Civic Intelligence

Midland County Convention And

EIN 38-2546424 • 501(c)6 • Midland, MI

View Organization Page

Profile

Promotion of convention & tourism in midland county

128 E Main StMidland, MI 48640

www.visitgreatlakesbay.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

93rd percentile

0.71x

Higher debt load relative to assets than 93% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

84th percentile

0.53x

Higher debt load relative to revenue than 84% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

5th percentile

-26%

Higher net margin than 5% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

9th percentile

-17%

Faster asset growth than 9% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

61st percentile

9.4%

Faster revenue growth than 61% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets93rd percentile

Assets

Down

$866,914

Down $180,461 (-17%) from 2023

Liabilities

Up

$617,633

Up $117,966 (+24%) from 2023

Net Assets

Down

$249,281

Down $298,427 (-54%) from 2023

Operations
Liabilities / Revenue84th percentileNet Margin5th percentile

Revenue

Up

$1,163,743

Up $100,168 (+9.4%) from 2023

Expenses

Up

$1,462,167

Up $508,961 (+53%) from 2023

Net Income

Down

-$298,424

Down $408,793 (-370%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $479,225Liabilities 2010: $257,479Net Assets 2010: $221,7462010Assets 2011: $551,048Liabilities 2011: $205,997Net Assets 2011: $345,0512011Assets 2012: $596,097Liabilities 2012: $121,774Net Assets 2012: $474,3232012Assets 2013: $651,042Liabilities 2013: $86,812Net Assets 2013: $564,2302013Assets 2014: $805,968Liabilities 2014: $84,717Net Assets 2014: $721,2512014Assets 2015: $906,591Liabilities 2015: $75,710Net Assets 2015: $830,8812015Assets 2016: $999,225Liabilities 2016: $44,960Net Assets 2016: $954,2652016Assets 2017: $1,086,850Liabilities 2017: $30,211Net Assets 2017: $1,056,6392017Assets 2018: $1,266,524Liabilities 2018: $79,479Net Assets 2018: $1,187,0452018Assets 2019: $1,209,154Liabilities 2019: $70,871Net Assets 2019: $1,138,2832019Assets 2020: $865,782Liabilities 2020: $7,709Net Assets 2020: $858,0732020Assets 2021: $908,437Liabilities 2021: $179,131Net Assets 2021: $729,3062021Assets 2022: $912,525Liabilities 2022: $475,186Net Assets 2022: $437,3392022Assets 2023: $1,047,375Liabilities 2023: $499,667Net Assets 2023: $547,7082023Assets 2024: $866,914Liabilities 2024: $617,633Net Assets 2024: $249,2812024

Highlighted filing

2024

Assets$866,914
Liabilities$617,633
Net Assets$249,281
Open 2024 Filing

Operations Trend

Revenue Growth61st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $275,1202010Expenses 2011: $714,2912011Expenses 2012: $749,8712012Revenue 2013: $867,267Expenses 2013: $777,360Net Income 2013: $89,9072013Revenue 2014: $975,789Expenses 2014: $818,768Net Income 2014: $157,0212014Revenue 2015: $916,820Expenses 2015: $807,190Net Income 2015: $109,6302015Revenue 2016: $966,642Expenses 2016: $843,258Net Income 2016: $123,3842016Revenue 2017: $1,088,213Expenses 2017: $985,839Net Income 2017: $102,3742017Revenue 2018: $1,100,631Expenses 2018: $970,225Net Income 2018: $130,4062018Revenue 2019: $1,045,919Expenses 2019: $1,094,681Net Income 2019: -$48,7622019Revenue 2020: $394,261Expenses 2020: $674,471Net Income 2020: -$280,2102020Revenue 2021: $699,384Expenses 2021: $828,151Net Income 2021: -$128,7672021Revenue 2022: $920,205Expenses 2022: $1,212,172Net Income 2022: -$291,9672022Revenue 2023: $1,063,575Expenses 2023: $953,206Net Income 2023: $110,3692023Revenue 2024: $1,163,743Expenses 2024: $1,462,167Net Income 2024: -$298,4242024

