Civic Intelligence

American Academy of Advertising

EIN 38-2239287 • 501(c)3 • Gainesville, FL

Profile

The Academy fosters research that is relevant to the field and provide a forum for the exchange of ideas among its academic and professional members. The Academy disseminates research findings and scholarly cont

8585 SW 12th LANEGainesville, FL 32607

www.aaasite.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

39th percentile

0.02x

Higher debt load relative to assets than 39% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

58th percentile

0.12x

Higher debt load relative to revenue than 58% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

78th percentile

26%

Higher net margin than 78% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

40th percentile

$0

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

85th percentile

31%

Faster asset growth than 85% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

29th percentile

-4.9%

Faster revenue growth than 29% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets39th percentile

Using 2023 Form 990 data because the latest 2024 filing does not report standard financial totals.

Assets

Down

$1,256,032

Down $126,071 (-9.1%) from 2022

Liabilities

Down

$0

Down $82,380 (-100%) from 2022

Net Assets

Down

$1,256,032

Down $43,691 (-3.4%) from 2022

Operations
Liabilities / Revenue58th percentileNet Margin78th percentile

Revenue

Up

$353,226

Up $35,455 (+11%) from 2022

Expenses

Up

$235,376

Up $42,004 (+22%) from 2022

Net Income

Down

$117,850

Down $6,549 (-5.3%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth85th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $555,418Liabilities 2011: $15,581Net Assets 2011: $539,8372011Assets 2012: $578,504Liabilities 2012: $23,121Net Assets 2012: $555,3832012Assets 2013: $595,243Liabilities 2013: $15,105Net Assets 2013: $580,1382013Assets 2014: $690,658Liabilities 2014: $7,601Net Assets 2014: $683,0572014Assets 2015: $749,972Liabilities 2015: $8,282Net Assets 2015: $741,6902015Assets 2016: $830,042Liabilities 2016: $10,142Net Assets 2016: $819,9002016Assets 2017: $903,183Liabilities 2017: $58,962Net Assets 2017: $844,2212017Assets 2018: $961,382Liabilities 2018: $125,344Net Assets 2018: $836,0382018Assets 2019: $1,053,072Liabilities 2019: $139,987Net Assets 2019: $913,0852019Assets 2020: $1,157,529Liabilities 2020: $31,382Net Assets 2020: $1,126,1472020Assets 2021: $1,274,462Liabilities 2021: $18,585Net Assets 2021: $1,255,8772021Assets 2022: $1,382,103Liabilities 2022: $82,380Net Assets 2022: $1,299,7232022Assets 2023: $1,256,032Liabilities 2023: $0Net Assets 2023: $1,256,0322023

Latest loaded filing

2023

Assets$1,256,032
Liabilities$0
Net Assets$1,256,032
Open 2023 Filing

Operations Trend

Revenue Growth29th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2011: $136,637Expenses 2011: $125,952Net Income 2011: $10,6852011Revenue 2012: $141,016Expenses 2012: $125,470Net Income 2012: $15,5462012Revenue 2013: $158,684Expenses 2013: $133,929Net Income 2013: $24,7552013Revenue 2014: $231,436Expenses 2014: $133,525Net Income 2014: $97,9112014Revenue 2015: $241,670Expenses 2015: $183,037Net Income 2015: $58,6332015Revenue 2016: $250,813Expenses 2016: $172,074Net Income 2016: $78,7392016Revenue 2017: $231,513Expenses 2017: $207,192Net Income 2017: $24,3212017Revenue 2018: $242,174Expenses 2018: $250,357Net Income 2018: -$8,1832018Revenue 2019: $309,822Expenses 2019: $232,775Net Income 2019: $77,0472019Revenue 2020: $244,610Expenses 2020: $103,858Net Income 2020: $140,7522020Revenue 2021: $253,706Expenses 2021: $133,279Net Income 2021: $120,4272021Revenue 2022: $317,771Expenses 2022: $193,372Net Income 2022: $124,3992022Revenue 2023: $353,226Expenses 2023: $235,376Net Income 2023: $117,8502023

