Civic Intelligence

Alive on the Lakeshore

EIN 38-3605723 • 501(c)3 • Muskegon, MI

Profile

The organization's primary exempt purpose is to bring christians together for public praise, worship and fellowship, to provide a wholesome, family valued entertainment alternative and to raise funds and recruit volunteers for area christian ministries.

Refreshing map…

1715 Peck StreetMuskegon, MI 49441

aliveonthelakeshore.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.14x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.10x

Higher debt load relative to revenue than 54% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

28th percentile

-5.7%

Higher net margin than 28% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$128,400

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 9.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

30th percentile

-2.2%

Faster asset growth than 30% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

48th percentile

6.1%

Faster revenue growth than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets61st percentile

Assets

Down

$948,084

Down $21,697 (-2.2%) from 2023

Liabilities

Up

$131,545

Up $16,218 (+14%) from 2023

Net Assets

Down

$816,539

Down $37,915 (-4.4%) from 2023

Operations
Liabilities / Revenue54th percentileNet Margin28th percentile

Revenue

Up

$1,334,308

Up $76,324 (+6.1%) from 2023

Expenses

Up

$1,409,935

Up $54,785 (+4.0%) from 2023

Net Income

Up

-$75,627

Up $21,539 (+22%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth30th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2011: $7,379Liabilities 2011: $80,000Net Assets 2011: -$72,6212011Assets 2012: $23,349Liabilities 2012: $151,543Net Assets 2012: -$128,1942012Assets 2013: $21,926Liabilities 2013: $150,000Net Assets 2013: -$128,0742013Assets 2014: $1,943,014Liabilities 2014: $70,000Net Assets 2014: $1,873,0142014Assets 2015: $2,023,976Liabilities 2015: $104,688Net Assets 2015: $1,919,2882015Assets 2016: $2,027,477Liabilities 2016: $95,604Net Assets 2016: $1,931,8732016Assets 2017: $1,939,992Liabilities 2017: $86,147Net Assets 2017: $1,853,8452017Assets 2018: $1,900,211Liabilities 2018: $76,315Net Assets 2018: $1,823,8962018Assets 2019: $1,960,645Liabilities 2019: $66,092Net Assets 2019: $1,894,5532019Assets 2020: $1,874,676Liabilities 2020: $101,169Net Assets 2020: $1,773,5072020Assets 2021: $1,205,753Liabilities 2021: $138,625Net Assets 2021: $1,067,1282021Assets 2022: $1,078,159Liabilities 2022: $126,539Net Assets 2022: $951,6202022Assets 2023: $969,781Liabilities 2023: $115,327Net Assets 2023: $854,4542023Assets 2024: $948,084Liabilities 2024: $131,545Net Assets 2024: $816,5392024

Highlighted filing

2024

Assets$948,084
Liabilities$131,545
Net Assets$816,539
Open 2024 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $37,7732011Expenses 2012: $24,4072012Revenue 2013: $711,941Expenses 2013: $711,821Net Income 2013: $1202013Revenue 2014: $2,670,947Expenses 2014: $669,859Net Income 2014: $2,001,0882014Revenue 2015: $782,820Expenses 2015: $736,546Net Income 2015: $46,2742015Revenue 2016: $813,235Expenses 2016: $800,650Net Income 2016: $12,5852016Revenue 2017: $903,176Expenses 2017: $981,204Net Income 2017: -$78,0282017Revenue 2018: $816,023Expenses 2018: $845,972Net Income 2018: -$29,9492018Revenue 2019: $1,156,698Expenses 2019: $1,086,041Net Income 2019: $70,6572019Revenue 2020: $186,504Expenses 2020: $307,550Net Income 2020: -$121,0462020Revenue 2021: $606,207Expenses 2021: $1,312,586Net Income 2021: -$706,3792021Revenue 2022: $1,269,787Expenses 2022: $1,385,295Net Income 2022: -$115,5082022Revenue 2023: $1,257,984Expenses 2023: $1,355,150Net Income 2023: -$97,1662023Revenue 2024: $1,334,308Expenses 2024: $1,409,935Net Income 2024: -$75,6272024

