Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 37-1964125 • 501(c)3 • Richmond, VA
Profile
Supporting transgender and nonbinary people by empowering their families, communities, and allies to create life-saving, inclusive environments through education and support programing.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
62nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
61st percentile
Higher net margin than 61% of similar nonprofits.
Top Officer Pay
98th percentile
Higher top officer pay than 98% of similar nonprofits.
Top officer pay equals 29.6% of source-year revenue.
Asset Growth
70th percentile
Faster asset growth than 70% of similar nonprofits.
Revenue Growth
79th percentile
Faster revenue growth than 79% of similar nonprofits.
Assets
Up$234,126
Up $26,250 (+13%) from 2024
Liabilities
Flat$0
Flat from 2024
Net Assets
Up$234,126
Up $26,250 (+13%) from 2024
Revenue
Up$317,082
Up $78,187 (+33%) from 2024
Expenses
Up$290,912
Up $116,892 (+67%) from 2024
Net Income
Down$26,170
Down $38,705 (-60%) from 2024
Most recent year
2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2024 below.
Supporting transgender and nonbinary people by empowering their families, communities, and allies to create life-saving, inclusive environments through education and support programing.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $143,001 | $207,876 | ▲ $64,875 |
| Total Assets | $143,001 | $207,876 | ▲ $64,875 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $143,001 | $207,876 | ▲ $64,875 |
| Total Net Assets Fund Balance | $143,001 | $207,876 | ▲ $64,875 |
| Total Liabilities and Net Assets / Fund Balance | $143,001 | $207,876 | ▲ $64,875 |
| Name | Title |
|---|---|
| Meredith Hertzler | Board Chair |
| April Johnson | Board Member |
| Chad Fisher | Board Member |
| Elzan Sampson | Board Member |
| Jah Akande | Board Member |
| Shannon Mckay | Executive Director |
| Natalie Roper | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $127,232 |
| Other Expenses | $46,788 |
| Total Fundraising Expense | $13,593 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $87,002 | $23,052 | - | $110,054 |
| Payroll Taxes | $8,995 | $8,183 | - | $17,178 |
| Occupancy | - | $8,128 | - | $8,128 |
| Other Expenses | $3,576 | - | $7,001 | $7,001 |
| Advertising | - | - | $6,592 | $6,592 |
| Fees for Services Management | - | $3,083 | - | $3,083 |
| Information Technology | - | $1,759 | - | $1,759 |
| Fees for Services Accounting | - | $1,650 | - | $1,650 |
| Insurance | - | $1,588 | - | $1,588 |
| Office Expenses | - | $1,474 | - | $1,474 |
| All Other Expenses | $581 | - | - | $581 |
| Total Functional Expenses | $111,510 | $48,917 | $13,593 | $174,020 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Anniv Party | - | $-19,228 | $1,487 | $-20,715 |
| Total Events | - | $-19,228 | $3,316 | $-22,544 |
“The board treasurer reviews the form 990 with the preparer. The treasurer reports their review to the board. Upon board approval the form 990 is filed with the internal revenue service.”
“Board members are required to annually review the conflict of interest policy and promptly report any instances that would give rise to a conflict of interest.”
“Compensation of the executive director is evaluated annually as part of the budget process. Comparable salary data for the region and entity size is considered as part of the review process.”
“Compensation of all officers and employees is evaluated annually as part of the budget process. Comparable salary data for the region and entity size is considered as part of the review process.”
“Governing documents are only available at the discretion of the board of directors upon request for appropiate requestion persons.”
