Civic Intelligence

Memphis Brand Office

EIN 37-1831645 • 501(c)3 • Memphis, TN

Profile

Memphis brand embraces the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems including economic development, talent recruitment, tourism and civic pride.

PO Box 41708Memphis, TN 38174

www.memphisbrand.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

42nd percentile

0.03x

Higher debt load relative to assets than 42% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.02x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

16th percentile

-17%

Higher net margin than 16% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

94th percentile

$298,445

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 25.8% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

8th percentile

-25%

Faster asset growth than 8% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

9th percentile

-34%

Faster revenue growth than 9% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$702,012

Down $228,932 (-25%) from 2023

Liabilities

Down

$21,709

Down $31,074 (-59%) from 2023

Net Assets

Down

$680,303

Down $197,858 (-23%) from 2023

Revenue

Down

$1,155,310

Down $591,236 (-34%) from 2023

Expenses

Up

$1,353,168

Up $37,575 (+2.9%) from 2023

Net Income

Down

-$197,858

Down $628,811 (-146%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2016: $680,805Liabilities 2016: $8,278Net Assets 2016: $672,5272016Assets 2017: $1,389,557Liabilities 2017: $106,118Net Assets 2017: $1,283,4392017Assets 2018: $1,228,861Liabilities 2018: $110,982Net Assets 2018: $1,117,8792018Assets 2019: $1,095,573Liabilities 2019: $113,126Net Assets 2019: $982,4472019Assets 2020: $1,214,051Liabilities 2020: $67,830Net Assets 2020: $1,146,2212020Assets 2021: $943,084Liabilities 2021: $37,475Net Assets 2021: $905,6092021Assets 2022: $494,697Liabilities 2022: $47,489Net Assets 2022: $447,2082022Assets 2023: $930,944Liabilities 2023: $52,783Net Assets 2023: $878,1612023Assets 2024: $702,012Liabilities 2024: $21,709Net Assets 2024: $680,3032024

Highlighted filing

2024

Assets$702,012
Liabilities$21,709
Net Assets$680,303

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $796,998Expenses 2016: $124,471Net Income 2016: $672,5272016Revenue 2017: $1,425,000Expenses 2017: $848,620Net Income 2017: $576,3802017Revenue 2018: $1,486,016Expenses 2018: $1,651,576Net Income 2018: -$165,5602018Revenue 2019: $1,984,864Expenses 2019: $2,122,119Net Income 2019: -$137,2552019Revenue 2020: $1,309,362Expenses 2020: $1,551,744Net Income 2020: -$242,3822020Revenue 2021: $1,455,648Expenses 2021: $1,516,062Net Income 2021: -$60,4142021Revenue 2022: $1,209,735Expenses 2022: $1,668,136Net Income 2022: -$458,4012022Revenue 2023: $1,746,546Expenses 2023: $1,315,593Net Income 2023: $430,9532023Revenue 2024: $1,155,310Expenses 2024: $1,353,168Net Income 2024: -$197,8582024

Highlighted filing

2024

Revenue$1,155,310
Expenses$1,353,168
Net Income-$197,858

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 22, 2025
Return Version
2024v5.2
Gross Receipts
$1,155,310
Mission and Program Overview

Mission

Memphis brand embraces the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems including economic development, talent recruitment, tourism and civic pride.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$524,363$497,608▼ $26,755
Pledges and Grants Receivable$400,000$200,000▼ $200,000
Land, Buildings, and Equipment, Net$6,581$4,404▼ $2,177
Total Assets$930,944$702,012▼ $228,932
Liabilities
Accounts Payable and Accrued Expenses$52,783$21,709▼ $31,074
Total Liabilities$52,783$21,709▼ $31,074
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$478,161$480,303▲ $2,142
Net Assets With Donor Restrictions$400,000$200,000▼ $200,000
Total Net Assets Fund Balance$878,161$680,303▼ $197,858
Total Liabilities and Net Assets / Fund Balance$930,944$702,012▼ $228,932

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,404$26,213$30,617
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
David J FrenchPresidentFT$286,964$11,481$298,445

Board Members and Trustees

NameTitle
Emily CallahanBoard Chair
Ekundayo BandeleBoard Co-chair
Chandell RyanDirector
Erin PryorDirector
Jason WexlerDirector
Jenny RobertsonDirector
John CarrollDirector
Kevin KaneDirector
Ted TownsendDirector
Teresa SloyanDirector
Lee HarrisDirector-non-voting
Paul YoungDirector-non-voting
Mauricio CalvoAdvisor
Blair TaylorSecretary
Spence Wilson JrTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Storia Agency LLCMarketing8605 SANTA MONICA BLVD PMB 36522, West Hollywood, CA 90069$190,750
Revenue and Support

Revenue Composition

Contributions and Grants
$745,200
Program Service Revenue
$410,110
Investment Income
$0
Other Revenue
$0
All Other Contributions
$745,200
Change in Net Assets
$-197,858

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,155,310
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$320,580
Total Revenue per Audited Statements
$1,475,890
Total Revenue per Form 990
$1,155,310
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$718,554
Other Expenses$634,614
Total Fundraising Expense$35,927
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$137,408$151,561$30,312$319,281
Current Officers, Directors, Trustees, and Key Employees$286,964--$286,964
Fees for Services Other$241,551--$241,551
Advertising$148,432--$148,432
Payroll Taxes$64,474$23,026$4,605$92,105
All Other Expenses$25,730$145-$25,875
Other Expenses$23,135--$23,135
Fees for Services Accounting$2,224$20,017-$22,241
Other Employee Benefits$14,143$5,051$1,010$20,204
Insurance$8,495$2,832-$11,327
Office Expenses$2,731$910-$3,641
Depreciation Depletion$1,633$544-$2,177
Total Functional Expenses$1,113,155$204,086$35,927$1,353,168

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,673,748
Expenses per Audited Statements$1,353,168
Total Expenses per Form 990$1,353,168
Expenses Not Reported on Form 990$320,580
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The president will review the form 990 before filing.

