Civic Intelligence

Metropolitan Detroit Convention & Vistors Bureau

EIN 38-0478370 • 501(c)6 • Detroit, MI

View Organization Page

Profile

To market and sell the metro detroit region to business and leisure visitors in order to maximize economic impact; continuous improvement of the region as a dynamic and memorable tourism destination.

211 W Fort Street Suite 1000Detroit, MI 48226

www.visitdetroit.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

37th percentile

0.18x

Higher debt load relative to assets than 37% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.24x

Higher debt load relative to revenue than 26% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

68th percentile

15%

Higher net margin than 68% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

32nd percentile

$417,493

Higher top officer pay than 32% of similar nonprofits.

Top officer pay equals 1.8% of source-year revenue.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Asset Growth

84th percentile

22%

Faster asset growth than 84% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

53rd percentile

8.3%

Faster revenue growth than 53% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$30,229,300

Up $5,358,389 (+22%) from 2023

Liabilities

Up

$5,541,939

Up $1,624,977 (+41%) from 2023

Net Assets

Up

$24,687,361

Up $3,733,412 (+18%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin68th percentile

Revenue

Up

$23,419,972

Up $1,798,602 (+8.3%) from 2023

Expenses

Up

$20,010,812

Up $2,278,111 (+13%) from 2023

Net Income

Down

$3,409,160

Down $479,509 (-12%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2010: $10,770,064Liabilities 2010: $1,946,980Net Assets 2010: $8,823,0842010Assets 2011: $13,049,840Liabilities 2011: $2,817,568Net Assets 2011: $10,232,2722011Assets 2012: $13,974,628Liabilities 2012: $3,691,778Net Assets 2012: $10,282,8502012Assets 2013: $17,959,190Liabilities 2013: $4,316,025Net Assets 2013: $13,643,1652013Assets 2014: $18,577,629Liabilities 2014: $4,912,065Net Assets 2014: $13,665,5642014Assets 2015: $17,654,124Liabilities 2015: $4,347,761Net Assets 2015: $13,306,3632015Assets 2016: $20,640,826Liabilities 2016: $5,624,565Net Assets 2016: $15,016,2612016Assets 2017: $25,543,826Liabilities 2017: $3,812,647Net Assets 2017: $21,731,1792017Assets 2018: $27,936,792Liabilities 2018: $2,330,601Net Assets 2018: $25,606,1912018Assets 2019: $33,576,700Liabilities 2019: $3,949,069Net Assets 2019: $29,627,6312019Assets 2020: $32,355,512Liabilities 2020: $1,526,615Net Assets 2020: $30,828,8972020Assets 2021: $36,765,048Liabilities 2021: $1,533,340Net Assets 2021: $35,231,7082021Assets 2022: $17,430,348Liabilities 2022: $2,753,839Net Assets 2022: $14,676,5092022Assets 2023: $24,870,911Liabilities 2023: $3,916,962Net Assets 2023: $20,953,9492023Assets 2024: $30,229,300Liabilities 2024: $5,541,939Net Assets 2024: $24,687,3612024

Highlighted filing

2024

Assets$30,229,300
Liabilities$5,541,939
Net Assets$24,687,361
Open 2024 Filing

Operations Trend

Revenue Growth53rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,073,9972010Expenses 2011: $10,629,5452011Revenue 2012: $12,978,706Expenses 2012: $12,620,073Net Income 2012: $358,6332012Revenue 2013: $13,359,273Expenses 2013: $11,763,872Net Income 2013: $1,595,4012013Revenue 2014: $15,389,339Expenses 2014: $14,043,163Net Income 2014: $1,346,1762014Revenue 2015: $19,304,986Expenses 2015: $19,569,000Net Income 2015: -$264,0142015Revenue 2016: $16,973,436Expenses 2016: $14,663,877Net Income 2016: $2,309,5592016Revenue 2017: $20,285,541Expenses 2017: $14,701,568Net Income 2017: $5,583,9732017Revenue 2018: $19,892,198Expenses 2018: $15,937,736Net Income 2018: $3,954,4622018Revenue 2019: $19,753,266Expenses 2019: $15,932,722Net Income 2019: $3,820,5442019Revenue 2020: $9,251,508Expenses 2020: $8,181,074Net Income 2020: $1,070,4342020Revenue 2021: $14,015,809Expenses 2021: $9,840,610Net Income 2021: $4,175,1992021Revenue 2022: $20,583,837Expenses 2022: $18,177,635Net Income 2022: $2,406,2022022Revenue 2023: $21,621,370Expenses 2023: $17,732,701Net Income 2023: $3,888,6692023Revenue 2024: $23,419,972Expenses 2024: $20,010,812Net Income 2024: $3,409,1602024

