Civic Intelligence

New Plaza Cinema Inc

EIN 36-4905957 • 501(c)3 • New York, NY

Profile

New plaza cinema is a trusted community of film lovers, dedicated to providing thought-provoking entertainment, education, and meaningful conversations through carefully curated cultural film experiences. We strive to be a sustainable cultural destination, committed to preserving and promoting the art of cinema in upper manhattan and beyond. Our mission is to ensure that the tradition of art cinema remains vibrant and accessible to all audiences, fostering a deeper appreciation for the power of film to inspire and engage.

35 West 67th StreetNew York, NY 10023

newplazacinema.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE A31 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

47th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE A31 • <$500k nonprofits • Source year 2024

Net Margin

62nd percentile

7.7%

Higher net margin than 62% of similar nonprofits.

NTEE A31 • <$500k nonprofits • Source year 2024

Top Officer Pay

88th percentile

$30,000

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 8.0% of source-year revenue.

NTEE A31 • <$500k nonprofits • Source year 2024

Asset Growth

77th percentile

35%

Faster asset growth than 77% of similar nonprofits.

NTEE A31 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

60th percentile

11%

Faster revenue growth than 60% of similar nonprofits.

NTEE A31 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$112,339

Up $28,969 (+35%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$112,339

Up $28,969 (+35%) from 2023

Revenue

Up

$376,755

Up $38,604 (+11%) from 2023

Expenses

Up

$347,786

Up $7,292 (+2.1%) from 2023

Net Income

Up

$28,969

Up $31,312 (+1336%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2019: $47,080Liabilities 2019: $0Net Assets 2019: $47,0802019Assets 2020: $82,023Liabilities 2020: $7,090Net Assets 2020: $74,9332020Assets 2021: $96,493Net Assets 2021: $96,4932021Assets 2022: $85,713Liabilities 2022: $0Net Assets 2022: $85,7132022Assets 2023: $83,370Liabilities 2023: $0Net Assets 2023: $83,3702023Assets 2024: $112,339Liabilities 2024: $0Net Assets 2024: $112,3392024

Highlighted filing

2024

Assets$112,339
Liabilities$0
Net Assets$112,339

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2019: $212,674Expenses 2019: $192,992Net Income 2019: $19,6822019Revenue 2020: $131,340Expenses 2020: $103,487Net Income 2020: $27,8532020Revenue 2021: $89,717Expenses 2021: $68,157Net Income 2021: $21,5602021Revenue 2022: $235,741Expenses 2022: $246,521Net Income 2022: -$10,7802022Revenue 2023: $338,151Expenses 2023: $340,494Net Income 2023: -$2,3432023Revenue 2024: $376,755Expenses 2024: $347,786Net Income 2024: $28,9692024

Highlighted filing

2024

Revenue$376,755
Expenses$347,786
Net Income$28,969

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 28, 2025
Return Version
2024v5.0
Gross Receipts
$376,755
Mission and Program Overview

Mission

To find a permanent space on the Upper West Side to create and operate a not-for-profit neighborhood cinema devoted to quality independent and foreign films.

New plaza cinema is a trusted community of film lovers, dedicated to providing thought-provoking entertainment, education, and meaningful conversations through carefully curated cultural film experiences. We strive to be a sustainable cultural destination, committed to preserving and promoting the art of cinema in upper manhattan and beyond. Our mission is to ensure that the tradition of art cinema remains vibrant and accessible to all audiences, fostering a deeper appreciation for the power of film to inspire and engage.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$83,370$112,339▲ $28,969
Total Assets$83,370$112,339▲ $28,969
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$83,370$112,339▲ $28,969
Total Net Assets Fund Balance$83,370$112,339▲ $28,969
Total Liabilities and Net Assets / Fund Balance$83,370$112,339▲ $28,969
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Gary PalmucciGeneral Mgr/FT$30,000$30,000

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$130,370
Program Service Revenue
$242,840
Investment Income
$0
Other Revenue
$3,545
All Other Contributions
$110,673
Change in Net Assets
$28,969
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$275,072
Salaries, Compensation, and Employee Benefits$72,714
Total Fundraising Expense$187
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Royalties$70,868--$70,868
Occupancy$56,215--$56,215
Advertising$50,406--$50,406
Other Salaries and Wages$36,519--$36,519
Fees for Services Other$30,289--$30,289
Current Officers, Directors, Trustees, and Key Employees$27,000$3,000-$30,000
Information Technology-$6,296-$6,296
Insurance$5,340$930-$6,270
Payroll Taxes$3,551$2,644-$6,195
Fees for Services Accounting-$5,075-$5,075
Office Expenses-$4,203-$4,203
Travel-$3,904-$3,904
Other Expenses$14,757$779$187$187
Fees for Services Legal-$175-$175
All Other Expenses$31$1-$32
Total Functional Expenses$320,592$27,007$187$347,786
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Safesave$19,697---
Total Events$19,697---
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The officer who signs the return reviews it with the preparer before signing.