Highlighted filing

2024

Revenue$1,334,308
Expenses$1,409,935
Net Income-$75,627
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$948,084
Liabilities
$131,545
Net assets
$816,539
Revenue
$1,334,308
Expenses
$1,409,935
Net income
-$75,627
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.95$0.13$0.82$1.33$1.41$0.08
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.97$0.12$0.85$1.26$1.36$0.10
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.08$0.13$0.95$1.27$1.39$0.12
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.21$0.14$1.07$0.61$1.31$0.71
2020Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.87$0.10$1.77$0.19$0.31$0.12
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.07$1.89$1.16$1.09$0.07
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.90$0.08$1.82$0.82$0.85$0.03
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.94$0.09$1.85$0.90$0.98$0.08
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.03$0.10$1.93$0.81$0.80$0.01
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.02$0.10$1.92$0.78$0.74$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.94$0.07$1.87$2.67$0.67$2.00
2013Detailed filing. Detailed filing data is available for this year.$0.02$0.15$0.13$0.71$0.71$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.15$0.13$0.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.08$0.07$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 16, 2025
Return Version
2024v5.0
Gross Receipts
$1,556,148
Mission and Program Overview

Mission

The organization's primary exempt purpose is to bring christians together for public praise, worship, and fellowship to provide a wholesome, family- valued entertainment alternative and to raise funds and recruit volunteers for area christian ministries.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$710,000$714,719▲ $4,719
Land, Buildings, and Equipment, Net$121,870$118,675▼ $3,195
Cash and Non-Interest-Bearing Accounts$137,911$114,690▼ $23,221
Total Assets$969,781$948,084▼ $21,697
Liabilities
Deferred Revenue$115,327$131,545▲ $16,218
Total Liabilities$115,327$131,545▲ $16,218
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$854,454$816,539▼ $37,915
Total Net Assets Fund Balance$854,454$816,539▼ $37,915
Total Liabilities and Net Assets / Fund Balance$969,781$948,084▼ $21,697

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$118,675$5,911$124,586
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kevin NewtonPresident/seFT$128,400$128,400

Board Members and Trustees

NameTitle
Christopher VanoosterhoutDirector
Monica ShirleyDirector
Rob EekhoffDirector
Jonathan GriceSecretary
Chris ThompsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$201,076
Program Service Revenue
$1,039,132
Investment Income
$74,955
Other Revenue
$19,145
All Other Contributions
$201,076
Change in Net Assets
$-75,627
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$997,936
Salaries, Compensation, and Employee Benefits$411,999
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$411,999--$411,999
All Other Expenses$239,268--$239,268
Insurance$66,062--$66,062
Other Expenses$62,553--$62,553
Advertising$53,961--$53,961
Office Expenses$15,730--$15,730
Occupancy$13,284--$13,284
Travel$9,694--$9,694
Depreciation Depletion$3,194--$3,194
Fees for Services Accounting$100--$100
Total Functional Expenses$1,409,935$0$0$1,409,935
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Available to board for review and comment.”

Form 990, Page 6, Part VI, Line 19

“AVAILABLE UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Alive on the Lakeshore
EIN
38-3605723
Phone
2312246034
Address
1715 PECK STREET, MUSKEGON, MI 49441

Signing Officer

Name
Kevin Newton
Title
President/secretary
Phone
2317590918
Signed
2025-06-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Newton
Formed
2001
Legal Domicile
Mi
Voting Board Members
6
Independent Board Members
6
Employees
5

Preparer

Firm
H&s Companies Pc
Address
4985 S HARVEY ST, MUSKEGON, MI 49444
Preparer
Chad P Appold
Phone
2317981040
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The organization's primary exempt purpose is to bring christians together for public praise, worship, and fellowship to provide a wholesome, family- valued entertainment alternative and to raise funds and recruit volunteers for area christian ministries.”

Form 990, Part IX, Line 24E

“Food 50,460 0 0 sound 26,474 0 0 special event expense 25,000 0 0 lights 21,900 0 0 ticket service 18,620 0 0 security 12,051 0 0 parking 10,574 0 0 speaker fees 8,000 0 0 investment fees 7,932 0 0 volunteer shirts 6,969 0 0 meeting 6,184 0 0 production company 5,000 0 0 children's area 4,926 0 0 backline rental 4,753 0 0 asl interpretor 4,214 0 0 equipment 3,882 0 0 donation 3,750 0 0 stage equipment 3,554 0 0 miscellaneous 2,927 0 0 licenses 2,279 0 0 fuel 1,575 0 0 association dues 1,574 0 0 crew food 1,415 0 0 mileage reimb 1,375 0 0 wrist bands 1,164 0 0 stage crew 850 0 0 telephone 757 0 0 miscellaneous labor 394 0 0 sponsor tickets 380 0 0 bank charges 265 0 0 maintenance 70 0 0 total 239,268 0 0”