Form 990, Part VI, Section B, Line 15A

Officer compensation is approved by the board.

Form 990, Part VI, Section C, Line 19

UPON REQUEST

Filing and Contact Details

Filer

Filer Name
Memphis Brand Office
EIN
37-1831645
Phone
9018050151
Address
PO BOX 41708, MEMPHIS, TN 38174

Signing Officer

Name
David J French
Title
President
Phone
9018050151
Signed
2025-08-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David J French
Formed
2016
Legal Domicile
Tn
Voting Board Members
14
Independent Board Members
13
Employees
6
Volunteers
0

Preparer

Firm
Lbmc Pc
Address
5100 POPLAR AVE STE 1400, MEMPHIS, TN 38137
Preparer
Lynn Dietz CPA
Phone
9016851040
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Other fees-progserv-990: program service expenses 241,551. Management and general expenses 0. Fundraising expenses 0. Total expenses 241,551.

Form 990, Part XII, Line 2C

The process has not changed from the prior year.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0878161
IRS990/NetAssetsOrFundBalancesEOYAmt0680303
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0478161
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0480303
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0910
IRS990/OfficeExpensesGrp/ProgramServicesAmt02731
IRS990/OfficeExpensesGrp/TotalAmt03641
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt01010
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt05051
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt014143
IRS990/OtherEmployeeBenefitsGrp/TotalAmt020204
IRS990/OtherExpensesGrp/Desc0CONTRACT PARTNER EXPENS
IRS990/OtherExpensesGrp/Desc1EDITORIAL & CONTENT DEV
IRS990/OtherExpensesGrp/Desc2PARTNERSHIP ACTIVATION
IRS990/OtherExpensesGrp/Desc3SUBSCRIPTIONS
IRS990/OtherExpensesGrp/ProgramServicesAmt081922
IRS990/OtherExpensesGrp/ProgramServicesAmt143463
IRS990/OtherExpensesGrp/ProgramServicesAmt230850
IRS990/OtherExpensesGrp/ProgramServicesAmt323135
IRS990/OtherExpensesGrp/TotalAmt081922
IRS990/OtherExpensesGrp/TotalAmt143463
IRS990/OtherExpensesGrp/TotalAmt230850
IRS990/OtherExpensesGrp/TotalAmt323135
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt030312
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0151561
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0137408
IRS990/OtherSalariesAndWagesGrp/TotalAmt0319281
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt04605
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt023026
IRS990/PayrollTaxesGrp/ProgramServicesAmt064474
IRS990/PayrollTaxesGrp/TotalAmt092105
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0400000
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0200000
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0DAVID J FRENCH
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0541800
IRS990/ProgramServiceRevenueGrp/Desc0PROG.SERV.REVENUE-RELA
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0410110
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0410110
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01250200
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0733026
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0496346
IRS990/PYRevenuesLessExpensesAmt0430953
IRS990/PYSalariesCompEmpBnftPaidAmt0582567
IRS990/PYTotalExpensesAmt01315593
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01746546
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-197858
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0410110
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0745200
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01250200
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0679429
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01373328
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt01234880
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt05283037
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt01519082
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.60570
IRS990ScheduleA/PublicSupportPY170Pct00.75120
IRS990ScheduleA/PublicSupportTotal170Amt03199820
IRS990ScheduleA/SubstantialContributorsTotAmt02083217
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0745200
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01250200
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0679429
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01373328
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt01234880
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt05283037
IRS990ScheduleA/TotalSupportAmt05283037
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/DonatedServicesAndUseFcltsAmt0320580
IRS990ScheduleD/DonatedServicesUseFcltsAmt0320580
IRS990ScheduleD/EquipmentGrp/BookValueAmt04404
IRS990ScheduleD/EquipmentGrp/DepreciationAmt026213
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt030617
IRS990ScheduleD/ExpensesNotReportedAmt0320580
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01353168
IRS990ScheduleD/RevenueNotReportedAmt0320580
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01155310
IRS990ScheduleD/TotalBookValueLandBuildingsAmt04404
IRS990ScheduleD/TotalExpensesPerForm990Amt01353168
IRS990ScheduleD/TotalRevenuePerForm990Amt01155310
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01475890
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01673748
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0286964
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt011481
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0DAVID J FRENCH
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0298445
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE PRESIDENT WILL REVIEW THE FORM 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OFFICER COMPENSATION IS APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OTHER FEES-PROGSERV-990: PROGRAM SERVICE EXPENSES 241,551. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 241,551.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.

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