Civic Intelligence

Yoga Alliance

990 • Fiscal year 2023 • EIN 38-3849013

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 16, 2024

Organization Profilewww.yogaalliance.org

View Organization Page

4201 Wilson Boulevard 605Arlington, VA 22203

(571) 482-3355

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

88th percentile

0.69x

Higher debt load relative to assets than 88% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Liabilities / Revenue

76th percentile

0.69x

Higher debt load relative to revenue than 76% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Net Margin

17th percentile

-6.4%

Higher net margin than 17% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Top Officer Pay

35th percentile

$313,300

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Asset Growth

3rd percentile

-19%

Faster asset growth than 3% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Revenue Growth

31st percentile

0.4%

Faster revenue growth than 31% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets88th percentile

Assets

Down

$10,580,783

Down $2,500,917 (-19%) from 2022

Net Assets

Down

$3,285,410

Down $609,872 (-16%) from 2022

Liabilities

Down

$7,295,373

Down $1,891,045 (-21%) from 2022

Revenue And Expenses
Liabilities / Revenue76th percentileNet Margin17th percentile

Revenue

Up

$10,534,559

Up $43,982 (+0.4%) from 2022

Expenses

Up

$11,213,075

Up $216,416 (+2.0%) from 2022

Net Income

Down

-$678,516

Down $172,434 (-34%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth3rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0-$5.0MAssets 2013: $266,865Liabilities 2013: $1,388,5232013Assets 2014: $526,721Liabilities 2014: $1,802,818Net Assets 2014: -$1,276,0972014Assets 2015: $235,288Liabilities 2015: $2,903,746Net Assets 2015: -$2,668,4582015Assets 2016: $272,450Liabilities 2016: $3,929,754Net Assets 2016: -$3,657,3042016Assets 2017: $7,146,903Liabilities 2017: $10,110,419Net Assets 2017: -$2,963,5162017Assets 2018: $9,273,263Liabilities 2018: $11,703,339Net Assets 2018: -$2,430,0762018Assets 2019: $12,152,627Liabilities 2019: $11,571,607Net Assets 2019: $581,0202019Assets 2020: $13,334,922Liabilities 2020: $10,648,511Net Assets 2020: $2,686,4112020Assets 2021: $14,080,198Liabilities 2021: $9,618,351Net Assets 2021: $4,461,8472021Assets 2022: $13,081,700Liabilities 2022: $9,186,418Net Assets 2022: $3,895,2822022Assets 2023: $10,580,783Liabilities 2023: $7,295,373Net Assets 2023: $3,285,4102023Assets 2024: $9,326,319Liabilities 2024: $6,190,722Net Assets 2024: $3,135,5972024

Highlighted filing

2023

Assets$10,580,783
Liabilities$7,295,373
Net Assets$3,285,410
Open 2023 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2013: $173,230Expenses 2013: $947,847Net Income 2013: -$774,6172013Revenue 2014: $767,508Expenses 2014: $921,947Net Income 2014: -$154,4392014Revenue 2015: $1,365,613Expenses 2015: $2,757,974Net Income 2015: -$1,392,3612015Revenue 2016: $2,381,078Expenses 2016: $3,023,424Net Income 2016: -$642,3462016Revenue 2017: $3,912,783Expenses 2017: $3,218,995Net Income 2017: $693,7882017Revenue 2018: $9,829,382Expenses 2018: $9,295,942Net Income 2018: $533,4402018Revenue 2019: $12,209,015Expenses 2019: $9,197,919Net Income 2019: $3,011,0962019Revenue 2020: $11,996,535Expenses 2020: $9,891,144Net Income 2020: $2,105,3912020Revenue 2021: $11,268,285Expenses 2021: $9,492,849Net Income 2021: $1,775,4362021Revenue 2022: $10,490,577Expenses 2022: $10,996,659Net Income 2022: -$506,0822022Revenue 2023: $10,534,559Expenses 2023: $11,213,075Net Income 2023: -$678,5162023Revenue 2024: $10,343,431Expenses 2024: $10,584,880Net Income 2024: -$241,4492024

Highlighted filing

2023

Revenue$10,534,559
Expenses$11,213,075
Net Income-$678,516
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 16, 2024
Return Version
2023v5.1
Gross Receipts
$10,879,161
Mission and Program Overview

Mission

Yoga alliance's mission is to promote and support the integrity and diversity of the teaching of yoga.