Latest loaded filing

2023

Revenue$353,226
Expenses$235,376
Net Income$117,850
Open 2023 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
-
Liabilities
-
Net assets
-
Revenue
-
Expenses
-
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.26$0.00$1.26$0.35$0.24$0.12
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.38$0.08$1.30$0.32$0.19$0.12
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.27$0.02$1.26$0.25$0.13$0.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.16$0.03$1.13$0.24$0.10$0.14
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.14$0.91$0.31$0.23$0.08
2018Summary only. Only limited summary data is available for this year.$0.96$0.13$0.84$0.24$0.25$0.01
2017Summary only. Only limited summary data is available for this year.$0.90$0.06$0.84$0.23$0.21$0.02
2016Summary only. Only limited summary data is available for this year.$0.83$0.01$0.82$0.25$0.17$0.08
2015Summary only. Only limited summary data is available for this year.$0.75$0.01$0.74$0.24$0.18$0.06
2014Summary only. Only limited summary data is available for this year.$0.69$0.01$0.68$0.23$0.13$0.10
2013Summary only. Only limited summary data is available for this year.$0.60$0.02$0.58$0.16$0.13$0.02
2012Summary only. Only limited summary data is available for this year.$0.58$0.02$0.56$0.14$0.13$0.02
2011Summary only. Only limited summary data is available for this year.$0.56$0.02$0.54$0.14$0.13$0.01
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2021 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Apr 29, 2022
Return Version
2021v4.2
Gross Receipts
$253,706
Mission and Program Overview

Mission

The Academy fosters research that is relevant to the field and provide a forum for the exchange of ideas among its academic and professional members. The Academy disseminates research findings and scholarly cont

The aaa is made up of scholars professors students in the field of advertisingthe aaa publishes the journal of advertising and holds con

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$1,126,147$1,255,877▲ $129,730
Investments in Publicly Traded Securities-$607,885-
Cash and Non-Interest-Bearing Accounts$469,013$404,786▼ $64,227
Savings and Temporary Cash Investments$627,849$227,866▼ $399,983
Prepaid Expenses and Deferred Charges$60,667$33,925▼ $26,742
Total Assets$1,157,529$1,274,462▲ $116,933
Liabilities
Deferred Revenue$31,382$18,585▼ $12,797
Total Liabilities$31,382$18,585▼ $12,797
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,126,147$1,255,877▲ $129,730
Total Liabilities and Net Assets / Fund Balance$1,157,529$1,274,462▲ $116,933
Compensation and Service Providers
Top Officer Pay40th percentile

Board Members and Trustees

NameTitle
Harsha GangadharbatlaPresident
Sela SarPresident Elect
Sigal SegevVice President
Debbie TrieseExecutive Director
Jooyoung KimSecretary
Laura BrightTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$33,529
Program Service Revenue
$207,911
Investment Income
$9,938
Other Revenue
$2,328
All Other Contributions
$750
Change in Net Assets
$120,427
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$113,105
Grants and Similar Amounts Paid$20,174
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$57,970-$57,970
Conferences and Meetings$29,320--$29,320
Grants to Domestic Individuals$20,174--$20,174
Fees for Services Legal-$5,414-$5,414
Other Expenses$10,215$4,124-$4,124
Fees for Services Accounting-$2,970-$2,970
Insurance-$1,223-$1,223
Travel$1,129--$1,129
Office Expenses-$740-$740
Total Functional Expenses$60,838$72,441$0$133,279
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI Line 11B

“Return is reviewed by the executive director then submitted to”

Part VI Line 11B

“The president and treasurer for signature”

Part VI Line 12C

“Policy is discussed at the annual members' meeting”

Part VI Line 19

“The constitution is posted on the website. All other”

Part VI Line 19

“Information is available upon request”

Part VI Line 11

“The return is initially reviewed by the executive director. It is”

Filing and Contact Details

Filer

Filer Name
American Academy of Advertising
EIN
38-2239287
In Care Of
% Debbie Treise
Address
8585 SW 12th LANE, Gainesville, FL 32607

Signing Officer

Name
Debbie Treise
Title
Executive Director
Phone
3522731631
Signed
2022-04-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Debbie Treise
Formed
1986
Legal Domicile
Fl
Voting Board Members
0
Independent Board Members
0
Employees
0

Preparer

Firm
F I Reinschreiber & Associates
Address
2174 Gladstone Court Suite B, Glendale Hts, IL 60139
Preparer
Frank I Reinschreiber CPA
Phone
6308086882
Supplemental Narrative

Additional Explanations

Part III Line 1

“The academy fosters research that is relevant to the field and”

Part III Line 1

“Provides a forum for the exchange of ideas amoung its academic”

Part III Line 1

“And professional members. Through the journal of advertising, the”

Part III Line 1

“Journal of interactive advertising and the annual conference”

Part III Line 1

“Proceedings, the academy disseminates research findings and”

Part III Line 1

“Scholarly contributions to advertising”

Part IV Sec B 12C

“The written conflict of interest policy is discussed at the”

Part IV Sec B 12C

“ANNUAL MEMBERS' MEETING”

Part IV Line 11

“Then submitted to the president and treasurer for signature”

Part IV Line 12

“The policy is discussed at the annual members' meeting”

Part IV Line 19

“The constitution is posted on the website. All other information”

Part IV Line 19

“Is available upon request.”

