Civic Intelligence

The Corporation for Travel Promotion

990 • Fiscal year 2014 • EIN 36-4681868

Oct 01, 2013 to Sep 30, 2014 • Filed on Aug 11, 2015

Organization ProfileWWW.THEBRANDUSA.COM
1725 Eye Street NW No 80020006

(202) 536-2060

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

39th percentile

0.18x

Higher debt load relative to assets than 39% of similar nonprofits.

2014 filings • $100M-$250M nonprofits • Source year 2014

Liabilities / Revenue

25th percentile

0.15x

Higher debt load relative to revenue than 25% of similar nonprofits.

2014 filings • $100M-$250M nonprofits • Source year 2014

Net Margin

80th percentile

26%

Higher net margin than 80% of similar nonprofits.

2014 filings • $100M-$250M nonprofits • Source year 2014

Top Officer Pay

65th percentile

$500,238

Higher top officer pay than 65% of similar nonprofits.

Top officer pay equals 0.2% of source-year revenue.

2014 filings • $100M-$250M nonprofits • Source year 2014

Asset Growth

38th percentile

2.5%

Faster asset growth than 38% of similar nonprofits.

2014 filings • $100M-$250M nonprofits • Annualized from 2013 to 2014

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Balance Sheet
Liabilities / Assets39th percentile

Assets

Up

$193,039,304

Up $4,762,407 (+2.5%) from 2013

Net Assets

Up

$158,181,049

Up $65,349,431 (+70%) from 2013

Liabilities

Down

$34,858,255

Down $60,587,024 (-63%) from 2013

Revenue And Expenses
Liabilities / Revenue25th percentileNet Margin80th percentile

Revenue

$236,349,018

No earlier filing loaded for comparison.

Expenses

Up

$173,947,171

Up $88,539,623 (+104%) from 2013

Net Income

$62,401,847

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth38th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600M$400M$200M$0Assets 2012: $119,337,237Liabilities 2012: $81,402,609Net Assets 2012: $37,934,6282012Assets 2013: $188,276,897Liabilities 2013: $95,445,279Net Assets 2013: $92,831,6182013Assets 2014: $193,039,304Liabilities 2014: $34,858,255Net Assets 2014: $158,181,0492014Assets 2015: $183,946,692Liabilities 2015: $18,321,412Net Assets 2015: $165,625,2802015Assets 2016: $146,950,687Liabilities 2016: $20,965,145Net Assets 2016: $125,985,5422016Assets 2017: $183,941,676Liabilities 2017: $28,894,476Net Assets 2017: $155,047,2002017Assets 2018: $163,660,220Liabilities 2018: $23,506,920Net Assets 2018: $140,153,3002018Assets 2019: $180,353,565Liabilities 2019: $20,100,319Net Assets 2019: $160,253,2462019Assets 2020: $133,917,372Liabilities 2020: $9,113,770Net Assets 2020: $124,803,6022020Assets 2021: $155,155,340Liabilities 2021: $9,413,624Net Assets 2021: $145,741,7162021Assets 2022: $393,379,443Liabilities 2022: $30,347,831Net Assets 2022: $363,031,6122022Assets 2023: $453,274,623Liabilities 2023: $37,382,466Net Assets 2023: $415,892,1572023Assets 2024: $392,563,060Liabilities 2024: $45,175,021Net Assets 2024: $347,388,0392024

Highlighted filing

2014

Assets$193,039,304
Liabilities$34,858,255
Net Assets$158,181,049
Open 2014 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400M$300M$200M$100M$0-$100MExpenses 2012: $47,844,9242012Expenses 2013: $85,407,5482013Revenue 2014: $236,349,018Expenses 2014: $173,947,171Net Income 2014: $62,401,8472014Revenue 2015: $166,341,859Expenses 2015: $159,509,399Net Income 2015: $6,832,4602015Revenue 2016: $134,464,092Expenses 2016: $150,590,535Net Income 2016: -$16,126,4432016Revenue 2017: $158,748,886Expenses 2017: $160,129,929Net Income 2017: -$1,381,0432017Revenue 2018: $134,985,497Expenses 2018: $148,562,345Net Income 2018: -$13,576,8482018Revenue 2019: $167,968,436Expenses 2019: $154,959,279Net Income 2019: $13,009,1572019Revenue 2020: $75,249,330Expenses 2020: $94,240,260Net Income 2020: -$18,990,9302020Revenue 2021: $50,300,586Expenses 2021: $37,015,137Net Income 2021: $13,285,4492021Revenue 2022: $330,030,939Expenses 2022: $91,449,290Net Income 2022: $238,581,6492022Revenue 2023: $175,731,963Expenses 2023: $183,560,698Net Income 2023: -$7,828,7352023Revenue 2024: $224,546,277Expenses 2024: $254,798,872Net Income 2024: -$30,252,5952024

