Civic Intelligence

Cherry Marketing Institute Inc

EIN 38-2814494 • 501(c)6 • East Lansing, MI

View Organization Page

Profile

To promote the sale of cherries and cherry products in domestic and foreign markets, through new and innovative consumer-oriented marketing techniques and new product research; to create applications and products which will increase the consumption of cherries and cherry products; and to otherwise do all things and take all actions necessary to promote and enhance the cherry industry.

2900 West Road 102East Lansing, MI 48823

www.choosecherries.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

58th percentile

0.20x

Higher debt load relative to assets than 58% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

57th percentile

0.22x

Higher debt load relative to revenue than 57% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

12th percentile

-12%

Higher net margin than 12% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

62nd percentile

$174,873

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 10.6% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

48th percentile

4.7%

Faster asset growth than 48% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

77th percentile

19%

Faster revenue growth than 77% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets58th percentile

Assets

Up

$1,791,644

Up $80,492 (+4.7%) from 2024

Liabilities

Up

$357,930

Up $275,616 (+335%) from 2024

Net Assets

Down

$1,433,714

Down $195,124 (-12%) from 2024

Operations
Liabilities / Revenue57th percentileNet Margin12th percentile

Revenue

Up

$1,645,954

Up $260,981 (+19%) from 2024

Expenses

Up

$1,841,078

Up $533,251 (+41%) from 2024

Net Income

Down

-$195,124

Down $272,270 (-353%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth48th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2010: $1,123,553Liabilities 2010: $31,086Net Assets 2010: $1,092,4672010Assets 2011: $1,162,832Liabilities 2011: $45,929Net Assets 2011: $1,116,9032011Assets 2012: $1,216,125Liabilities 2012: $97,406Net Assets 2012: $1,118,7192012Assets 2013: $911,776Liabilities 2013: $121,069Net Assets 2013: $790,7072013Assets 2014: $1,003,439Liabilities 2014: $117,601Net Assets 2014: $885,8382014Assets 2015: $1,200,854Liabilities 2015: $156,796Net Assets 2015: $1,044,0582015Assets 2016: $982,008Liabilities 2016: $122,115Net Assets 2016: $859,8932016Assets 2017: $1,267,657Liabilities 2017: $152,332Net Assets 2017: $1,115,3252017Assets 2018: $1,099,616Liabilities 2018: $91,596Net Assets 2018: $1,008,0202018Assets 2019: $1,059,159Liabilities 2019: $89,819Net Assets 2019: $969,3402019Assets 2020: $1,064,145Liabilities 2020: $117,435Net Assets 2020: $946,7102020Assets 2021: $1,019,531Liabilities 2021: $97,745Net Assets 2021: $921,7862021Assets 2022: $1,274,089Liabilities 2022: $87,380Net Assets 2022: $1,186,7092022Assets 2023: $1,708,036Liabilities 2023: $156,344Net Assets 2023: $1,551,6922023Assets 2024: $1,711,152Liabilities 2024: $82,314Net Assets 2024: $1,628,8382024Assets 2025: $1,791,644Liabilities 2025: $357,930Net Assets 2025: $1,433,7142025

Highlighted filing

2025

Assets$1,791,644
Liabilities$357,930
Net Assets$1,433,714
Open 2025 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,812,8532010Expenses 2011: $2,372,3752011Expenses 2012: $2,423,8732012Revenue 2013: $1,269,309Expenses 2013: $1,597,321Net Income 2013: -$328,0122013Revenue 2014: $2,266,108Expenses 2014: $2,170,977Net Income 2014: $95,1312014Revenue 2015: $2,167,671Expenses 2015: $2,009,451Net Income 2015: $158,2202015Revenue 2016: $1,737,027Expenses 2016: $1,921,192Net Income 2016: -$184,1652016Revenue 2017: $2,402,304Expenses 2017: $2,146,872Net Income 2017: $255,4322017Revenue 2018: $1,814,805Expenses 2018: $1,922,110Net Income 2018: -$107,3052018Revenue 2019: $2,019,571Expenses 2019: $2,058,251Net Income 2019: -$38,6802019Revenue 2020: $1,619,264Expenses 2020: $1,641,894Net Income 2020: -$22,6302020Revenue 2021: $1,086,852Expenses 2021: $1,111,776Net Income 2021: -$24,9242021Revenue 2022: $1,359,448Expenses 2022: $1,094,525Net Income 2022: $264,9232022Revenue 2023: $1,625,000Expenses 2023: $1,260,017Net Income 2023: $364,9832023Revenue 2024: $1,384,973Expenses 2024: $1,307,827Net Income 2024: $77,1462024Revenue 2025: $1,645,954Expenses 2025: $1,841,078Net Income 2025: -$195,1242025

