Civic Intelligence

The Great Lakes Children'S Museum

EIN 38-3430004 • 501(c)3 • Traverse City, MI

Profile

The museum celebrates learning through play. Exhibits and programs focus on developing self-direction, problem solving, logic and creativity skills in children (particularly ages 1-8) and their caregivers.

3200 W South Airport Rd STE 420Traverse City, MI 49684

greatlakeskids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.24x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

66th percentile

0.07x

Higher debt load relative to revenue than 66% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Net Margin

64th percentile

12%

Higher net margin than 64% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

73rd percentile

$65,320

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 12.5% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Asset Growth

74th percentile

18%

Faster asset growth than 74% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

69th percentile

23%

Faster revenue growth than 69% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets77th percentile

Assets

Up

$155,589

Up $23,670 (+18%) from 2024

Liabilities

Up

$36,995

Up $2,644 (+7.7%) from 2024

Net Assets

Up

$118,594

Up $21,026 (+22%) from 2024

Operations
Liabilities / Revenue66th percentileNet Margin64th percentile

Revenue

Up

$523,555

Up $96,787 (+23%) from 2024

Expenses

Up

$458,330

Up $67,854 (+17%) from 2024

Net Income

Up

$65,225

Up $28,933 (+80%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth74th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2011: $601,676Liabilities 2011: $277,945Net Assets 2011: $323,7312011Assets 2012: $516,857Liabilities 2012: $252,565Net Assets 2012: $264,2922012Assets 2013: $297,837Liabilities 2013: $234,516Net Assets 2013: $63,3212013Assets 2014: $369,537Liabilities 2014: $219,617Net Assets 2014: $149,9202014Assets 2015: $357,659Liabilities 2015: $209,459Net Assets 2015: $148,2002015Assets 2016: $267,218Liabilities 2016: $237,122Net Assets 2016: $30,0962016Assets 2017: $226,987Liabilities 2017: $225,858Net Assets 2017: $1,1282017Assets 2018: $228,945Liabilities 2018: $171,421Net Assets 2018: $57,5242018Assets 2019: $219,425Liabilities 2019: $144,624Net Assets 2019: $74,8012019Assets 2020: $208,901Liabilities 2020: $177,498Net Assets 2020: $31,4032020Assets 2021: $287,754Liabilities 2021: $127,717Net Assets 2021: $160,0372021Assets 2022: $193,818Liabilities 2022: $47,493Net Assets 2022: $146,3252022Assets 2023: $154,136Liabilities 2023: $92,861Net Assets 2023: $61,2752023Assets 2024: $131,919Liabilities 2024: $34,351Net Assets 2024: $97,5682024Assets 2025: $155,589Liabilities 2025: $36,995Net Assets 2025: $118,5942025

Highlighted filing

2025

Assets$155,589
Liabilities$36,995
Net Assets$118,594
Open 2025 Filing

Operations Trend

Revenue Growth69th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200K-$400KRevenue 2011: $326,252Expenses 2011: $415,447Net Income 2011: -$89,1952011Expenses 2012: $376,7482012Revenue 2013: $123,139Expenses 2013: $324,110Net Income 2013: -$200,9712013Revenue 2014: $415,371Expenses 2014: $328,772Net Income 2014: $86,5992014Revenue 2015: $354,734Expenses 2015: $356,454Net Income 2015: -$1,7202015Revenue 2016: $258,501Expenses 2016: $376,607Net Income 2016: -$118,1062016Revenue 2017: $410,273Expenses 2017: $421,241Net Income 2017: -$10,9682017Revenue 2018: $450,336Expenses 2018: $416,568Net Income 2018: $33,7682018Revenue 2019: $487,731Expenses 2019: $467,700Net Income 2019: $20,0312019Revenue 2020: $380,844Expenses 2020: $424,243Net Income 2020: -$43,3992020Revenue 2021: $367,019Expenses 2021: $337,760Net Income 2021: $29,2592021Revenue 2022: $423,949Expenses 2022: $437,661Net Income 2022: -$13,7122022Revenue 2023: $430,689Expenses 2023: $524,487Net Income 2023: -$93,7982023Revenue 2024: $426,768Expenses 2024: $390,476Net Income 2024: $36,2922024Revenue 2025: $523,555Expenses 2025: $458,330Net Income 2025: $65,2252025

Highlighted filing

2025

Revenue$523,555
Expenses$458,330
Net Income$65,225
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$155,589
Liabilities
$36,995
Net assets
$118,594
Revenue
$523,555
Expenses
$458,330
Net income
$65,225
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.56$0.37$1.19$5.24$4.58$0.65
2024Detailed filing. Detailed filing data is available for this year.$1.32$0.34$0.98$4.27$3.90$0.36
2023Detailed filing. Detailed filing data is available for this year.$1.54$0.93$0.61$4.31$5.24$0.94
2022Detailed filing. Detailed filing data is available for this year.$1.94$0.47$1.46$4.24$4.38$0.14
2021Detailed filing. Detailed filing data is available for this year.$2.88$1.28$1.60$3.67$3.38$0.29
2020Summary only. Only limited summary data is available for this year.$2.09$1.77$0.31$3.81$4.24$0.43
2019Summary only. Only limited summary data is available for this year.$2.19$1.45$0.75$4.88$4.68$0.20
2018Summary only. Only limited summary data is available for this year.$2.29$1.71$0.58$4.50$4.17$0.34
2017Summary only. Only limited summary data is available for this year.$2.27$2.26$0.01$4.10$4.21$0.11
2016Summary only. Only limited summary data is available for this year.$2.67$2.37$0.30$2.59$3.77$1.18
2015Summary only. Only limited summary data is available for this year.$3.58$2.09$1.48$3.55$3.56$0.02
2014Detailed filing. Detailed filing data is available for this year.$3.70$2.20$1.50$4.15$3.29$0.87
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$2.35$0.63$1.23$3.24$2.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.17$2.53$2.64$3.77
2011Summary only. Only limited summary data is available for this year.$6.02$2.78$3.24$3.26$4.15$0.89
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Aug 21, 2025
Return Version
2024v5.2
Gross Receipts
$579,056
Mission and Program Overview

Mission

To surround children and the adults in their lives with a hands-on, interactive and informal educational environment that will invite curiosity, allow exploration, encourage participation and celebrate the child-like wonder in all of us.

