Civic Intelligence

Glacier Country Regional Tourism Commission Inc

EIN 36-3540467 • 501(c)6 • Missoula, MT

Profile

Advertising to attract tourism

PO Box 17631Missoula, MT 59808

www.glaciermt.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.01x

Higher debt load relative to assets than 19% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

16th percentile

0.00x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

29th percentile

-1.4%

Higher net margin than 29% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

69th percentile

$198,071

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

22nd percentile

-4.7%

Faster asset growth than 22% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

40th percentile

2.6%

Faster revenue growth than 40% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Down

$1,297,863

Down $545,330 (-30%) from 2022

Liabilities

Down

$7,344

Down $18,101 (-71%) from 2022

Net Assets

Down

$1,290,519

Down $527,229 (-29%) from 2022

Revenue

Up

$4,005,977

Up $190,805 (+5.0%) from 2022

Expenses

Up

$4,060,627

Up $570,688 (+16%) from 2022

Net Income

Down

-$54,650

Down $379,883 (-117%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2014: $317,315Liabilities 2014: $211Net Assets 2014: $317,1042014Assets 2015: $354,699Liabilities 2015: $18,186Net Assets 2015: $336,5132015Assets 2016: $166,636Liabilities 2016: $80,551Net Assets 2016: $86,0852016Assets 2018: $288,745Liabilities 2018: $32,702Net Assets 2018: $256,0432018Assets 2019: $361,902Liabilities 2019: $91,139Net Assets 2019: $270,7632019Assets 2020: $501,459Liabilities 2020: $44,459Net Assets 2020: $457,0002020Assets 2021: $1,580,979Liabilities 2021: $88,464Net Assets 2021: $1,492,5152021Assets 2022: $1,843,193Liabilities 2022: $25,445Net Assets 2022: $1,817,7482022Assets 2025: $1,297,863Liabilities 2025: $7,344Net Assets 2025: $1,290,5192025

Highlighted filing

2025

Assets$1,297,863
Liabilities$7,344
Net Assets$1,290,519

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $1,649,817Expenses 2014: $1,445,634Net Income 2014: $204,1832014Revenue 2015: $1,496,841Expenses 2015: $1,477,432Net Income 2015: $19,4092015Revenue 2016: $1,582,683Expenses 2016: $1,833,111Net Income 2016: -$250,4282016Revenue 2018: $1,944,732Expenses 2018: $1,834,922Net Income 2018: $109,8102018Revenue 2019: $2,132,270Expenses 2019: $2,100,266Net Income 2019: $32,0042019Revenue 2020: $2,307,272Expenses 2020: $2,121,035Net Income 2020: $186,2372020Revenue 2021: $4,329,712Expenses 2021: $3,294,197Net Income 2021: $1,035,5152021Revenue 2022: $3,815,172Expenses 2022: $3,489,939Net Income 2022: $325,2332022Revenue 2025: $4,005,977Expenses 2025: $4,060,627Net Income 2025: -$54,6502025

Highlighted filing

2025

Revenue$4,005,977
Expenses$4,060,627
Net Income-$54,650

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 17, 2026
Return Version
2024v5.2
Gross Receipts
$4,005,977
Mission and Program Overview

Mission

Glacier Country Regional Tourism Commission (GCRTC) is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities. GCRTC partners with our Western Montana communities to welcome visitors and support livelihoods while protecting quality of life, extraordinary outdoor resources, and cultural heritage.GCRTC will be the leading destination steward of our region's cultural heritage and natural environment, balancing the quality of life of our residents with the quality of our visitor experiences.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,339,688$1,230,800▼ $108,888
Cash and Non-Interest-Bearing Accounts$21,394$66,030▲ $44,636
Prepaid Expenses and Deferred Charges$1,033$1,033→ $0
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,362,115$1,297,863▼ $64,252
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$16,946$7,344▼ $9,602
Total Liabilities$16,946$7,344▼ $9,602
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,345,169$1,290,519▼ $54,650
Total Net Assets Fund Balance$1,345,169$1,290,519▼ $54,650
Total Liabilities and Net Assets / Fund Balance$1,362,115$1,297,863▼ $64,252