Highlighted filing

2025

Revenue$1,645,954
Expenses$1,841,078
Net Income-$195,124
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,791,644
Liabilities
$357,930
Net assets
$1,433,714
Revenue
$1,645,954
Expenses
$1,841,078
Net income
-$195,124
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.79$0.36$1.43$1.65$1.84$0.20
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.71$0.08$1.63$1.38$1.31$0.08
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.71$0.16$1.55$1.63$1.26$0.36
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.09$1.19$1.36$1.09$0.26
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.02$0.10$0.92$1.09$1.11$0.02
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.06$0.12$0.95$1.62$1.64$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.06$0.09$0.97$2.02$2.06$0.04
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.10$0.09$1.01$1.81$1.92$0.11
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.15$1.12$2.40$2.15$0.26
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.98$0.12$0.86$1.74$1.92$0.18
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.20$0.16$1.04$2.17$2.01$0.16
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.12$0.89$2.27$2.17$0.10
2013XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.12$0.79$1.27$1.60$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.22$0.10$1.12$2.42
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.16$0.05$1.12$2.37
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.03$1.09$2.81
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Feb 17, 2026
Return Version
2024v5.5
Gross Receipts
$1,645,954
Mission and Program Overview

Mission

To promote the sale of cherries and cherry products in domestic and foreign markets, through new and innovative consumer-oriented marketing techniques and new product research; to create applications and products which will increase the consumption of cherries and cherry products; and to otherwise do all things and take all actions necessary to promote and enhance the cherry industry.

To promote the cherry industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,376,352$1,358,809▼ $17,543
Pledges and Grants Receivable-$96,747-
Accounts Receivable$306,025$62,304▼ $243,721
Land, Buildings, and Equipment, Net$6,624$9,749▲ $3,125
Prepaid Expenses and Deferred Charges$3,922$6,755▲ $2,833
Cash and Non-Interest-Bearing Accounts-$255-
Total Assets$1,711,152$1,791,644▲ $80,492
Other Assets Total$18,229$257,025▲ $238,796
Liabilities
Other Liabilities$18,229$258,923▲ $240,694
Accounts Payable and Accrued Expenses$64,085$99,007▲ $34,922
Total Liabilities$82,314$357,930▲ $275,616
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,628,838$1,433,714▼ $195,124
Total Net Assets Fund Balance$1,628,838$1,433,714▼ $195,124
Total Liabilities and Net Assets / Fund Balance$1,711,152$1,791,644▲ $80,492

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$9,749$12,381$22,130
Other Assets Org$257,025--
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleBaseOtherTotal
Julie GordonFormer President$154,347$20,526$174,873

Board Members and Trustees

NameTitle
Emily MiezioChair
Amy CohnPresident
Melanie LaperriereVice Chair
Daryl PetersonDirector
Greg ShooksDirector
Mark SchillingDirector
Terry SorensonSecretary
Josh McmullinTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Michigan State UniversityResearch426 AUDITORIUM ROAD, East Lansing, MI 48824$148,376
Revenue and Support

Revenue Composition

Contributions and Grants
$745,485
Program Service Revenue
$885,476
Investment Income
$13,651
Other Revenue
$1,342
All Other Contributions
$242,287
Change in Net Assets
$-195,124

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,645,954
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,645,954
Total Revenue per Form 990
$1,645,954
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,571,980
Salaries, Compensation, and Employee Benefits$269,098
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$125,780
All Other Expenses---$114,997
Other Expenses---$107,458
Current Officers, Directors, Trustees, and Key Employees---$90,128
Fees for Services Other---$47,699
Occupancy---$35,790
Other Employee Benefits---$23,094
Fees for Services Accounting---$20,100
Office Expenses---$16,376
Conferences and Meetings---$15,945
Payroll Taxes---$15,490
Pension Plan Contributions---$14,606
Fees for Services Legal---$7,485
Insurance---$5,674
Travel---$3,007
Depreciation Depletion---$1,707
Information Technology---$683
Total Functional Expenses$0$0$0$1,841,078

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,841,078
Total Expenses per Audited Statements$1,841,078
Total Expenses per Form 990$1,841,078
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
0
Employees
4
Spending
$351,427

