Civic Intelligence

Blue Water Area Convention & Visitors Bu & Visitors Bureau

EIN 38-2596178 • 501(c)6 • Port Huron, MI

Profile

The bureau is a destination marketing organization dedicated to promoting st. Clair county as a desirable convention and family tourism destination. We will serve as a catalyst to bring together all area stakeholders, educating them on the mutual benefits of cooperation. We will market sustainable tourism programs, thus supporting increased revenues generated by room nights. This, in turn, will strengthen the economic base of the entire community.

500 Thomas Edison ParkwayPort Huron, MI 48060

www.bluewater.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

26th percentile

0.02x

Higher debt load relative to assets than 26% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

30th percentile

0.04x

Higher debt load relative to revenue than 30% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

55th percentile

5.9%

Higher net margin than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

42nd percentile

$110,663

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 9.8% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

48th percentile

4.8%

Faster asset growth than 48% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

11%

Faster revenue growth than 65% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$2,276,391

Up $104,886 (+4.8%) from 2023

Liabilities

Up

$48,246

Up $38,471 (+394%) from 2023

Net Assets

Up

$2,228,145

Up $66,415 (+3.1%) from 2023

Revenue

Up

$1,134,831

Up $114,657 (+11%) from 2023

Expenses

Up

$1,068,416

Up $46,088 (+4.5%) from 2023

Net Income

Up

$66,415

Up $68,569 (+3183%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $361,543Liabilities 2010: $18,569Net Assets 2010: $342,9742010Assets 2011: $521,190Liabilities 2011: $49,711Net Assets 2011: $471,4792011Assets 2012: $802,920Liabilities 2012: $11,050Net Assets 2012: $791,8702012Assets 2013: $1,090,665Liabilities 2013: $29,558Net Assets 2013: $1,061,1072013Assets 2014: $1,412,230Liabilities 2014: $52,941Net Assets 2014: $1,359,2892014Assets 2015: $1,514,905Liabilities 2015: $17,172Net Assets 2015: $1,497,7332015Assets 2016: $1,590,002Liabilities 2016: $16,512Net Assets 2016: $1,573,4902016Assets 2017: $1,662,893Liabilities 2017: $34,554Net Assets 2017: $1,628,3392017Assets 2018: $1,769,496Liabilities 2018: $17,069Net Assets 2018: $1,752,4272018Assets 2019: $1,852,461Liabilities 2019: $7,269Net Assets 2019: $1,845,1922019Assets 2020: $1,896,702Liabilities 2020: $13,788Net Assets 2020: $1,882,9142020Assets 2021: $2,133,346Liabilities 2021: $10,110Net Assets 2021: $2,123,2362021Assets 2022: $2,170,625Liabilities 2022: $6,741Net Assets 2022: $2,163,8842022Assets 2023: $2,171,505Liabilities 2023: $9,775Net Assets 2023: $2,161,7302023Assets 2024: $2,276,391Liabilities 2024: $48,246Net Assets 2024: $2,228,1452024

Highlighted filing

2024

Assets$2,276,391
Liabilities$48,246
Net Assets$2,228,145

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $391,2492010Expenses 2011: $336,2162011Revenue 2012: $696,337Expenses 2012: $375,946Net Income 2012: $320,3912012Revenue 2013: $701,632Expenses 2013: $432,395Net Income 2013: $269,2372013Revenue 2014: $812,368Expenses 2014: $514,186Net Income 2014: $298,1822014Revenue 2015: $792,192Expenses 2015: $653,748Net Income 2015: $138,4442015Revenue 2016: $807,395Expenses 2016: $731,638Net Income 2016: $75,7572016Revenue 2017: $795,357Expenses 2017: $740,508Net Income 2017: $54,8492017Revenue 2018: $817,796Expenses 2018: $693,708Net Income 2018: $124,0882018Revenue 2019: $826,076Expenses 2019: $733,311Net Income 2019: $92,7652019Revenue 2020: $515,923Expenses 2020: $478,201Net Income 2020: $37,7222020Revenue 2021: $919,970Expenses 2021: $679,648Net Income 2021: $240,3222021Revenue 2022: $1,009,554Expenses 2022: $968,906Net Income 2022: $40,6482022Revenue 2023: $1,020,174Expenses 2023: $1,022,328Net Income 2023: -$2,1542023Revenue 2024: $1,134,831Expenses 2024: $1,068,416Net Income 2024: $66,4152024