Form 990, Page 6, Part VI, Line 12C

The organization reminds each board member and officer of their obligation to disclose any conflicts of interest annually. The board reviews any disclosed conflicts, discusses potential issues, and documents its findings in the meeting minutes. Throughout the year, board members are reminded of their ongoing responsibility to report conflicts, and staff members are trained to recognize and report any potential conflicts they observe

Form 990, Page 6, Part VI, Line 19

Governing documents, policies and financial statements are available on the nys department of law charitable bureau website. Ny state reg. No.: 47-13-55

Filing and Contact Details

Filer

Filer Name
New Plaza Cinema Inc
EIN
36-4905957
Phone
6465301187
Address
35 WEST 67TH STREET, NEW YORK, NY 10023

Signing Officer

Name
Norma Levy
Title
President
Phone
6465301187
Signed
2025-10-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marianne Tesler
Formed
2018
Legal Domicile
Ny
Voting Board Members
12
Independent Board Members
9
Employees
7
Volunteers
250

Preparer

Firm
Protax
Address
1679 E 19TH ST STE 2A, BROOKLYN, NY 11229-1311
Preparer
Yevgeniya Rachamim
Phone
7186450500
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

New plaza cinema is a trusted community of film lovers, dedicated to providing thought-provoking entertainment, education, and meaningful conversations through carefully curated cultural film experiences. We strive to be a sustainable cultural destination, committed to preserving and promoting the art of cinema in upper manhattan and beyond. Our mission is to ensure that the tradition of art cinema remains vibrant and accessible to all audiences, fostering a deeper appreciation for the power of film to inspire and engage.

Form 990, Page 2, Part III, Line 4A

Strengthening our permanent home and sustaining growth in programming revenue: building on the success of 2023, when new plaza cinema established its first permanent venue at macaulay college, 2024 was a year of stability and continued growth. Operating from our dedicated 72-seat theater, we maintained consistent weekly screeningsthree days each week and full weeks toward the end of the yearwhile expanding our curated film selections and special programs.this reliable home has enabled us to deepen relationships with our loyal audience, attract new patrons, and sustain the programming revenue gains achieved in the prior year. With a full calendar of engaging screenings and cultural events, new plaza cinema has further solidified its reputation as a thriving art-cinema destination in upper manhattan. Our mailing list has now surpassed 20,000 subscribers, reflecting the communitys growing engagement and enthusiasm for our mission.

Form 990, Page 2, Part III, Line 4B

Expanding community engagement and strengthening support: building on the momentum of 2023, new plaza cinema further expanded its community presence and audience reach throughout 2024. The organization hosted 70 special eventsincluding filmmaker q&as, actor and director appearances, member gatherings, and cultural discussionsthat enriched our programming and deepened audience connections.ticket sales exceeded 17,000 this year, reflecting a steadily growing and loyal following, as well as the increasing demand for our curated film experiences. In addition, contributions from members and supporters surpassed 130,000, demonstrating an inspiring level of commitment to sustaining independent cinema in upper manhattan.together, these achievements underscore new plaza cinemas continuing evolution as a vibrant, community-driven cultural institution dedicated to celebrating the art of film and fostering meaningful engagement among audiences.