Raw XML Appendix383 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivitiesConductedPrtshpInd0false
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IRS990/AllOtherContributionsAmt0750
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BooksInCareOfDetail/PersonNm0DEBBIE TREISE
IRS990/BooksInCareOfDetail/PhoneNum03522731631
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt08585 SW 12TH LANE
IRS990/BooksInCareOfDetail/USAddress/CityNm0GAINESVILLE
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0FL
IRS990/BooksInCareOfDetail/USAddress/ZIPCd032607
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0469013
IRS990/CashNonInterestBearingGrp/EOYAmt0404786
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt029320
IRS990/ConferencesMeetingsGrp/TotalAmt029320
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt033529
IRS990/CYGrantsAndSimilarPaidAmt020174
IRS990/CYInvestmentIncomeAmt09938
IRS990/CYOtherExpensesAmt0113105
IRS990/CYOtherRevenueAmt02328
IRS990/CYProgramServiceRevenueAmt0207911
IRS990/CYRevenuesLessExpensesAmt0120427
IRS990/CYSalariesCompEmpBnftPaidAmt00
IRS990/CYTotalExpensesAmt0133279
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0253706
IRS990/DecisionsSubjectToApprovaInd0true
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt031382
IRS990/DeferredRevenueGrp/EOYAmt018585
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/Desc0JOURNAL OF ADVERTISING/JOURNAL OF INTERACTIVE ADVERTISING
IRS990/DescribedInSection501c3Ind0true
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt00
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExcsTaxSect4951Or4952Or4953Ind0false
IRS990/ExpenseAmt030389
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt02970
IRS990/FeesForServicesAccountingGrp/TotalAmt02970
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt05414
IRS990/FeesForServicesLegalGrp/TotalAmt05414
IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt057970
IRS990/FeesForServicesManagementGrp/TotalAmt057970
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt08.000
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt18.000
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt28.000
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt38.000
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt48.000
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt516.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/PersonNm0HARSHA GANGADHARBATLA
IRS990/Form990PartVIISectionAGrp/PersonNm1SIGAL SEGEV
IRS990/Form990PartVIISectionAGrp/PersonNm2SELA SAR
IRS990/Form990PartVIISectionAGrp/PersonNm3JOOYOUNG KIM
IRS990/Form990PartVIISectionAGrp/PersonNm4LAURA BRIGHT
IRS990/Form990PartVIISectionAGrp/PersonNm5DEBBIE TRIESE
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt2President Elect
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Executive Director
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/Form990TFiledInd0false
IRS990/FormationYr01986
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt00
IRS990/GrantAmt020174
IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt020174
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt020174
IRS990/GrantsToIndividualsInd0true
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0253706
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt01223
IRS990/InsuranceGrp/TotalAmt01223
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt09938
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt09938
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0607885
IRS990/IRPDocumentCnt02
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0FL
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt032779
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Academy fosters research that is relevant to the field and provide a forum for the exchange of ideas among its academic and professional members. The Academy disseminates research findings and scholarly cont
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt01126147
IRS990/NetAssetsOrFundBalancesEOYAmt01255877
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0740
IRS990/OfficeExpensesGrp/TotalAmt0740
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrgDoesNotFollowFASB117Ind0X
IRS990/OtherExpensesGrp/Desc0JOURNAL EXPENSES
IRS990/OtherExpensesGrp/Desc1BANK/CREDIT CARD FEES
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt04124
IRS990/OtherExpensesGrp/ProgramServicesAmt010215
IRS990/OtherExpensesGrp/TotalAmt010215
IRS990/OtherExpensesGrp/TotalAmt14124
IRS990/OtherRevenueMiscGrp/Desc0ROYALTIES
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt02328
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02328
IRS990/OtherRevenueTotalAmt02328
IRS990/PartialLiquidationInd0false
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt060667
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt033925
IRS990/PrincipalOfficerNm0DEBBIE TREISE
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0ANNUAL CONFERENCE
IRS990/ProgramServiceRevenueGrp/Desc1JOURNAL REVENUE
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt065094
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IRS990/ProgSrvcAccomActy2Grp/Desc0ANNUAL CONFERENCE
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt029320
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt065094
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt031211
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt023871
IRS990/PYInvestmentIncomeAmt03170
IRS990/PYOtherExpensesAmt079987
IRS990/PYOtherRevenueAmt01901
IRS990/PYProgramServiceRevenueAmt0208328
IRS990/PYRevenuesLessExpensesAmt0140752
IRS990/PYTotalExpensesAmt0103858
IRS990/PYTotalRevenueAmt0244610
IRS990/ReconcilationRevenueExpnssAmt0120427
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0142717
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt01126147
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt01255877
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0627849
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0227866
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt032779
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt023871
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt030620
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt030096
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt029364
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0146730
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt09938
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt01506
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt010432
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt04342
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt08241
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0210239
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt0268770
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0207736
