Liabilities / Assets
42nd percentile
Higher debt load relative to assets than 42% of similar nonprofits.
EIN 37-1831645 • 501(c)3 • Memphis, TN
Profile
Memphis brand embraces the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems including economic development, talent recruitment, tourism and civic pride.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
42nd percentile
Higher debt load relative to assets than 42% of similar nonprofits.
Liabilities / Revenue
34th percentile
Higher debt load relative to revenue than 34% of similar nonprofits.
Net Margin
16th percentile
Higher net margin than 16% of similar nonprofits.
Top Officer Pay
94th percentile
Higher top officer pay than 94% of similar nonprofits.
Top officer pay equals 25.8% of source-year revenue.
Asset Growth
8th percentile
Faster asset growth than 8% of similar nonprofits.
Revenue Growth
9th percentile
Faster revenue growth than 9% of similar nonprofits.
Assets
Down$702,012
Down $228,932 (-25%) from 2023
Liabilities
Down$21,709
Down $31,074 (-59%) from 2023
Net Assets
Down$680,303
Down $197,858 (-23%) from 2023
Revenue
Down$1,155,310
Down $591,236 (-34%) from 2023
Expenses
Up$1,353,168
Up $37,575 (+2.9%) from 2023
Net Income
Down-$197,858
Down $628,811 (-146%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Memphis brand embraces the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems including economic development, talent recruitment, tourism and civic pride.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $524,363 | $497,608 | ▼ $26,755 |
| Pledges and Grants Receivable | $400,000 | $200,000 | ▼ $200,000 |
| Land, Buildings, and Equipment, Net | $6,581 | $4,404 | ▼ $2,177 |
| Total Assets | $930,944 | $702,012 | ▼ $228,932 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $52,783 | $21,709 | ▼ $31,074 |
| Total Liabilities | $52,783 | $21,709 | ▼ $31,074 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $478,161 | $480,303 | ▲ $2,142 |
| Net Assets With Donor Restrictions | $400,000 | $200,000 | ▼ $200,000 |
| Total Net Assets Fund Balance | $878,161 | $680,303 | ▼ $197,858 |
| Total Liabilities and Net Assets / Fund Balance | $930,944 | $702,012 | ▼ $228,932 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $4,404 | $26,213 | $30,617 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| David J French | President | FT | $286,964 | $11,481 | $298,445 |
| Name | Title |
|---|---|
| Emily Callahan | Board Chair |
| Ekundayo Bandele | Board Co-chair |
| Chandell Ryan | Director |
| Erin Pryor | Director |
| Jason Wexler | Director |
| Jenny Robertson | Director |
| John Carroll | Director |
| Kevin Kane | Director |
| Ted Townsend | Director |
| Teresa Sloyan | Director |
| Lee Harris | Director-non-voting |
| Paul Young | Director-non-voting |
| Mauricio Calvo | Advisor |
| Blair Taylor | Secretary |
| Spence Wilson Jr | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Storia Agency LLC | Marketing | 8605 SANTA MONICA BLVD PMB 36522, West Hollywood, CA 90069 | $190,750 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $718,554 |
| Other Expenses | $634,614 |
| Total Fundraising Expense | $35,927 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $137,408 | $151,561 | $30,312 | $319,281 |
| Current Officers, Directors, Trustees, and Key Employees | $286,964 | - | - | $286,964 |
| Fees for Services Other | $241,551 | - | - | $241,551 |
| Advertising | $148,432 | - | - | $148,432 |
| Payroll Taxes | $64,474 | $23,026 | $4,605 | $92,105 |
| All Other Expenses | $25,730 | $145 | - | $25,875 |
| Other Expenses | $23,135 | - | - | $23,135 |
| Fees for Services Accounting | $2,224 | $20,017 | - | $22,241 |
| Other Employee Benefits | $14,143 | $5,051 | $1,010 | $20,204 |
| Insurance | $8,495 | $2,832 | - | $11,327 |
| Office Expenses | $2,731 | $910 | - | $3,641 |
| Depreciation Depletion | $1,633 | $544 | - | $2,177 |
| Total Functional Expenses | $1,113,155 | $204,086 | $35,927 | $1,353,168 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $1,673,748 |
| Expenses per Audited Statements | $1,353,168 |
| Total Expenses per Form 990 | $1,353,168 |
| Expenses Not Reported on Form 990 | $320,580 |
| Expenses Not Reported on Financial Statements | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The president will review the form 990 before filing.”
“Officer compensation is approved by the board.”
