Liabilities / Assets
16th percentile
Higher debt load relative to assets than 16% of similar nonprofits.
EIN 38-2445256 • 501(c)6 • Benton Harbor, MI
Profile
To create an awareness within the tri-county area (berrien, cass and van buren) of the importance of tourism and its impact on the economy and quality of life that will serve the interests of individual business and residents; and to reflect the quality to the tourist/traveler making the southwestern michigan tri-county area a major travel destination.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
16th percentile
Higher debt load relative to assets than 16% of similar nonprofits.
Liabilities / Revenue
17th percentile
Higher debt load relative to revenue than 17% of similar nonprofits.
Net Margin
83rd percentile
Higher net margin than 83% of similar nonprofits.
Top Officer Pay
35th percentile
Higher top officer pay than 35% of similar nonprofits.
Top officer pay equals 3.3% of source-year revenue.
Asset Growth
76th percentile
Faster asset growth than 76% of similar nonprofits.
Revenue Growth
75th percentile
Faster revenue growth than 75% of similar nonprofits.
Assets
Up$3,338,076
Up $444,181 (+15%) from 2023
Liabilities
Down$7,965
Down $860 (-9.7%) from 2023
Net Assets
Up$3,330,111
Up $445,041 (+15%) from 2023
Revenue
Up$2,330,335
Up $339,421 (+17%) from 2023
Expenses
Up$1,885,014
Up $166,692 (+9.7%) from 2023
Net Income
Up$445,321
Up $172,729 (+63%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
To create an awareness within the tri-county area (berrien, cass and van buren) of the importance of tourism and its impact on the economy and quality of life that will serve the interests of individual business and residents; and to reflect the quality to the tourist/traveler making the southwestern michigan tri-county area a major travel destination.
Help to attract vacationers to s.w. Mi and to educate them on what the area has to offer.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $2,816,535 | $3,242,856 | ▲ $426,321 |
| Land, Buildings, and Equipment, Net | $77,360 | $95,220 | ▲ $17,860 |
| Total Assets | $2,893,895 | $3,338,076 | ▲ $444,181 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $8,825 | $7,965 | ▼ $860 |
| Total Liabilities | $8,825 | $7,965 | ▼ $860 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,885,070 | $3,330,111 | ▲ $445,041 |
| Total Net Assets Fund Balance | $2,885,070 | $3,330,111 | ▲ $445,041 |
| Total Liabilities and Net Assets / Fund Balance | $2,893,895 | $3,338,076 | ▲ $444,181 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $34,789 | $291,908 | $326,697 |
| Land | $50,000 | - | $50,000 |
| Equipment | $10,431 | $36,193 | $46,624 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Marcy Simpson | Executive Director | FT | $76,135 | $76,135 |
| Name | Title |
|---|---|
| Mike Nadolski | Chair |
| Rita Downey | Vice Chair |
| David Costas | Member |
| Jay Patel | Member |
| Melanie Owen | Member |
| Raj Bhardwaj | Member |
| Steve Wells | Member |
| Tyler Whitwam | Member |
| Kelly Vega | Secretary |
| Anne Vonk | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,662,802 |
| Salaries, Compensation, and Employee Benefits | $222,212 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $1,582,377 | - | - | $1,582,377 |
| Other Salaries and Wages | $83,617 | $12,495 | - | $96,112 |
| Current Officers, Directors, Trustees, and Key Employees | $66,237 | $9,898 | - | $76,135 |
| Other Employee Benefits | $23,505 | $2,612 | - | $26,117 |
| Fees for Services Accounting | - | $16,377 | - | $16,377 |
| Payroll Taxes | $13,806 | $2,062 | - | $15,868 |
| Occupancy | $7,750 | $861 | - | $8,611 |
| Pension Plan Contributions | $7,182 | $798 | - | $7,980 |
| Office Expenses | $6,367 | $707 | - | $7,074 |
| Depreciation Depletion | $6,309 | $701 | - | $7,010 |
| Conferences and Meetings | $6,151 | - | - | $6,151 |
| Insurance | - | $5,299 | - | $5,299 |
| Other Expenses | $2,644 | $294 | - | $2,938 |
| Travel | $2,827 | - | - | $2,827 |
| Total Functional Expenses | $1,831,140 | $53,874 | $0 | $1,885,014 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,885,014 |
| Total Expenses per Audited Statements | $1,885,014 |
| Total Expenses per Form 990 | $1,885,014 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“Organization's process to review form 990 the executive director and the treasurer reviews the irs form 990 before the form is filed. The independent accountant who completed the 990 is available to answer any questions that they may have. After all questions are answered and everyone is in agreement the form is then filed with the internal revenue service.”
“Annually the board members disclose or update the chairman of the board, on a form provided by the organization, their interests that could give rise to conflicts of interest. For any conflict disclosed, the chairman will determine what plan of action to take.”