“Continued on Next Page:He She Ze and We Revenue Generation and Fundraising Activities:HSZ&W has the support of the community and deep relationships with community partnerssince we began doing grassroots work in 2012. We incorporated as a 501(c)(3) non profitorganization in 2019, and hired an Executive Director (3/2022) and second full timestaff person (7/2023), and have become a leader in the work of gender diversity andinclusion. The need of the community we serve is rapidly growing with new familiesreaching out to us daily. To keep up with the demand and needs of our families andallies, we are expanding our programs statewide. Our virtual programming is availablefor parents and family members that are beyond the state of Virginia. We fundraise year round with a focus on 3 giving campaigns: Big Ask, Big Give focusingon end of calendar year gifts beginning in November for Trans Day of Remembrance. In thespring, it is Trans Day of Visibility and also our anniversary so we host an annualfundraiser, a dance party. Every June, we participate in a national giving campaigncalled GiveOUTDay. For the last 3 years that we have participated, we won 1st place forSouthern Organization, and we received a $5,000 grant. The highest percentage of our revenue comes from individual and corporate donations. Most of the businesses and organizations reach out to us and ask if they can fundraise for us. We consider them community partners and are honored they choose us as their beneficiary. Grants are our second highest revenue source. This year weve received three grants. In addition, we earn revenue from training we provide to educate our community on howto be better allies through gender affirming practices. In 2022, we provided trainingsessions for Capital One, Dominion Energy, SCAN, and Henrico County Mental Health andDevelopment Services, Lewis Ginter Botanical Gardens, and VCU Medical just to name afew. Currently, we have 10 sessions on the calendar for September and October and arebooking into 2024. Lastly, a new source of income for us this year is from our inauguralCommunity Connections fundraising event, which was an 80sDance Party. We had over 200people in attendance and had the support of a dozen businesses as sponsors.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
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| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 581 |
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| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | RICHMOND |
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| IRS990/CreditCounselingInd | 0 | false |
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| IRS990/CYContributionsGrantsAmt | 0 | 217611 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
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| IRS990/CYRevenuesLessExpensesAmt | 0 | 64875 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 127232 |
| IRS990/CYTotalExpensesAmt | 0 | 174020 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 13593 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 238895 |
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| IRS990/Desc | 0 | Educational Support Program: Parents/guardians and adult family members need accurate information about gender identity to feel more comfortable accepting their transgender child, of any age. The magic of a peer-led support meeting occurs when a new person shows up with a variety of raw emotions; listens to someone that has a little or a lot more lived experience; and leaves feeling relieved and less alone. Sharing lived experiences and trusted resources with the help of skilled and knowledgeable co-facilitators is what makes He She Ze and We meetings a brave and non-judgmental space for all attendees. Morning and evening options are available to reach caregivers with varied work schedules. In-person and virtual options allow for access statewide. Multiple facilitators make room for a variety of perspectives, including a monthly BIPOC meeting and Interfaith meeting. HSZ&W currently holds 12 educational support meetings each month with the goal to expand to 2-3 more. |
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| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 1650 |
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| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 3083 |
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| IRS990/MissionDesc | 0 | SUPPORTING TRANSGENDER AND NONBINARY PEOPLE BY EMPOWERING THEIR FAMILIES, COMMUNITIES, AND ALLIES TO CREATE LIFE-SAVING, INCLUSIVE ENVIRONMENTS THROUGH EDUCATION AND SUPPORT PROGRAMING. |
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| IRS990/OtherExpensesGrp/Desc | 0 | OUTREACH EVENT EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 1 | EDUCATION AND TRAINING |
| IRS990/OtherExpensesGrp/Desc | 2 | OUTREACH PROMOTION |
| IRS990/OtherExpensesGrp/Desc | 3 | ANNUAL FUNDRAISING EVENT |
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| IRS990/ProgramServiceRevenueGrp/Desc | 0 | EDUCATION AND TRAINING |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Transgender Cultural Competency Training Program--A Professional Development Opportunity: Educating families is only part of the solution to creating a safe and welcoming community for transgender and nonbinary individuals. Knowledge dislodges fear and can begin changing hearts and minds. HSZ&W strives to increase awareness and acceptance of gender variances beyond the traditional binary system to a larger audience. We were not able to track the number of attendees through our training program in 2022 though we worked with schools, businesses, community organizations, medical and mental health providers. HSZ&Ws informational sessions cover the basics about gender identity, the history of gender variances beyond the traditional binary system, and encourages best practices to include a look at gender diversity. Our executive director will consult with clients and design a program that fits their needs. Attendees have the opportunity to apply new concepts in workshop style break out sessions, if time permits, to think through a variety of scenarios in a small group setting. Each session ends with Q & A. HSZ&W empowers attendees and helps build confidence around the topic of gender identity. Followup includes a satisfaction survey and comprehensive resources. With financial support, HSZ&W will be able to increase our capacity by adding new facilitators and continuing education for the training team. Equally important, HSZ&W will meet the growing number of requests to bring our training to schools and community groups or agencies regardless of their budget. