Civic Intelligence

Lake County Illinois Convention

EIN 36-3344874 • 501(c)6 • Gurnee, IL

Profile

Promoting travel to lake county illinois by publication of brochures, radio, internet and television advertising as well as related general and specific promotional activities.

5465 W Grand Ave 100Gurnee, IL 60031

www.visitlakecounty.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.14x

Higher debt load relative to assets than 49% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

43rd percentile

0.12x

Higher debt load relative to revenue than 43% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

62nd percentile

8.3%

Higher net margin than 62% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

85th percentile

23%

Faster asset growth than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

24th percentile

-3.2%

Faster revenue growth than 24% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$2,190,444

Up $408,436 (+23%) from 2024

Liabilities

Up

$304,746

Up $192,856 (+172%) from 2024

Net Assets

Up

$1,885,698

Up $215,580 (+13%) from 2024

Operations
Liabilities / Revenue43rd percentileNet Margin62nd percentile

Revenue

Down

$2,594,999

Down $85,849 (-3.2%) from 2024

Expenses

Down

$2,379,419

Down $167,396 (-6.6%) from 2024

Net Income

Up

$215,580

Up $81,547 (+61%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth85th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2018: $792,215Liabilities 2018: $79,852Net Assets 2018: $712,3632018Assets 2019: $1,310,621Liabilities 2019: $137,278Net Assets 2019: $1,173,3432019Assets 2020: $1,337,955Liabilities 2020: $368,829Net Assets 2020: $969,1262020Assets 2021: $1,232,678Liabilities 2021: $120,495Net Assets 2021: $1,112,1832021Assets 2022: $1,545,455Liabilities 2022: $34,620Net Assets 2022: $1,510,8352022Assets 2023: $1,658,735Liabilities 2023: $122,650Net Assets 2023: $1,536,0852023Assets 2024: $1,782,008Liabilities 2024: $111,890Net Assets 2024: $1,670,1182024Assets 2025: $2,190,444Liabilities 2025: $304,746Net Assets 2025: $1,885,6982025

Highlighted filing

2025

Assets$2,190,444
Liabilities$304,746
Net Assets$1,885,698
Open 2025 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $1,771,927Expenses 2018: $1,703,229Net Income 2018: $68,6982018Revenue 2019: $2,164,146Expenses 2019: $1,982,106Net Income 2019: $182,0402019Revenue 2020: $1,466,923Expenses 2020: $1,671,140Net Income 2020: -$204,2172020Revenue 2021: $1,600,265Expenses 2021: $1,457,208Net Income 2021: $143,0572021Revenue 2022: $2,068,670Expenses 2022: $1,625,409Net Income 2022: $443,2612022Revenue 2023: $2,273,777Expenses 2023: $2,248,527Net Income 2023: $25,2502023Revenue 2024: $2,680,848Expenses 2024: $2,546,815Net Income 2024: $134,0332024Revenue 2025: $2,594,999Expenses 2025: $2,379,419Net Income 2025: $215,5802025

Highlighted filing

2025

Revenue$2,594,999
Expenses$2,379,419
Net Income$215,580
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,190,444
Liabilities
$304,746
Net assets
$1,885,698
Revenue
$2,594,999
Expenses
$2,379,419
Net income
$215,580
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.19$0.30$1.89$2.59$2.38$0.22
2024Detailed filing. Detailed filing data is available for this year.$1.78$0.11$1.67$2.68$2.55$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.66$0.12$1.54$2.27$2.25$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.55$0.03$1.51$2.07$1.63$0.44
2021Detailed filing. Detailed filing data is available for this year.$1.23$0.12$1.11$1.60$1.46$0.14
2020Detailed filing. Detailed filing data is available for this year.$1.34$0.37$0.97$1.47$1.67$0.20
2019Detailed filing. Detailed filing data is available for this year.$1.31$0.14$1.17$2.16$1.98$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.79$0.08$0.71$1.77$1.70$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 23, 2026
Return Version
2024v5.2
Gross Receipts
$2,594,999
Mission and Program Overview

Mission

Promoting travel to lake county illinois by publication of brochures, radio, internet and television advertising as well as related general and specific promotional activities.

Promting travel to lake county illinois through promotional activities

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$704,341$739,079▲ $34,738
Cash and Non-Interest-Bearing Accounts$248,694$652,564▲ $403,870
Accounts Receivable$578,262$416,822▼ $161,440
Land, Buildings, and Equipment, Net$57,990$261,662▲ $203,672
Prepaid Expenses and Deferred Charges$192,721$120,317▼ $72,404
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,782,008$2,190,444▲ $408,436
Other Assets Total-$0-
Liabilities
Other Liabilities$46,039$246,249▲ $200,210
Accounts Payable and Accrued Expenses$46,419$43,706▼ $2,713
Deferred Revenue$19,432$14,791▼ $4,641
Total Liabilities$111,890$304,746▲ $192,856
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,670,118$1,885,698▲ $215,580
Total Net Assets Fund Balance$1,670,118$1,885,698▲ $215,580
Total Liabilities and Net Assets / Fund Balance$1,782,008$2,190,444▲ $408,436

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$261,662$238,785$500,447
Compensation and Service Providers
Top Officer Pay30th percentile

