Civic Intelligence

Lake County Illinois Convention & Visitors Bureau

990 • Fiscal year 2020 • EIN 36-3344874

Jul 01, 2019 to Jun 30, 2020 • Filed on Feb 17, 2021

Organization ProfileWWW.VISITLAKECOUNTY.ORG
5465 West Grand Avenue No 100Gurnee, IL 60031

(847) 662-2700

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

67th percentile

0.28x

Higher debt load relative to assets than 67% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

57th percentile

0.25x

Higher debt load relative to revenue than 57% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

13th percentile

-14%

Higher net margin than 13% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

52nd percentile

$148,478

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 10.1% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

40th percentile

2.1%

Faster asset growth than 40% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

15th percentile

-32%

Faster revenue growth than 15% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets67th percentile

Assets

Up

$1,337,955

Up $27,334 (+2.1%) from 2019

Net Assets

Down

$969,126

Down $204,217 (-17%) from 2019

Liabilities

Up

$368,829

Up $231,551 (+169%) from 2019

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin13th percentile

Revenue

Down

$1,466,923

Down $697,223 (-32%) from 2019

Expenses

Down

$1,671,140

Down $310,966 (-16%) from 2019

Net Income

Down

-$204,217

Down $386,257 (-212%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth40th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $792,215Liabilities 2018: $79,852Net Assets 2018: $712,3632018Assets 2019: $1,310,621Liabilities 2019: $137,278Net Assets 2019: $1,173,3432019Assets 2020: $1,337,955Liabilities 2020: $368,829Net Assets 2020: $969,1262020Assets 2021: $1,232,678Liabilities 2021: $120,495Net Assets 2021: $1,112,1832021Assets 2022: $1,545,455Liabilities 2022: $34,620Net Assets 2022: $1,510,8352022Assets 2023: $1,658,735Liabilities 2023: $122,650Net Assets 2023: $1,536,0852023Assets 2024: $1,782,008Liabilities 2024: $111,890Net Assets 2024: $1,670,1182024Assets 2025: $2,190,444Liabilities 2025: $304,746Net Assets 2025: $1,885,6982025

Highlighted filing

2020

Assets$1,337,955
Liabilities$368,829
Net Assets$969,126
Open 2020 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $1,771,927Expenses 2018: $1,703,229Net Income 2018: $68,6982018Revenue 2019: $2,164,146Expenses 2019: $1,982,106Net Income 2019: $182,0402019Revenue 2020: $1,466,923Expenses 2020: $1,671,140Net Income 2020: -$204,2172020Revenue 2021: $1,600,265Expenses 2021: $1,457,208Net Income 2021: $143,0572021Revenue 2022: $2,068,670Expenses 2022: $1,625,409Net Income 2022: $443,2612022Revenue 2023: $2,273,777Expenses 2023: $2,248,527Net Income 2023: $25,2502023Revenue 2024: $2,680,848Expenses 2024: $2,546,815Net Income 2024: $134,0332024Revenue 2025: $2,594,999Expenses 2025: $2,379,419Net Income 2025: $215,5802025

Highlighted filing

2020

Revenue$1,466,923
Expenses$1,671,140
Net Income-$204,217
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Feb 17, 2021
Return Version
2019v5.2
Gross Receipts
$1,466,923
Mission and Program Overview

Mission

Promoting travel to lake county illinois by publication of brochures, radio, internet and television advertising as well as related general and specific promotional activities.

