Civic Intelligence

Incentive Marketing Association

EIN 36-4250393 • 501(c)6 • Minneapolis, MN

Profile

To educate and update members of the incentive marketing industry.

4248 Park Glen RoadMinneapolis, MN 55416

www.incentivemarketing.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.25x

Higher debt load relative to assets than 64% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.11x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

28th percentile

-2.0%

Higher net margin than 28% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

37th percentile

1.7%

Faster asset growth than 37% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

68th percentile

13%

Faster revenue growth than 68% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Assets

Down

$610,745

Down $22,978 (-3.6%) from 2023

Liabilities

Up

$149,958

Up $3,237 (+2.2%) from 2023

Net Assets

Down

$460,787

Down $26,215 (-5.4%) from 2023

Revenue

Up

$1,319,202

Up $31,360 (+2.4%) from 2023

Expenses

Up

$1,345,417

Up $117,611 (+9.6%) from 2023

Net Income

Down

-$26,215

Down $86,251 (-144%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2014: $785,368Liabilities 2014: $106,773Net Assets 2014: $678,5952014Assets 2019: $598,311Liabilities 2019: $157,166Net Assets 2019: $441,1452019Assets 2020: $612,165Liabilities 2020: $194,231Net Assets 2020: $417,9342020Assets 2021: $528,577Liabilities 2021: $140,663Net Assets 2021: $387,9142021Assets 2022: $590,932Liabilities 2022: $164,009Net Assets 2022: $426,9232022Assets 2023: $633,723Liabilities 2023: $146,721Net Assets 2023: $487,0022023Assets 2024: $610,745Liabilities 2024: $149,958Net Assets 2024: $460,7872024

Highlighted filing

2024

Assets$610,745
Liabilities$149,958
Net Assets$460,787

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2014: $633,214Expenses 2014: $639,918Net Income 2014: -$6,7042014Revenue 2019: $906,271Expenses 2019: $950,509Net Income 2019: -$44,2382019Revenue 2020: $417,733Expenses 2020: $440,944Net Income 2020: -$23,2112020Revenue 2021: $750,769Expenses 2021: $780,789Net Income 2021: -$30,0202021Revenue 2022: $1,025,723Expenses 2022: $985,511Net Income 2022: $40,2122022Revenue 2023: $1,287,842Expenses 2023: $1,227,806Net Income 2023: $60,0362023Revenue 2024: $1,319,202Expenses 2024: $1,345,417Net Income 2024: -$26,2152024

Highlighted filing

2024

Revenue$1,319,202
Expenses$1,345,417
Net Income-$26,215

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 2, 2025
Return Version
2024v5.1
Gross Receipts
$1,319,202
Mission and Program Overview

Mission

To educate and update members of the incentive marketing industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$304,565-
Cash and Non-Interest-Bearing Accounts$561,211$243,835▼ $317,376
Prepaid Expenses and Deferred Charges$62,797$57,805▼ $4,992
Accounts Receivable$9,715$4,540▼ $5,175
Total Assets$633,723$610,745▼ $22,978
Liabilities
Deferred Revenue$118,481$110,923▼ $7,558
Accounts Payable and Accrued Expenses$28,240$39,035▲ $10,795
Total Liabilities$146,721$149,958▲ $3,237
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$487,002$460,787▼ $26,215
Total Net Assets Fund Balance$487,002$460,787▼ $26,215
Total Liabilities and Net Assets / Fund Balance$633,723$610,745▼ $22,978
Compensation and Service Providers

Board Members and Trustees

NameTitle
Jim AttenPast President
Jeffrey BrennerPresident
Brian DoddsExecutive Vice President
Jen BrumleyVice President
Agnes FasanoDirector
Andrew JohnsonDirector
Anne JetterDirector
Armineh SarkissianDirector
Ashlee GreenDirector
Cindy MielkeDirector
David GouldDirector
Dustin SmithDirector
Grace HanrehanDirector
Julie Barbier-leblanDirector
Karen GrayDirector
Kate FabienkeDirector
Kendyl BlankeDirector
Lincoln SmithDirector
Lore RinconDirector
Matt KerperDirector
Mike DonnellyDirector
Peter FriendDirector
Sarah KunardDirector
Vincent ChiofoloDirector
Yesha BansalDirector
Hollis ThorntonSecretary
Oran NevinTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$386,008
Program Service Revenue
$896,853
Investment Income
$4,295
Other Revenue
$32,046
All Other Contributions
$386,008
Change in Net Assets
$-26,215

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,319,202
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,319,202
Total Revenue per Form 990
$1,319,202
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,345,417
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$441,301
All Other Expenses---$172,581
Other Expenses---$60,835
Fees for Services Accounting---$8,235
Office Expenses---$2,635
Insurance---$1,696
Fees for Services Legal---$50
Total Functional Expenses$0$0$0$1,345,417

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,345,417
Total Expenses per Audited Statements$1,345,417
Total Expenses per Form 990$1,345,417
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
1
Employees
1
Spending
$225,581

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram ServiceExpenses Are Related to Dues Revenue11$225,581
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

The organization uses the services of a managment company.

Form 990, Part VI, Section A, Line 6

The organization has members.

Form 990, Part VI, Section A, Line 7A

The members elect the board of directors

Form 990, Part VI, Section A, Line 7B

The primary members vote on the bylaws.

Form 990, Part VI, Section B, Line 11B

The 990 is emailed to all board members for review.

Form 990, Part VI, Section C, Line 19

Documents are made available upon request.

Filing and Contact Details

Filer

Filer Name
Incentive Marketing Association
EIN
36-4250393
Phone
9529284649
Address
4248 PARK GLEN ROAD, MINNEAPOLIS, MN 55416

Signing Officer

Name
Jeffrey Brenner
Title
President
Phone
9529284649
Signed
2025-05-02

Organization Details

Principal Officer
Jeffrey Brenner
Formed
1998
Legal Domicile
Il
Voting Board Members
27
Independent Board Members
27
Employees
0
Volunteers
75

Preparer

Firm
Smith Schafer & Associates Ltd
Address
7500 HIGHWAY 55 SUITE 350, MINNEAPOLIS, MN 55427
Preparer
Adam Kellerhals
Phone
9529201455
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

Corporate outreach 47,332. Bank and credit card fees 35,519. Research 30,361. Membership programs & services 17,909. Circle of excellence 15,332. Ppai show 10,192. Leadership 9,906. Certification 5,704. Fall event 283. Spring event 43.

Financial Statement Notes

PART X, LINE 2:

The association is exempt from federal income tax under section 501(c)(6) of the internal revenue code. As a result, the association does not pay federal income tax. Therefore no provision or liability for federal income taxes has been included in the financial statements. Management has determined that the association does not have any uncertain tax positions and associated unrecognized benefits that materially impact the financial statements or related disclosures. The association's federal informational returns are subject to examination by the irs, generally for three years after they were filed.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt5PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
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IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt02000
IRS990/ProgSrvcAccomActy2Grp/Desc0IMRA CONFERENCE TO PROVIDE NETWORKING AND EDUCATIONAL OPPORTUNITIES TO MEMBERS OF THE IMRA STRATEGIC INDUSTRY GROUP.
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IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
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