Civic Intelligence

Detroit Advertising Association

EIN 38-2822868 • 501(c)7 • Grosse Pt Wds, MI

Profile

Thedetroitadvertisingassociationisabusiness tradeorganizationwiththeobjectivetoprovideitsmembersvenuesfornetworkingandthedevelopmentofmeaningfulbusinessrelationshipswithintheadvertisingcommunityaswellasraisingfundsforcharitableorganizationsthroughthestagingofgolfoutingsforitsmembers.

1728 Broadstone RdGrosse Pt Wds, MI 48236

www.daagolf.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.00x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

60th percentile

0.00x

Higher debt load relative to revenue than 60% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Net Margin

56th percentile

4.3%

Higher net margin than 56% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Top Officer Pay

99th percentile

$23,500

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 7.8% of source-year revenue.

501(c)7 • <$500k nonprofits • Source year 2024

Asset Growth

76th percentile

15%

Faster asset growth than 76% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

3.2%

Faster revenue growth than 54% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$96,239

Up $12,835 (+15%) from 2023

Liabilities

Down

$450

Down $348 (-44%) from 2023

Net Assets

Up

$95,789

Up $13,183 (+16%) from 2023

Revenue

Up

$302,903

Up $9,430 (+3.2%) from 2023

Expenses

Up

$289,820

Up $38,471 (+15%) from 2023

Net Income

Down

$13,083

Down $29,041 (-69%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2011: $28,033Liabilities 2011: $9102011Assets 2012: $34,013Liabilities 2012: $3302012Assets 2013: $45,623Liabilities 2013: $1102013Assets 2014: $50,837Liabilities 2014: $6592014Assets 2015: $47,817Liabilities 2015: $1,7472015Assets 2016: $61,436Liabilities 2016: $1,5612016Assets 2017: $64,771Liabilities 2017: $1,4172017Assets 2018: $80,666Liabilities 2018: $6,8032018Assets 2019: $100,320Liabilities 2019: $2,576Net Assets 2019: $97,7442019Assets 2020: $82,260Liabilities 2020: $11,9362020Assets 2021: $62,825Liabilities 2021: $4,636Net Assets 2021: $58,1892021Assets 2022: $45,338Liabilities 2022: $4,856Net Assets 2022: $40,4822022Assets 2023: $83,404Liabilities 2023: $798Net Assets 2023: $82,6062023Assets 2024: $96,239Liabilities 2024: $450Net Assets 2024: $95,7892024

Highlighted filing

2024

Assets$96,239
Liabilities$450
Net Assets$95,789

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2011: $72,163Expenses 2011: $79,571Net Income 2011: -$7,4082011Revenue 2012: $96,449Expenses 2012: $89,889Net Income 2012: $6,5602012Revenue 2013: $111,720Expenses 2013: $99,889Net Income 2013: $11,8312013Revenue 2014: $138,930Expenses 2014: $134,266Net Income 2014: $4,6642014Revenue 2015: $142,709Expenses 2015: $146,817Net Income 2015: -$4,1082015Revenue 2016: $180,228Expenses 2016: $166,423Net Income 2016: $13,8052016Revenue 2017: $173,355Expenses 2017: $169,876Net Income 2017: $3,4792017Revenue 2018: $177,371Expenses 2018: $166,862Net Income 2018: $10,5092018Revenue 2019: $221,697Expenses 2019: $202,816Net Income 2019: $18,8812019Revenue 2020: $17,562Expenses 2020: $44,982Net Income 2020: -$27,4202020Revenue 2021: $189,148Expenses 2021: $198,283Net Income 2021: -$9,1352021Revenue 2022: $229,086Expenses 2022: $246,793Net Income 2022: -$17,7072022Revenue 2023: $293,473Expenses 2023: $251,349Net Income 2023: $42,1242023Revenue 2024: $302,903Expenses 2024: $289,820Net Income 2024: $13,0832024

Highlighted filing

2024

Revenue$302,903
Expenses$289,820
Net Income$13,083

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.96$0.00$0.96$3.03$2.90$0.13
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.01$0.83$2.93$2.51$0.42
2022Detailed filing. Detailed filing data is available for this year.$0.45$0.05$0.40$2.29$2.47$0.18
2021Detailed filing. Detailed filing data is available for this year.$0.63$0.05$0.58$1.89$1.98$0.09
2020Summary only. Only limited summary data is available for this year.$0.82$0.12$0.18$0.45$0.27
2019Summary only. Only limited summary data is available for this year.$1.00$0.03$0.98$2.22$2.03$0.19
2018Summary only. Only limited summary data is available for this year.$0.81$0.07$1.77$1.67$0.11
2017Summary only. Only limited summary data is available for this year.$0.65$0.01$1.73$1.70$0.03
2016Summary only. Only limited summary data is available for this year.$0.61$0.02$1.80$1.66$0.14
2015Summary only. Only limited summary data is available for this year.$0.48$0.02$1.43$1.47$0.04
2014Summary only. Only limited summary data is available for this year.$0.51$0.01$1.39$1.34$0.05
2013Summary only. Only limited summary data is available for this year.$0.46$0.00$1.12$1.00$0.12
2012Summary only. Only limited summary data is available for this year.$0.34$0.00$0.96$0.90$0.07
2011Summary only. Only limited summary data is available for this year.$0.28$0.01$0.72$0.80$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 7, 2025
Return Version
2024v5.1
Gross Receipts
$302,903
Mission and Program Overview

Mission

To provide its members venues for personal networking and the development of meaningful personal business relationships within the Detroit advertising community. To provide its members updated and accurate contact information for key members of the Detroit advertising community. To provide its members with advantageous business and company relationships that can enhance the effectiveness and efficiency of their business activities. To provide its members venues to promote their individual business activities and concepts.