Promoting travel to lake county, illinois through promotional activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$312,907$618,928▲ $306,021
Savings and Temporary Cash Investments$400,367$512,170▲ $111,803
Prepaid Expenses and Deferred Charges$359,603$103,670▼ $255,933
Accounts Receivable$219,177$83,563▼ $135,614
Land, Buildings, and Equipment, Net$13,273$14,330▲ $1,057
Total Assets$1,310,621$1,337,955▲ $27,334
Other Assets Total$5,294$5,294→ $0
Liabilities
Accounts Payable and Accrued Expenses$86,710$314,625▲ $227,915
Deferred Revenue$50,568$54,204▲ $3,636
Total Liabilities$137,278$368,829▲ $231,551
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,173,343$969,126▼ $204,217
Total Net Assets Fund Balance$1,173,343$969,126▼ $204,217
Total Liabilities and Net Assets / Fund Balance$1,310,621$1,337,955▲ $27,334

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$0$95,867$95,867
Equipment$14,330$39,629$53,959
Compensation and Service Providers
Top Officer Pay52nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Maureen RiedyPresidentFT$148,478$148,478

Board Members and Trustees

NameTitle
Cheryl RossChair
David MotleyVice Chair
Andrew LichtermanDirector
Brad BurkeDirector
Brad LajoieDirector
Conrad KowalDirector
Emilio FabicoDirector
Greg KoeppenDirector
James KeimDirector
Judy MartiniDirector
Kerston RussellDirector
Ray KellerDirector
Sonolito BronsonDirector
Randi EbertowskiSecretary
John KrajnakTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$948,803
Program Service Revenue
$499,588
Investment Income
$7,822
Other Revenue
$10,710
Change in Net Assets
$-204,217

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,466,923
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,466,923
Total Revenue per Form 990
$1,466,923
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,006,751
Salaries, Compensation, and Employee Benefits$664,389
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$663,447
Other Salaries and Wages---$363,336
Current Officers, Directors, Trustees, and Key Employees---$148,478
Other Employee Benefits---$106,700
Occupancy---$77,498
Fees for Services Other---$65,858
Information Technology---$59,127
Payroll Taxes---$45,875
Conferences and Meetings---$42,228
Travel---$15,162
Office Expenses---$12,995
Insurance---$6,103
Depreciation Depletion---$4,609
Other Expenses---$3,200
Total Functional Expenses$0$0$0$1,671,140

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,671,140
Total Expenses per Audited Statements$1,671,140
Total Expenses per Form 990$1,671,140
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the form 990 and related schedules is provided to all board members. The audit and the 990 are then discussed and approved at a board meeting.”

Form 990, Part VI, Section B, Line 12C

“The organization includes the conflict of interest policy in their employee manual which is distributed to each employee upon the start of their employment.”

Form 990, Part VI, Section B, Line 15

“Annual review by executive committee of board of directors. The review includes comopensation data from the national association of convention and visitors bureaus. A written form is used, which is retained.”

Form 990, Part VI, Section C, Line 19

“Financial statements are available upon request”

Filing and Contact Details

Filer

Filer Name
Lake County Illinois Convention &
EIN
36-3344874
Phone
8476622700
Address
5465 WEST GRAND AVENUE NO 100, GURNEE, IL 60031

Signing Officer

Name
Maureen Riedy
Title
President
Phone
8476622700
Signed
2021-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Maureen Riedy
Formed
1984
Legal Domicile
Il
Voting Board Members
15
Independent Board Members
15
Employees
9
Volunteers
15

Preparer

Firm
Selden Fox Ltd
Address
619 ENTERPRISE DRIVE, OAK BROOK, IL 60523-8835
Preparer
Edward Tracy
Phone
6309541400
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization qualifies for tax-exempt status under section 501(c)(6) of the internalt revenue code as other than a private foundation.”