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IRS990/Desc0STRENGTHENING OUR PERMANENT HOME AND SUSTAINING GROWTH IN PROGRAMMING REVENUE: BUILDING ON THE SUCCESS OF 2023, WHEN NEW PLAZA CINEMA ESTABLISHED ITS FIRST PERMANENT VENUE AT MACAULAY COLLEGE, 2024 WAS A YEAR OF STABILITY AND CONTINUED GROWTH. OPERATING FROM OUR DEDICATED 72-SEAT THEATER, WE MAINTAINED CONSISTENT WEEKLY SCREENINGSTHREE DAYS EACH WEEK AND FULL WEEKS TOWARD THE END OF THE YEARWHILE EXPANDING OUR CURATED FILM SELECTIONS AND SPECIAL PROGRAMS.THIS RELIABLE HOME HAS ENABLED US TO DEEPEN RELATIONSHIPS WITH OUR LOYAL AUDIENCE, ATTRACT NEW PATRONS, AND SUSTAIN THE PROGRAMMING REVENUE GAINS ACHIEVED IN THE PRIOR YEAR. WITH A FULL CALENDAR OF ENGAGING SCREENINGS AND CULTURAL EVENTS, NEW PLAZA CINEMA HAS FURTHER SOLIDIFIED ITS REPUTATION AS A THRIVING ART-CINEMA DESTINATION IN UPPER MANHATTAN. OUR MAILING LIST HAS NOW SURPASSED 20,000 SUBSCRIBERS, REFLECTING THE COMMUNITYS GROWING ENGAGEMENT AND ENTHUSIASM FOR OUR MISSION.
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IRS990/ProgramServiceRevenueGrp/Desc1SPECIAL EVENTS TICKET SALES
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IRS990/ProgSrvcAccomActy2Grp/Desc0EXPANDING COMMUNITY ENGAGEMENT AND STRENGTHENING SUPPORT: BUILDING ON THE MOMENTUM OF 2023, NEW PLAZA CINEMA FURTHER EXPANDED ITS COMMUNITY PRESENCE AND AUDIENCE REACH THROUGHOUT 2024. THE ORGANIZATION HOSTED 70 SPECIAL EVENTSINCLUDING FILMMAKER Q&AS, ACTOR AND DIRECTOR APPEARANCES, MEMBER GATHERINGS, AND CULTURAL DISCUSSIONSTHAT ENRICHED OUR PROGRAMMING AND DEEPENED AUDIENCE CONNECTIONS.TICKET SALES EXCEEDED 17,000 THIS YEAR, REFLECTING A STEADILY GROWING AND LOYAL FOLLOWING, AS WELL AS THE INCREASING DEMAND FOR OUR CURATED FILM EXPERIENCES. IN ADDITION, CONTRIBUTIONS FROM MEMBERS AND SUPPORTERS SURPASSED 130,000, DEMONSTRATING AN INSPIRING LEVEL OF COMMITMENT TO SUSTAINING INDEPENDENT CINEMA IN UPPER MANHATTAN.TOGETHER, THESE ACHIEVEMENTS UNDERSCORE NEW PLAZA CINEMAS CONTINUING EVOLUTION AS A VIBRANT, COMMUNITY-DRIVEN CULTURAL INSTITUTION DEDICATED TO CELEBRATING THE ART OF FILM AND FOSTERING MEANINGFUL ENGAGEMENT AMONG AUDIENCES.
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IRS990/ProgSrvcAccomActy3Grp/Desc0BUILDING A DEDICATED VOLUNTEER COMMUNITY: NEW PLAZA CINEMA HAS SUCCESSFULLY CULTIVATED A PASSIONATE AND LOYAL COMMUNITY OF 250 VOLUNTEERS WHO ARE FULLY ALIGNED WITH OUR MISSION OF PRESERVING AND PROMOTING QUALITY CINEMATOGRAPHY. THESE DEDICATED INDIVIDUALS WORK TIRELESSLY TO HELP US GROW, ATTRACT NEW AUDIENCES, AND ENHANCE THE CULTURAL LANDSCAPE OF UPPER MANHATTAN. THEIR COLLECTIVE EFFORTS HAVE BEEN INSTRUMENTAL IN HOSTING EVENTS, SUPPORTING OUR OPERATIONS, AND FOSTERING AN ENVIRONMENT WHERE CINEMA AS AN ART FORM CONTINUES TO THRIVE. THE STRENGTH OF THIS VOLUNTEER COMMUNITY NOT ONLY DEMONSTRATES THE POWER OF COLLECTIVE EFFORT BUT ALSO ENSURES THAT NEW PLAZA CINEMA REMAINS A SUSTAINABLE AND VIBRANT FORCE IN THE ARTS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0NEW PLAZA CINEMA IS A TRUSTED COMMUNITY OF FILM LOVERS, DEDICATED TO PROVIDING THOUGHT-PROVOKING ENTERTAINMENT, EDUCATION, AND MEANINGFUL CONVERSATIONS THROUGH CAREFULLY CURATED CULTURAL FILM EXPERIENCES. WE STRIVE TO BE A SUSTAINABLE CULTURAL DESTINATION, COMMITTED TO PRESERVING AND PROMOTING THE ART