Highlighted filing

2024

Revenue$1,163,743
Expenses$1,462,167
Net Income-$298,424
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$866,914
Liabilities
$617,633
Net assets
$249,281
Revenue
$1,163,743
Expenses
$1,462,167
Net income
-$298,424
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.62$0.25$1.16$1.46$0.30
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.50$0.55$1.06$0.95$0.11
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.48$0.44$0.92$1.21$0.29
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.18$0.73$0.70$0.83$0.13
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.01$0.86$0.39$0.67$0.28
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.21$0.07$1.14$1.05$1.09$0.05
2018Detailed filing. Detailed filing data is available for this year.$1.27$0.08$1.19$1.10$0.97$0.13
2017Detailed filing. Detailed filing data is available for this year.$1.09$0.03$1.06$1.09$0.99$0.10
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.00$0.04$0.95$0.97$0.84$0.12
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.08$0.83$0.92$0.81$0.11
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.81$0.08$0.72$0.98$0.82$0.16
2013XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.65$0.09$0.56$0.87$0.78$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.12$0.47$0.75
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.55$0.21$0.35$0.71
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.26$0.22$0.28
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2018 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Sep 23, 2019
Return Version
2018v3.1
Gross Receipts
$1,100,631
Mission and Program Overview

Mission

Promotion of convention & tourism in midland county

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$809,102$787,793▼ $21,309
Savings and Temporary Cash Investments$206,427$366,529▲ $160,102
Accounts Receivable$70,546$111,357▲ $40,811
Prepaid Expenses and Deferred Charges$525$595▲ $70
Cash and Non-Interest-Bearing Accounts$250$250→ $0
Total Assets$1,086,850$1,266,524▲ $179,674
Liabilities
Accounts Payable and Accrued Expenses$30,211$79,479▲ $49,268
Total Liabilities$30,211$79,479▲ $49,268
Net Assets / Fund Balance
Unrestricted Net Assets$1,056,639$1,187,045▲ $130,406
Total Net Assets Fund Balance$1,056,639$1,187,045▲ $130,406
Total Liabilities and Net Assets / Fund Balance$1,086,850$1,266,524▲ $179,674

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$787,793$75,990$863,783
Compensation and Service Providers
Top Officer Pay30th percentile

Board Members and Trustees

NameTitle
Tim SheltonChairman
Annette RummelPresident
Ann BruzewskiVice Chairma
Chris MundhenkDirector
Gina BauschatzDirector
Jody CooleyDirector
Scott MitchellDirector
Shannon TaitDirector
Terri TrotterDirector
Dave MarshSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,100,526
Investment Income
$105
Other Revenue
$0
Change in Net Assets
$130,406

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,100,631
Total Revenue per Audited Statements
$1,100,631
Total Revenue per Form 990
$1,100,631
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$970,225
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$829,289--$829,289
Depreciation Depletion$43,080--$43,080
Occupancy$40,085--$40,085
Fees for Services Accounting-$5,825-$5,825
Fees for Services Legal-$3,153-$3,153
Office Expenses$2,593--$2,593
Conferences and Meetings$1,465--$1,465
All Other Expenses$225--$225
Other Expenses$204--$204
Total Functional Expenses$961,247$8,978$0$970,225

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$970,225
Total Expenses per Audited Statements$970,225
Total Expenses per Form 990$970,225
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Members elect the board of directors annually.”

Form 990, Page 6, Part VI, Line 7B

“The members vote to changes in by-laws or matters that are required to be voted on by the membership. Otherwise management decisions are made by the board of directors.”

Form 990, Page 6, Part VI, Line 11B

“A copy of form 990 is provided to the board of directors prior to filing. The board reviews the return and notes any questions, that are answered, prior to filing. The return is signed by the president.”

Form 990, Page 6, Part VI, Line 12C

“Officers, directors or trustees, and key employees are required to disclose any conflicts of interest as soon as they arise. They must be disclosed during the board of directors meetings and noted in the minutes so that action can be taken to resolve the conflict.”

Form 990, Page 6, Part VI, Line 15A

“Compensation for the ceo is determined on an annual basis by review of the board of directors. Salary and benefit information is analyzed at a state and national level with comparable organizations.”

Form 990, Page 6, Part VI, Line 15B

“There are currently no other officers or key employees receiving compensation.”

Form 990, Page 6, Part VI, Line 19

“Financial statements, form 990 and conflict of interest policy are available upon written request.”

