL IMPACT AND SUSTAINABILITY. ALL WINNING ENTRIES MUST HAVE A UNIQUE VISION THAT GIVES VIEWERS A BROADER UNDERSTANDING OF THE BIPOC, LGBTQIA+, AND DISABILITY COMMUNITIES; AND THAT PROMOTES SYSTEMIC CHANGE THROUGH EQUITY AND INCLUSION. |
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| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 24683 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 642696 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 16098 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 16098 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 8951 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 8951 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 8551 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 8551 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.10 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.10 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.10 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.10 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.10 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 605919 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | ROGER STEPHEN PACHECO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | CARLA MICHELOTTI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | RENETTA MCCANN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | SCOTT HAMULA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JENNY BUSCHHORN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ANN IVERSON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
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| IRS990/FormationYr | 0 | 2022 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 6 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1033263 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 5 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 21184 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 39133 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 60317 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 2144 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 2144 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 12076 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 8 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | SEE SCHEDULE O. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 45495 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 106742 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 45495 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 82059 |
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| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 67804 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 67804 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 2272 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 18917 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 21189 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | BARTER EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 1 | MEDIA PRODUCTION |
| IRS990/OtherExpensesGrp/Desc | 2 | SERVICE CHARGES |
| IRS990/OtherExpensesGrp/Desc | 3 | DUES AND SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 775 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 78 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 70000 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 43758 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 1456 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 802 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 70000 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 43758 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 2231 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 880 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 90000 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 611710 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 611710 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | BARTER REVENUE |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | RECRUITER |
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| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 7000 |
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| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 7000 |
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| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 275760 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 363326 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 78912 |