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the Pacific - Australia, Brunei, Burma, Cambodia,Program ServicesPromote Industry02$275,839
North America - Canada and Mexico, But Not the United StatesProgram ServicesPromote Industry02$75,588
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$258,923
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is received by the organization's president, who reviews the return for accuracy. Upon the president's approval, the 990 is made available to the board of directors in electronic format. After any concerns presented by the board are addressed during the january board meeting, the president signs and files the return.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest policy and procedures are presented at the january board meeting each year. All board members are required to review and sign the policy. In addition, all directors are required to disclose and to notify the board of any conflicts that may arise throughout the year. A director with a conflict will refrain from voting on any associated matters.”

Form 990, Part VI, Section B, Line 15A

“The board of directors determines the compensation of the president. The board of directors utilizes information based on service to various agriculture committees. A record of the meeting and decision by the board of directors is retained by the organization. The president's salary is reviewed at the january board meeting each year.”

Form 990, Part VI, Section C, Line 19

“All information is available upon request.”

Filing and Contact Details

Filer

Filer Name
Cherry Marketing Institute Inc
EIN
38-2814494
Phone
5176694264
Address
2900 WEST ROAD 102, EAST LANSING, MI 48823

Signing Officer

Name
Amy Cohn
Title
President
Phone
5176694264
Signed
2026-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amy Cohn
Formed
1988
Legal Domicile
Mi
Voting Board Members
7
Independent Board Members
7
Employees
3
Volunteers
8

Preparer

Firm
Maner Costerisan Pc
Address
2425 E GRAND RIVER SUITE 1, LANSING, MI 48912-3291
Preparer
Amber Rathbun CPA
Phone
5173237500
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“In the preparation of tax returns, tax positions are taken based on interpretation of federal, state and local income tax laws. Management periodically reviews and evaluates the status of uncertain tax positions and makes estimates of amounts, including interest and penalties, ultimately due or owed. No amounts have been identified, or recorded, as uncertain tax positions. Federal and state tax returns generally remain open for examination by the various taxing authorities for a period of three to four years.”

