Civic Intelligence

Potter Park Zoological Society

EIN 38-2153808 • 501(c)3 • Lansing, MI

Profile

Dedicated to the support of potter park zoo and inspiring people to conserve animals and the natural world.

1301 S Pennsylvania AvenueLansing, MI 48912

www.potterparkzoo.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

51st percentile

0.07x

Higher debt load relative to assets than 51% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

60th percentile

0.14x

Higher debt load relative to revenue than 60% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

18th percentile

-14%

Higher net margin than 18% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

79th percentile

$134,259

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 9.5% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

19th percentile

-7.9%

Faster asset growth than 19% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

11th percentile

-29%

Faster revenue growth than 11% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$2,927,885

Down $250,694 (-7.9%) from 2023

Liabilities

Down

$197,886

Down $50,398 (-20%) from 2023

Net Assets

Down

$2,729,999

Down $200,296 (-6.8%) from 2023

Revenue

Down

$1,420,686

Down $586,553 (-29%) from 2023

Expenses

Down

$1,619,408

Down $1,758,326 (-52%) from 2023

Net Income

Up

-$198,722

Up $1,171,773 (+85%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $748,888Liabilities 2010: $12,044Net Assets 2010: $736,8442010Assets 2011: $444,764Liabilities 2011: $41,969Net Assets 2011: $402,7952011Assets 2012: $184,198Liabilities 2012: $118,676Net Assets 2012: $65,5222012Assets 2013: $155,571Liabilities 2013: $118,030Net Assets 2013: $37,5412013Assets 2014: $466,592Liabilities 2014: $310,108Net Assets 2014: $156,4842014Assets 2015: $578,514Liabilities 2015: $328,363Net Assets 2015: $250,1512015Assets 2016: $493,285Liabilities 2016: $121,951Net Assets 2016: $371,3342016Assets 2017: $413,852Liabilities 2017: $117,513Net Assets 2017: $296,3392017Assets 2018: $281,517Liabilities 2018: $172,202Net Assets 2018: $109,3152018Assets 2019: $302,567Liabilities 2019: $177,473Net Assets 2019: $125,0942019Assets 2020: $330,458Liabilities 2020: $130,753Net Assets 2020: $199,7052020Assets 2021: $1,083,913Liabilities 2021: $173,570Net Assets 2021: $910,3432021Assets 2022: $4,469,881Liabilities 2022: $170,665Net Assets 2022: $4,299,2162022Assets 2023: $3,178,579Liabilities 2023: $248,284Net Assets 2023: $2,930,2952023Assets 2024: $2,927,885Liabilities 2024: $197,886Net Assets 2024: $2,729,9992024

Highlighted filing

2024

Assets$2,927,885
Liabilities$197,886
Net Assets$2,729,999

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $828,1192010Revenue 2011: $762,832Expenses 2011: $1,104,678Net Income 2011: -$341,8462011Revenue 2012: $975,476Expenses 2012: $1,312,749Net Income 2012: -$337,2732012Revenue 2013: $1,237,262Expenses 2013: $1,265,243Net Income 2013: -$27,9812013Revenue 2014: $1,442,822Expenses 2014: $1,323,879Net Income 2014: $118,9432014Revenue 2015: $1,455,033Expenses 2015: $1,361,366Net Income 2015: $93,6672015Revenue 2016: $1,698,379Expenses 2016: $1,454,446Net Income 2016: $243,9332016Revenue 2017: $880,237Expenses 2017: $955,232Net Income 2017: -$74,9952017Revenue 2018: $913,598Expenses 2018: $1,100,622Net Income 2018: -$187,0242018Revenue 2019: $1,106,458Expenses 2019: $1,090,679Net Income 2019: $15,7792019Revenue 2020: $790,045Expenses 2020: $715,434Net Income 2020: $74,6112020Revenue 2021: $1,629,030Expenses 2021: $918,392Net Income 2021: $710,6382021Revenue 2022: $4,479,418Expenses 2022: $1,090,545Net Income 2022: $3,388,8732022Revenue 2023: $2,007,239Expenses 2023: $3,377,734Net Income 2023: -$1,370,4952023Revenue 2024: $1,420,686Expenses 2024: $1,619,408Net Income 2024: -$198,7222024

Highlighted filing

2024

Revenue$1,420,686
Expenses$1,619,408
Net Income-$198,722

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.93$0.20$2.73$1.42$1.62$0.20
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.18$0.25$2.93$2.01$3.38$1.37
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.47$0.17$4.30$4.48$1.09$3.39
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.08$0.17$0.91$1.63$0.92$0.71
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.33$0.13$0.20$0.79$0.72$0.07
2019Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.30$0.18$0.13$1.11$1.09$0.02
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.28$0.17$0.11$0.91$1.10$0.19
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.41$0.12$0.30$0.88$0.96$0.07
2016Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.49$0.12$0.37$1.70$1.45$0.24
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.33$0.25$1.46$1.36$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.47$0.31$0.16$1.44$1.32$0.12
2013Summary only. Only limited summary data is available for this year.$0.16$0.12$0.04$1.24$1.27$0.03
2012Summary only. Only limited summary data is available for this year.$0.18$0.12$0.07$0.98$1.31$0.34
2011Summary only. Only limited summary data is available for this year.$0.44$0.04$0.40$0.76$1.10$0.34
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.75$0.01$0.74$0.83
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 4, 2025
Return Version
2024v5.1
Gross Receipts
$1,522,163
Mission and Program Overview

Mission

Dedicated to the support of potter park zoo and inspiring people to conserve animals in the natural world.

