Civic Intelligence

West Michigan Tourist Association

EIN 38-1160980 • 501(c)6 • Grand Rapids, MI

View Organization Page

Profile

To promote visitation to west michigan. We accomplish this goal through producing publications and distributing them through travel shows, members and generated inquiries through the website. At year end we had 768 members.

721 Kenmoor Avenue SE Suite DGrand Rapids, MI 49546

www.wmta.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

93rd percentile

0.67x

Higher debt load relative to assets than 93% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

66th percentile

0.14x

Higher debt load relative to revenue than 66% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

12th percentile

-14%

Higher net margin than 12% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

23rd percentile

-7.7%

Faster asset growth than 23% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

23rd percentile

-5.9%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets93rd percentile

Assets

Down

$141,196

Down $11,814 (-7.7%) from 2024

Liabilities

Up

$94,851

Up $86,665 (+1059%) from 2024

Net Assets

Down

$46,345

Down $98,479 (-68%) from 2024

Operations
Liabilities / Revenue66th percentileNet Margin12th percentile

Revenue

Down

$680,166

Down $42,755 (-5.9%) from 2024

Expenses

Down

$778,645

Down $54,356 (-6.5%) from 2024

Net Income

Up

-$98,479

Up $11,601 (+11%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth23rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0-$100KAssets 2011: $67,876Liabilities 2011: $140,289Net Assets 2011: -$72,4132011Assets 2012: $80,542Liabilities 2012: $145,523Net Assets 2012: -$64,9812012Assets 2013: $77,190Liabilities 2013: $147,725Net Assets 2013: -$70,5352013Assets 2014: $40,238Liabilities 2014: $63,285Net Assets 2014: -$23,0472014Assets 2015: $36,323Liabilities 2015: $76,522Net Assets 2015: -$40,1992015Assets 2016: $76,897Liabilities 2016: $78,177Net Assets 2016: -$1,2802016Assets 2017: $144,535Liabilities 2017: $84,696Net Assets 2017: $59,8392017Assets 2018: $179,385Liabilities 2018: $85,108Net Assets 2018: $94,2772018Assets 2019: $187,961Liabilities 2019: $47,563Net Assets 2019: $140,3982019Assets 2020: $175,098Liabilities 2020: $57,219Net Assets 2020: $117,8792020Assets 2021: $312,519Liabilities 2021: $69,258Net Assets 2021: $243,2612021Assets 2022: $305,386Liabilities 2022: $77,351Net Assets 2022: $228,0352022Assets 2023: $261,001Liabilities 2023: $6,097Net Assets 2023: $254,9042023Assets 2024: $153,010Liabilities 2024: $8,186Net Assets 2024: $144,8242024Assets 2025: $141,196Liabilities 2025: $94,851Net Assets 2025: $46,3452025

Highlighted filing

2025

Assets$141,196
Liabilities$94,851
Net Assets$46,345
Open 2025 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2011: $516,8022011Expenses 2012: $514,8842012Revenue 2013: $429,026Expenses 2013: $434,581Net Income 2013: -$5,5552013Revenue 2014: $494,993Expenses 2014: $447,505Net Income 2014: $47,4882014Revenue 2015: $522,149Expenses 2015: $539,301Net Income 2015: -$17,1522015Revenue 2016: $646,816Expenses 2016: $607,897Net Income 2016: $38,9192016Revenue 2017: $743,273Expenses 2017: $682,154Net Income 2017: $61,1192017Revenue 2018: $786,993Expenses 2018: $752,555Net Income 2018: $34,4382018Revenue 2019: $835,358Expenses 2019: $789,237Net Income 2019: $46,1212019Revenue 2020: $782,658Expenses 2020: $805,177Net Income 2020: -$22,5192020Revenue 2021: $759,861Expenses 2021: $634,479Net Income 2021: $125,3822021Revenue 2022: $771,410Expenses 2022: $786,636Net Income 2022: -$15,2262022Revenue 2023: $821,146Expenses 2023: $794,277Net Income 2023: $26,8692023Revenue 2024: $722,921Expenses 2024: $833,001Net Income 2024: -$110,0802024Revenue 2025: $680,166Expenses 2025: $778,645Net Income 2025: -$98,4792025