“UPON REQUEST”
“Other fees-progserv-990: program service expenses 241,551. Management and general expenses 0. Fundraising expenses 0. Total expenses 241,551.”
“The process has not changed from the prior year.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 52783 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 21709 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 148432 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 148432 |
| IRS990/AllOtherContributionsAmt | 0 | 745200 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 145 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 25730 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 25875 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9018050151 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 41708 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MEMPHIS |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TN |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 38174 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 524363 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 497608 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 286964 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 286964 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 0 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 190750 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 8605 SANTA MONICA BLVD PMB 36522 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | WEST HOLLYWOOD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 90069 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | STORIA AGENCY LLC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MARKETING |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 745200 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 634614 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 410110 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -197858 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 718554 |
| IRS990/CYTotalExpensesAmt | 0 | 1353168 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 35927 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1155310 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 544 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 1633 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 2177 |
| IRS990/Desc | 0 | MEMPHIS BRAND INITIATIVE IS AN ORGANIZATION WITH A GOAL OF ELEVATING THE MEMPHIS/SHELBY COUNTY'S GLOBAL REPUTATION BY DEFINING THE AUTHENTIC AND ESSENTIAL BRAND IDENTITY AND COMMUNICATING IT IN A NEWLY STRATEGIC AND COORDINATED WAY. OBJECTIVES ARE TO RECRUIT AND RETAIN TALENT, TOURISTS AND BUSINESSES AND STRENGTHEN CIVIC PRIDE AMONG MEMPHIANS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 400000 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 200000 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 6 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 1113155 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 20017 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 2224 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 22241 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 241551 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 241551 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 11481 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | EKUNDAYO BANDELE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | EMILY CALLAHAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MAURICIO CALVO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | SPENCE WILSON JR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | BLAIR TAYLOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JASON WEXLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JENNY ROBERTSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JOHN CARROLL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | KEVIN KANE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | LEE HARRIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | PAUL YOUNG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | TED TOWNSEND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | CHANDELL RYAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | ERIN PRYOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | TERESA SLOYAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | DAVID J FRENCH |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 286964 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | BOARD CO-CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | BOARD CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | ADVISOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR-NON-VOTING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR-NON-VOTING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | PRESIDENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 2016 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 14 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1155310 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 13 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 2832 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 8495 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11327 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 13 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 26213 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 6581 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 4404 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 30617 |
| IRS990/LegalDomicileStateCd | 0 | TN |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 878161 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 680303 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 478161 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 480303 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 910 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 2731 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3641 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 1010 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 5051 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 14143 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 20204 |
| IRS990/OtherExpensesGrp/Desc | 0 | CONTRACT PARTNER EXPENS |
| IRS990/OtherExpensesGrp/Desc | 1 | EDITORIAL & CONTENT DEV |
| IRS990/OtherExpensesGrp/Desc | 2 | PARTNERSHIP ACTIVATION |
| IRS990/OtherExpensesGrp/Desc | 3 | SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 81922 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 43463 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 30850 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 23135 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 81922 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 43463 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 30850 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 23135 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 30312 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 151561 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 137408 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 319281 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 4605 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 23026 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 64474 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 92105 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 400000 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 200000 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | DAVID J FRENCH |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROG.SERV.REVENUE-RELA |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 410110 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 410110 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 1250200 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 733026 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 496346 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 430953 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 582567 |
| IRS990/PYTotalExpensesAmt | 0 | 1315593 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1746546 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -197858 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 410110 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 745200 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1250200 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 679429 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1373328 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1234880 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 5283037 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 1519082 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.60570 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.75120 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 3199820 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2083217 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 745200 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1250200 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 679429 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1373328 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1234880 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 5283037 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 5283037 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/DonatedServicesAndUseFcltsAmt | 0 | 320580 |
| IRS990ScheduleD/DonatedServicesUseFcltsAmt | 0 | 320580 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 4404 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 26213 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 30617 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 320580 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1353168 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 320580 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1155310 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 4404 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 1353168 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1155310 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 1475890 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 1673748 |
| IRS990ScheduleJ/AnyNonFixedPaymentsInd | 0 | 0 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd | 0 | 0 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990ScheduleJ/InitialContractExceptionInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 286964 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 11481 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | DAVID J FRENCH |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 298445 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE PRESIDENT WILL REVIEW THE FORM 990 BEFORE FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | OFFICER COMPENSATION IS APPROVED BY THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | UPON REQUEST |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | OTHER FEES-PROGSERV-990: PROGRAM SERVICE EXPENSES 241,551. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 241,551. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. |
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