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 32818 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | He She Ze and We Family Connections Program:Positive social interactions with peers is essential for healthy social, intellectual, and emotional development of all children. There is a nationwide attack on Transgender and Nonbinary Youth which is negatively impacting our families. The Virginia General Assembly has dozens of anti-trans bills in the 2023 session. During these extremely volatile times in our society, He She Ze and We brings families together to foster the growth of community close to home. Trans youth and their families need to know that they are seen, understood, accepted, and celebrated! Family Connections programming takes families out into their local communities to feed their souls by engaging in group activities...just for fun! We launched this pilot program in Hampton Roads and Central Virginia in early 2022 and expanded to other regions in the summer. This program compliments our educational support for adult family members by inviting siblings into the mix so that they too feel supported and valued, as well as experience first hand the natural variances of gender identity and expression amongst peers. For each locality, various relationships are forming with other organizations and businesses that are willing to provide a welcoming environment. We have organizers training to build our Family Connections Program in Lynchburg and New River Valley. The goal is to lift up this vibrant community and help our children not only survive, but THRIVE! We expect to have 6 Family Connections groups in 2023. |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 24099 |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | Education--Guest Speaker Program benefiting HSZ&W Families and the Greater Community:Possibility Models, a term coined by Laverne Cox. It is always best practice to listen and learn directly from The Transgender Community by lifting and centering their voices. He She Ze and We has the privilege to work with Transgender and Nonbinary individuals as they are the true experts of their own lived experience. Who better to teach us than them? Our guest speaker events are always the most widely attended and the most impactful. This year we are inviting groups we have trained to attend these sessions as a way to continue their education. We also invite extended family plus trans and nonbinary individuals and their siblings to attend these inspirational and educational events. The goal in 2023 is to be able to increase our stipend to our guest speakers to a more equitable fee. We also hope to host in person events and professionally film them to begin developing a video library that can be used to inspire new families. Financial support would make this goal a possibility, assisting us to continue our high impact guest speaker program while also creating a professional level training tool that will be invaluable. |
| IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt | 0 | 12432 |
| IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt | 0 | 21284 |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE BOARD TREASURER REVIEWS THE FORM 990 WITH THE PREPARER. THE TREASURER REPORTS THEIR REVIEW TO THE BOARD. UPON BOARD APPROVAL THE FORM 990 IS FILED WITH THE INTERNAL REVENUE SERVICE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | BOARD MEMBERS ARE REQUIRED TO ANNUALLY REVIEW THE CONFLICT OF INTEREST POLICY AND PROMPTLY REPORT ANY INSTANCES THAT WOULD GIVE RISE TO A CONFLICT OF INTEREST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | COMPENSATION OF THE EXECUTIVE DIRECTOR IS EVALUATED ANNUALLY AS PART OF THE BUDGET PROCESS. COMPARABLE SALARY DATA FOR THE REGION AND ENTITY SIZE IS CONSIDERED AS PART OF THE REVIEW PROCESS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | COMPENSATION OF ALL OFFICERS AND EMPLOYEES IS EVALUATED ANNUALLY AS PART OF THE BUDGET PROCESS. COMPARABLE SALARY DATA FOR THE REGION AND ENTITY SIZE IS CONSIDERED AS PART OF THE REVIEW PROCESS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | GOVERNING DOCUMENTS ARE ONLY AVAILABLE AT THE DISCRETION OF THE BOARD OF DIRECTORS UPON REQUEST FOR APPROPIATE REQUESTION PERSONS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Continued on Next Page:He She Ze and We Revenue Generation and Fundraising Activities:HSZ&W has the support of the community and deep relationships with community partnerssince we began doing grassroots work in 2012. We incorporated as a 501(c)(3) non profitorganization in 2019, and hired an Executive Director (3/2022) and second full timestaff person (7/2023), and have become a leader in the work of gender diversity andinclusion. The need of the community we serve is rapidly growing with new familiesreaching out to us daily. To keep up with the demand and needs of our families andallies, we are expanding our programs statewide. Our virtual programming is availablefor parents and family members that are beyond the state of Virginia. We fundraise year round with a focus on 3 giving campaigns: Big Ask, Big Give focusingon end of calendar year gifts beginning in November for Trans Day of Remembrance. In thespring, it is Trans Day of Visibility and also our anniversary so we host an annualfundraiser, a dance party. Every June, we participate in a national giving campaigncalled GiveOUTDay. For the last 3 years that we have participated, we won 1st place forSouthern Organization, and we received a $5,000 grant. The highest percentage of our revenue comes from individual and corporate donations. Most of the businesses and organizations reach out to us and ask if they can fundraise for us. We consider them community partners and are honored they choose us as their beneficiary. Grants are our second highest revenue source. This year weve received three grants. In addition, we earn revenue from training we provide to educate our community on howto be better allies through gender affirming practices. In 2022, we provided trainingsessions for Capital One, Dominion Energy, SCAN, and Henrico County Mental Health andDevelopment Services, Lewis Ginter Botanical Gardens, and VCU Medical just to name afew. Currently, we have 10 sessions on the calendar for September and October and arebooking into 2024. Lastly, a new source of income for us this year is from our inauguralCommunity Connections fundraising event, which was an 80sDance Party. We had over 200people in attendance and had the support of a dozen businesses as sponsors. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990 governing body review Part VI line 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Conflict of interest policy compliance Part VI line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | CEO executive director top management comp Part VI line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other officer or key employee compensation Part VI line 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Governing documents etc available to public Part VI line 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | General explanation attachment |
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