Highlighted filing

2025

Revenue$680,166
Expenses$778,645
Net Income-$98,479
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$141,196
Liabilities
$94,851
Net assets
$46,345
Revenue
$680,166
Expenses
$778,645
Net income
-$98,479
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.41$0.95$0.46$6.80$7.79$0.98
2024Detailed filing. Detailed filing data is available for this year.$1.53$0.08$1.45$7.23$8.33$1.10
2023Detailed filing. Detailed filing data is available for this year.$2.61$0.06$2.55$8.21$7.94$0.27
2022Detailed filing. Detailed filing data is available for this year.$3.05$0.77$2.28$7.71$7.87$0.15
2021Detailed filing. Detailed filing data is available for this year.$3.13$0.69$2.43$7.60$6.34$1.25
2020Detailed filing. Detailed filing data is available for this year.$1.75$0.57$1.18$7.83$8.05$0.23
2019Detailed filing. Detailed filing data is available for this year.$1.88$0.48$1.40$8.35$7.89$0.46
2018Detailed filing. Detailed filing data is available for this year.$1.79$0.85$0.94$7.87$7.53$0.34
2017Detailed filing. Detailed filing data is available for this year.$1.45$0.85$0.60$7.43$6.82$0.61
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.78$0.01$6.47$6.08$0.39
2015Detailed filing. Detailed filing data is available for this year.$0.36$0.77$0.40$5.22$5.39$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.40$0.63$0.23$4.95$4.48$0.47
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.77$1.48$0.71$4.29$4.35$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$1.46$0.65$5.15
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.68$1.40$0.72$5.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2024 to Aug 31, 2025
Signed
Nov 11, 2025
Return Version
2024v5.2
Gross Receipts
$680,166
Mission and Program Overview

Mission

To promote visitation to west michigan. We accomplish this goal through producing publications and distributing them through travel shows, members and generated inquiries through the website. At year end we had 743 members.

To promote visitation to west michigan. We accomplish this goal through producing publications and distributing them through travel shows, members and generated inquiries through the website. At year end we had 522 members.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$117,840$63,714▼ $54,126
Accounts Receivable$12,818$35,853▲ $23,035
Intangible Assets$20,702$15,526▼ $5,176
Prepaid Expenses and Deferred Charges$1,650$1,650→ $0
Total Assets$153,010$141,196▼ $11,814
Other Assets Total$0$24,453▲ $24,453
Liabilities
Deferred Revenue$8,186$70,313▲ $62,127
Other Liabilities$0$15,902▲ $15,902
Accounts Payable and Accrued Expenses-$8,636-
Total Liabilities$8,186$94,851▲ $86,665
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$144,824$46,345▼ $98,479
Total Net Assets Fund Balance$144,824$46,345▼ $98,479
Total Liabilities and Net Assets / Fund Balance$153,010$141,196▼ $11,814

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$24,453--
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Diane ThompsonPast President
Larry WozniakPast President
Tim Hygh1st Vice President
Jennifer Slatrunk2nd Vice President
Amanda WilkinBoard Member
Arah JohnsonBoard Member
Chris RowleyBoard Member
Dave SerinoBoard Member
Dianna StampflerBoard Member
Jeff SwansonBoard Member
Kirsten BorgstromBoard Member
Nick NerbonneBoard Member
Ronaldo PascualBoard Member
Sammie LukaskiewiczBoard Member
Dave LorenzEx Officio
Kyle OrrTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$21,563
Program Service Revenue
$196,695
Investment Income
$0
Other Revenue
$461,908
All Other Contributions
$21,563
Change in Net Assets
$-98,479
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$479,822
Other Expenses$298,823
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$445,190$34,632-$479,822
Information Technology$50,041$2,633-$52,674
All Other Expenses$33,048$1,377-$34,425
Occupancy$17,218$3,110-$20,328
Travel$15,264$3,552-$18,816
Other Expenses$12,867$1,578-$14,445
Office Expenses$8,002$305-$8,307
Fees for Services Accounting$5,500$674-$6,174
Depreciation Depletion$3,623$1,553-$5,176
Insurance$3,552$1,522-$5,074
Advertising$3,682$193-$3,875
Total Functional Expenses$727,516$51,129$0$778,645
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Obligation, Net of Current Portion$15,902
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the executive director before signing and sent in. A copy is then kept on file in the accounting office along with prior years returns. A copy is then provided to each member of the executive committee consisting of the president, 1st vp, 2nd vp, treasurer and most recent past president for their review at the next board of directors meeting.”

Form 990, Part VI, Section C, Line 19

“The office is open to the public at all times during regular business hours and financial statements can be viewed at any time during those hours.”

Filing and Contact Details

Filer

Filer Name
West Michigan Tourist Association
EIN
38-1160980
Phone
6162452217
Address
721 KENMOOR AVENUE SE SUITE D, GRAND RAPIDS, MI 49546

Signing Officer

Name
Dan Sippel
Title
Executive Director
Phone
6162452217
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Sippel
Formed
1917
Legal Domicile
Mi
Voting Board Members
16
Independent Board Members
16
Employees
9
Volunteers
0