Yoga Alliance advances the evolving profession of yoga teaching and broader connected community of students, individuals and businesses through supporting the professional growth and development of yoga schools and teachers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$5,013,436$5,247,749▲ $234,313
Intangible Assets$2,614,677$2,134,506▼ $480,171
Savings and Temporary Cash Investments$2,802,858$1,148,435▼ $1,654,423
Prepaid Expenses and Deferred Charges$422,206$810,083▲ $387,877
Cash and Non-Interest-Bearing Accounts$584,046$595,271▲ $11,225
Land, Buildings, and Equipment, Net$1,023,496$589,152▼ $434,344
Accounts Receivable$12,314$32,606▲ $20,292
Total Assets$13,081,700$10,580,783▼ $2,500,917
Other Assets Total$608,667$22,981▼ $585,686
Liabilities
Deferred Revenue$4,292,883$4,027,853▼ $265,030
Other Liabilities$3,953,024$2,962,805▼ $990,219
Accounts Payable and Accrued Expenses$940,511$304,715▼ $635,796
Total Liabilities$9,186,418$7,295,373▼ $1,891,045
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,895,282$3,285,410▼ $609,872
Total Net Assets Fund Balance$3,895,282$3,285,410▼ $609,872
Total Liabilities and Net Assets / Fund Balance$13,081,700$10,580,783▼ $2,500,917

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$589,152$4,577,047$5,166,199
Compensation and Service Providers
Top Officer Pay35th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Shannon RochePresident & CEOFT$283,346$29,954$313,300
Atul K SharmaHead of Shared ServicesFT$229,951$20,589$250,540
Hilary J MughlooChief of StaffFT$204,302$30,738$235,040
Toni CareyVP of Strategic CommunicationsFT$198,627$18,473$217,100
Elana D ReeseHead of Community EngagementFT$188,512$18,639$207,151
Kristina GraffManaging Director - YAFPT$138,796$15,581$154,377

Board Members and Trustees

NameTitle
Jo-Ann BanceChair
Terri McDermottVice Chair (Until 12/2023)
Chandana AchantaBoard Member
Kristoffer CarterBoard Member
Lucia Pham-SinclairBoard Member
Marsha Banks-HaroldBoard Member
Nisha Devi RodrigoBoard Member
Siddharth KulkarniBoard Member
Swami AsokanandaBoard Member
Yoshi AonoBoard Member
Sarahjoy MarshBoard Member (Until 12/2023)
Saraswathi VasudevanBoard Member (Until 12/2023)
Marion Mugs McConnellSecretary (Until 12/2023)
Arun TilakTreasurer (Until 6/2023)

Highest Paid Contractors

ContractorServicesLocationCompensation
Ryan Swanson & Cleveland PLLCLegal Council1201 Third Avenue Suite 3400, Seattle, WA 98101$243,857
NIRA Systems LLC (aka Kris Pillai)IT Consulting42714 Ravenglass Drive, Ashburn, VA 20148$230,560
EP&E Consulting LLC dba TriciapediaVirtual Event Production/Strategic Remot1593 S Barton Street, Arlington, VA 22204$165,741
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$10,457,632
Investment Income
$196,072
Other Revenue
$-119,145
Change in Net Assets
$-678,516

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,534,559
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$413,247
Total Revenue per Audited Statements
$10,947,806
Total Revenue per Form 990
$10,534,559
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$6,303,566
Other Expenses$4,908,959
Grants and Similar Amounts Paid$550
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,422,786
Information Technology---$1,353,603
Fees for Services Other---$949,160
Other Employee Benefits---$800,549
Depreciation Depletion---$752,548
Current Officers, Directors, Trustees, and Key Employees---$548,340
Payroll Taxes---$374,579
Fees for Services Legal---$266,114
Pension Plan Contributions---$157,312
Interest---$141,514
Advertising---$75,380
Office Expenses---$71,071
Travel---$67,967
Fees for Services Lobbying---$63,815
Fees for Services Accounting---$56,772
Insurance---$43,304
All Other Expenses---$38,373
Conferences and Meetings---$34,815
Other Expenses---$17,430
Grants to Domestic Orgs---$550
Total Functional Expenses$0$0$0$11,213,075