Raw XML AppendixShowing 400 of 408 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt010710
IRS990/OtherRevenueTotalAmt010710
IRS990/OtherSalariesAndWagesGrp/TotalAmt0363336
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt045875
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0359603
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0103670
IRS990/PrincipalOfficerNm0MAUREEN RIEDY
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1511190
IRS990/ProgramServiceRevenueGrp/Desc0HOTEL TAX REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1MEMBER DUES/ASSESSMENT
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0374445
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1125143
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0374445
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1125143
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01392436
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt03033
IRS990/PYOtherExpensesAmt01362228
IRS990/PYOtherRevenueAmt010229
IRS990/PYProgramServiceRevenueAmt0758448
IRS990/PYRevenuesLessExpensesAmt0182040
IRS990/PYSalariesCompEmpBnftPaidAmt0619878
IRS990/PYTotalExpensesAmt01982106
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt02164146
IRS990/ReconcilationRevenueExpnssAmt0-204217
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0400367
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0512170
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt014330
IRS990ScheduleD/EquipmentGrp/DepreciationAmt039629
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt053959
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01671140
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt095867
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt095867
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01466923
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION QUALIFIES FOR TAX-EXEMPT STATUS UNDER SECTION 501(C)(6) OF THE INTERNALT REVENUE CODE AS OTHER THAN A PRIVATE FOUNDATION.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt014330
IRS990ScheduleD/TotalExpensesPerForm990Amt01671140
IRS990ScheduleD/TotalRevenuePerForm990Amt01466923
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01466923
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01671140
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DRAFT OF THE FORM 990 AND RELATED SCHEDULES IS PROVIDED TO ALL BOARD MEMBERS. THE AUDIT AND THE 990 ARE THEN DISCUSSED AND APPROVED AT A BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION INCLUDES THE CONFLICT OF INTEREST POLICY IN THEIR EMPLOYEE MANUAL WHICH IS DISTRIBUTED TO EACH EMPLOYEE UPON THE START OF THEIR EMPLOYMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ANNUAL REVIEW BY EXECUTIVE COMMITTEE OF BOARD OF DIRECTORS. THE REVIEW INCLUDES COMOPENSATION DATA FROM THE NATIONAL ASSOCIATION OF CONVENTION AND VISITORS BUREAUS. A WRITTEN FORM IS USED, WHICH IS RETAINED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01310621
IRS990/TotalAssetsEOYAmt01337955
IRS990/TotalAssetsGrp/BOYAmt01310621
IRS990/TotalAssetsGrp/EOYAmt01337955
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0948803
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/TotalAmt01671140
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0137278
IRS990/TotalLiabilitiesEOYAmt0368829
IRS990/TotalLiabilitiesGrp/BOYAmt0137278
IRS990/TotalLiabilitiesGrp/EOYAmt0368829
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01173343
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0969126
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt0499588
IRS990/TotalReportableCompFromOrgAmt0148478
IRS990/TotalRevenueGrp/ExclusionAmt07822
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0510298
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01466923
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01310621
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01337955
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt015162
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt05465 WEST GRAND AVENUE NO 100
IRS990/USAddress/CityNm0GURNEE
IRS990/USAddress/StateAbbreviationCd0IL
IRS990/USAddress/ZIPCd060031
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0WWW.VISITLAKECOUNTY.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MAUREEN RIEDY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum08476622700
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-02-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LAKE COUNTY ILLINOIS CONVENTION &
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0LAKE
ReturnHeader/Filer/EIN0363344874
ReturnHeader/Filer/PhoneNum08476622700
ReturnHeader/Filer/USAddress/AddressLine1Txt05465 WEST GRAND AVENUE NO 100
ReturnHeader/Filer/USAddress/CityNm0GURNEE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IL
ReturnHeader/Filer/USAddress/ZIPCd060031
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0362985770
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SELDEN FOX LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0619 ENTERPRISE DRIVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OAK BROOK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,337,955
Liabilities
$368,829
Net assets
$969,126
Revenue
$1,466,923
Expenses
$1,671,140
Net income
-$204,217
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.19$0.30$1.89$2.59$2.38$0.22
2024Detailed filing. Detailed filing data is available for this year.$1.78$0.11$1.67$2.68$2.55$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.66$0.12$1.54$2.27$2.25$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.55$0.03$1.51$2.07$1.63$0.44
2021Detailed filing. Detailed filing data is available for this year.$1.23$0.12$1.11$1.60$1.46$0.14
2020Detailed filing. Detailed filing data is available for this year.$1.34$0.37$0.97$1.47$1.67$0.20
2019Detailed filing. Detailed filing data is available for this year.$1.31$0.14$1.17$2.16$1.98$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.79$0.08$0.71$1.77$1.70$0.07