Preparer

Firm
Rehmann Robson LLC
Address
525 W APPLE ST, HASTINGS, MI 49058
Preparer
Katherine Sheldon CPA
Phone
2699459452
Raw XML AppendixShowing 400 of 414 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd01
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt08636
IRS990/AccountsReceivableGrp/BOYAmt012818
IRS990/AccountsReceivableGrp/EOYAmt035853
IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 522 MEMBERS.
IRS990/AdvertisingGrp/ManagementAndGeneralAmt0193
IRS990/AdvertisingGrp/ProgramServicesAmt03682
IRS990/AdvertisingGrp/TotalAmt03875
IRS990/AllOtherContributionsAmt021563
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt01377
IRS990/AllOtherExpensesGrp/ProgramServicesAmt033048
IRS990/AllOtherExpensesGrp/TotalAmt034425
IRS990/AuditCommitteeInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0JESSICA HERREMA
IRS990/BooksInCareOfDetail/PhoneNum06162452217
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0721 KENMOOR AVENUE SE STE D
IRS990/BooksInCareOfDetail/USAddress/CityNm0GRAND RAPIDS
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MI
IRS990/BooksInCareOfDetail/USAddress/ZIPCd049546
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0117840
IRS990/CashNonInterestBearingGrp/EOYAmt063714
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd00
IRS990/CompensationProcessOtherInd00
IRS990/ConflictOfInterestPolicyInd00
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt021563
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0298823
IRS990/CYOtherRevenueAmt0461908
IRS990/CYProgramServiceRevenueAmt0196695
IRS990/CYRevenuesLessExpensesAmt0-98479
IRS990/CYSalariesCompEmpBnftPaidAmt0479822
IRS990/CYTotalExpensesAmt0778645
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0680166
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DeferredRevenueGrp/BOYAmt08186
IRS990/DeferredRevenueGrp/EOYAmt070313
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt01553
IRS990/DepreciationDepletionGrp/ProgramServicesAmt03623
IRS990/DepreciationDepletionGrp/TotalAmt05176
IRS990/Desc0TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 522 MEMBERS.
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DonorAdvisedFundInd00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt09
IRS990/EmploymentTaxReturnsFiledInd00
IRS990/ExpenseAmt0727516
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt0674
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt05500
IRS990/FeesForServicesAccountingGrp/TotalAmt06174
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt12.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt32.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt42.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt52.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt62.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt72.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt82.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt92.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt102.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt112.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt122.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt132.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt142.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt152.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd14X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/PersonNm0DIANNA STAMPFLER
IRS990/Form990PartVIISectionAGrp/PersonNm1RONALDO PASCUAL
IRS990/Form990PartVIISectionAGrp/PersonNm2ARAH JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm3JEFF SWANSON
IRS990/Form990PartVIISectionAGrp/PersonNm4DAVE SERINO
IRS990/Form990PartVIISectionAGrp/PersonNm5AMANDA WILKIN
IRS990/Form990PartVIISectionAGrp/PersonNm6KYLE ORR
IRS990/Form990PartVIISectionAGrp/PersonNm7DIANE THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm8NICK NERBONNE
IRS990/Form990PartVIISectionAGrp/PersonNm9LARRY WOZNIAK
IRS990/Form990PartVIISectionAGrp/PersonNm10SAMMIE LUKASKIEWICZ
IRS990/Form990PartVIISectionAGrp/PersonNm11JENNIFER SLATRUNK
IRS990/Form990PartVIISectionAGrp/PersonNm12DAVE LORENZ
IRS990/Form990PartVIISectionAGrp/PersonNm13KIRSTEN BORGSTROM
IRS990/Form990PartVIISectionAGrp/PersonNm14TIM HYGH
IRS990/Form990PartVIISectionAGrp/PersonNm15CHRIS ROWLEY
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/TitleTxt0BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt7PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt112ND VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt12EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt141ST VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr01917
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt016
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0680166
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt016
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt02633
IRS990/InformationTechnologyGrp/ProgramServicesAmt050041
IRS990/InformationTechnologyGrp/TotalAmt052674
IRS990/InsuranceGrp/ManagementAndGeneralAmt01522
IRS990/InsuranceGrp/ProgramServicesAmt03552
IRS990/InsuranceGrp/TotalAmt05074
IRS990/IntangibleAssetsGrp/BOYAmt020702
IRS990/IntangibleAssetsGrp/EOYAmt015526
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt03
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0MI
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 522 MEMBERS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0144824
IRS990/NetAssetsOrFundBalancesEOYAmt046345
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0144824
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt046345
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt03110
IRS990/OccupancyGrp/ProgramServicesAmt017218
IRS990/OccupancyGrp/TotalAmt020328
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0305