Raw XML AppendixShowing 400 of 430 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt064085
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt099007
IRS990/AccountsReceivableGrp/BOYAmt0306025
IRS990/AccountsReceivableGrp/EOYAmt062304
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO PROMOTE THE CHERRY INDUSTRY.
IRS990/AllOtherContributionsAmt0242287
IRS990/AllOtherExpensesGrp/TotalAmt0114997
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0MICHELLE WRIGHT
IRS990/BooksInCareOfDetail/PhoneNum05176694264
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02900 WEST ROAD 102
IRS990/BooksInCareOfDetail/USAddress/CityNm0EAST LANSING
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MI
IRS990/BooksInCareOfDetail/USAddress/ZIPCd048823
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/EOYAmt0255
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt090128
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd00
IRS990/ConferencesMeetingsGrp/TotalAmt015945
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt0148376
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0426 AUDITORIUM ROAD
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0EAST LANSING
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0MI
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd048824
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0MICHIGAN STATE UNIVERSITY
IRS990/ContractorCompensationGrp/ServicesDesc0RESEARCH
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0745485
IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYOtherExpensesAmt01571980
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01645954
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IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/TotalAmt01707
IRS990/Desc0MARKET PROMOTION PROGRAM. ESTABLISHED EXPORT MARKET FOR CHERRIES. BENEFITED APPROXIMATELY 416 GROWERS.
IRS990/DescribedInSection501c3Ind00
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IRS990/EmployeeCnt03
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
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IRS990/FeesForServicesLegalGrp/TotalAmt07485
IRS990/FeesForServicesOtherGrp/TotalAmt047699
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IRS990/Form990PartVIISectionAGrp/PersonNm3TERRY SORENSON
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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt8FORMER PRESIDENT
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IRS990/GamingActivitiesInd00
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IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
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IRS990/GroupReturnForAffiliatesInd00
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IRS990/IndependentVotingMemberCnt07
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IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0683
IRS990/InsuranceGrp/TotalAmt05674
IRS990/InvestmentIncomeGrp/ExclusionAmt013651
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt013651
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt01
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt012381
IRS990/LandBldgEquipBasisNetGrp/BOYAmt06624
IRS990/LandBldgEquipBasisNetGrp/EOYAmt09749
IRS990/LandBldgEquipCostOrOtherBssAmt022130
IRS990/LegalDomicileStateCd0MI
IRS990/LessRentalExpensesGrp/RealAmt00
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO PROMOTE THE SALE OF CHERRIES AND CHERRY PRODUCTS IN DOMESTIC AND FOREIGN MARKETS, THROUGH NEW AND INNOVATIVE CONSUMER-ORIENTED MARKETING TECHNIQUES AND NEW PRODUCT RESEARCH; TO CREATE APPLICATIONS AND PRODUCTS WHICH WILL INCREASE THE CONSUMPTION OF CHERRIES AND CHERRY PRODUCTS; AND TO OTHERWISE DO ALL THINGS AND TAKE ALL ACTIONS NECESSARY TO PROMOTE AND ENHANCE THE CHERRY INDUSTRY.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01628838
IRS990/NetAssetsOrFundBalancesEOYAmt01433714
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt01342
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt01342
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01628838
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01433714
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt035790
IRS990/OfficeExpensesGrp/TotalAmt016376
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt018229
IRS990/OtherAssetsTotalGrp/EOYAmt0257025
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt023094
IRS990/OtherExpensesGrp/Desc0NATIONAL PROMOTION PROG
IRS990/OtherExpensesGrp/Desc1MARKET ACCESS PROGRAM
IRS990/OtherExpensesGrp/Desc2PRODUCTION RESEARCH
IRS990/OtherExpensesGrp/Desc3MDARD-SCBG
IRS990/OtherExpensesGrp/TotalAmt0568151
IRS990/OtherExpensesGrp/TotalAmt1447340
IRS990/OtherExpensesGrp/TotalAmt2179568
IRS990/OtherExpensesGrp/TotalAmt3107458
IRS990/OtherLiabilitiesGrp/BOYAmt018229
IRS990/OtherLiabilitiesGrp/EOYAmt0258923
IRS990/OtherSalariesAndWagesGrp/TotalAmt0125780
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt015490
IRS990/PensionPlanContributionsGrp/TotalAmt014606
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt096747
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt03922
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt06755
IRS990/PrincipalOfficerNm0AMY COHN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0MCC SERVICE CONTRACT
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0885476
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0885476
IRS990/ProgSrvcAccomActy2Grp/Desc0PROMOTION OF VARIOUS CHERRY PRODUCTS TO CONSUMERS. BENEFITED APPROXIMATELY 416 GROWERS.
IRS990/ProgSrvcAccomActy3Grp/Desc0DEVELOPMENT OF NEW TART AND SWEET CHERRY VARIETIES FOR CONSUMER CONSUMPTION. BENEFITED APPROXIMATELY 416 GROWERS.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0GROWER RELATION PROGRAM. COMMUNICATE WITH MEMBERS ON ISSUES RELATING TO THE CHERRY INDUSTRY. BENEFITED APPROXIMATELY 416 GROWERS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0597646
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0-7117
IRS990/PYOtherExpensesAmt0970406
IRS990/PYOtherRevenueAmt05779
IRS990/PYProgramServiceRevenueAmt0788665
IRS990/PYRevenuesLessExpensesAmt077146
IRS990/PYSalariesCompEmpBnftPaidAmt0337421
IRS990/PYTotalExpensesAmt01307827
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01384973
IRS990/ReconcilationRevenueExpnssAmt0-195124
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RentalIncomeOrLossGrp/RealAmt01342
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd01