Highlighted filing

2024

Revenue$23,419,972
Expenses$20,010,812
Net Income$3,409,160
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$30,229,300
Liabilities
$5,541,939
Net assets
$24,687,361
Revenue
$23,419,972
Expenses
$20,010,812
Net income
$3,409,160
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$30.2$5.54$24.7$23.4$20.0$3.41
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.9$3.92$21.0$21.6$17.7$3.89
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.4$2.75$14.7$20.6$18.2$2.41
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$36.8$1.53$35.2$14.0$9.84$4.18
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$32.4$1.53$30.8$9.25$8.18$1.07
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$33.6$3.95$29.6$19.8$15.9$3.82
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$27.9$2.33$25.6$19.9$15.9$3.95
2017Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$25.5$3.81$21.7$20.3$14.7$5.58
2016Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$20.6$5.62$15.0$17.0$14.7$2.31
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$17.7$4.35$13.3$19.3$19.6$0.26
2014Detailed filing. Detailed filing data is available for this year.$18.6$4.91$13.7$15.4$14.0$1.35
2013Detailed filing. Detailed filing data is available for this year.$18.0$4.32$13.6$13.4$11.8$1.60
2012Summary only. Only limited summary data is available for this year.$14.0$3.69$10.3$13.0$12.6$0.36
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.0$2.82$10.2$10.6
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.8$1.95$8.82$10.1
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.0
Gross Receipts
$23,419,972
Mission and Program Overview

Mission

To market and sell the metro detroit region to business and leisure visitors in order to maximize economic impact; continuous improvement of the region as a dynamic and memorable tourism destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$14,321,275$10,050,095▼ $4,271,180
Cash and Non-Interest-Bearing Accounts$1,816,461$4,831,612▲ $3,015,151
Accounts Receivable$1,871,525$1,808,368▼ $63,157
Prepaid Expenses and Deferred Charges$1,744,291$494,295▼ $1,249,996
Land, Buildings, and Equipment, Net$395,768$375,861▼ $19,907
Total Assets$24,870,911$30,229,300▲ $5,358,389
Other Assets Total$4,721,591$12,669,069▲ $7,947,478
Liabilities
Other Liabilities$2,484,896$3,236,767▲ $751,871
Accounts Payable and Accrued Expenses$1,432,066$2,305,172▲ $873,106
Total Liabilities$3,916,962$5,541,939▲ $1,624,977
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$18,453,949$23,687,361▲ $5,233,412
Net Assets With Donor Restrictions$2,500,000$1,000,000▼ $1,500,000
Total Net Assets Fund Balance$20,953,949$24,687,361▲ $3,733,412
Total Liabilities and Net Assets / Fund Balance$24,870,911$30,229,300▲ $5,358,389

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$375,861$3,600,195$3,976,056
Other Assets Org$9,100--
Compensation and Service Providers
Top Officer Pay32nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Claude MolinariPresident &FT$412,268$5,225$417,493
Claude MolinariPresident & CEO-$412,268$5,225$417,493
David BeachnauExec. VP ofFT$253,607$15,968$269,575
David BeachnauExec. VP of Sales-$253,607$15,968$269,575
Sajid a ZuberiVP Finance/aFT$229,667$13,248$242,915
Sajid a ZuberiVP Finance/adm/CFO-$229,667$13,248$242,915
Sheila NealDirector ofFT$173,567$15,506$189,073
Sheila NealDirector of Sales-$173,567$15,506$189,073
Jessica StrasserVP, Talent RFT$173,407$10,571$183,978
Jessica StrasserVP, Talent Resources-$173,407$10,571$183,978

Board Members and Trustees

NameTitle
Andrea CadottoAss Director Sale
Christopher MoyerSenior Dir./
Susan RichardsonV P of Sales
Revenue and Support

Revenue Composition

Contributions and Grants
$128,887
Program Service Revenue
$21,798,174
Investment Income
$450,947
Other Revenue
$1,041,964
All Other Contributions
$128,887
Change in Net Assets
$3,409,160

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Other Non Cash Contri Table1$85,437
Total Noncash Contributions1$85,437

Audited Revenue Reconciliation

Revenue per Audited Statements
$23,419,972
Total Revenue per Audited Statements
$23,419,972
Total Revenue per Form 990
$23,419,972
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,307,030
Salaries, Compensation, and Employee Benefits$6,703,782
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,292,647$1,601,193-$4,893,840
Advertising$2,831,620--$2,831,620
All Other Expenses$1,190,806$846,409-$2,037,215
Other Employee Benefits$841,837$609,544-$1,451,381
Fees for Services Other$303,636$487,364-$791,000
Other Expenses$633,297--$633,297
Payroll Taxes$247,755$110,806-$358,561
Occupancy$354,870--$354,870
Depreciation Depletion-$198,718-$198,718
Insurance-$125,577-$125,577
Office Expenses$87,845--$87,845
Total Functional Expenses$16,031,201$3,979,611$0$20,010,812

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$20,010,812
Total Expenses per Audited Statements$20,010,812
Total Expenses per Form 990$20,010,812
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Opearting Lease Oblig. Net of Curr.$1,850,935
Custodial Funds$964,340
Current Portion-operating Lease Obli$404,104
Unearned Membership Subscription$17,388
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Copies of the bureau's form 990 are available upon written request.”