Highlighted filing

2014

Revenue$236,349,018
Expenses$173,947,171
Net Income$62,401,847
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2013 to Sep 30, 2014
Signed
Aug 11, 2015
Return Version
2013v4.0
Gross Receipts
$236,349,018
Mission and Program Overview

Mission

The mission of brand usa is to encourage increased international visitation to the united states and to grow america's share of the global travel market. In doing so, we aim to bring millions of new international visitors who spend billions of dollars to the united states, creating tens of thousands of new american jobs.

Promotion of the u.s. As a premier travel destination & communicating u.s. Entry/exit policies & procedures.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$98,570,865$83,258,325▼ $15,312,540
Cash and Non-Interest-Bearing Accounts$50,920,876$42,161,259▼ $8,759,617
Investments in Publicly Traded Securities-$27,316,378-
Pledges and Grants Receivable$22,442,858$25,629,172▲ $3,186,314
Prepaid Expenses and Deferred Charges$10,905,042$6,850,402▼ $4,054,640
Intangible Assets$5,023,796$4,999,010▼ $24,786
Savings and Temporary Cash Investments-$2,479,029-
Land, Buildings, and Equipment, Net$338,503$249,271▼ $89,232
Total Assets$188,276,897$193,039,304▲ $4,762,407
Other Assets Total$74,957$96,458▲ $21,501
Liabilities
Accounts Payable and Accrued Expenses$16,615,473$26,029,733▲ $9,414,260
Deferred Revenue$78,482,446$8,423,453▼ $70,058,993
Other Liabilities$347,360$405,069▲ $57,709
Total Liabilities$95,445,279$34,858,255▼ $60,587,024
Net Assets / Fund Balance
Unrestricted Net Assets$70,388,760$132,551,877▲ $62,163,117
Temporarily Rstr Net Assets$22,442,858$25,629,172▲ $3,186,314
Total Net Assets Fund Balance$92,831,618$158,181,049▲ $65,349,431
Total Liabilities and Net Assets / Fund Balance$188,276,897$193,039,304▲ $4,762,407

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$133,278$189,720$322,998
Leasehold Improvements$90,968$28,367$119,335
Equipment$25,025$43,920$68,945
Compensation and Service Providers
Top Officer Pay65th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Christopher ThompsonCEO & PresidentFT$400,000$100,238$500,238
Anne MadisonChief Communications OfficerFT$265,000$29,870$294,870
Thomas GarzilliSVP, Global Partner MarketingFT$208,338$46,253$254,591
Yvonne La PenotiereChief Mktg OfficerFT$207,412$23,926$231,338
Amir EylonVP, Partner EngagementFT$190,833$31,214$222,047
Karyn Gruenberg GoldsteinVP, Partner ProgramsFT$195,833$22,282$218,115
Donald RichardsonChief Financial OfficerFT$200,005$15,594$215,599
Paul CerulaVP, Business Dev. (thru 02/13)FT$47,083$165,757$212,840
Alfredo GonzalezSVP, Global Mkt. Dev.FT$168,750$28,175$196,925
Jiri MarousekDir., Digital MktgFT$180,007$14,359$194,366
Jay GrayVP, Global Mkt. Dev.FT$170,000$9,266$179,266
Mary Ellen CurtoVP, Operations (thru 10/13)FT$144,692$20,959$165,651

Board Members and Trustees

NameTitle
Daniel HalpernChairman
Andrew GreenfieldDirector
Barbara RichardsonDirector
Caroline BetetaDirector
George FertittaDirector
Mark SchwabDirector
Randy a GarfieldDirector
Roy YamaguchiDirector
Tom KleinDirector
David LimDirector (thru 12/13)
Diane ShoberSecretary
Lynda ZengerleSecretary (thru 12/13)
Arne SorensonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Macgillivray Freeman FilmsFilm Production-$6,525,000
Geometry Global (formerly Known As Jwt)Marketing-$5,201,422
Black Diamond LtdIn-market Representation & Trade Marketi-$1,372,992
Aviareps Marketing Garden (japan)Marketing/in-market Representation-$1,215,408
Mailman GroupChinese Digital Design And Development-$1,193,695
Revenue and Support