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt01376352
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01358809
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt09749
IRS990ScheduleD/EquipmentGrp/DepreciationAmt012381
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt022130
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01841078
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0257025
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0OPERATING LEASE RIGHT-OF-USE ASSETS
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0258923
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OPERATING LEASE LIABILITIES
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01645954
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0IN THE PREPARATION OF TAX RETURNS, TAX POSITIONS ARE TAKEN BASED ON INTERPRETATION OF FEDERAL, STATE AND LOCAL INCOME TAX LAWS. MANAGEMENT PERIODICALLY REVIEWS AND EVALUATES THE STATUS OF UNCERTAIN TAX POSITIONS AND MAKES ESTIMATES OF AMOUNTS, INCLUDING INTEREST AND PENALTIES, ULTIMATELY DUE OR OWED. NO AMOUNTS HAVE BEEN IDENTIFIED, OR RECORDED, AS UNCERTAIN TAX POSITIONS. FEDERAL AND STATE TAX RETURNS GENERALLY REMAIN OPEN FOR EXAMINATION BY THE VARIOUS TAXING AUTHORITIES FOR A PERIOD OF THREE TO FOUR YEARS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt09749
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0257025
IRS990ScheduleD/TotalExpensesPerForm990Amt01841078
IRS990ScheduleD/TotalLiabilityAmt0258923
IRS990ScheduleD/TotalRevenuePerForm990Amt01645954
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01645954
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01841078
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/EmployeeCnt02
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/EmployeeCnt12
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/OfficesCnt00
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/OfficesCnt10
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt0275839
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt175588
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt0EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA,
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt1NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt0PROMOTE INDUSTRY
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt1PROMOTE INDUSTRY
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt0PROGRAM SERVICES
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt1PROGRAM SERVICES
IRS990ScheduleF/BoycottCountriesInd00
IRS990ScheduleF/ContinuationSpentAmt00
IRS990ScheduleF/ContinuationTotalEmployeeCnt00
IRS990ScheduleF/ContinuationTotalOfficeCnt00
IRS990ScheduleF/ForeignCorpOwnershipInd00
IRS990ScheduleF/ForeignPartnershipInd00
IRS990ScheduleF/InterestInForeignTrustInd00
IRS990ScheduleF/PassiveForeignInvestmestCoInd00
IRS990ScheduleF/SubtotalEmployeesCnt04
IRS990ScheduleF/SubtotalOfficesCnt00
IRS990ScheduleF/SubtotalSpentAmt0351427
IRS990ScheduleF/TotalEmployeeCnt04
IRS990ScheduleF/TotalOfficeCnt00
IRS990ScheduleF/TotalSpentAmt0351427
IRS990ScheduleF/TransferToForeignCorpInd01
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/DiscretionarySpendingAcctInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0154347
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt07717
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt012809
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0JULIE GORDON
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0FORMER PRESIDENT
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0174873
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SubstantiationRequiredInd01
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990ScheduleJ/WrittenPolicyRefTAndEExpnssInd01
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS RECEIVED BY THE ORGANIZATION'S PRESIDENT, WHO REVIEWS THE RETURN FOR ACCURACY. UPON THE PRESIDENT'S APPROVAL, THE 990 IS MADE AVAILABLE TO THE BOARD OF DIRECTORS IN ELECTRONIC FORMAT. AFTER ANY CONCERNS PRESENTED BY THE BOARD ARE ADDRESSED DURING THE JANUARY BOARD MEETING, THE PRESIDENT SIGNS AND FILES THE RETURN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE CONFLICT OF INTEREST POLICY AND PROCEDURES ARE PRESENTED AT THE JANUARY BOARD MEETING EACH YEAR. ALL BOARD MEMBERS ARE REQUIRED TO REVIEW AND SIGN THE POLICY. IN ADDITION, ALL DIRECTORS ARE REQUIRED TO DISCLOSE AND TO NOTIFY THE BOARD OF ANY CONFLICTS THAT MAY ARISE THROUGHOUT THE YEAR. A DIRECTOR WITH A CONFLICT WILL REFRAIN FROM VOTING ON ANY ASSOCIATED MATTERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD OF DIRECTORS DETERMINES THE COMPENSATION OF THE PRESIDENT. THE BOARD OF DIRECTORS UTILIZES INFORMATION BASED ON SERVICE TO VARIOUS AGRICULTURE COMMITTEES. A RECORD OF THE MEETING AND DECISION BY THE BOARD OF DIRECTORS IS RETAINED BY THE ORGANIZATION. THE PRESIDENT'S SALARY IS REVIEWED AT THE JANUARY BOARD MEETING EACH YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL INFORMATION IS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01711152
IRS990/TotalAssetsEOYAmt01791644
IRS990/TotalAssetsGrp/BOYAmt01711152
IRS990/TotalAssetsGrp/EOYAmt01791644
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt0745485
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/TotalAmt01841078
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt082314
IRS990/TotalLiabilitiesEOYAmt0357930
IRS990/TotalLiabilitiesGrp/BOYAmt082314
IRS990/TotalLiabilitiesGrp/EOYAmt0357930
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01628838
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01433714
IRS990/TotalOtherCompensationAmt020526
IRS990/TotalProgramServiceRevenueAmt0885476
IRS990/TotalReportableCompFromOrgAmt0154347
IRS990/TotalRevenueGrp/ExclusionAmt014993
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0885476
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01645954
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt08
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01711152
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01791644
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt03007
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02900 WEST ROAD 102
IRS990/USAddress/CityNm0EAST LANSING
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd048823
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.USACHERRIES.COM

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