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0192908
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IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt010432
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IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt08241
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IRS990ScheduleA/InvestmentIncomePYPct00.02385
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IRS990ScheduleA/PublicSupportCY509Pct00.97285
IRS990ScheduleA/PublicSupportPY509Pct00.97615
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0232199
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0299390
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0237832
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IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0233705
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0309822
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0242174
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0230513
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01269170
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IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt020174
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0RESEARCH GRANTS
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IRS990ScheduleI/TotalOtherOrgCnt00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RETURN IS REVIEWED BY THE EXECUTIVE DIRECTOR THEN SUBMITTED TO
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE PRESIDENT AND TREASURER FOR SIGNATURE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2POLICY IS DISCUSSED AT THE ANNUAL MEMBERS' MEETING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE CONSTITUTION IS POSTED ON THE WEBSITE. ALL OTHER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4INFORMATION IS AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ACADEMY FOSTERS RESEARCH THAT IS RELEVANT TO THE FIELD AND
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6PROVIDES A FORUM FOR THE EXCHANGE OF IDEAS AMOUNG ITS ACADEMIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7AND PROFESSIONAL MEMBERS. THROUGH THE JOURNAL OF ADVERTISING, THE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8JOURNAL OF INTERACTIVE ADVERTISING AND THE ANNUAL CONFERENCE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9PROCEEDINGS, THE ACADEMY DISSEMINATES RESEARCH FINDINGS AND
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10SCHOLARLY CONTRIBUTIONS TO ADVERTISING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11THE WRITTEN CONFLICT OF INTEREST POLICY IS DISCUSSED AT THE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12ANNUAL MEMBERS' MEETING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13THE RETURN IS INITIALLY REVIEWED BY THE EXECUTIVE DIRECTOR. IT IS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14THEN SUBMITTED TO THE PRESIDENT AND TREASURER FOR SIGNATURE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15THE POLICY IS DISCUSSED AT THE ANNUAL MEMBERS' MEETING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16THE CONSTITUTION IS POSTED ON THE WEBSITE. ALL OTHER INFORMATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17IS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Part VI Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Part VI Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Part VI Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Part VI Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Part VI Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10PART III LINE 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11PART IV SEC B 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12PART IV SEC B 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13PART VI LINE 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14PART IV LINE 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15PART IV LINE 12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16PART IV LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17PART IV LINE 19
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01157529
IRS990/TotalAssetsEOYAmt01274462
IRS990/TotalAssetsGrp/BOYAmt01157529
IRS990/TotalAssetsGrp/EOYAmt01274462
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt033529
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt072441
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt060838
IRS990/TotalFunctionalExpensesGrp/TotalAmt0133279
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt031382
IRS990/TotalLiabilitiesEOYAmt018585
IRS990/TotalLiabilitiesGrp/BOYAmt031382
IRS990/TotalLiabilitiesGrp/EOYAmt018585
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01126147
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01255877
IRS990/TotalProgramServiceExpensesAmt059709
IRS990/TotalProgramServiceRevenueAmt0207911
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0220177
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0253706
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01157529
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01274462
IRS990/TravelGrp/ProgramServicesAmt01129
IRS990/TravelGrp/TotalAmt01129
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IRS990/TypeOfOrganizationCorpInd0X
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IRS990/USAddress/CityNm0GAINESVILLE
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd032607
IRS990/VotingMembersGoverningBodyCnt00
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0www.aaasite.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DEBBIE TREISE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum03522731631
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-04-29
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AMERICAN ACADEMY OF ADVERTISING
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0382239287
ReturnHeader/Filer/InCareOfNm0% Debbie Treise
ReturnHeader/Filer/USAddress/AddressLine1Txt08585 SW 12th LANE
ReturnHeader/Filer/USAddress/CityNm0Gainesville
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd032607
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0823793143
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0F I Reinschreiber & Associates
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02174 Gladstone Court Suite B
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Glendale Hts
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd060139
ReturnHeader/PreparerPersonGrp/PhoneNum06308086882
ReturnHeader/PreparerPersonGrp/PreparationDt02022-04-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0FRANK I REINSCHREIBER CPA
ReturnHeader/ReturnTs02022-04-29T14:25:35-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0DEBBIE
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0TREISE
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

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