| IRS990/PrincipalOfficerNm | 0 | R STEPHEN PACHECO |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 611710 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | REGISTRATION AND EVENT |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 51076 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 51076 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | MOSAIC10: THE MOSAIC 10, A CONSUMER-SELECTED "TOP 10" LIST, SHOWCASES THE MOST IMPACTFUL MULTICULTURAL ADVERTISING, MARKETING, AND MEDIA MOMENTS OF THE PAST YEAR.THIS INITIATIVE EMPLOYS A UNIQUE AND THOUGHTFUL METHODOLOGY TO SPOTLIGHT INCLUSIVE CONTENT, PROVIDING VALUABLE INSIGHTS INTO AUDIENCE PERCEPTIONS OF THE MEDIA THEY CONSUME. AFTER RECEIVING SUBMISSIONS, A DIVERSE PANEL OF CONSUMERS EVALUATES AND SCORES THE CONTENT ACCORDING TO SPECIFIC CRITERIA TO DETERMINE "THE MOSAIC10". THESE RESULTS PLAY A CRUCIAL ROLE IN IDENTIFYING KEY TRENDS, GUIDING THEMOSAIC CENTER'S FOCUS IN ITS EFFORTS TO PROMOTE DIVERSITY AND INCLUSION WITHIN THE INDUSTRY. THE MOSAIC 10 ARE REVEALED ON THEADMERICAMAINSTAGE WHERE THE TRENDS AND INSIGHTS THAT RISE FROM THE WINNING SUBMISSIONS ARE DISCUSSED. THE CONVERSATIONS CONTINUE ON THE MOSAIC10 ROADSHOW, A MULTI-CITY, IN-PERSON DISCUSSION ABOUT THE TRENDS THAT ARE SHIFTING OUR INDUSTRY FORWARD. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 61042 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 10137 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | STUDENT ADVERTISING CAREER CONFERENCE: THE STUDENT ADVERTISING CAREER CONFERENCE IS A THREE-DAY EVENT WHERE STUDENTS LEARN ABOUT THE FIELD OF ADVERTISING, DISCOVER WHAT TRENDS ARE DEVELOPING IN THE INDUSTRY AND IGNITE THEIR CAREERS BY NETWORKING WITH KNOWLEDGEABLE ADVERTISING PROFESSIONALS.COLLEGIATE STUDENTS FROM ACROSS THE COUNTRY WILL CONVERGE ON NEW YORK CITY. THROUGHOUT THE DAY, REGISTRANTS WILL TAKE PART IN AGENCY, MEDIA AND BRAND IMMERSIONS, ENGAGING WITH SOME OF THE INDUSTRY'S MOST RESPECTED NAMES IN THE BUSINESS. STUDENTS WILL SPEND THE DAY HEARING FROM THE GREAT MINDS OF ADVERTISING, LEARNING MORE ABOUT THE LATEST TRENDS, TECHNOLOGY AND CONSUMER DEMANDS. PARTICIPANTS WILL HAVE THE OPPORTUNITY TO MEET WITH RECRUITERS LOOKING TO IDENTIFY TALENT FOR INTERNSHIPS AND HIRE. |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 48340 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 8645 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | CONDITIONAL ADVANCES |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE FOUNDATION IS A NONPROFIT FOUNDATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC"). THE FOUNDATION IS REQUIRED TO RECOGNIZE THE FINANCIAL STATEMENT IMPACT OF A TAX POSITION UNLESS IT IS MORE LIKELY THAN NOT THAT THE POSITION WILL NOT BE SUSTAINED UPON EXAMINATION. IF APPLICABLE, THE FOUNDATION RECOGNIZES INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN SUPPORT SERVICES. THE TAX YEAR 2023 (YEAR OF INCEPTION) IS STILL OPEN AND SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE AND THE DISTRICT OF COLUMBIA. HOWEVER, THE FOUNDATION IS NOT CURRENTLY UNDER AUDIT NOR HAS THE FOUNDATION BEEN CONTACTED BY EITHER OF THESE JURISDICTIONS. BASED ON THE EVALUATION OF THE FOUNDATION'S TAX POSITIONS, MANAGEMENT BELIEVES ALL POSITIONS TAKEN WOULD BE UPHELD UNDER AN EXAMINATION. THEREFORE, NO PROVISION FOR THE EFFECTS OF UNCERTAIN TAX POSITIONS HAS BEEN RECORDED FOR THE YEAR ENDED JUNE 30, 2024. |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | MISSION STATEMENT: THE AMERICAN ADVERTISING FOUNDATION IS A SERVICE ARM OF THE AMERICAN ADVERTISING FEDERATION THAT EXISTS PRIMARILY TO IDENTIFY, NURTURE, PREPARE AND ADVOCATE FOR DIVERSE AND INCLUSIVE TALENT FOR THE ADVERTISING, MEDIA AND MARKETING INDUSTRIES. AMERICAN ADVERTISING FOUNDATION STRIVES TO DEVELOP WHOLLY INCLUSIVE COMMUNITIES THAT CHAMPION AND CELEBRATE A CULTURE OF PERSONAL & PROFESSIONAL DEVELOPMENT, PREPARES THE NEXT GENERATION OF LEADERS, AND EQUIPS PARTICIPANTS TO GROW AND THRIVE IN THE DYNAMIC AND COMPETITIVE ADVERTISING, MEDIA AND MARKETING MARKETPLACE. OUR INVESTMENTS IN PEOPLE AND PROGRAMS AND PLATFORMS THAT SUPPORT AND DRIVE THIS MISSION ARE INTENDED TO ENSURE THAT THE NEXT GENERATION OF LEADERS FOR THESE HIGHLY COMPETITIVE INDUSTRIES IS BETTER EQUIPPED TO MAKE A MEANINGFUL DIFFERENCE IN OUR WORLD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE GOVERNING BODY HAS BOTH ELECTED DIRECTORS AND EX-OFFICIO DIRECTORS. THE NOMINATING COMMITTEE MEETS ON A REGULAR BASIS TO PREPARE A LIST OF CANDIDATES FOR ELECTION TO THE BOARD OF DIRECTORS. THE ELECTED DIRECTORS ARE ELECTED BY THE MEMBERS FROM (1) CANDIDATES PUT FORWARD BY THE NOMINATING COMMITTEE FOR ELECTION AND/OR (2) CANDIDATES NOMINATED FROM THE FLOOR AT THE MEMBER MEETING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE BYLAWS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | UPON PREPARATION BY AN INDEPENDENT CPA FIRM, A DRAFT OF THE FORM 990 IS REVIEWED BY MANAGEMENT BEFORE IT IS FINALIZED AND FILED WITH THE IRS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | N/A |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE ORGANIZATION CONSIDERS REQUESTS FOR DOCUMENTS WHICH ARE NOT OTHERWISE REQUIRED TO BE MADE PUBLIC. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART I, LINE 1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION A, LINE 7B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION B, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART XII, LINE 2C: |
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| IRS990/WebsiteAddressTxt | 0 | N/A |
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| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
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| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | R STEPHEN PACHECO |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
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