Revenue Composition

Contributions and Grants
$235,900,836
Program Service Revenue
$293,502
Investment Income
$31,259
Other Revenue
$123,421
All Other Contributions
$62,067,680
Change in Net Assets
$62,401,847

Audited Revenue Reconciliation

Revenue per Audited Statements
$236,129,018
Revenue Not Reported on Financial Statements
$220,000
Revenue Not Reported on Form 990
$81,303,329
Other Revenue Adjustments
$220,000
Total Revenue per Audited Statements
$317,432,347
Total Revenue per Form 990
$236,349,018
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$166,851,901
Salaries, Compensation, and Employee Benefits$7,095,270
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$140,338,224
Fees for Services Other---$13,970,559
Travel---$6,587,245
Comp Disqual Persons---$4,116,516
Office Expenses---$2,342,223
Current Officers, Directors, Trustees, and Key Employees---$2,116,726
Fees for Services Accounting---$1,121,256
Depreciation Depletion---$919,313
Occupancy---$845,351
Other Employee Benefits---$503,639
Fees for Services Legal---$495,918
Payroll Taxes---$358,389
Information Technology---$231,812
Total Functional Expenses$0$0$0$173,947,171

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$252,082,916
Expenses per Audited Statements$173,947,171
Total Expenses per Form 990$173,947,171
Expenses Not Reported on Form 990$78,135,745
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
11
Spending
$53,283,514

International Compliance

Activity in boycott countries
Yes
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland and Greenland)Program ServicesAdvertising, Travel, Trade02$32,541,297
East Asia and the PacificProgram ServicesAdvertising, Travel, Trade05$12,344,386
North America (canada and Mexico)Program ServicesAdvertising, Travel, Trade02$6,331,476
South AmericaProgram ServicesAdvertising, Travel, Trade01$1,404,630
South AsiaProgram ServicesAdvertising, Travel, Trade01$600,030
Middle East and North AfricaProgram ServicesAdvertising, Travel, Trade00$37,230
Central America and the CaribbeanProgram ServicesAdvertising, Travel, Trade00$14,465
Russia and Neighboring StatesProgram ServicesAdvertising, Travel, Trade00$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$405,069
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

“The 990 information is compiled by the corporation's finance department which works closely with the independent accounting firm of moss adams llp in preparing the return. The return is then provided to members of the board of directors to review prior to its filing.”

Form 990, Part VI, Section B, Line 12C

“The corporation for travel promotion has a written conflict of interest policy. Management monitors and enforces compliance by way of review by internal counsel, the collection of annual certificates and through a conflict of committee with power delegated to it by the board of directors. The conflict of interest committee is comprised of disinterested directors ensuring that no director with a potential interest in the transaction has a vote.”

Form 990, Part VI, Section B, Line 15A

“The corporation's board of directors authorized a search committee and designated it with authority to conduct an executive director (ceo) search. The committee was selected to research and recommend a search firm for the committee to conduct the job search for the executive director (ceo) position. The board voted to hire the executive search firm, spencer stuart, to conduct the ceo search. The committee was responsible for working with the search firm to develop the written employment contract, review the compensation and to screen the leading candidates. The board, in consultation with the search firm, set the compensation based on a combination of the following factors: a) benchmarks of other public-private partnerships, b) greater metro washington dc salary bands for ceo's, and c) other non-profit organizations of similar size and scope of services. All members of the committee were independent with respect to the candidates for the position and the executive director (ceo) ultimately selected. While working with the search firm, the committee contemporaneously documented deliberations and discussions. The means of determining compensation and developing the written employment contract were also documented throughout the process. Other key employees compensation is determined by the market using executive search firms. The compensation review process was last done august 2012.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public on their website. The conflict of interest policy is available upon request.”

Filing and Contact Details

Filer

EIN
36-4681868
Phone
2025362060

Signing Officer

Name
Christopher L Thompson
Title
Chief Executive Officer
Phone
2025362060
Signed
2015-08-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Christopher L Thompson
Formed
2010
Legal Domicile
Dc
Voting Board Members
11
Independent Board Members
11
Employees
60
Volunteers
11

Preparer

Preparer
Tracy S Paglia
Phone
2099556100
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Cancelled commitments to contribute -220,000.”