Form 990, Page 6, Part VI, Line 15A

“Yes, the organization has a policy in place to review the compensation of the ceo, executive director and all top management official.”

Form 990, Page 6, Part VI, Line 15B

“Yes, the organization has a policy in place to review and approve compensation of all the officers and key employees.”

Form 990, Page 6, Part VI, Line 19

“Documents available on website and upon request.”

Filing and Contact Details

Filer

Filer Name
Detroit Metro Convention and
EIN
38-0478370
Phone
3132021800
Address
211 W FORT STREET SUITE 1000, DETROIT, MI 48226

Signing Officer

Name
Claude Molinari
Title
President & CEO
Phone
3132021800
Signed
2025-11-13

Organization Details

Principal Officer
Claude Molinari
Formed
1932
Legal Domicile
Mi
Voting Board Members
7
Independent Board Members
7
Employees
49
Volunteers
1,480

Preparer

Firm
Alan C Young & Associates Pc
Address
7310 WOODWARD AVE STE 740, DETROIT, MI 48202
Preparer
Anil Sakhuja
Phone
3138737500
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“All other activities- cvb services.”

Form 990, Part IX, Line 24E

“Local meetings and staff 504,056 0 0 computer supplies 0 489,191 0 publications 342,762 0 0 administrative 0 223,124 0 media relations 155,756 0 0 training & education 29,904 87,517 0 sales calls and travel 64,434 38,174 0 telephone 75,492 0 0 postage 11,000 0 0 cvb services 7,402 0 0 automotive expenses 0 4,623 0 equipment maintenance 0 3,780 0 total 1,190,806 846,409 0”

Form 990, Part XI, Line 9

“Adjustments of codification 715-30 0”

Financial Statement Notes

Schedule D, Page 4, Part XII, Line 2D

“Adjustments of codification 715-30 0”

Raw XML AppendixShowing 400 of 437 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT &
IRS990/Form990PartVIISectionAGrp/TitleTxt1EXEC. VP OF
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP FINANCE/A
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR OF
IRS990/Form990PartVIISectionAGrp/TitleTxt4VP, TALENT R
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc1OPERATING LEASE RIGHT-OF-USE ASSETS
IRS990ScheduleD/OtherAssetsOrgGrp/Desc2OTHER RECEIVABLES
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3UNEARNED MEMBERSHIP SUBSCRIPTION
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0ADJUSTMENTS OF CODIFICATION 715-30 0
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 4, PART XII, LINE 2D
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2SAJID A ZUBERI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm3SHEILA NEAL
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm4JESSICA STRASSER
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1EXEC. VP OF SALES
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2VP FINANCE/ADM/CFO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt3DIRECTOR OF SALES
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt4VP, TALENT RESOURCES
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ALL OTHER ACTIVITIES- CVB SERVICES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COPIES OF THE BUREAU'S FORM 990 ARE AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2YES, THE ORGANIZATION HAS A POLICY IN PLACE TO REVIEW THE COMPENSATION OF THE CEO, EXECUTIVE DIRECTOR AND ALL TOP MANAGEMENT OFFICIAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3YES, THE ORGANIZATION HAS A POLICY IN PLACE TO REVIEW AND APPROVE COMPENSATION OF ALL THE OFFICERS AND KEY EMPLOYEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS AVAILABLE ON WEBSITE AND UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5LOCAL MEETINGS AND STAFF 504,056 0 0 COMPUTER SUPPLIES 0 489,191 0 PUBLICATIONS 342,762 0 0 ADMINISTRATIVE 0 223,124 0 MEDIA RELATIONS 155,756 0 0 TRAINING & EDUCATION 29,904 87,517 0 SALES CALLS AND TRAVEL 64,434 38,174 0 TELEPHONE 75,492 0 0 POSTAGE 11,000 0 0 CVB SERVICES 7,402 0 0 AUTOMOTIVE EXPENSES 0 4,623 0 EQUIPMENT MAINTENANCE 0 3,780 0 TOTAL 1,190,806 846,409 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6ADJUSTMENTS OF CODIFICATION 715-30 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART IX, LINE 24E
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART XI, LINE 9
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