IRS990/OfficeExpensesGrp/ProgramServicesAmt08002
IRS990/OfficeExpensesGrp/TotalAmt08307
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt00
IRS990/OtherAssetsTotalGrp/EOYAmt024453
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0READERSHIP COSTS
IRS990/OtherExpensesGrp/Desc1TRAVEL GUIDE PRINTING
IRS990/OtherExpensesGrp/Desc2SALES EXPENSE
IRS990/OtherExpensesGrp/Desc3SERVICES CHARGES
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01578
IRS990/OtherExpensesGrp/ProgramServicesAmt074250
IRS990/OtherExpensesGrp/ProgramServicesAmt130668
IRS990/OtherExpensesGrp/ProgramServicesAmt224611
IRS990/OtherExpensesGrp/ProgramServicesAmt312867
IRS990/OtherExpensesGrp/TotalAmt074250
IRS990/OtherExpensesGrp/TotalAmt130668
IRS990/OtherExpensesGrp/TotalAmt224611
IRS990/OtherExpensesGrp/TotalAmt314445
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt015902
IRS990/OtherRevenueMiscGrp/BusinessCd0541800
IRS990/OtherRevenueMiscGrp/BusinessCd1541800
IRS990/OtherRevenueMiscGrp/Desc0PUBLICATIONS
IRS990/OtherRevenueMiscGrp/Desc1OTHER REVENUE
IRS990/OtherRevenueMiscGrp/ExclusionAmt01040
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0460868
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt11040
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt0460868
IRS990/OtherRevenueTotalAmt0461908
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt034632
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0445190
IRS990/OtherSalariesAndWagesGrp/TotalAmt0479822
IRS990/PartialLiquidationInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt01650
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01650
IRS990/PrincipalOfficerNm0DAN SIPPEL
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0541800
IRS990/ProgramServiceRevenueGrp/Desc0PROGRAM SERVICE REVENU
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0196695
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0196695
IRS990/ProgSrvcAccomActyOtherGrp/Desc0TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 682 MEMBERS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt021563
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt09
IRS990/PYOtherExpensesAmt0833001
IRS990/PYOtherRevenueAmt0493424
IRS990/PYProgramServiceRevenueAmt0207925
IRS990/PYRevenuesLessExpensesAmt0-110080
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0833001
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0722921
IRS990/ReconcilationRevenueExpnssAmt0-98479
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd01
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt0148408
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt024453
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0NET OPERATING LEASE RIGHT-OF-USE-ASSET
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt015902
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OPERATING LEASE OBLIGATION, NET OF CURRENT PORTION
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalBookValueOtherAssetsAmt024453
IRS990ScheduleD/TotalLiabilityAmt015902
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR BEFORE SIGNING AND SENT IN. A COPY IS THEN KEPT ON FILE IN THE ACCOUNTING OFFICE ALONG WITH PRIOR YEARS RETURNS. A COPY IS THEN PROVIDED TO EACH MEMBER OF THE EXECUTIVE COMMITTEE CONSISTING OF THE PRESIDENT, 1ST VP, 2ND VP, TREASURER AND MOST RECENT PAST PRESIDENT FOR THEIR REVIEW AT THE NEXT BOARD OF DIRECTORS MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE OFFICE IS OPEN TO THE PUBLIC AT ALL TIMES DURING REGULAR BUSINESS HOURS AND FINANCIAL STATEMENTS CAN BE VIEWED AT ANY TIME DURING THOSE HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0153010
IRS990/TotalAssetsEOYAmt0141196
IRS990/TotalAssetsGrp/BOYAmt0153010
IRS990/TotalAssetsGrp/EOYAmt0141196
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt021563
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt051129
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0727516
IRS990/TotalFunctionalExpensesGrp/TotalAmt0778645
IRS990/TotalGrossUBIAmt0460868
IRS990/TotalLiabilitiesBOYAmt08186
IRS990/TotalLiabilitiesEOYAmt094851
IRS990/TotalLiabilitiesGrp/BOYAmt08186
IRS990/TotalLiabilitiesGrp/EOYAmt094851
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0144824
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt046345
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0727516
IRS990/TotalProgramServiceRevenueAmt0196695
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt01040
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0196695
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0680166
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0460868
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0153010
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0141196
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt03552
IRS990/TravelGrp/ProgramServicesAmt015264
IRS990/TravelGrp/TotalAmt018816
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0721 KENMOOR AVENUE SE SUITE D
IRS990/USAddress/CityNm0GRAND RAPIDS
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049546
IRS990/VotingMembersGoverningBodyCnt016
IRS990/VotingMembersIndependentCnt016
IRS990/WebsiteAddressTxt0WWW.WMTA.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DAN SIPPEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06162452217
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WEST MICHIGAN TOURIST ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0WEST
ReturnHeader/Filer/EIN0381160980
ReturnHeader/Filer/PhoneNum06162452217
ReturnHeader/Filer/USAddress/AddressLine1Txt0721 KENMOOR AVENUE SE SUITE D
ReturnHeader/Filer/USAddress/CityNm0GRAND RAPIDS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049546
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01

Document Assets

No mirrored PDF or thumbnail assets are attached yet.