Highlighted filing

2024

Revenue$1,134,831
Expenses$1,068,416
Net Income$66,415

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.28$0.05$2.23$1.13$1.07$0.07
2023Detailed filing. Detailed filing data is available for this year.$2.17$0.01$2.16$1.02$1.02$0.00
2022Detailed filing. Detailed filing data is available for this year.$2.17$0.01$2.16$1.01$0.97$0.04
2021Detailed filing. Detailed filing data is available for this year.$2.13$0.01$2.12$0.92$0.68$0.24
2020Detailed filing. Detailed filing data is available for this year.$1.90$0.01$1.88$0.52$0.48$0.04
2019Detailed filing. Detailed filing data is available for this year.$1.85$0.01$1.85$0.83$0.73$0.09
2018Detailed filing. Detailed filing data is available for this year.$1.77$0.02$1.75$0.82$0.69$0.12
2017Detailed filing. Detailed filing data is available for this year.$1.66$0.03$1.63$0.80$0.74$0.05
2016Detailed filing. Detailed filing data is available for this year.$1.59$0.02$1.57$0.81$0.73$0.08
2015Detailed filing. Detailed filing data is available for this year.$1.51$0.02$1.50$0.79$0.65$0.14
2014Detailed filing. Detailed filing data is available for this year.$1.41$0.05$1.36$0.81$0.51$0.30
2013Detailed filing. Detailed filing data is available for this year.$1.09$0.03$1.06$0.70$0.43$0.27
2012Summary only. Only limited summary data is available for this year.$0.80$0.01$0.79$0.70$0.38$0.32
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.05$0.47$0.34
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.36$0.02$0.34$0.39
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 16, 2025
Return Version
2024v5.1
Gross Receipts
$1,134,831
Mission and Program Overview

Mission

The bureau is a destination marketing organization dedicated to promoting st. Clair county as a desirable convention and family tourism destination. We will serve as a catalyst to bring together all area stakeholders, educating them on the mutual benefits of cooperation. We will market sustainable tourism programs, thus supporting increased revenues generated by room nights. This, in turn, will strengthen the economic base of the entire community.

The promotion of tourism in the st. Clair county, michigan area. Promotion includes conventions & meetings, trade shows, billboards, radio and print ads listing a calendar of local events.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$2,161,730$2,228,145▲ $66,415
Savings and Temporary Cash Investments$2,006,547$2,140,664▲ $134,117
Accounts Receivable$140,852$105,379▼ $35,473
Cash and Non-Interest-Bearing Accounts$23,647$30,319▲ $6,672
Land, Buildings, and Equipment, Net$459$29▼ $430
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$2,171,505$2,276,391▲ $104,886
Liabilities
Accounts Payable and Accrued Expenses$9,775$48,246▲ $38,471
Total Liabilities$9,775$48,246▲ $38,471
Net Assets / Fund Balance
Total Net Assets Fund Balance$2,161,730$2,228,145▲ $66,415
Total Liabilities and Net Assets / Fund Balance$2,171,505$2,276,391▲ $104,886

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$35,108$35,108
Equipment$29$4,753$4,782
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Michael HensleyPresidentFT$110,663$110,663

Board Members and Trustees

NameTitle
Lyle DavisChairperson
James CurrierVice Chairperson
Amber GrahamDirector
Gino GiacumboDirector
Jeri McgraneDirector
John KuitheDirector
Keith KirkwoodDirector
Lee JonesDirector
Thomas ErdTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,120,056
Investment Income
$14,775
Other Revenue
$0
Change in Net Assets
$66,415

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,134,831
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,134,831
Total Revenue per Form 990
$1,134,831
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$737,050
Salaries, Compensation, and Employee Benefits$331,366
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$487,237
Other Salaries and Wages---$191,278
Current Officers, Directors, Trustees, and Key Employees---$110,663
Payroll Taxes---$24,775
Fees for Services Accounting---$14,200
Office Expenses---$11,627
Other Expenses---$5,009
Pension Plan Contributions---$4,650
Fees for Services Legal---$1,384
Occupancy---$1,144
Depreciation Depletion---$430
Total Functional Expenses$0$0$0$1,068,416

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,068,416
Total Expenses per Audited Statements$1,068,416
Total Expenses per Form 990$1,068,416
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

President and chairperson review form 990 with outside certified public accountant

Form 990, Part VI, Section C, Line 19

Open to the hotel/motel owners, the main stakeholders.

