Civic Intelligence

Alpha Grand Rapids

EIN 38-2867495 • 501(c)3 • Grand Rapids, MI

View Organization Page

Profile

Motivated by the love of Christ, Alpha Grand Rapids promotes abundant life by providing holistic services to women and men affected by unplanned pregnancy.

1725 Division Avenue SouthGrand Rapids, MI 49507

alphagrandrapids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

21st percentile

0.01x

Higher debt load relative to assets than 21% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

17th percentile

0.01x

Higher debt load relative to revenue than 17% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

87th percentile

44%

Higher net margin than 87% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

51st percentile

$131,329

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 2.9% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

95th percentile

79%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

92nd percentile

118%

Faster revenue growth than 92% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets21st percentile

Assets

Up

$5,349,097

Up $2,366,819 (+79%) from 2023

Liabilities

Up

$55,805

Up $971 (+1.8%) from 2023

Net Assets

Up

$5,293,292

Up $2,365,848 (+81%) from 2023

Operations
Liabilities / Revenue17th percentileNet Margin87th percentile

Revenue

Up

$4,539,702

Up $2,455,252 (+118%) from 2023

Expenses

Up

$2,555,949

Up $346,446 (+16%) from 2023

Net Income

Up

$1,983,753

Up $2,108,806 (+1686%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $551,758Liabilities 2011: $316,230Net Assets 2011: $235,5282011Assets 2012: $515,527Liabilities 2012: $293,155Net Assets 2012: $222,3722012Assets 2013: $521,006Liabilities 2013: $280,906Net Assets 2013: $240,1002013Assets 2014: $502,364Liabilities 2014: $280,432Net Assets 2014: $221,9322014Assets 2015: $488,436Liabilities 2015: $277,947Net Assets 2015: $210,4892015Assets 2016: $609,291Liabilities 2016: $264,456Net Assets 2016: $344,8352016Assets 2017: $780,537Liabilities 2017: $259,166Net Assets 2017: $521,3712017Assets 2018: $1,431,739Liabilities 2018: $288,919Net Assets 2018: $1,142,8202018Assets 2019: $1,952,415Liabilities 2019: $256,064Net Assets 2019: $1,696,3512019Assets 2020: $2,486,944Liabilities 2020: $261,728Net Assets 2020: $2,225,2162020Assets 2021: $2,917,954Liabilities 2021: $31,814Net Assets 2021: $2,886,1402021Assets 2022: $3,102,528Liabilities 2022: $74,917Net Assets 2022: $3,027,6112022Assets 2023: $2,982,278Liabilities 2023: $54,834Net Assets 2023: $2,927,4442023Assets 2024: $5,349,097Liabilities 2024: $55,805Net Assets 2024: $5,293,2922024

Highlighted filing

2024

Assets$5,349,097
Liabilities$55,805
Net Assets$5,293,292
Open 2024 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $290,1122011Expenses 2012: $336,0692012Revenue 2013: $363,956Expenses 2013: $346,228Net Income 2013: $17,7282013Revenue 2014: $421,127Expenses 2014: $439,295Net Income 2014: -$18,1682014Revenue 2015: $524,532Expenses 2015: $567,221Net Income 2015: -$42,6892015Revenue 2016: $803,104Expenses 2016: $765,230Net Income 2016: $37,8742016Revenue 2017: $1,194,683Expenses 2017: $1,018,147Net Income 2017: $176,5362017Revenue 2018: $1,793,717Expenses 2018: $1,230,729Net Income 2018: $562,9882018Revenue 2019: $1,704,474Expenses 2019: $1,296,198Net Income 2019: $408,2762019Revenue 2020: $1,653,907Expenses 2020: $1,218,577Net Income 2020: $435,3302020Revenue 2021: $2,003,873Expenses 2021: $1,429,948Net Income 2021: $573,9252021Revenue 2022: $1,977,851Expenses 2022: $1,824,104Net Income 2022: $153,7472022Revenue 2023: $2,084,450Expenses 2023: $2,209,503Net Income 2023: -$125,0532023Revenue 2024: $4,539,702Expenses 2024: $2,555,949Net Income 2024: $1,983,7532024

