Civic Intelligence

Keep IT Real Inc

990EZ • Fiscal year 2019 • EIN 38-3764279

Jan 01, 2019 to Dec 31, 2019 • Filed on Dec 06, 2021

Organization Profile
1923 South Main Suite 15Little Rock, AR 72206

(501) 672-0386

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

70th percentile

15%

Higher net margin than 70% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

81st percentile

39%

Faster asset growth than 81% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

34th percentile

-10%

Faster revenue growth than 34% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets57th percentile

Assets

Up

$2,615

Up $730 (+39%) from 2018

Net Assets

Up

$2,615

Up $730 (+39%) from 2018

Liabilities

Flat

$0

Flat from 2018

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin70th percentile

Revenue

Down

$4,950

Down $550 (-10%) from 2018

Expenses

Up

$4,220

Up $605 (+17%) from 2018

Net Income

Down

$730

Down $1,155 (-61%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth81st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0K$2.0K$1.0K$0Assets 2018: $1,885Liabilities 2018: $0Net Assets 2018: $1,8852018Assets 2019: $2,615Liabilities 2019: $0Net Assets 2019: $2,6152019Assets 2020: $2,615Liabilities 2020: $0Net Assets 2020: $2,6152020

Highlighted filing

2019

Assets$2,615
Liabilities$0
Net Assets$2,615
Open 2019 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0K$4.0K$2.0K$0Revenue 2018: $5,500Expenses 2018: $3,615Net Income 2018: $1,8852018Revenue 2019: $4,950Expenses 2019: $4,220Net Income 2019: $7302019

Highlighted filing

2019

Revenue$4,950
Expenses$4,220
Net Income$730
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Dec 6, 2021
Return Version
2019v5.1
Gross Receipts
$4,950
Mission and Program Overview

Mission

Programs seminars and mentorship

Program Services

DescriptionGrantsExpenses
PROGRAMS AND TRAINING TO EMPOWER THE COMMUNITY WITH SUCCESSFUL TOOLS-$3,313
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JAMES HINTONPresidentPT$0--
KENNEITH BROWNManager-$0--
BRIAN AINTONBoard Member-$0--
NITA BOHANNONBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Keep It Real Inc
EIN
38-3764279
Address
1923 SOUTH MAIN SUITE 15, Little Rock, AR 72206

Signing Officer

Name
James Hinton
Title
President
Phone
5016720386
Signed
2021-12-06
Discuss with paid preparer
No

Preparer

Firm
Denman Hamilton & Associates CPA PL
Address
310 Natural Resources Dr, Little Rock, AR 72205
Preparer
Deron Hamilton
Phone
5013129491
Supplemental Narrative

Additional Explanations

Description of other expenses Part I line 16

“Description AmountMEALS 1,106SUPPLIES 427LICENSES 100VEHICLE COSTS 755TELECOMMUNICATIONS 807EDUCATION AND TRAINING 625ADVERTISING AND MARKETING 400”

Raw XML Appendix129 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0JAMES HINTON
IRS990EZ/BooksInCareOfDetail/PhoneNum05016720386
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01923 SOUTH MAIN SUITE 15
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Little Rock
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0AR
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd072206
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt01885
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt02615
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt04950
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0730
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt01885
IRS990EZ/Form990TotalAssetsGrp/EOYAmt02615
IRS990EZ/GrossReceiptsAmt04950
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt01885
IRS990EZ/NetAssetsOrFundBalancesEOYAmt02615
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt01885
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt02615
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt010.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt32.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JAMES HINTON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1KENNEITH BROWN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BRIAN AINTON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3NITA BOHANNON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1MANAGER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3BOARD MEMBER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherExpensesTotalAmt04220
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PROGRAMS SEMINARS AND MENTORSHIP
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROGRAMS AND TRAINING TO EMPOWER THE COMMUNITY WITH SUCCESSFUL TOOLS
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt03313
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt04220
IRS990EZ/TotalProgramServiceExpensesAmt03313
IRS990EZ/TotalRevenueAmt04950
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt04950
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt05500
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt010450
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/InvestmentIncomePYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt010450
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt04950
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt05500
IRS990ScheduleA/Total509Grp/TotalAmt010450
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt04950
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt05500
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt010450
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description AmountMEALS 1,106SUPPLIES 427LICENSES 100VEHICLE COSTS 755TELECOMMUNICATIONS 807EDUCATION AND TRAINING 625ADVERTISING AND MARKETING 400
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Description of other expenses Part I line 16
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0JAMES HINTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05016720386
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-12-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0KEEP IT REAL INC
ReturnHeader/Filer/BusinessNameControlTxt0KEEP
ReturnHeader/Filer/EIN0383764279
ReturnHeader/Filer/USAddress/AddressLine1Txt01923 SOUTH MAIN SUITE 15
ReturnHeader/Filer/USAddress/CityNm0Little Rock
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AR
ReturnHeader/Filer/USAddress/ZIPCd072206
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0320399203
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Denman Hamilton & Associates CPA PL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0310 Natural Resources Dr
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Little Rock
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd072205
ReturnHeader/PreparerPersonGrp/PhoneNum05013129491
ReturnHeader/PreparerPersonGrp/PreparationDt02021-12-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Deron Hamilton
ReturnHeader/ReturnTs02021-12-10T15:29:28-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,615
Liabilities
$0
Net assets
$2,615
Revenue
$4,950
Expenses
$4,220
Net income
$730
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$2,615$0$2,615
2019Detailed filing. Detailed filing data is available for this year.$2,615$0$2,615$4,950$4,220$730
2018Detailed filing. Detailed filing data is available for this year.$1,885$0$1,885$5,500$3,615$1,885