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$11,557,678
Expenses per Audited Statements$11,213,076
Total Expenses per Form 990$11,213,076
Expenses Not Reported on Form 990$344,602
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$63,815
Total Nondeductible Lobbying and Political Cost$-169,585
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Affiliate$2,962,805
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The Form 990 is prepared by the external auditors. The information is provided by the senior accountant and accounting manager, The board receives a copy of the Form 990 before it is filed with the IRS.”

Form 990, Part VI, Section B, line 12C

“Annually, each board member and key employee is asked to sign a consent form indicating that they will not engage in actions that may constitute an actual, apparent, or potential conflict of interest with the mission and activities of Yoga Alliance and will disclose to the board of directors, on the prescribed form and periodically as facts dictate, any such conflicts of interest and any business, financial, and organizational interests and affiliations that are or could be construed to be a conflict of interest. If a conflict of interest arises, the board considers the matter, with the board member with the potential conflict of interest recusing themselves form the matter. When an employee wishes to serve on boards, commissions, or in other outside activities that are in the public interest, they must first confirm with the President/CEO that the voluntary service is appropriate and does not present a conflict of interest with their work for Yoga Alliance. If a conflict of interest arises, Yoga Alliance interviews the employee in question to review the possible conflict. If it was determined that the employee had a genuine conflict of interest, he/she would be asked to cease the activity immediately to continue with employment.”

Form 990, Part VI, Section B, line 15A

“One of the roles of the executive committee of the board of directors (bod) is to review the performances of the President/CEO and determine compensation on an annual basis. The BOD discusses compensation with outside counsel and purchases data that compares compensation for association and membership executives. Data is very detailed and breaks the information down regarding the organization's annual budget, number of employees, years in position, and geographic location. Information is shared and reviewed with the executive committee. The last review took place in May 2019.”

Form 990, Part VI, Section C, line 19

“Yoga Alliance provides documents upon request.”

Filing and Contact Details

Filer

Filer Name
Yoga Alliance
EIN
38-3849013
Phone
5714823355
Address
4201 Wilson Boulevard 605, Arlington, VA 22203

Signing Officer

Name
Shannon Rouche
Title
President and CEO
Phone
5714823355
Signed
2024-09-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shannon Rouche
Formed
2011
Legal Domicile
Va
Voting Board Members
10
Independent Board Members
9
Employees
51
Volunteers
9

Preparer

Firm
Aprio LLP
Address
111 Rockville Pike Suite 600, Rockville, MD 20850
Preparer
Stacy Cullen
Phone
3012316200
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

“There were no changes to the organization's oversight or selection process during the year.”

Financial Statement Notes

Part X, Line 2:

“The Organization evaluates uncertainty in income tax positions based on a more-likely-than-not recognition standard. If that threshold is met, the tax position is then measured at the largest amount that is greater than 50% likely of being realized upon ultimate settlement. As of December 31, 2023, there are no accruals for uncertain tax positions. If applicable, the Organization records interest and penalties as a component of income tax expense. Tax years from 2020 through the current year remain open for examination by tax authorities.”

Part XI, Line 2D - Other Adjustments:

“Rental Expenses 344,602.”

Part XII, Line 2D - Other Adjustments:

“Rental Expenses 344,602.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3Marion Mugs McConnell
IRS990/Form990PartVIISectionAGrp/PersonNm4Arun Tilak
IRS990/Form990PartVIISectionAGrp/PersonNm5Swami Asokananda
IRS990/Form990PartVIISectionAGrp/PersonNm6Sarahjoy Marsh
IRS990/Form990PartVIISectionAGrp/PersonNm7Saraswathi Vasudevan
IRS990/Form990PartVIISectionAGrp/PersonNm8Chandana Achanta
IRS990/Form990PartVIISectionAGrp/PersonNm9Yoshi Aono
IRS990/Form990PartVIISectionAGrp/PersonNm10Marsha Banks-Harold
IRS990/Form990PartVIISectionAGrp/PersonNm11Kristoffer Carter
IRS990/Form990PartVIISectionAGrp/PersonNm12Siddharth Kulkarni
IRS990/Form990PartVIISectionAGrp/PersonNm13Lucia Pham-Sinclair
IRS990/Form990PartVIISectionAGrp/PersonNm14Nisha Devi Rodrigo
IRS990/Form990PartVIISectionAGrp/PersonNm15Hilary J Mughloo
IRS990/Form990PartVIISectionAGrp/PersonNm16Atul K Sharma
IRS990/Form990PartVIISectionAGrp/PersonNm17Toni Carey
IRS990/Form990PartVIISectionAGrp/PersonNm18Elana D Reese
IRS990/Form990PartVIISectionAGrp/PersonNm19Kristina Graff
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Vice Chair (Until 12/2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary (Until 12/2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt4Treasurer (Until 6/2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member (Until 12/2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member (Until 12/2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt11Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt12Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt15Chief of Staff
IRS990/Form990PartVIISectionAGrp/TitleTxt16Head of Shared Services
IRS990/Form990PartVIISectionAGrp/TitleTxt17VP of Strategic Communications
IRS990/Form990PartVIISectionAGrp/TitleTxt18Head of Community Engagement
IRS990/Form990PartVIISectionAGrp/TitleTxt19Managing Director - YAF
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IRS990/GrossRentsGrp/RealAmt085934
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IRS990/IndivRcvdGreaterThan100KCnt06
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
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IRS990/InsuranceGrp/TotalAmt043304
IRS990/IntangibleAssetsGrp/BOYAmt02614677
IRS990/IntangibleAssetsGrp/EOYAmt02134506
IRS990/InterestGrp/TotalAmt0141514
IRS990/InvestmentIncomeGrp/ExclusionAmt0196072
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IRS990/InvestmentsPubTradedSecGrp/EOYAmt05247749
IRS990/IRPDocumentCnt065
IRS990/IRPDocumentW2GCnt00
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IRS990/LandBldgEquipCostOrOtherBssAmt05166199
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IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0Yoga Alliance advances the evolving profession of yoga teaching and broader connected community of students, individuals and businesses through supporting the professional growth and development of yoga schools and teachers.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NameChangeInd0X
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IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt068645
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IRS990/NondeductibleContributionsInd01
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IRS990/OfficeExpensesGrp/TotalAmt071071
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IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0800549
IRS990/OtherExpensesGrp/Desc0Cost Share Agreement Lo
IRS990/OtherExpensesGrp/Desc1Merchant Fees
IRS990/OtherExpensesGrp/Desc2Staff Development
IRS990/OtherExpensesGrp/Desc3Payroll Processing
IRS990/OtherExpensesGrp/TotalAmt0583577
IRS990/OtherExpensesGrp/TotalAmt1356657
IRS990/OtherExpensesGrp/TotalAmt236859
IRS990/OtherExpensesGrp/TotalAmt317430
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IRS990ScheduleD/ExpensesSubtotalAmt011213076
IRS990ScheduleD/FootnoteTextInd0X

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$10,580,783
Liabilities
$7,295,373
Net assets
$3,285,410
Revenue
$10,534,559
Expenses
$11,213,075
Net income
-$678,516
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.33$6.19$3.14$10.3$10.6$0.24
2023Detailed filing. Detailed filing data is available for this year.$10.6$7.30$3.29$10.5$11.2$0.68
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.1$9.19$3.90$10.5$11.0$0.51
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.1$9.62$4.46$11.3$9.49$1.78
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.3$10.6$2.69$12.0$9.89$2.11
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$12.2$11.6$0.58$12.2$9.20$3.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.27$11.7$2.43$9.83$9.30$0.53
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.15$10.1$2.96$3.91$3.22$0.69
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$3.93$3.66$2.38$3.02$0.64
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.24$2.90$2.67$1.37$2.76$1.39
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$1.80$1.28$0.77$0.92$0.15
2013XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$1.39$0.17$0.95$0.77