Highlighted filing

2024

Revenue$4,539,702
Expenses$2,555,949
Net Income$1,983,753
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,349,097
Liabilities
$55,805
Net assets
$5,293,292
Revenue
$4,539,702
Expenses
$2,555,949
Net income
$1,983,753
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.35$0.06$5.29$4.54$2.56$1.98
2023Detailed filing. Detailed filing data is available for this year.$2.98$0.05$2.93$2.08$2.21$0.13
2022Detailed filing. Detailed filing data is available for this year.$3.10$0.07$3.03$1.98$1.82$0.15
2021Detailed filing. Detailed filing data is available for this year.$2.92$0.03$2.89$2.00$1.43$0.57
2020Detailed filing. Detailed filing data is available for this year.$2.49$0.26$2.23$1.65$1.22$0.44
2019Detailed filing. Detailed filing data is available for this year.$1.95$0.26$1.70$1.70$1.30$0.41
2018Detailed filing. Detailed filing data is available for this year.$1.43$0.29$1.14$1.79$1.23$0.56
2017Summary only. Only limited summary data is available for this year.$0.78$0.26$0.52$1.19$1.02$0.18
2016Detailed filing. Detailed filing data is available for this year.$0.61$0.26$0.34$0.80$0.77$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.49$0.28$0.21$0.52$0.57$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.50$0.28$0.22$0.42$0.44$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.28$0.24$0.36$0.35$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.29$0.22$0.34
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.55$0.32$0.24$0.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 20, 2025
Return Version
2024v5.1
Gross Receipts
$4,718,074
Mission and Program Overview

Mission

Motivated by the love of Christ, Alpha Grand Rapids promotes abundant life by providing holistic services to women and men affected by unplanned pregnancy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$170,991$1,897,012▲ $1,726,021
Land, Buildings, and Equipment, Net$1,565,569$1,573,511▲ $7,942
Savings and Temporary Cash Investments$584,293$1,209,919▲ $625,626
Investments in Publicly Traded Securities$655,896$662,170▲ $6,274
Prepaid Expenses and Deferred Charges$3,637$3,637→ $0
Cash and Non-Interest-Bearing Accounts$1,892$2,848▲ $956
Total Assets$2,982,278$5,349,097▲ $2,366,819
Liabilities
Accounts Payable and Accrued Expenses$54,834$55,805▲ $971
Total Liabilities$54,834$55,805▲ $971
Net Assets / Fund Balance
Net Assets With Donor Restrictions$187,929$2,793,009▲ $2,605,080
Net Assets Without Donor Restrictions$2,739,515$2,500,283▼ $239,232
Total Net Assets Fund Balance$2,927,444$5,293,292▲ $2,365,848
Total Liabilities and Net Assets / Fund Balance$2,982,278$5,349,097▲ $2,366,819

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,307,685$293,234$1,600,919
Other Land Buildings$203,445$27,982$231,427
Equipment$24,668$133,450$158,118
Land$37,713-$37,713
Compensation and Service Providers
Top Officer Pay51st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Colleen GeiselPresidentFT$114,584$16,745$131,329

Board Members and Trustees

NameTitle
Matt WilliamsChair person
Amanda LambertVice-Chair
Curtis ThompsonMember
Jeff CourterMember
Julie HorningMember
Yelena DavisMember
Rachel KoldenhovenSecretary
Dianna CuttsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,510,529
Program Service Revenue
$0
Investment Income
$32,651
Other Revenue
$-3,478
All Other Contributions
$4,510,529
Change in Net Assets
$1,983,753

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Clothing and Household Goods$517,610Fair Market Value (FMV)
Total Noncash Contributions$517,610-

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,534,394
Revenue Not Reported on Financial Statements
$5,308
Revenue Not Reported on Form 990
$63,889
Total Revenue per Audited Statements
$4,598,283
Total Revenue per Form 990
$4,539,702
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,349,146
Other Expenses$1,206,803
Total Fundraising Expense$284,778
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$722,718$187,080$114,706$1,024,504
Other Expenses$610,597$1,612$345$612,554
Occupancy$127,920$21,927$2,995$152,842
Current Officers, Directors, Trustees, and Key Employees$45,965$39,399$45,965$131,329
Payroll Taxes$58,265$16,915$11,826$87,006
Information Technology$68,154$11,497$2,463$82,114
Conferences and Meetings-$18,576$61,194$79,770
Depreciation Depletion$64,144$10,819$2,319$77,282
Other Employee Benefits$49,549$9,550$6,821$65,920
Office Expenses$41,534$20,173$1,321$63,028
Fees for Services Other$48,297$7,809$5,227$61,333
Advertising$19,791-$23,849$43,640
Pension Plan Contributions$27,062$8,067$5,258$40,387
Insurance$13,535$2,283$489$16,307
Fees for Services Accounting-$10,625-$10,625
Fees for Service Investment Mgmnt Fees-$5,308-$5,308
Fees for Services Legal-$2,000-$2,000
Total Functional Expenses$1,897,531$373,640$284,778$2,555,949

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,586,372
Total Expenses per Form 990$2,555,949
Expenses per Audited Statements$2,550,641
Expenses Not Reported on Form 990$35,731
Expenses Not Reported on Financial Statements$5,308
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$15,749
Fundraising Gross Income$12,271
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“A copy of the 990 was provided to each board member. The 990 is reviewed by the finance team and recommended to the board for approval.”