Filing and Contact Details

Filer

Filer Name
Midland County Convention and
EIN
38-2546424
Phone
9898399775
Address
128 E MAIN ST, MIDLAND, MI 48640

Signing Officer

Name
Annette Rummel
Title
President
Phone
9898399775
Signed
2019-09-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Annette Rummel
Formed
1985
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
9
Employees
0

Preparer

Firm
Zehnder & Associates Pc
Address
516 S MAIN ST STE A, FRANKENMUTH, MI 48734
Preparer
Drew R Zehnder CPA
Phone
9896522665
Raw XML Appendix337 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/BOYAmt070546
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IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0PROMOTION OF CONVENTION & TOURISM IN MIDLAND COUNTY
IRS990/AdvertisingGrp/ProgramServicesAmt0829289
IRS990/AdvertisingGrp/TotalAmt0829289
IRS990/AllOtherExpensesGrp/ProgramServicesAmt0225
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IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MI
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IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt01465
IRS990/ConferencesMeetingsGrp/TotalAmt01465
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYOtherRevenueAmt00
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IRS990/CYTotalRevenueAmt01100631
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IRS990/DeductibleNonCashContriInd0false
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IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt00
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IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt05825
IRS990/FeesForServicesAccountingGrp/TotalAmt05825
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt03153
IRS990/FeesForServicesLegalGrp/TotalAmt03153
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
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IRS990/Form990PartVIISectionAGrp/OfficerInd0X
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IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
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IRS990/Form990PartVIISectionAGrp/PersonNm8DAVE MARSH
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt7CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt8SECRETARY/TR
IRS990/Form990PartVIISectionAGrp/TitleTxt9VICE CHAIRMA
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IRS990/IRPDocumentCnt00
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IRS990/NoListedPersonsCompensatedInd0X
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IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherExpensesGrp/Desc0SUBCONTRACTED SERVICES
IRS990/OtherExpensesGrp/Desc1DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2REPAIRS & MAINTENANCE
IRS990/OtherExpensesGrp/Desc3PENALTIES & FINES
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IRS990/ProfessionalFundraisingInd0false
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IRS990/ProgramServiceRevenueGrp/Desc0HOTEL ACCOMENDATION TAX
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IRS990/ProhibitedTaxShelterTransInd0false
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS ELECT THE BOARD OF DIRECTORS ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS VOTE TO CHANGES IN BY-LAWS OR MATTERS THAT ARE REQUIRED TO BE VOTED ON BY THE MEMBERSHIP. OTHERWISE MANAGEMENT DECISIONS ARE MADE BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A COPY OF FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS PRIOR TO FILING. THE BOARD REVIEWS THE RETURN AND NOTES ANY QUESTIONS, THAT ARE ANSWERED, PRIOR TO FILING. THE RETURN IS SIGNED BY THE PRESIDENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OFFICERS, DIRECTORS OR TRUSTEES, AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ANY CONFLICTS OF INTEREST AS SOON AS THEY ARISE. THEY MUST BE DISCLOSED DURING THE BOARD OF DIRECTORS MEETINGS AND NOTED IN THE MINUTES SO THAT ACTION CAN BE TAKEN TO RESOLVE THE CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMPENSATION FOR THE CEO IS DETERMINED ON AN ANNUAL BASIS BY REVIEW OF THE BOARD OF DIRECTORS. SALARY AND BENEFIT INFORMATION IS ANALYZED AT A STATE AND NATIONAL LEVEL WITH COMPARABLE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THERE ARE CURRENTLY NO OTHER OFFICERS OR KEY EMPLOYEES RECEIVING COMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6FINANCIAL STATEMENTS, FORM 990 AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/BuildTS02020-01-14 16:20:31Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ANNETTE RUMMEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum09898399775
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-09-23
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MIDLAND COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS' BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0MIDL
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ReturnHeader/FilingSecurityInformation/IPDt02019-10-09
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm015:44:48
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0200591063
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ZEHNDER & ASSOCIATES PC
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd048734
ReturnHeader/PreparerPersonGrp/PhoneNum09896522665
ReturnHeader/PreparerPersonGrp/PreparationDt02019-09-23
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DREW R ZEHNDER CPA
ReturnHeader/ReturnTs02019-10-09T15:44:48-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

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