Filing and Contact Details

Filer

Filer Name
Blue Water Area Convention & Visitors Bu
EIN
38-2596178
Phone
8109878687
Address
500 THOMAS EDISON PARKWAY, PORT HURON, MI 48060

Signing Officer

Name
Michael Hensley
Title
Executive Director
Phone
8109878687
Signed
2025-04-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Hensley
Formed
1980
Legal Domicile
Mi
Voting Board Members
9
Independent Board Members
9
Employees
5
Volunteers
0

Preparer

Firm
Frohm Kelley Butler & Ryan Pc
Address
333 FORT STREET, PORT HURON, MI 48060
Preparer
Ryan Kreger
Phone
8109872727
Raw XML Appendix346 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE BUREAU IS A DESTINATION MARKETING ORGANIZATION DEDICATED TO PROMOTING ST. CLAIR COUNTY AS A DESIRABLE CONVENTION AND FAMILY TOURISM DESTINATION. WE WILL SERVE AS A CATALYST TO BRING TOGETHER ALL AREA STAKEHOLDERS, EDUCATING THEM ON THE MUTUAL BENEFITS OF COOPERATION. WE WILL MARKET SUSTAINABLE TOURISM PROGRAMS, THUS SUPPORTING INCREASED REVENUES GENERATED BY ROOM NIGHTS. THIS, IN TURN, WILL STRENGTHEN THE ECONOMIC BASE OF THE ENTIRE COMMUNITY.
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt29505
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01009328
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1101223
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt29505
IRS990/ProgSrvcAccomActy2Grp/Desc0THE PROMOTION OF TOURISM IN THE ST. CLAIR COUNTY, MICHIGAN AREA. PROMOTION INCLUDES CONVENTIONS & MEETINGS, TRADE SHOWS AND SPECIAL EVENTS.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt05009
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt09505
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt010720
IRS990/PYOtherExpensesAmt0767633
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt01009454
IRS990/PYRevenuesLessExpensesAmt0-2154
IRS990/PYSalariesCompEmpBnftPaidAmt0254695
IRS990/PYTotalExpensesAmt01022328
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01020174
IRS990/ReconcilationRevenueExpnssAmt066415
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt01125326
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt02161730
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt02228145
IRS990/SavingsAndTempCashInvstGrp/BOYAmt02006547
IRS990/SavingsAndTempCashInvstGrp/EOYAmt02140664
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt029
IRS990ScheduleD/EquipmentGrp/DepreciationAmt04753
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt04782
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01068416
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt035108
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt035108
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01134831
IRS990ScheduleD/TotalBookValueLandBuildingsAmt029
IRS990ScheduleD/TotalExpensesPerForm990Amt01068416
IRS990ScheduleD/TotalRevenuePerForm990Amt01134831
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01134831
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01068416
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PRESIDENT AND CHAIRPERSON REVIEW FORM 990 WITH OUTSIDE CERTIFIED PUBLIC ACCOUNTANT
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OPEN TO THE HOTEL/MOTEL OWNERS, THE MAIN STAKEHOLDERS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02171505
IRS990/TotalAssetsEOYAmt02276391
IRS990/TotalAssetsGrp/BOYAmt02171505
IRS990/TotalAssetsGrp/EOYAmt02276391
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/TotalAmt01068416
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt09775
IRS990/TotalLiabilitiesEOYAmt048246
IRS990/TotalLiabilitiesGrp/BOYAmt09775
IRS990/TotalLiabilitiesGrp/EOYAmt048246
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02161730
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02228145
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01068416
IRS990/TotalProgramServiceRevenueAmt01120056
IRS990/TotalReportableCompFromOrgAmt0110663
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01134831
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01134831
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02171505
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02276391
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/USAddress/AddressLine1Txt0500 THOMAS EDISON PARKWAY
IRS990/USAddress/CityNm0PORT HURON
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd048060
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.BLUEWATER.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHAEL HENSLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08109878687
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0BLUE WATER AREA CONVENTION & VISITORS BU
ReturnHeader/Filer/BusinessNameControlTxt0BLUE
ReturnHeader/Filer/EIN0382596178
ReturnHeader/Filer/PhoneNum08109878687
ReturnHeader/Filer/USAddress/AddressLine1Txt0500 THOMAS EDISON PARKWAY
ReturnHeader/Filer/USAddress/CityNm0PORT HURON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd048060
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0382488938
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FROHM KELLEY BUTLER & RYAN PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0333 FORT STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PORT HURON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd048060
ReturnHeader/PreparerPersonGrp/PhoneNum08109872727
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RYAN KREGER
ReturnHeader/ReturnTs02025-04-22T07:42:05-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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