Conflict of interest policy compliance Part VI line 12C

“The conflict of interest policy is reviewed annually and a verbal verification is required of each board member at that meeting.”

CEO executive director top management comp Part VI line 15A

“The board uses comparability data from 550 pregnancy help centers nationwide. The presidents salary was set using the data for other similarly qualified executives in organizations of comparable size and function. The deliberations were documented and the president was excused during that discussion.”

Governing documents etc available to public Part VI line 19

“The governing documents, conflict of interest policy and financial statements are available to the public upon request and approval of management.”

Filing and Contact Details

Filer

Filer Name
Alpha Grand Rapids
EIN
38-2867495
In Care Of
% Colleen Geisel
Phone
6164599955
Address
1725 Division Avenue South, Grand Rapids, MI 49507
Doing Business As
Alpha Womens Ctr Alpha Mens Ct

Signing Officer

Name
Colleen Geisel
Title
President
Phone
6164599955
Signed
2025-06-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Colleen Geisel
Formed
1990
Legal Domicile
Mi
Voting Board Members
8
Independent Board Members
8
Employees
37
Volunteers
202

Preparer

Firm
James H Quist CPA PLC
Address
2425 Avon Ave SW, Wyoming, MI 49519
Preparer
James H Quist CPA
Phone
6164435344
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“An audit of the 2024 year uncovered contributions receivable of $375,000 that should have been reported at year end 2023. The discount on these receivables is calculated to be $21,063 for a total of $353,937.”

General explanation attachment

“Page 2, Statement of accomplishments, continued -The Support Services department offers multiple programs: one-on-one mentoring for women and coaching for men through the Step-Up Program, group learning and encouragement through the Single Moms Support Group, Grupo De Mamas Latinas, Fatherhood, and haircuts through the on-site client salon. In 2024, there were 3,678 hours of one-on-one mentoring and coaching as well as 284 women and 95 men a total of 379 intro visits for clients who have never been to Alpha and need resources such as diapers and formula. There were 298 adult visits to the Single Moms Support Group in addition to 990 hours of childcare for this program. For Grupo de Mamas Latinas we had 102 visits. There were 355 visits for Fatherhood Group classes. The Material Resources department meets crucial tangible needs of families in the community. In 2024, Alpha Grand Rapids distributed 205,308 diapers, 57,921 articles of clothing and 1,234 cans of formula, as well as many other infant and maternity necessities. A total of 113,326 items were earned by clients in our programs, at an overall value of $491,208.”

Financial Statement Notes

Part XI, Line 2D-Other revenue included on Sch D but not on 990

“Expense of fundraiser.”

Part XII, Line 2D-Other expenses included on Sch D but not on 990

“Expense of fundraiser”

Raw XML AppendixShowing 400 of 471 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A copy of the 990 was provided to each board member. The 990 is reviewed by the finance team and recommended to the board for approval.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The conflict of interest policy is reviewed annually and a verbal verification is required of each board member at that meeting.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board uses comparability data from 550 pregnancy help centers nationwide. The presidents salary was set using the data for other similarly qualified executives in organizations of comparable size and function. The deliberations were documented and the president was excused during that discussion.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The governing documents, conflict of interest policy and financial statements are available to the public upon request and approval of management.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4An audit of the 2024 year uncovered contributions receivable of $375,000 that should have been reported at year end 2023. The discount on these receivables is calculated to be $21,063 for a total of $353,937.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Page 2, Statement of accomplishments, continued -The Support Services department offers multiple programs: one-on-one mentoring for women and coaching for men through the Step-Up Program, group learning and encouragement through the Single Moms Support Group, Grupo De Mamas Latinas, Fatherhood, and haircuts through the on-site client salon. In 2024, there were 3,678 hours of one-on-one mentoring and coaching as well as 284 women and 95 men a total of 379 intro visits for clients who have never been to Alpha and need resources such as diapers and formula. There were 298 adult visits to the Single Moms Support Group in addition to 990 hours of childcare for this program. For Grupo de Mamas Latinas we had 102 visits. There were 355 visits for Fatherhood Group classes. The Material Resources department meets crucial tangible needs of families in the community. In 2024, Alpha Grand Rapids distributed 205,308 diapers, 57,921 articles of clothing and 1,234 cans of formula, as well as many other infant and maternity necessities. A total of 113,326 items were earned by clients in our programs, at an overall value of $491,208.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Explanation of other changes in net assets or fund balances Part XI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5General explanation attachment
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