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$23,821$23,821
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Racene FriedePresident & CEOFT$176,266$21,805$198,071

Board Members and Trustees

NameTitle
Shannon BrilzChair
Matt Lautzenheiser1st Vice Chair
Christina Polumbus2nd Vice Chair
Aubrie LoronaDirector
Barbara LissDirector
Dirk DeconinckDirector
Edna WhiteDirector
Juli ThurstonDirector
Kimberly WoodringDirector
Lailani UphamDirector
Linda HowardDirector
Lisa ClineDirector
Mary CasperDirector
Rachel Lynn MeyerDirector
Ray BrownDirector
Robynne GibaudDirector
Steve ClairmontDirector
Barb NeilanEx-officio
Diane MedlerEx-officio
Ramona HoltEx-officio
Victoria Noble- LeeSecretary/treas

Highest Paid Contractors

ContractorServicesLocationCompensation
Windfall INCAdvertising & Media516 SOUTH ORANGE STREET, Missoula, MT 59801$887,115
Revenue and Support

Revenue Composition

Contributions and Grants
$3,656,639
Program Service Revenue
$299,405
Investment Income
$49,433
Other Revenue
$500
Change in Net Assets
$-54,650
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,293,811
Salaries, Compensation, and Employee Benefits$766,816
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,664,139
Other Salaries and Wages---$430,454
Information Technology---$235,000
Current Officers, Directors, Trustees, and Key Employees---$181,749
Office Expenses---$116,823
Other Employee Benefits---$107,323
Occupancy---$75,644
Payroll Taxes---$47,290
All Other Expenses---$26,546
Other Expenses---$24,338
Fees for Services Lobbying---$20,721
Travel---$20,240
Insurance---$8,946
Fees for Services Legal---$3,319
Total Functional Expenses$0$0$0$4,060,627
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$13,413
Total Nondeductible Lobbying and Political Cost$13,413
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

If the 990 is available prior to filing with time for the governing body to review, it is presented and approved by the full board of directors at the board meeting. If not, a draft copy is presented to the President CEO and executive committee for review prior to filing.

Form 990, Part VI, Section B, Line 12C

Board members are required to sign an acknowledgement of review and understanding of the conflict of interest policy every year at the May Annual Meeting. Any actual or potential conflict of interest is required to be disclosed prior to any official vote or action.

Form 990, Part VI, Section B, Line 15A

The organization annually reviews all employees and determines wage and benefits based on a wage and salary survey from Destination International to determine fair compensation by industry standards. The President CEO reviews all employees and the executive committee reviews the President CEO.

Form 990, Part VI, Section B, Line 15B

The organization annually reviews all employees and determines wage and benefits based on a wage and salary survey from Destination International to determine fair compensation by industry standards. The President CEO reviews all employees and the executive committee reviews the President CEO.

Form 990, Part VI, Section C, Line 19

AVAILABLE UPON REQUEST.

Filing and Contact Details

Filer

Filer Name
Glacier Country Regional Tourism
EIN
36-3540467
Phone
4065323234
Address
PO BOX 17631, MISSOULA, MT 59808

Signing Officer

Name
Racene Friede
Title
President & CEO
Signed
2026-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Racene Friede
Formed
1987
Legal Domicile
Mt
Voting Board Members
18
Independent Board Members
18
Employees
7

Preparer

Firm
Boyle Deveny & Meyer PC
Address
305 South 4th East Suite 200, Missoula, MT 59801
Preparer
Jaime Ward CPA
Phone
4067213555
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

The committee has not changed their oversight in this process.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
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IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt102nd Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
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IRS990/MissionDesc0Glacier Country Regional Tourism Commission (GCRTC) is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities. GCRTC partners with our Western Montana communities to welcome visitors and support livelihoods while protecting quality of life, extraordinary outdoor resources, and cultural heritage.GCRTC will be the leading destination steward of our region's cultural heritage and natural environment, balancing the quality of life of our residents with the quality of our visitor experiences.
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