Board Members and Trustees

NameTitle
Cheryl RossChairman
David MotleyChairman
Gregg KoeppenChairman
Maureen RiedyPresident
Brad BurkeVice Chair
Brad LajoieDirector
Brieanna RuggiaDirector
Carissa CasbonDirector
Heather RoweDirector
Jim MoranDirector
Joathan PetrilloDirector
Justin KeenanDirector
Ray KellerDirector
Tony UgasteDirector
Sonolito BronsonSecretary
John KrajnakTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,816,454
Program Service Revenue
$725,749
Investment Income
$36,472
Other Revenue
$16,324
All Other Contributions
$133,750
Change in Net Assets
$215,580
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,525,143
Salaries, Compensation, and Employee Benefits$854,276
Total Fundraising Expense$638,845
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$820,347-$144,767$965,114
Other Salaries and Wages$316,958-$234,502$551,460
Current Officers, Directors, Trustees, and Key Employees-$71,422$82,454$153,876
Other Employee Benefits$52,129$44,682$52,129$148,940
Conferences and Meetings$37,931$37,931$18,965$94,827
Fees for Services Other-$80,149-$80,149
Depreciation Depletion$16,572$16,572$16,572$49,716
Information Technology$35,387-$3,932$39,319
Occupancy$11,487$11,488$11,488$34,463
Other Expenses$10,953$10,954$32,848$32,848
Travel$13,815-$3,454$17,269
All Other Expenses$5,391$5,390$5,391$16,172
Insurance$6,377-$6,377$12,754
Office Expenses$6,375-$6,374$12,749
Total Functional Expenses$1,453,348$287,226$638,845$2,379,419
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability NC$205,240
Lease Liability CP$41,009
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the form 990 and related schedules is provided to all board members. The audit and the form 990 are then discussed and approved at a board meeting.”

Form 990, Part VI, Section B, Line 12C

“The organization includes the conflict of interest policy in their employee manual which is distributed to each employee upon the start of their employment”

Form 990, Part VI, Section B, Line 15A

“Annual review by executive committee of board of directors. The review includes compensation data from the national association of convention and visitors bureaus. A written form is used, which is retained.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Lake County Illinois Convention
EIN
36-3344874
Phone
8476622700
Address
5465 W GRAND AVE 100, GURNEE, IL 60031

Signing Officer

Name
Maureen Riedy
Title
President
Signed
2026-01-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Motley
Formed
1984
Legal Domicile
Il
Voting Board Members
16
Independent Board Members
16
Employees
10
Volunteers
16

Preparer

Firm
George Roach & Assoc Pc
Address
44 N WALKUP AVE, CRYSTAL LAKE, IL 60014
Preparer
George Roach CPA
Phone
8154590700
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IRS990/Form990PartVIISectionAGrp/TitleTxt2President
IRS990/Form990PartVIISectionAGrp/TitleTxt3Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
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IRS990/InformationTechnologyGrp/ProgramServicesAmt035387
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IRS990/InsuranceGrp/FundraisingAmt06377
IRS990/InsuranceGrp/ProgramServicesAmt06377
IRS990/InsuranceGrp/TotalAmt012754
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IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0PROMOTING TRAVEL TO LAKE COUNTY ILLINOIS BY PUBLICATION OF BROCHURES, RADIO, INTERNET AND TELEVISION ADVERTISING AS WELL AS RELATED GENERAL AND SPECIFIC PROMOTIONAL ACTIVITIES.
IRS990/MoreThan5000KToIndividualsInd0false
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01670118
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01885698
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/FundraisingAmt011488
IRS990/OccupancyGrp/ManagementAndGeneralAmt011488
IRS990/OccupancyGrp/ProgramServicesAmt011487
IRS990/OccupancyGrp/TotalAmt034463
IRS990/OfficeExpensesGrp/FundraisingAmt06374
IRS990/OfficeExpensesGrp/ProgramServicesAmt06375
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IRS990/OperateHospitalInd0false
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt0148940
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IRS990/OtherExpensesGrp/Desc2Utilities
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IRS990/OtherExpensesGrp/FundraisingAmt110954
IRS990/OtherExpensesGrp/FundraisingAmt232848
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt08638
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt110954
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IRS990/OtherExpensesGrp/ProgramServicesAmt150520
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IRS990/OtherExpensesGrp/TotalAmt150520
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IRS990/OtherExpensesGrp/TotalAmt332848
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IRS990/OtherRevenueMiscGrp/BusinessCd0513190
IRS990/OtherRevenueMiscGrp/Desc0OTHER REVENUE
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IRS990/OtherRevenueTotalAmt016324
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0234502
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0316958
IRS990/OtherSalariesAndWagesGrp/TotalAmt0551460
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IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0192721
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0120317
IRS990/PrincipalOfficerNm0DAVID MOTLEY
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IRS990/ProgramServiceRevenueGrp/Desc0HOTEL TAX
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0725749
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IRS990/PYContributionsGrantsAmt02197978
IRS990/PYInvestmentIncomeAmt032133
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IRS990/PYOtherRevenueAmt010158
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IRS990/PYRevenuesLessExpensesAmt0134033
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IRS990/PYTotalExpensesAmt02546815
IRS990/PYTotalRevenueAmt02680848
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IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt0739079
IRS990/ScheduleBRequiredInd0false
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IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0238785
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0500447
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt041009
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1205240
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Lease Liability CP
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Lease Liability NC
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0261662
IRS990ScheduleD/TotalLiabilityAmt0246249
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DRAFT OF THE FORM 990 AND RELATED SCHEDULES IS PROVIDED TO ALL BOARD MEMBERS. THE AUDIT AND THE FORM 990 ARE THEN DISCUSSED AND APPROVED AT A BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION INCLUDES THE CONFLICT OF INTEREST POLICY IN THEIR EMPLOYEE MANUAL WHICH IS DISTRIBUTED TO EACH EMPLOYEE UPON THE START OF THEIR EMPLOYMENT
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ANNUAL REVIEW BY EXECUTIVE COMMITTEE OF BOARD OF DIRECTORS. THE REVIEW INCLUDES COMPENSATION DATA FROM THE NATIONAL ASSOCIATION OF CONVENTION AND VISITORS BUREAUS. A WRITTEN FORM IS USED, WHICH IS RETAINED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
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IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false

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