Financial Statement Notes

PART X, LINE 2:

“Ctp is exempt from federal income taxes under the provisions of section 501(c)(6) of the internal revenue code. Contributions to ctp are not tax deductible by donors under section 170(c)(2) of the internal revenue code. Ctp uses a comprehensive model for recognizing, measuring, presenting and disclosing in the financial statements tax positions taken or expected to be taken on a tax return. A tax position is recognized as a benefit only if it is "more likely than not" that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the "more likely than not" test, no tax benefit is recorded. Ctp does not believe its financial statements include any uncertain tax positions. Ctp files income tax returns in the u.s. Federal jurisdiction. Generally, ctp is subject to examination by u.s. Federal (or state and local) income tax authorities beginning in 2010, which is the year of ctp's inception.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Cancelled commitments to contribute net with revenue for books”

Raw XML AppendixShowing 400 of 804 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd1X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd2X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd6X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1322238
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt146784
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1511844
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1621920
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1717878
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1810897
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1912800
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt203257
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2116282
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2225514
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt239109
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt244166
IRS990/Form990PartVIISectionAGrp/PersonNm0GEORGE FERTITTA
IRS990/Form990PartVIISectionAGrp/PersonNm1CAROLINE BETETA
IRS990/Form990PartVIISectionAGrp/PersonNm2DANIEL HALPERN
IRS990/Form990PartVIISectionAGrp/PersonNm3LYNDA ZENGERLE
IRS990/Form990PartVIISectionAGrp/PersonNm4DAVID LIM
IRS990/Form990PartVIISectionAGrp/PersonNm5RANDY A GARFIELD
IRS990/Form990PartVIISectionAGrp/PersonNm6DIANE SHOBER
IRS990/Form990PartVIISectionAGrp/PersonNm7MARK SCHWAB
IRS990/Form990PartVIISectionAGrp/PersonNm8ROY YAMAGUCHI
IRS990/Form990PartVIISectionAGrp/PersonNm9TOM KLEIN
IRS990/Form990PartVIISectionAGrp/PersonNm10ARNE SORENSON
IRS990/Form990PartVIISectionAGrp/PersonNm11BARBARA RICHARDSON
IRS990/Form990PartVIISectionAGrp/PersonNm12ANDREW GREENFIELD
IRS990/Form990PartVIISectionAGrp/PersonNm13CHRISTOPHER THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm14MARY ELLEN CURTO
IRS990/Form990PartVIISectionAGrp/PersonNm15DONALD RICHARDSON
IRS990/Form990PartVIISectionAGrp/PersonNm16ANNE MADISON
IRS990/Form990PartVIISectionAGrp/PersonNm17THOMAS GARZILLI
IRS990/Form990PartVIISectionAGrp/PersonNm18YVONNE LA PENOTIERE
IRS990/Form990PartVIISectionAGrp/PersonNm19ALFREDO GONZALEZ
IRS990/Form990PartVIISectionAGrp/PersonNm20PAUL CERULA
IRS990/Form990PartVIISectionAGrp/PersonNm21KARYN GRUENBERG GOLDSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm22AMIR EYLON
IRS990/Form990PartVIISectionAGrp/PersonNm23JIRI MAROUSEK
IRS990/Form990PartVIISectionAGrp/PersonNm24JAY GRAY
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt13478000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt14158867
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt15203755
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt16272950
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt17236713
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt18220441
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt19184125
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20209583
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21201833
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt22196533
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23185257
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt24175100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY (THRU 12/13)
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR (THRU 12/13)
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13CEO & PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP, OPERATIONS (THRU 10/13)
IRS990/Form990PartVIISectionAGrp/TitleTxt15CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt16CHIEF COMMUNICATIONS OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17SVP, GLOBAL PARTNER MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHIEF MKTG OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19SVP, GLOBAL MKT. DEV.
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP, BUSINESS DEV. (THRU 02/13)
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP, PARTNER PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt22VP, PARTNER ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIR., DIGITAL MKTG
IRS990/Form990PartVIISectionAGrp/TitleTxt24VP, GLOBAL MKT. DEV.
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02010
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt011