Form 990, Part XI, Line 9

“Ppe-fidelity 2022 19,145 ppt-fidelity 2023 18,567 total 37,712”

Raw XML Appendix372 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/FeesForServicesAccountingGrp/TotalAmt0100
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IRS990/ForeignFinancialAccountInd0false
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IRS990/Form990PartVIISectionAGrp/PersonNm2JONATHAN GRICE
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IRS990/Form990PartVIISectionAGrp/PersonNm4CHRISTOPHER VANOOSTERHOUT
IRS990/Form990PartVIISectionAGrp/PersonNm5CHRIS THOMPSON
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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0169504
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt091498
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt064938
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0174173
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0701189
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt014487
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0219
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt091
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt078
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0110
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt014985
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt01039132
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt01085356
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt01175823
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt01747387
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0274252
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt05321950
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IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/InvestmentIncomePYPct00.00000
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IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus1YearAmt01905
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus2YearsAmt01375
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus3YearsAmt037
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IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt06061826
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IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt05911
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt0124586
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0118675
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S PRIMARY EXEMPT PURPOSE IS TO BRING CHRISTIANS TOGETHER FOR PUBLIC PRAISE, WORSHIP, AND FELLOWSHIP TO PROVIDE A WHOLESOME, FAMILY- VALUED ENTERTAINMENT ALTERNATIVE AND TO RAISE FUNDS AND RECRUIT VOLUNTEERS FOR AREA CHRISTIAN MINISTRIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AVAILABLE TO BOARD FOR REVIEW AND COMMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FOOD 50,460 0 0 SOUND 26,474 0 0 SPECIAL EVENT EXPENSE 25,000 0 0 LIGHTS 21,900 0 0 TICKET SERVICE 18,620 0 0 SECURITY 12,051 0 0 PARKING 10,574 0 0 SPEAKER FEES 8,000 0 0 INVESTMENT FEES 7,932 0 0 VOLUNTEER SHIRTS 6,969 0 0 MEETING 6,184 0 0 PRODUCTION COMPANY 5,000 0 0 CHILDREN'S AREA 4,926 0 0 BACKLINE RENTAL 4,753 0 0 ASL INTERPRETOR 4,214 0 0 EQUIPMENT 3,882 0 0 DONATION 3,750 0 0 STAGE EQUIPMENT 3,554 0 0 MISCELLANEOUS 2,927 0 0 LICENSES 2,279 0 0 FUEL 1,575 0 0 ASSOCIATION DUES 1,574 0 0 CREW FOOD 1,415 0 0 MILEAGE REIMB 1,375 0 0 WRIST BANDS 1,164 0 0 STAGE CREW 850 0 0 TELEPHONE 757 0 0 MISCELLANEOUS LABOR 394 0 0 SPONSOR TICKETS 380 0 0 BANK CHARGES 265 0 0 MAINTENANCE 70 0 0 TOTAL 239,268 0 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PPE-FIDELITY 2022 19,145 PPT-FIDELITY 2023 18,567 TOTAL 37,712
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 24E
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART XI, LINE 9
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0816539
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0948084
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IRS990/USAddress/AddressLine1Txt02040 CASTLE COURT
IRS990/USAddress/CityNm0MUSKEGON
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049441
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IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0ALIVEONTHELAKESHORE.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KEVIN NEWTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/SECRETARY
ReturnHeader/BusinessOfficerGrp/PhoneNum02317590918
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ALIVE ON THE LAKESHORE
ReturnHeader/Filer/BusinessNameControlTxt0ALIV
ReturnHeader/Filer/EIN0383605723
ReturnHeader/Filer/PhoneNum02312246034
ReturnHeader/Filer/USAddress/AddressLine1Txt01715 PECK STREET
ReturnHeader/Filer/USAddress/CityNm0MUSKEGON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049441
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0382563599
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0H&S COMPANIES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04985 S HARVEY ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MUSKEGON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd049444
ReturnHeader/PreparerPersonGrp/PhoneNum02317981040
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHAD P APPOLD
ReturnHeader/ReturnTs02025-06-23T09:51:50-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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