OF CINEMA IN UPPER MANHATTAN AND BEYOND. OUR MISSION IS TO ENSURE THAT THE TRADITION OF ART CINEMA REMAINS VIBRANT AND ACCESSIBLE TO ALL AUDIENCES, FOSTERING A DEEPER APPRECIATION FOR THE POWER OF FILM TO INSPIRE AND ENGAGE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1STRENGTHENING OUR PERMANENT HOME AND SUSTAINING GROWTH IN PROGRAMMING REVENUE: BUILDING ON THE SUCCESS OF 2023, WHEN NEW PLAZA CINEMA ESTABLISHED ITS FIRST PERMANENT VENUE AT MACAULAY COLLEGE, 2024 WAS A YEAR OF STABILITY AND CONTINUED GROWTH. OPERATING FROM OUR DEDICATED 72-SEAT THEATER, WE MAINTAINED CONSISTENT WEEKLY SCREENINGSTHREE DAYS EACH WEEK AND FULL WEEKS TOWARD THE END OF THE YEARWHILE EXPANDING OUR CURATED FILM SELECTIONS AND SPECIAL PROGRAMS.THIS RELIABLE HOME HAS ENABLED US TO DEEPEN RELATIONSHIPS WITH OUR LOYAL AUDIENCE, ATTRACT NEW PATRONS, AND SUSTAIN THE PROGRAMMING REVENUE GAINS ACHIEVED IN THE PRIOR YEAR. WITH A FULL CALENDAR OF ENGAGING SCREENINGS AND CULTURAL EVENTS, NEW PLAZA CINEMA HAS FURTHER SOLIDIFIED ITS REPUTATION AS A THRIVING ART-CINEMA DESTINATION IN UPPER MANHATTAN. OUR MAILING LIST HAS NOW SURPASSED 20,000 SUBSCRIBERS, REFLECTING THE COMMUNITYS GROWING ENGAGEMENT AND ENTHUSIASM FOR OUR MISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EXPANDING COMMUNITY ENGAGEMENT AND STRENGTHENING SUPPORT: BUILDING ON THE MOMENTUM OF 2023, NEW PLAZA CINEMA FURTHER EXPANDED ITS COMMUNITY PRESENCE AND AUDIENCE REACH THROUGHOUT 2024. THE ORGANIZATION HOSTED 70 SPECIAL EVENTSINCLUDING FILMMAKER Q&AS, ACTOR AND DIRECTOR APPEARANCES, MEMBER GATHERINGS, AND CULTURAL DISCUSSIONSTHAT ENRICHED OUR PROGRAMMING AND DEEPENED AUDIENCE CONNECTIONS.TICKET SALES EXCEEDED 17,000 THIS YEAR, REFLECTING A STEADILY GROWING AND LOYAL FOLLOWING, AS WELL AS THE INCREASING DEMAND FOR OUR CURATED FILM EXPERIENCES. IN ADDITION, CONTRIBUTIONS FROM MEMBERS AND SUPPORTERS SURPASSED 130,000, DEMONSTRATING AN INSPIRING LEVEL OF COMMITMENT TO SUSTAINING INDEPENDENT CINEMA IN UPPER MANHATTAN.TOGETHER, THESE ACHIEVEMENTS UNDERSCORE NEW PLAZA CINEMAS CONTINUING EVOLUTION AS A VIBRANT, COMMUNITY-DRIVEN CULTURAL INSTITUTION DEDICATED TO CELEBRATING THE ART OF FILM AND FOSTERING MEANINGFUL ENGAGEMENT AMONG AUDIENCES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE OFFICER WHO SIGNS THE RETURN REVIEWS IT WITH THE PREPARER BEFORE SIGNING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION REMINDS EACH BOARD MEMBER AND OFFICER OF THEIR OBLIGATION TO DISCLOSE ANY CONFLICTS OF INTEREST ANNUALLY. THE BOARD REVIEWS ANY DISCLOSED CONFLICTS, DISCUSSES POTENTIAL ISSUES, AND DOCUMENTS ITS FINDINGS IN THE MEETING MINUTES. THROUGHOUT THE YEAR, BOARD MEMBERS ARE REMINDED OF THEIR ONGOING RESPONSIBILITY TO REPORT CONFLICTS, AND STAFF MEMBERS ARE TRAINED TO RECOGNIZE AND REPORT ANY POTENTIAL CONFLICTS THEY OBSERVE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, POLICIES AND FINANCIAL STATEMENTS ARE AVAILABLE ON THE NYS DEPARTMENT OF LAW CHARITABLE BUREAU WEBSITE. NY STATE REG. NO.: 47-13-55
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 2, PART III, LINE 4B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/ReturnTs02025-11-12T13:02:48-05:00
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ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31

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