IRS990/GovernmentGrantsAmt0173833156
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0236349018
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt013
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0231812
IRS990/IntangibleAssetsGrp/BOYAmt05023796
IRS990/IntangibleAssetsGrp/EOYAmt04999010
IRS990/InvestmentIncomeGrp/ExclusionAmt031259
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt031259
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt027316378
IRS990/IRPDocumentCnt059
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0262007
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0338503
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0249271
IRS990/LandBldgEquipCostOrOtherBssAmt0511278
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE MISSION OF BRAND USA IS TO ENCOURAGE INCREASED INTERNATIONAL VISITATION TO THE UNITED STATES AND TO GROW AMERICA'S SHARE OF THE GLOBAL TRAVEL MARKET. IN DOING SO, WE AIM TO BRING MILLIONS OF NEW INTERNATIONAL VISITORS WHO SPEND BILLIONS OF DOLLARS TO THE UNITED STATES, CREATING TENS OF THOUSANDS OF NEW AMERICAN JOBS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt092831618
IRS990/NetAssetsOrFundBalancesEOYAmt0158181049
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-18730
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OccupancyGrp/TotalAmt0845351
IRS990/OfficeExpensesGrp/TotalAmt02342223
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt074957
IRS990/OtherAssetsTotalGrp/EOYAmt096458
IRS990/OtherChangesInNetAssetsAmt0-220000
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0503639
IRS990/OtherLiabilitiesGrp/BOYAmt0347360
IRS990/OtherLiabilitiesGrp/EOYAmt0405069
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0MISCELLANEOUS REVENUE
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0123421
IRS990/OtherRevenueTotalAmt0123421
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
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IRS990/PledgesAndGrantsReceivableGrp/BOYAmt022442858
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt025629172
IRS990/PoliticalCampaignActyInd00
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt06850402
IRS990/PrincipalOfficerNm0CHRISTOPHER L THOMPSON
IRS990/ProfessionalFundraisingInd00
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IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0TRADE SHOW REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1MILES MEDIA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2OTHER PROGRAM REVENUE
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt135809
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt232833
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0224860
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt135809
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt232833
IRS990/ProgSrvcAccomActy2Grp/Desc0BRAND USA RAN COOPERATIVE DIGITAL ADVERTISING CAMPAIGNS THROUGH ONLINE TRAVEL AGENT MARKETS IN PARTNERSHIP WITH STATE AND REGIONAL DESTINATION MARKETING ORGANIZATIONS AND CONVENTION AND VISITOR BUREAUS.
IRS990/ProgSrvcAccomActy3Grp/Desc0BRAND USA PARTICIPATED IN MULTIPLE INTERNATIONAL TRAVEL TRADE SHOWS AND EVENTS.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0BRAND USA CONDUCTED "IN-MARKET" ACTIVITIES PURSUANT TO ITS MISSION VIA LOCAL REPRESENTATIVE AGENCIES IN TEN INTERNATIONAL MARKETS. BRAND USA PUBLISHED DIGITAL AND PRINTED MATERIALS DESIGNED TO HELP INTERNATIONAL TRAVELERS UNDERSTAND VISA, CUSTOMS AND ENTRY REQUIREMENTS, AS WELL AS A DIGITAL GUIDE TO TRAVEL WITHIN THE USA (CURRENCY, TRAVEL OPTIONS, ETC.).
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0135700563
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0756
IRS990/PYOtherExpensesAmt080455097
IRS990/PYOtherRevenueAmt025142
IRS990/PYProgramServiceRevenueAmt01951162
IRS990/PYRevenuesLessExpensesAmt052270075
IRS990/PYSalariesCompEmpBnftPaidAmt04952451
IRS990/PYTotalExpensesAmt085407548
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0137677623
IRS990/ReconcilationRevenueExpnssAmt062401847
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$193,039,304
Liabilities
$34,858,255
Net assets
$158,181,049
Revenue
$236,349,018
Expenses
$173,947,171
Net income
$62,401,847
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$393$45.2$347$225$255$30.3
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$453$37.4$416$176$184$7.83
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$393$30.3$363$330$91.4$239
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$155$9.41$146$50.3$37.0$13.3
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$134$9.11$125$75.2$94.2$19.0
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$180$20.1$160$168$155$13.0
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$164$23.5$140$135$149$13.6
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$184$28.9$155$159$160$1.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$147$21.0$126$134$151$16.1
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$184$18.3$166$166$160$6.83
2014Detailed filing. Detailed filing data is available for this year.$193$34.9$158$236$174$62.4
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$188$95.4$92.8$85.4
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$119$81.4$37.9$47.8