“Salaries are determined during the budgeting process and utilize all contemporaneous information available. Each year a salary increase is approved based on performance reviews. The board approves all salary increases.”
“The audited financial statements and governing documents are available upon request with the executive director, and at that time the information will be provided. Form 990 is also available on third-party websites.”
“Loss on sale of asset -280.”
“The organization use modified-cash basis accounting. No changes from the prior year.”
“No change in oversight process or selection process during the tax year.”
“Management has elected to apply the provisions of financial accounting standards board ("fasb"), accounting standards codification ("asc"), income taxes. Under fasb asc 740, income taxes, an entity must determine whether it is more likely than not that a tax position will be sustained upon examination, including resolution of any appeals or litigation processes, based on technical merits of the positions. As of the current fiscal year, the council had no known liability due to the uncertainty of income taxes. The council is no longer subject to u.s. Federal income tax examinations by tax authorities for the four years before the current year end.”
“Loss on sale of asset -280.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 8825 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 7965 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | HELP TO ATTRACT VACATIONERS TO S.W. MI AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 1582377 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1582377 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | MARCY SIMPSON |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2699256301 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2300 PIPESTONE ROAD |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | BENTON HARBOR |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 49022 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 2816535 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 3242856 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 9898 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 66237 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 76135 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 6151 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 6151 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 200843 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 64497 |
| IRS990/CYOtherExpensesAmt | 0 | 1662802 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2064995 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 445321 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 222212 |
| IRS990/CYTotalExpensesAmt | 0 | 1885014 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2330335 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 701 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 6309 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 7010 |
| IRS990/Desc | 0 | SHORELINE PROMOTIONAL - TO CONDUCT ONGOING PROMOTIONS TO ATTRACT VACATIONERS TO SOUTHWEST MICHIGAN AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER. PROMOTION INCLUDES TRAVEL SHOWS, ADVERTISING, DISTRIBUTION OF BROCHURES AND WEBSITE. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 3 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 1765249 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 16377 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 16377 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MIKE NADOLSKI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | RITA DOWNEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ANNE VONK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | KELLY VEGA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DAVID COSTAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JAY PATEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MELANIE OWEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | RAJ BHARDWAJ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | TYLER WHITWAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | STEVE WELLS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | MARCY SIMPSON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 76135 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1982 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 10 |
| IRS990/GovernmentGrantsAmt | 0 | 200843 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 2330335 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 10 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 5299 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 5299 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 64497 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 64497 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 328101 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 77360 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 95220 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 423321 |
| IRS990/LegalDomicileStateCd | 0 | MI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingOtherInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO CREATE AN AWARENESS WITHIN THE TRI-COUNTY AREA (BERRIEN, CASS AND VAN BUREN) OF THE IMPORTANCE OF TOURISM AND ITS IMPACT ON THE ECONOMY AND QUALITY OF LIFE THAT WILL SERVE THE INTERESTS OF INDIVIDUAL BUSINESS AND RESIDENTS; AND TO REFLECT THE QUALITY TO THE TOURIST/TRAVELER MAKING THE SOUTHWESTERN MICHIGAN TRI-COUNTY AREA A MAJOR TRAVEL DESTINATION. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 2885070 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3330111 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2885070 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 3330111 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 861 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 7750 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 8611 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 707 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 6367 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 7074 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | -280 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 2612 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 23505 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 26117 |
| IRS990/OtherExpensesGrp/Desc | 0 | SUPPLIES |
| IRS990/OtherExpensesGrp/Desc | 1 | SUBSCRIPTIONS AND DUES |
| IRS990/OtherExpensesGrp/Desc | 2 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/Desc | 3 | POSTAGE |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1770 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 294 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 15930 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 3448 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 2990 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 2644 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 17700 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 3448 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 2990 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 2938 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 12495 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 83617 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 96112 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 2062 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 13806 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 15868 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 798 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 7182 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 7980 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | MARCY SIMPSON |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | SHORELINE ASSESSMENT |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | ALL OTHER PROGRAMS |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2048763 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 16232 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 2048763 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 16232 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | TOURIST TRAVEL CENTER - TO OPERATE A TRAVEL INFORMATION CENTER AND TO ANSWER TRAVELERS QUESTIONS, DISTRIBUTE BROUCHURES,AND PROVIDE MAPS. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 65891 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 16232 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 42916 |