The museum celebrates learning through play. Exhibits and programs focus on developing self-direction, problem solving, logic and creativity skills in children (particularly ages 1-8) and their caregivers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$97,568$118,594▲ $21,026
Land, Buildings, and Equipment, Net$72,626$67,279▼ $5,347
Savings and Temporary Cash Investments-$42,128-
Cash and Non-Interest-Bearing Accounts$50,274$28,637▼ $21,637
Inventories for Sale or Use$9,019$8,945▼ $74
Accounts Receivable-$5,000-
Total Assets$131,919$155,589▲ $23,670
Other Assets Total-$3,600-
Liabilities
Accounts Payable and Accrued Expenses$4,699$18,085▲ $13,386
Unsecured Notes Loans Payable$24,500$9,500▼ $15,000
Deferred Revenue$2,696$6,828▲ $4,132
Other Liabilities$2,456$2,582▲ $126
Total Liabilities$34,351$36,995▲ $2,644
Net Assets / Fund Balance
Total Net Assets Fund Balance$97,568$118,594▲ $21,026
Total Liabilities and Net Assets / Fund Balance$131,919$155,589▲ $23,670

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$63,140$66,065-
Leasehold Improvements$4,139$752-
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tracie MacPhersonExecutive DirectorFT$57,692$7,628$65,320

Board Members and Trustees

NameTitle
Mel DrummPresident
Camille HoisingtonTrustee
Cheryl BloomquistTrustee
David GlenTrustee
Jeanne DennlerTrustee
Jennifer WhittenTrustee
Phillip LeeteTrustee
Steve BulgerTrustee
Stuart KellyTrustee
Jerry RingOfficer
Spencer SilkOfficer
Terry BeamsleyOfficer
Revenue and Support

Revenue Composition

Contributions and Grants
$233,386
Program Service Revenue
$283,710
Investment Income
$736
Other Revenue
$5,723
All Other Contributions
$233,386
Change in Net Assets
$65,225
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$242,446
Other Expenses$215,884
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$217,191--$217,191
Occupancy$52,171--$52,171
Other Expenses$30,413--$30,413
Advertising$21,334--$21,334
Fees for Services Accounting-$20,907-$20,907
Depreciation Depletion$18,610--$18,610
Payroll Taxes$16,641--$16,641
Fees for Services Other$10,560--$10,560
Other Employee Benefits$8,614--$8,614
Travel-$7,957-$7,957
All Other Expenses-$7,839-$7,839
Office Expenses-$5,708-$5,708
Fees for Services Management-$4,940-$4,940
Insurance$3,013$500-$3,513
Interest-$2,437-$2,437
Information Technology-$1,873-$1,873
Total Functional Expenses$406,169$52,161$0$458,330
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$28,240
Fundraising Gross Income$22,674
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Festival$23,421$23,421$22,344$1,077
Total Events$23,421$23,421$28,239$-4,818
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Taxes$2,030
Sales Tax$552
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The executive and finance committees review the Form 990 and approve its filing.”

Conflict of interest policy compliance Part VI line 12C

“The conflict of interest policy is part of our bylaws. it requires annual review for trustees and key staff. Potential conflicts are visited and discussed on an ongoing basis.”

CEO executive director top management comp Part VI line 15A

“The Executive Director determines staff wages within the approved budget. The EDs salary is determined by the board based on local conditions and industry best practices.”

Governing documents etc available to public Part VI line 19

“The Museum maintains at least 5 years of financials on the website. Guidestar.org maintains 3 years for nonpaying guests but maintains records back to when the Museum was first formed for paying members. The Museum will also release records on request.”

Filing and Contact Details

Filer

Filer Name
The Great Lakes Childrens Museum
EIN
38-3430004
In Care Of
% Tracie MacPherson
Phone
2319324526
Address
3200 W South Airport Rd STE 420, Traverse City, MI 49684

Signing Officer

Name
Tracie Macpherson
Title
Executive Director
Phone
2319324526
Signed
2025-08-21
Discuss with paid preparer
Yes

Organization Details

Formed
1998
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
10
Employees
7
Volunteers
60

Preparer

Firm
Cherryland Accounting & Tax Service
Address
802 S Garfield Ave Suite A, Traverse City, MI 49686
Preparer
Kimberly J White Ea
Phone
2314639849
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“Other Change to balance; Section 1231 loss (suspended for tax purposes) due to abandonment of assets during facility move.”

Raw XML AppendixShowing 400 of 461 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The executive and finance committees review the Form 990 and approve its filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The conflict of interest policy is part of our bylaws. it requires annual review for trustees and key staff. Potential conflicts are visited and discussed on an ongoing basis.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Executive Director determines staff wages within the approved budget. The EDs salary is determined by the board based on local conditions and industry best practices.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Museum maintains at least 5 years of financials on the website. Guidestar.org maintains 3 years for nonpaying guests but maintains records back to when the Museum was first formed for paying members. The Museum will also release records on request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Other Change to balance; Section 1231 loss (suspended for tax purposes) due to abandonment of assets during facility move.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Explanation of other changes in net assets or fund balances Part XI line 9
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