To provide its members venues for networking and the development of meaningful business relationships within the advertising community as well as raising funds for charitable organizations through the staging of golf outings and events for its members.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$40,482$82,606▲ $42,124
Cash and Non-Interest-Bearing Accounts$42,222$59,052▲ $16,830
Prepaid Expenses and Deferred Charges$7,678$15,930▲ $8,252
Savings and Temporary Cash Investments$15,254$15,257▲ $3
Cap Stk Tr Prin Current Funds$42,124$13,183▼ $28,941
Accounts Receivable$18,250$6,000▼ $12,250
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$83,404$96,239▲ $12,835
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$798$450▼ $348
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$798$450▼ $348
Net Assets / Fund Balance
Total Net Assets Fund Balance$82,606$95,789▲ $13,183
Total Liabilities and Net Assets / Fund Balance$83,404$96,239▲ $12,835
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Robert GuerriniExecutive DirectorPT$23,500$23,500

Board Members and Trustees

NameTitle
Dennis McMillanDirector Chairman Emeritus
Jason MarchioniDirector President
Steve HolmanDirector First Vice President
Susan Venen-BockDirector Second Vice President
Ashley BrunnerDirector
Catherine PattersonDirector
Crissy ObermokDirector
Drew WyseDirector
Emily LaurenceDirector
Jeff KatorDirector
Jennifer SmithDirector
Jessica RobineDirector
Kelly WoodDirector
Ken MontmayorDirector
Maggie SavageDirector
Matt MillerDirector
Mike IennaDirector
Sean StevensonDirector
Troy VanVoorenDirector
Colleen CoyneDirector Secretary
Robby HukkaDirector Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$302,900
Investment Income
$3
Other Revenue
$0
All Other Contributions
$0
Change in Net Assets
$13,083
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$266,320
Salaries, Compensation, and Employee Benefits$23,500
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$0$0$0$23,500
Office Expenses$0$0$0$15,240
Conferences and Meetings$0$0$0$13,048
Fees for Services Accounting$0$0$0$12,200
Fees for Services Other$0$0$0$9,244
Insurance$0$0$0$1,475
Total Functional Expenses$0$0$0$289,820
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 6

DAA is organized as a not-for-profit membership corporation. It is run by a Board of Directors elected by the dues paying members. The membership is open to and comprised of persons in the advertising marketing and affiliated industries.

Part VI, Line 7A

The entire membership on an annual basis via email votes on Board of Directors vacancies as well as added Director positions.

Part VI, Line 11B

Form 990 is reviewed by the Executive Director prior to filing.

Filing and Contact Details

Filer

Filer Name
Detroit Advertising Association
EIN
38-2822868
Phone
3139387865
Address
1728 BROADSTONE RD, GROSSE PT WDS, MI 48236

Signing Officer

Name
Susan Bock
Title
Executive Director
Phone
3139387865
Signed
2025-11-07

Organization Details

Principal Officer
Susan Bock
Formed
1954
Legal Domicile
Mi
Voting Board Members
21
Independent Board Members
21
Employees
0
Volunteers
30
Supplemental Narrative

Additional Explanations

Part III Line 4

| Explanation:| As a result of our Programs in 4a,4b,4c and 4d we were able as part of our Mission to contribute $30,000.00 to ten 10 charitable organizations including American Cancer Society First Tee of Detroit United Way for Southeastern Michigan Antonella Improta Foundation Midnight Golf Program.org Gleaners Community Food Bank of Southeastern Michigan Humble Design Warriors In Pink KJL2 Foundation and Adcraft Scholarship Fund.

Raw XML AppendixShowing 400 of 699 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Robert Guerrini
IRS990/Form990PartVIISectionAGrp/PersonNm1Ashley Brunner
IRS990/Form990PartVIISectionAGrp/PersonNm2Troy VanVooren
IRS990/Form990PartVIISectionAGrp/PersonNm3Mike Ienna
IRS990/Form990PartVIISectionAGrp/PersonNm4Jeff Kator
IRS990/Form990PartVIISectionAGrp/PersonNm5Maggie Savage
IRS990/Form990PartVIISectionAGrp/PersonNm6Emily Laurence
IRS990/Form990PartVIISectionAGrp/PersonNm7Matt Miller
IRS990/Form990PartVIISectionAGrp/PersonNm8Ken Montmayor
IRS990/Form990PartVIISectionAGrp/PersonNm9Crissy Obermok
IRS990/Form990PartVIISectionAGrp/PersonNm10Catherine Patterson
IRS990/Form990PartVIISectionAGrp/PersonNm11Sean Stevenson
IRS990/Form990PartVIISectionAGrp/PersonNm12Jessica Robine
IRS990/Form990PartVIISectionAGrp/PersonNm13Jennifer Smith
IRS990/Form990PartVIISectionAGrp/PersonNm14Kelly Wood
IRS990/Form990PartVIISectionAGrp/PersonNm15Drew Wyse
IRS990/Form990PartVIISectionAGrp/PersonNm16Dennis McMillan
IRS990/Form990PartVIISectionAGrp/PersonNm17Jason Marchioni
IRS990/Form990PartVIISectionAGrp/PersonNm18Steve Holman
IRS990/Form990PartVIISectionAGrp/PersonNm19Susan Venen-Bock
IRS990/Form990PartVIISectionAGrp/PersonNm20Robby Hukka
IRS990/Form990PartVIISectionAGrp/PersonNm21Colleen Coyne
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director Chairman Emeritus
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director President
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director First Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director Second Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director Secretary
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