| IRS990/PYOtherExpensesAmt | 0 | 1511170 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1947998 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 272592 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 207152 |
| IRS990/PYTotalExpensesAmt | 0 | 1718322 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1990914 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 445321 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 2048763 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | 0 |
| IRS990ScheduleC/DuesAssessmentsAmt | 0 | 2048763 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 0 |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 0 |
| IRS990ScheduleD/BuildingsGrp/BookValueAmt | 0 | 34789 |
| IRS990ScheduleD/BuildingsGrp/DepreciationAmt | 0 | 291908 |
| IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 326697 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 10431 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 36193 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 46624 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1885014 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/LandGrp/BookValueAmt | 0 | 50000 |
| IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt | 0 | 50000 |
| IRS990ScheduleD/OtherRevenueAmt | 0 | -280 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | -280 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 2330335 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | MANAGEMENT HAS ELECTED TO APPLY THE PROVISIONS OF FINANCIAL ACCOUNTING STANDARDS BOARD ("FASB"), ACCOUNTING STANDARDS CODIFICATION ("ASC"), INCOME TAXES. UNDER FASB ASC 740, INCOME TAXES, AN ENTITY MUST DETERMINE WHETHER IT IS MORE LIKELY THAN NOT THAT A TAX POSITION WILL BE SUSTAINED UPON EXAMINATION, INCLUDING RESOLUTION OF ANY APPEALS OR LITIGATION PROCESSES, BASED ON TECHNICAL MERITS OF THE POSITIONS. AS OF THE CURRENT FISCAL YEAR, THE COUNCIL HAD NO KNOWN LIABILITY DUE TO THE UNCERTAINTY OF INCOME TAXES. THE COUNCIL IS NO LONGER SUBJECT TO U.S. FEDERAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR THE FOUR YEARS BEFORE THE CURRENT YEAR END. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | LOSS ON SALE OF ASSET -280. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | PART XI, LINE 2D - OTHER ADJUSTMENTS: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 95220 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 1885014 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 2330335 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 2330055 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 1885014 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | ORGANIZATION'S PROCESS TO REVIEW FORM 990 THE EXECUTIVE DIRECTOR AND THE TREASURER REVIEWS THE IRS FORM 990 BEFORE THE FORM IS FILED. THE INDEPENDENT ACCOUNTANT WHO COMPLETED THE 990 IS AVAILABLE TO ANSWER ANY QUESTIONS THAT THEY MAY HAVE. AFTER ALL QUESTIONS ARE ANSWERED AND EVERYONE IS IN AGREEMENT THE FORM IS THEN FILED WITH THE INTERNAL REVENUE SERVICE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | ANNUALLY THE BOARD MEMBERS DISCLOSE OR UPDATE THE CHAIRMAN OF THE BOARD, ON A FORM PROVIDED BY THE ORGANIZATION, THEIR INTERESTS THAT COULD GIVE RISE TO CONFLICTS OF INTEREST. FOR ANY CONFLICT DISCLOSED, THE CHAIRMAN WILL DETERMINE WHAT PLAN OF ACTION TO TAKE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | SALARIES ARE DETERMINED DURING THE BUDGETING PROCESS AND UTILIZE ALL CONTEMPORANEOUS INFORMATION AVAILABLE. EACH YEAR A SALARY INCREASE IS APPROVED BASED ON PERFORMANCE REVIEWS. THE BOARD APPROVES ALL SALARY INCREASES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE AUDITED FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST WITH THE EXECUTIVE DIRECTOR, AND AT THAT TIME THE INFORMATION WILL BE PROVIDED. FORM 990 IS ALSO AVAILABLE ON THIRD-PARTY WEBSITES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | LOSS ON SALE OF ASSET -280. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE ORGANIZATION USE MODIFIED-CASH BASIS ACCOUNTING. NO CHANGES FROM THE PRIOR YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | NO CHANGE IN OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART XI, LINE 9: |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | PART XII, LINE 1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | PART XII, LINE 2C |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | MI |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 1 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 2893895 |
| IRS990/TotalAssetsEOYAmt | 0 | 3338076 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 2893895 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 3338076 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 200843 |
| IRS990/TotalEmployeeCnt | 0 | 3 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 53874 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1831140 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1885014 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 8825 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 7965 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 8825 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 7965 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 2885070 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 3330111 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1831140 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 2064995 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 76135 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 64497 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2064995 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 2330335 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 18 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 2893895 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 3338076 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 2827 |
| IRS990/TravelGrp/TotalAmt | 0 | 2827 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 2300 PIPESTONE ROAD |
| IRS990/USAddress/CityNm | 0 | BENTON HARBOR |
| IRS990/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/USAddress/ZIPCd | 0 | 490222428 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 10 |
| IRS990/VotingMembersIndependentCnt | 0 | 10 |
| IRS990/WebsiteAddressTxt | 0 | WWW.SWMICHIGAN.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MARCY SIMPSON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2699256301 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-06-09 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | SOUTHWESTERN MICHIGAN TOURIST |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | COUNCIL |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | SOUT |
| ReturnHeader/Filer/EIN | 0 | 382445256 |
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