Inspiring conservation of animals and the natural world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$1,478,318$1,289,092▼ $189,226
Cash and Non-Interest-Bearing Accounts$1,364,118$911,732▼ $452,386
Savings and Temporary Cash Investments-$513,412-
Accounts Receivable$205,076$134,192▼ $70,884
Investments Other Securities$54,324$0▼ $54,324
Prepaid Expenses and Deferred Charges$12,377$9,551▼ $2,826
Land, Buildings, and Equipment, Net$8,808$7,297▼ $1,511
Total Assets$3,178,579$2,927,885▼ $250,694
Other Assets Total$55,558$62,609▲ $7,051
Liabilities
Deferred Revenue$191,907$137,326▼ $54,581
Accounts Payable and Accrued Expenses$56,377$60,560▲ $4,183
Total Liabilities$248,284$197,886▼ $50,398
Net Assets / Fund Balance
Net Assets With Donor Restrictions$1,645,097$1,579,840▼ $65,257
Net Assets Without Donor Restrictions$1,285,198$1,150,159▼ $135,039
Total Net Assets Fund Balance$2,930,295$2,729,999▼ $200,296
Total Liabilities and Net Assets / Fund Balance$3,178,579$2,927,885▼ $250,694

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,960$62,936$69,896
Other Land Buildings$337$37,982$38,319

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$55,558-▲ $7,051-$62,609
2023-$50,000▲ $5,558-$55,558
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Amy HallExecutive DirectorFT$98,733$35,526$134,259

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$1,138,147
Program Service Revenue
$222,754
Investment Income
$30,127
Other Revenue
$29,658
All Other Contributions
$808,947
Change in Net Assets
$-198,722

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,470,151
Revenue Not Reported on Financial Statements
$-49,465
Revenue Not Reported on Form 990
$-1,574
Other Revenue Adjustments
$-49,465
Total Revenue per Audited Statements
$1,468,577
Total Revenue per Form 990
$1,420,686
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$803,675
Other Expenses$590,336
Grants and Similar Amounts Paid$225,397
Total Fundraising Expense$208,264
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$409,764$105,698$51,693$567,155
Grants to Domestic Orgs$225,397--$225,397
Fees for Services Other$77,807$36,135$32,188$146,130
Current Officers, Directors, Trustees, and Key Employees-$67,130$67,130$134,260
Fees for Services Accounting-$86,204-$86,204
Advertising-$52,885$1,234$54,119
Payroll Taxes$31,170$14,100$7,333$52,603
Office Expenses$24,294$13,938$13,088$51,320
Other Employee Benefits$40,682$4,337$679$45,698
Conferences and Meetings$22,129$16,519$5,965$44,613
Occupancy$32,485$2,286$1,350$36,121
Insurance-$4,795-$4,795
Pension Plan Contributions$3,225$505$229$3,959
Other Expenses$180$1,594$390$1,774
Depreciation Depletion$1,511--$1,511
All Other Expenses$156$20-$176
Total Functional Expenses$976,258$434,886$208,264$1,619,408

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,668,873
Expenses per Audited Statements$1,619,408
Total Expenses per Form 990$1,619,408
Expenses Not Reported on Form 990$49,465
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Ingham CountyMason, MIGovFunds for Building of Veterinary Hospital and General Zoo Operations$225,397
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The society's external auditors will work with management to prepare the form 990, which is then provided to the executive director for review and approval prior to submission.

Form 990, Part VI, Section B, Line 12C

Board members are required to review the conflict of interest policy on an annual basis and sign to acknowledge their adherence to the policy.

Form 990, Part VI, Section B, Line 15

The board of directors determines the annual salary for the executive directed based on qualifications, past experience and industry data such as local nonprofit salary surveys. The executive director determines the annual salary for officers and key employees based on qualifications, past experience and industry data.

Form 990, Part VI, Section C, Line 19

Governing documents, policies, and financial statements are avaialble for review upon request at the society's welcome center.

Filing and Contact Details

Filer

Filer Name
Potter Park Zoological Society
EIN
38-2153808
Phone
5173422718
Address
1301 S PENNSYLVANIA AVENUE, LANSING, MI 48912

Signing Officer

Name
Amy Hall
Title
Executive Director
Phone
5173422718
Signed
2025-06-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amy Hall
Formed
1986
Legal Domicile
Mi
Voting Board Members
7
Independent Board Members
7
Employees
38
Volunteers
841

Preparer

Firm
Clark Schaefer Hackett & Co
Address
3505 COOLIDGE RD, EAST LANSING, MI 48823
Preparer
Esther Daniel
Phone
5173515508
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

The process has not changed since the prior year.

Financial Statement Notes

PART V, LINE 4:

To assist the organization in achieving its goals and purposes of providing support to the potter park zoo.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Direct rental expense -49,465.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Direct rental expense 49,465.

Raw XML AppendixShowing 400 of 523 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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